Users as actors in innovation processes 20110316
-
Upload
annika-saellstroem -
Category
Education
-
view
524 -
download
1
description
Transcript of Users as actors in innovation processes 20110316
Users as Actors in Innovation Processes
PhD Anna StåhlbröstResearcher
Social InformaticsDepartment of Design and Innovation
Botnia Living Lab
Users as Actors in Innovation Processes
• Who can be involved?• How can they be involved?• What motivates users to participate in innovation
processes?• Why involve users?
Who can be involved?
• It depends on the situation and goal – Potential user– Actual user– Tertiary users– Non-users– Lead-users– Customers– Voluntary contributors– …..
How can they be involved?
• It depends on what is aimed to be achieved
What motivates users to participate in innovation processes?
• Some motivators are: – Learn something new– Be entertained– Be the first to test an innovation– Have the opportunity to win something– Give vent for creativity– Seek for status– Contribute to a better society– Share experiences with others– …
Three Motives for Involving Users
Economic (pragmatic perspective)• Developing the “right” innovation at once
• Lower the users threshold towards new technology
• Create expectations and understanding of new innovations
• Increase the willingness to by the innovation
• Make the users positive towards the innovation to increase success rate
• Increase user commitment to the innovation
Social• Strengthening developers
understanding of users context and needs
• Strengthening users understanding of the developers perspective
• Increase knowledge exchange and communication between competencies
• Increase job satisfaction and involvement
Three Motives for User Involvement
Ethical (political)• Ethically and morally right
• People have the right to influence their own lives
• Develop users technical competence
• Balance power relations
Three Motives for User Involvement
Direct results from user involvement
• Large amount of innovative ideas• Knowledge about users and their situation• Inspiration for future innovations• Direct feedback on ideas, concepts, prototypes,
solutions• Creative and innovative design processes• Faster development cycles • Real life experiences and evaluations
Questions?