USER EXPERIENCE (UX) - HISA E-health Society · user experience (ux) simple, but not easy. not...

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USER EXPERIENCE (UX) SIMPLE, BUT NOT EASY. NOT EASY, BUT WORTH IT!

Transcript of USER EXPERIENCE (UX) - HISA E-health Society · user experience (ux) simple, but not easy. not...

USEREXPERIENCE

(UX)SIMPLE,

BUT NOT EASY.NOT EASY,

BUT WORTH IT!

BERNARD SCH-OK-MAN

(Sch like in ‘school’-Ok-man!)

FOXLEYVICTORIA UNIVERSITY

BERNARDSCHOKMAN.COMUXTRAINING.COM.AU

[email protected]+61 414 486 876

LIFE.Human Beings.

Pain.Speed.Flow.

Quality of Life.

HEALTHINFORMATICS

HEALTHINFORMATICS

HEALTHINFORMATICS

HEALTHINFORMATICS

http://qualitysafety.bmj.com/ on June 19, 2015 - Published by group.bmj.com

HUMANCENTREDDESIGN

THE WAY WE USED TO.THE WAY WE DO IT NOW.

What I talk aboutwhen I talk about

Human Centred DesignDr Simon Lawry

THE SUPERHIGHWAY

BRANDCAMPAIGNSADS & PPC

SOCIAL STRATEGYMARKETING CALENDAR

CONTENT STRATEGYCUSTOMER EXPERIENCE

USER EXPERIENCEOPTIMISATION

ANALYTICS & BIG DATA

CUSTOMER XALL TOUCH POINTS

(GET’S THEM THERE)

USER XONE TOUCH POINT

(KEEPS THEM THERE)

WHAT IS UX?FIRST IMPRESSIONS

5RsDOCTORSNIPER

THE FENCEBLUEPRINT

Everybody is an Experience Designer - Sara Michelazzo

WHY DO UX?1.SOLVE PROBLEMS

2.ADD BENEFITS

MONEY | TIME | STICKINESS(measure)

“Get away from guessingand move towards knowing.”

Contemporary UX (SILO)

How we’ve always done it!

(Months/Years)

---------------------------------

Brief

Business Goals

Research

Design

Requirements

Development

Testing

Analytics (Measure)

Did it work???

Lean UX (COLLABORATIVE)How we do it now!

(Days/Weeks)

------------------------------

Brief

Business Goals

Assumptions (Leaps of Faith)

Hypothesis (Beliefs and Why)

User Experiment (MVP)

Research

Design Studio

Requirements

Development

In the Wild ‘Live’ Testing

Analytics (Measure)

Did it Work???

What was Learned?

Pursue or Pivot?

Rinse-And-Repeat

3 SCHOOLSCONTEMPORARY

LEANHYBRID

Business Needs• Business Metrics • Goals• Targets• KPI’s• ROI

Design• Sketching• Paper Prototyping• Design Studio• Balsamiq Mock-ups• Axure RP Pro

Analytics• Web Analytics

Soft Skills• Agile Methodology • Story Telling, • Workshops, • Facilitating, • Presenting, • Copy/Curating, • Critiquing

EXPERIENCELANDSCAPE

DESIGN WITHOUT RESEARCH IS NOT UX

IT IS SIMPLY DESIGN

Research(Discovery)• Affinity Diagrams• Heuristic Evaluation• Quantitative Survey• Usability Testing(verify)• Interviews , Contextual• Diary Study• Card Sorting• Information Architecture• Site Map• Taxonomy• Content Audit• First-Click Test(usability)• Tree-Testing (usability)• User Journey(p,mvp)• User Stories• Task Flows, Task Analysis• Personas & Profiles

UX.We’re building rockets you know.

But it’s not rocket science!

DDPDINSIGHTS, QUESTIONS

DATA

DATAINSIGHTS, QUESTIONS

DATA

THE BUSINESSOBJECTIVE

THE START

THE BUSINESSOBJECTIVE

DATA

ROCKET WORKSHOP

THE BUSINESSOBJECTIVE

ROCKET WORKSHOP

COLOUR-BY-NUMBERS

DATA

ROCKET WORKSHOP

TRIAGE

ROCKET WORKSHOP

THE BUSINESSOBJECTIVE

DATA

ROCKET DESIGNSDESIGN & MVP’S

ROCKET WORKSHOP

THE BUSINESSOBJECTIVE

DATA

ROCKET RESEARCHINSIGHT & QUESTIONS

ROCKET WORKSHOP

THE BUSINESSOBJECTIVE

ROCKETRESEARCH

• Affinity Diagrams• Heuristic Evaluation• Quantitative Survey• Usability Testing(verify)• Interviews , Contextual• Diary Study• Card Sorting• Information Architecture• Site Map• Taxonomy• Content Audit• First-Click Test(usability)• Tree-Testing (usability)• User Journey(p,mvp)• User Stories• Task Flows, Task Analysis• Personas & Profiles

DATA

ROCKET SEQUENCING

DESIGN TRIAGE

ROCKET WORKSHOP

THE BUSINESSOBJECTIVE

ISIGHT & QUESTIONS

???ROCKET

RESEARCH

ROCKET SEQUENCINGSPIKE, ALPHA,

BETA, V1

DATA

• Epics• Design Studio• Function Points• Planets-Gravity-Orbits• User Problems• Meta-Journeys• Journey Mapping• Scatter Maps• Design Studio• Spikes• Alphas• Open & Closed Beta• Release1

ROCKET ASSEMBLYAGILE METHODOLOGY.

DELIVERY SYRINGE.

ROCKET WORKSHOP

THE BUSINESSOBJECTIVE

ROCKETRESEARCH

ROCKET SEQUENCINGSPIKE, ALPHA,

BETA, V1

ROCKET PRODUCTION

10,9,8…

DATA

ROCKET WORKSHOP

THE BUSINESSOBJECTIVE

ROCKET LIFTOFF

WE’RE BUILDING ROCKETS.BUT IT’S NOT

ROCKET SCIENCE!

ROCKETRESEARCH

ROCKET SEQUENCINGSPIKE, ALPHA,

BETA, V1

ROCKET PRODUCTION

10,9,8…LEARNING?IS IT GO

OR NO-GO?DATA

DATA

THE NEXT BUSINESSOBJECTIVE

THE UXLIFECYCLE

WE’RE BUILDING ROCKETS.BUT IT’S NOT

ROCKET SCIENCE!

DID WEACHIEVE

THE OBJECTIVE?

TEAMSUX IS ABOUT DESIGNING

THE ‘RIGHT’ DIGITAL STUFF FOR YOUR CUSTOMERS.

TRAINING &WORKSHOPS

UX IS ABOUT DESIGNING THE ‘RIGHT’ DIGITAL STUFF

FOR YOUR CUSTOMERS.

THE RIGHT FOOT

UX IS ABOUT DESIGNING THE ‘RIGHT’ DIGITAL STUFF

FOR YOUR CUSTOMERS.

DISRUPTION.WE DON’T LIKE TO BE DISRUPTED.

LIFE. HUMAN BEINGS.

Incremental & steady system rollouts.Genuine Engagement.

UXeBOOK

[email protected]+61 414 486 876

NEXTGrahame Grieve (FHIR)