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Ben Cohen and JerryGreenfield
by Julie Geyer
http://www.hcs.harvard.edu/redcross/imgs/ben&jerrys.jpg
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History First scoop-shop opens in Burlington,
Vermont in 1978 Used a $12,000 investment to renovate
gas station into first scoop-shop In 1981 the first Ben & Jerry’s franchise
opens in Shelburne, Vermont alongRoute 7
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Ice-Cream Over fifty flavors including the most
recent: “Mud Pie”, “Milk & Cookies”,“Dulce Delish”, “Peanut Brittle” and“Boston Cream Pie”
In 1983 Ben & Jerry’s created the world’sbiggest sundae weighing 27,102 pounds
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Flavors
http://images.fanpop.com/images/image_uploads/Ben---Jerry-s-Flavors-ben-and-jerrys-613355_1000_700.jpg
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Activism Ben & Jerry’s strives to solve the
underlying problems of social injusticethrough their organization, “The Ben &Jerry Foundation”
In 2009 alone, the foundation donated 1.1million dollars to help causes in the UnitedStates
http://eeinsc.org/files/ee/2009/2006bjfoundationlogo.gif
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Environmental Aid In 2009, the “Ben & Jerry Foundation”
donated 12,000 dollars to protect residentsof Salt Lake City, Utah from nuclear andtoxic waste
In Utah, the foundation was also able towork with the government in installingclean energy policies in the state
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Work In Ithaca, New York In 2009, “The Ben & Jerry Foundation”
donated 11,800 dollars to supportTalking Circles” which works to eliminateand reduce social problems includingracism and cultural tension
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Company Policies The company puts out a financial and
social report each year which is done byan outside specialist
Reports rate employee benefits, plantsafety, ecology, community involvementand customer service
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World-Wide Success Although Ben & Jerry’s started as a small
scoop shop in Burlington Vermont, theynow serve their product all around theworld, including Thailand, England andAustralia
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Bibliography Ben & Jerry’s Homemade Ice Cream. Wed. 9 Feb. 2010.
<http://www.benjerry.com/> The Jerusalem Post 27 Nov. 2009:40-40. Lexis Nexis. Wed. 9. Feb. 2010
<http://icss.ocmboces.org/webapps/portal/frameset.jsp?tab_id=_2_1&url+%2fwebapps%2fblackboard%2fexecute&2flauncher%3ftype%3dCouse%26id%3d_5890_1%26url%3d>
Schmidt, Sarah. “Natural brands go corporate; Conglomerates quietly buyingthem.” The Gazette [Montreal] 11 Aug.1009.:B1:Lexis Nexis. Wed. 9 Feb.2010.<http://icss.ocmboces.org/webapps/portal/frameset.jsp?tab_id=_2_1&url+%2fwebapps%2fblackboard%2fexecute&2flauncher%3ftype%3dCouse%26id%3d_5890_1%26url%3d>
Wiesendanger, Betsy.Ben & Jerry sciio up credibility.” The Public RelationsJournal.Aug.1993:20-20.Proquest. Wed.10 Feb.2010.<http://icss.ocmboces.org/webapps/portal/frameset.jsp?tab_id=_2_1&url+%2fwebapps%2fblackboard%2fexecute&2flauncher%3ftype%3dCouse%26id%3d_5890_1%26url%3d>