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Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)
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Transcript of Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)
![Page 1: Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)](https://reader031.fdocuments.in/reader031/viewer/2022032113/55a60bf01a28abf77b8b4779/html5/thumbnails/1.jpg)
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Melissa Van De Werfhorst
893-4301 [email protected]
@melissavandewFair warning: I tweet a lot about TV and books
![Page 3: Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)](https://reader031.fdocuments.in/reader031/viewer/2022032113/55a60bf01a28abf77b8b4779/html5/thumbnails/3.jpg)
THIS PRESENTATION:
What is UX?
Humans use the internet
Concept to design
![Page 4: Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)](https://reader031.fdocuments.in/reader031/viewer/2022032113/55a60bf01a28abf77b8b4779/html5/thumbnails/4.jpg)
THIS PRESENTATION:
What is UX?
Humans use the internet
Concept to design
![Page 5: Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)](https://reader031.fdocuments.in/reader031/viewer/2022032113/55a60bf01a28abf77b8b4779/html5/thumbnails/5.jpg)
WHAT IS USER EXPERIENCE?
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WHAT IS USER EXPERIENCE?
sometimes calledUX DesignUsability
User InteractionUser Interface DesignThese are parts of UX.
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USER EXPERIENCE
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USER EXPERIENCE
HAPPY VISITORS
DESIRED ACTIONS
(this is my ux philosophy)
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THE HONEYCOMB OF UX
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Thanks, usability.gov
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USER EXPERIENCE
![Page 13: Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)](https://reader031.fdocuments.in/reader031/viewer/2022032113/55a60bf01a28abf77b8b4779/html5/thumbnails/13.jpg)
THESE ARE ALL PRETTY IMPORTANT.
udemy.com
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BUT THIS IS MY FAVORITEUX PYRAMID
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WHAT IS USER EXPERIENCE?
http://www.slideshare.net/iKatDigital/e-business-world-2014-10-ux-myths-busted
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WHO IS INVOLVED WITH UX?
Web designersFront-end developers
UX/UI developersContent people
Marketing people
creative+tech+comm
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WHO IS INVOLVED WITH UX?
You are.
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WHY UX?
Big companies = $$$Conversion is their top priority
Higher education = $Enrollment and donations
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WHY UX?
UCSB =Service to students
EngagementStudent to alumni to donor
Community buildingBrand and message
You = ?
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- Darren Northcotthttp://www.uxbooth.com/articles/the-difference-between-ia-and-ux-design/
UX = BEHAVIORAL PSYCHOLOGY
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Karlyn Borysenko – High Ed Web 2014 presentationhttp://www.zenworkplace.com/playingpolitics/
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Karlyn Borysenko – High Ed Web 2014 presentationhttp://www.zenworkplace.com/playingpolitics/
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THIS PRESENTATION:
What is UX?
Humans use the internet
Concept to design
![Page 28: Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)](https://reader031.fdocuments.in/reader031/viewer/2022032113/55a60bf01a28abf77b8b4779/html5/thumbnails/28.jpg)
HUMANS USE THE INTERNET
http://xkcd.com/773/
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TheOatmeal.com
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TheOatmeal.com
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HUMANS USE THE INTERNET
Thinkabout people
before you sitemap
or design
or code
or launch
or redesign
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HUMANS USE THE INTERNET
Research!
Identify your key audiences
Create realistic user personas
Outline behavior flowcharts
Ask people to do card sorting
Choose the research that makes sense for you and that you have time for
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HUMANS USE THE INTERNET
Project Stakeholders
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HUMANS USE THE INTERNET
Project StakeholdersTheir input works best when you collaborate on
BUSINESS GOALS
Defining brand and messageTop priority behaviors
Calls to actionVIP audiences
Results aka lead conversion
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HUMANS USE THE INTERNET
Project StakeholdersTheir input works best when you collaborate on
BUSINESS GOALS
And then include them at milestonessuch as
Proposed website structureA completed mockup review
Staged site review
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Screencapped from Robin Smail’s excellent presentation: http://vimeo.com/112074750
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Screencapped from Robin Smail’s excellent presentation: http://vimeo.com/112074750
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KNOW YOUR AUDIENCES
Customer Journeys
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KNOW YOUR AUDIENCES
Customer Journeys
Figure out who your customers are by identifying key audiences.
Maybe do some personas. Whatever works for you.
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THE STUDENT JOURNEY
http://www.oho.com/blog/prospective-undergraduate-student-journey
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http://www.oho.com/blog/higher-education-
infographic-student-lifecycle
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USER PERSONAS
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User Persona (draft) for the College of Engineering
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KNOW YOUR AUDIENCES
Not every UCSB website is concerned with the student lifecycle.
Knowing your business goals and key audiences will help you research and
customize your user journeys.
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http://www.slideshare.net/whitneyhess/diy-ux-higher-ed
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MULTI-SCREEN UX
![Page 48: Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)](https://reader031.fdocuments.in/reader031/viewer/2022032113/55a60bf01a28abf77b8b4779/html5/thumbnails/48.jpg)
ACCESSIBILITY STANDARDS
UCSB Web Standards - Accessibilityhttp://www.ucsb.edu/webguide/web-accessibility
Lynda.comFundamentals of UX: Accessibility
http://www.lynda.com/Web-Accessibility-tutorials/Foundations-UX-Accessibility/156957-2.html
![Page 49: Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)](https://reader031.fdocuments.in/reader031/viewer/2022032113/55a60bf01a28abf77b8b4779/html5/thumbnails/49.jpg)
THIS PRESENTATION:
What is UX?
Humans use the internet
Concept to design
![Page 50: Users First: UX Basics for Websites that Serve People (staff presentation at UCSB)](https://reader031.fdocuments.in/reader031/viewer/2022032113/55a60bf01a28abf77b8b4779/html5/thumbnails/50.jpg)
CONCEPT TO DESIGN
Information Architecture (IA)
Use your audience research to build a sitemap of pages and functionality
Hint: this also helps with scope of work for your dev team!
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IA BASICS: SITEMAP
Draw.io
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IA BASICS: SITEMAP
Draw.io
Your site will have LOTS of landing pages
Break pages down into Tiers and Templates
Structure is most helpful for your purposes
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FUNCTIONALITY MAP
Draw.io
• Navigation within the hierarchy• Search• News fields displayed• Carousels!• CTA buttons• Content type• List of data type or editable
content• Content manager needs
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MOST PAGES = ENTRY PAGES
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http://www.coe.neu.edu/faculty-research/initiatives
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http://www.coe.neu.edu/academics/undergraduate-studies
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WIREFRAMING
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WIREFRAMINGIt doesn’t have to be fancy and it will save you some headache.
http://www.slideshare.net/mightybytes/wireframing-basics-ux-and-the-design-process-by-amber-vasquez
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WIREFRAMINGForces you to think about the UX
Makes it easier to dive into design
Get the client to sign-off on a wireframe
Developers could get started early
TOOLS
InDesign, Photoshop
Balsamiq, UXPin, etc.
Pen & paper
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MOCKUPS
Everything changes when someone sees colors and blocks instead of words and
concepts.
This steps helps the client aka stakeholder tell you what they want.
But it also helps you visualize your user’s behaviors.
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UX DESIGN
http://www.slideshare.net/iKatDigital/e-business-world-2014-10-ux-myths-busted
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UX DESIGN
http://www.slideshare.net/iKatDigital/e-business-world-2014-10-ux-myths-busted
Figure out priorities
Desired action + user needs
Remove the friction
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Recruitment of graduate students is obviously the priority here.
Clear and unconfusing calls to action for each academic program
https://education.ucsb.edu/academic-programs
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Anything I want to know is here. This site is about me, the visitor.
The CTAs are big red buttons that are easy to find.
Thanks:http://clients.mstoner.com/hew/get_with_the_program.pdf
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UX DESIGN
http://www.slideshare.net/iKatDigital/e-business-world-2014-10-ux-myths-busted
Make time to improve and redesign your websites
Always go back to the user
Bring together brain power
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CONTENT MANAGEMENTContent Managers are users so UX of
your site’s CMS is particularly relevant
http://tpdsaa.tumblr.com/
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CONTENT MANAGEMENT
Site sustainability depends on content
Web governanceWorkflow
Removing skill barriersTraining
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CONTENT DEVELOPMENT
Show vs. Tell Rules
Copywriting for quick relaying of information
Use graphics or images instead of words when possible
Video use should be strategic and add value, tailored to the audience
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http://hugeinc.com/ideas/perspective/everybody-scrolls
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VALUABLE STUFF NOT COVERED TODAY
BrandingDevelopment
Usability TestingA/B Testing
Surveys
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MOCKUPS
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Melissa Van De Werfhorst(805) 893-4301
THANKS & HAPPY HOLIDAYS