User Research 101
38
1 UXD IMMERSIVE USER RESEARCH Deck created by Hong Qi, Donna Lichaw; Adapted & taught by Christina Wodtke 11/13/13
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From the recent class "Fundamentals of User Experience" given 12/13/2013 in NYC
Transcript of User Research 101
1UXD IMMERSIVE
USER RESEARCH
Deck created by Hong Qi, Donna Lichaw; Adapted & taught by Christina Wodtke 11/13/13
3USER RESEARCH
WHY IS USER RESEARCH NECESSARY?
5FREE YOUR MIND
http://www.nngroup.com/articles/iterative-design/
“Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation methods.”
7USER CENTERED DESIGN PROCESS
UCD Lean
8USER CENTERED DESIGN, LEAN, IT’S ALL THE SAME
Early Stage Mature
GOOD DESIGN
9USER RESEARCH
RESEARCH METHODS
EMAIL & ONLINE SURVEYS
https://qualaroo.com/
http://www.surveymonkey.com/
12USER INTERVIEWS
13CARD SORTING
http://www.flickr.com/photos/tult/
14CONTEXTUAL INQUIRY, FIELD
STUDIES, & ETHNOGRAPHY
http://www.flickr.com/photos/halversongroup
16EYE TRACKING
http://interactivevideo.com | http://smashingmagazine.com
17A/B AND MULTIVARIATE TESTING
http://janrain.com http://visualwebsiteoptimizer.com
18DATA ANALYSIS
19WHEN TO USE WHAT METHOD?
What do we know?User InterviewsContextual Inquiry, Field Studies & EthnographyDiary & Journal StudiesBenchmark Usability TestsCard SortingSurveys
How are we doing?Usability & Concept TestsEye TrackingDiary & Journal Studies
How did we do?Usability & Concept Tests
Eye TrackingA/B & Multivariate Tests
Data Analysis
20WHEN TO USE WHAT METHOD?
Question Stage Method
How do our users do [behavior or task]? Learn
User Interviews
Contextual Inquiry & Ethnograp
hyHow should we organize our content so that people can find what they need? Learn Card Sorting
What can we do better than our competitors? Learn Benchmark Usability Test
Are users focusing on the part of the screen we want them to focus on?
Build
Measure
Eye Tracking
Is this a product that anyone wants to use? Would they pay for it?
Build
Measure
Concept Test
21WHEN TO USE WHAT METHOD?
Question Stage Method
Is our mobile app easy to use on the go?
Build
Measure
Field Studies
Diary/Journal Studies
Can our users easily add items to their shopping cart?
Build
Measure
Usability Test
What’s the best way to get people to add something to their cart? Measure A/B or Multivariate Tests
How many new users added how many items to their carts last month?
Learn
Measure
Analytics
Are we selling the right products?
Learn
Measure
Survey
Analytics
22USER RESEARCH
DIFFERENT APPROACHES
24IN-LAB
25
https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/
TWITTER’S USABILITY LAB
26REMOTE TESTING
http://blog.mailchimp.com/remote-usability-testing-on-mobile-devices/
27GUERRILLA TESTING
28LEAN UX
29WHEN TO USE WHAT APPROACH?
$ is an Issue
$ is Not an Issue
NoTime
Guerrilla/Lean
Lots of Time
In-Lab
Remote
30USER RESEARCH
BEST PRACTICES
31HOW MANY USERS TO TEST
You Only Need to Test 5 Users
33I WANT A FASTER HORSE!
http://www.flickr.com/photos/49024304@N00/4105700127
34DON’T LEAD THE WITNESS
35ACT LIKE A THERAPIST
WHAT DO YOU THINK THAT
BUTTON DOES?
36LISTEN
37SMILE. WITH YOUR EYES.
http://www.flickr.com/photos/sean-b/245744537
38FOLLOW A SCRIPT
http://www.indiana.edu/~audioweb/T284/krug_questions.html
Veer off-script, but stay on track.
39RECORD EVERYTHING!
http://silverbackapp.com/
http://www.livescribe.com/smartpen/
40DEBRIEF AFTER EACH INTERVIEW OR
TEST
41ANALYZE: AFFINITY MAPPING
ACTIVITY: Dive in
GROUPS
30 MINUTES
1.Create a script
2.Pair
3.Each person interviews the other. Switch
4. Report back to the group what you learned
5.Make a top ten
OBJECTIVES
43Q&A
HEADER
