User Experience Tech - Dealroom.co · 2018-04-23 · Venture capital investment data applies to...
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User Experience Tech Industry Deep Dive April 2018
Transcript of User Experience Tech - Dealroom.co · 2018-04-23 · Venture capital investment data applies to...
User Experience TechIndustry Deep Dive
April 2018
■ Dealroom.co is a proprietary global database providing business intelligence about innovative companies, technology and venture capital investment
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This report is brought to you by…
2
This report was created by Dealroom.co by using its proprietary
global database as foundation
■ Dealroom’s global database and software combines multiple sources, including natural language processing, machine learning, APIs, web scraping, crowd-sourced contributions and (last but not least) a lot of manual research and data science
■ Throughout this report, links are provided to relevant underlying data. Almost all of that data is freely accessible
■ This report focuses on Europe. Some European-born companies which moved their HQ to the USA are mentioned but not included in investment data (for example Intercom, Front and Socialbakers)
■ Venture capital investment data applies to European HQ only and excludes debt, lending capital, grants and ICOs unless specified otherwise. Secondary rounds, buyouts, M&A and IPOs are treated as exit transactions (excluded from funding data, but included in exit data)
About the authors, data & methodology
3
Special thanks to insider industry contributions from:
News-flow (NLP)
Machine learning
Manual research
Data partnerships
Growth analytics
20,000+ contributors
Web scraping
Data science
Michael Altendorf
Co-Founder & CEO at
Adtelligence
Joey Winshman
Co-Founder / CMO at
S&W Media Group
Dealroom research team:
Daryia Paliksha
Analyst
Irina Anihimovskaya
Analyst
Lotf Belych
Analyst
Yoram Wijngaarde
Founder & CEO
Julien Puls
Data Scientist
Gligor Micajkov
Analyst
BNP Paribas:
Chedy Riahi
Innovation Associate, OpenUP by BNP Paribas
Objective of this report: supporting corporate
innovation and startup<>corporate cooperation
4Read World Economic Forum’s white paper for more info. Adaptation by Dealroom.co
Why work with startups
✓ Provide better service✓ Entrepreneurial culture✓ Keep in tune with innovation✓ New revenue streams
Risks
Reputational risk Unsure outcome Potential discontinuity Lack of internal adoption “Fired for not hiring IBM”
Why work with corporates
✓ Potentially big budgets✓ Stable customer✓ Internationalisation
Risks
Duration of sales cycle Becoming too focused on
one big customer Complex requirements
Models for cooperation
Corporates
▪ ROI-based▪ Specs comparison▪ RFPs▪ External reports (e.g. Gartner)▪ Online reviews (e.g. Trustpilot)▪ Referral
a) Direct sourcingb) Sourcing via innovation unitc) Co-creation in JVd) Accelerator/incubator
model
Vendor selection
StartupsBest practice
▪ Sufficient budget▪ Clear objectives▪ Clear success metrics▪ Designated promotor inside
the corporate▪ Strategic alignment
1. Introduction
2. Key themes and trends in UX Tech
3. Industry leaders and acquisitions
4. Selected companies to watch
Contents
5
User analytics
Personalisation
Conversion
Retention
Lead generation
Sales & CRM
Ad exchanges
Demand & sell-side platforms
Big data analytics
Programmatic buying
Search (Google)
Social media (FB)
Mobile, TV, OTT
IoT, Offline
eCommerce
Marketplaces
SaaS
Content
Offline
The Marketing Tech value chain
Consumer
Business
Enterprise
Government
End-users Providers
Channels
Marketing & UX TechAd Tech
6
Customer interaction & retention
Looking for new customers
7
Analytics & Big DataMeasurement for optimization & predictive technologies
Customer CommunicationInteracting with new and existing customers
Reviews & InfluencersTools for brands to monitor, analyse and manage public opinion
Front (France) – sales & support inbox and chat for teamsIntercom.io (Ireland) – live messaging for sales, marketing and support
MessageBird (Netherlands) – APIs for SMS, Voice and Chat DigitalGenius (UK) – AI for customer service
Mailjet (France) – Real time marketing and transactional emails
Hotjar (Malta) – Heatmaps to understand what users want, care about and interact Brandwatch (UK) - identify marketing opportunities and social media threats
ContentSquare (France) - provides insights for increased conversion ratesSocialbakers (Czech Rep.) - social media analytics platform
Jampp (UK) - predictive technology for acquiring and retargeting customersFlytxt (Netherlands) - customer engagement technology
Trustpilot (Denmark) - Review-driven online communityiAdvize (France) – enables brands to connect experts with customers
ReviewPro (Spain) – boosts hotels guest satisfaction and revenueStarflow (Sweden) – brings influencer content closer to consumers
Usabilla (Netherlands) – collect user feedback
Omni-channelCreating seamless offline online experiences
Cloudsense (UK) - omni-channel commerce platformAdvalo (France) - platform for omni-channel campaigns
Intershop (Germany) - solutions for omni-channel retailing
Location-basedLocalised advertising, augmented reality
Blis (UK) – Location technology solutions for brand advertisersGeolid (France) - Online local advertising
Uberall (Germany) - Location Marketing CloudArmis (France) - Local advertising retailers and brands
Merchant ToolsTools to create & improve the purchasing experience
Klarna (Sweden) – enhanced payment experienceiZettle (Sweden) – on/offline card payments
Algolia (France) – Increase sales with personalised shopping searchJimdo (Germany) – website templates optimised for search
Advalley (Netherlands) – increase conversion by offering free giftsTictail (Sweden) - start an online store
What is UX Tech?
1. Introduction
2. Key themes and trends in UX Tech
3. Industry leaders and acquisitions
4. Selected companies to watch
Contents
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Overriding industry themes in Marketing & UX Tech
Google and
▪ Google and Facebook jointly control about 50% of all online advertising. Their dominance is driven by their effectiveness
▪ Recent political and public opinion backlash: pressure to get fake & harmful content under control and to protect consumer privacy
GDPR▪ Biggest ever overhaul of EU data protection rules, in force from May 2018. Lauded as benchmark by some, overreaching by others
▪ Concepts include: right to be forgotten, consent, data breach notification, privacy by design and enforcement
Fraud▪ Estimates on fraud vary, but advertisers easily waste about 5-10% of their budget to fraud. 1/3 of ad impressions non-human
▪ Major hacks are becoming more common. As a result, “we all have to assume that our identities have already been stolen.”
Artificial
Intelligence
▪ UX and marketing tech are at the forefront of AI-adoption: AI bots, programmatic ad buying, predictive sales and more
▪ Extremely high expectations are not yet matched by reality (example: bots are still underperforming)
Corporate
innovation
▪ Noticeable sense of urgency with corporates to modernize their client-facing applications and improve interactions
▪ Some corporates are still searching for workable model to collaborate successfully with startups
AR / VR▪ AR & VR could make marketing and customer experience more fun and effective. Customers are looking for experiences not ads
▪ However, industry is still eagerly awaiting a real break-through so far
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A need to address privacy concerns and new (GDPR)
regulations, while providing a seamless UX
10Source: Politico by Laurens Cerulus.
Privacy notifications are causing UX challenges, especially mobile
Providers wantAim to deliver optimal UX
Be competitiveOffer privacy protection
Avoid scandalsMaximise user conversion
Consumers want Seamless UX
PersonalisationWant privacy protected
Channels wantMaximise revenue per user
Offer privacy protectionBe transparent to advertisers
Regulators wantTo protect consumer
Enforce consumer rights (right to be forgotten,
consent, etc)
Challenging task to build the best UX practices for privacy notices to achieve data protection standards
Google and Facebook are the dominant channels.
Especially Facebook is facing strong user backlash
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Source: eMarketer, Sep 2017
Global ad spend (% market share in $ billions)
Google & Facebook are close to 50% market share
2016A 2017E 2018E 2019E
Google 33% 32% 31% 31%
Facebook 14% 17% 18% 19%
Alibaba 7% 9% 10% 11%
Baidu 4% 4% 4% 5%
Microsoft 2% 3% 3% 3%
Tencent 2% 3% 3% 4%
Amazon 1% 1% 1% 1%
Twitter 1% 1% 1% 1%
Oath 1% 2% 2% 2%
Pandora 1% 1% 1% 1%
Sina 0% 1% 1% 1%
IAC 0% 0% 0% 0%
Snapchat 0% 0% 1% 1%
Sohu.com 1% 0% 0% 0%
Yelp 0% 0% 0% 0%
Yahoo 2% – – –
Other 32% 27% 24% 21%
Total ad spend $ 192B $ 228B $ 266B $ 307B
14% 17% 18% 19%
33% 32%
31% 31%
47% 49% 50% 51%
2016A 2017E 2018E 2019E
Rapid adoption of Artificial Intelligence in UX TechTurning IoT sensor data into behavioral insights
Conversational marketing platform for real-time messaging
Matches customers with personal experience
Marketing information and customer insights software
Provides content collection and audience engagement solution
Human corrected machine translation service
Customer service applications of deep learning
AI written marketing language
Augmented reality, AI and computer vision for marketing
Leverage computer vision to measure people’s emotions
Omni-channel cloud communication platform
Innovative UX through programmable communication building blocks
Marketing information system
Facilitates brand planning and targeting
personalised digital billboards powered by facial recognition
Artificial Intelligence
Machine learning
Natural language processing
Expert systems
Vision
Speech
Planning
Facial recognition
Deep Learning
Supervised
Unsupervised
Content Extraction
Classification
Machine Translation
Question Answering
Text Generation
Image Recognition
Machine Vision
Speech to Text
Text to Speech
Natural Language Processing
Machine Learning
Personalisation
12Source: Neota logic. Adapted to UX Tech by Dealroom.co
UX tech investment mainly went into data analytics and mobile platforms, during the past 5 years …
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€ 1,337M
€ 1,304M
€ 839M
€ 606M
€ 323M
€ 311M
€ 299M
€ 202M
€ 198M
€ 194M
€ 183M
€ 144M
€ 115M
€ 77M
€ 69M
Analytics Tools
Mobile
Social Media
Omnichannel
Personalisation
Chat & Bots
Reviews And Recommendations
Predictive Marketing
Loyalty, Coupons
Language, Face Recogniton
Digital Payments
IoT & Offline
Virtual And Augmented Reality
Geomarketing
Behaviour, Emotions & Tracking
UX tech funding (2013-2017)
Source: Dealroom.co
… but in 2017 chat bots, predictive marketing, and other AI-driven tools have received more attention
€63M
€27M
€25M
€19M
€13M
€9M
(€9M)
(€10M)
(€12M)
(€23M)
(€31M)
(€51M)
(€55M)
(€55M)
(€84M)
(€100M) (€80M) (€60M) (€40M) (€20M) - €20M €40M €60M €80M
Chat & Bots
Language, Face Recogniton
Behaviour, Emotions & Tracking
Predictive Marketing
Loyalty, Coupons
Analytics Tools
Digital Payments
Geomarketing
IoT & Offline
Virtual And Augmented Reality
Reviews And Recommendations
Mobile
Personalisation
Omnichannel
Social Media
14Source: Dealroom.co
UX tech investment trends: 2013-2016 average versus 2017
1. Introduction
2. Key themes and trends in UX Tech
3. Industry leaders and acquisitions
4. Selected companies to watch
Contents
15
Name Description Location Total Funding Investors
NewVoiceMediaOmni-channel cloud
communication platformBasingstone, UK
€ 128MLast round: Series F
(Jan 2016)
Eden Ventures, Notion Capital, Highland Capital Partners, MMC Ventures, Bessemer Venture Partners, Highland Europe, Technology Crossover Ventures, Salesforce Ventures, BGF Ventures, Richard Pickering, Ashley Unit
TrustpilotOnline review-driven
community, harnessing power of reviews for companies
Copenhagen, Denmark
€ 113M*Last round: Late VC
(Oct 2017)
Seed Capital Denmark, Northzone, Index Ventures, Draper Esprit, Vitruvian Partners, SIllicon Valley Bank
BlipparSpecializing in augmented
reality and computer vision for marketing
London, UK€ 90M
Last round: Series D(Mar 2016)
Qualcomm Ventures, Barclays, Khazanah Nasional Berhad
Showpadpersonalised interactions for
sales teamsGent, Belgium
€ 77.7MLast round: Series C
(Jan 2018)
Hummingbird Venture, Dawn Capital, Columbia Lake Partners, Insight Venture Partners
QubitMatches customers with
personal online experience to influence behavior at scale
London, UK€ 68.1M
Last round: Series C(Feb 2016)
R Ventures, Dan Cobley, Balderton Capital, Accel Partners, Salesforce Ventures, Sapphire Ventures, Goldman Sachs
Market Logic Software
Consumer insights and knowledge management platform for marketing
Berlin, Germany€ 46.5M
Last round: Late VC(Jun 2017)
Bmp Beteilgungsmanagement AG, SUmmit Partners, Sycamore Partners, Genui
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Selected top European VC-funded companies
Source: Dealroom.co*Debt excluded from total funding
Name Description Location Transaction Acquirers Investors who exited
HybrisOmni-channel
commerce softwareMunich, Germany
€ 1.5BAcquisitionJun, 2013
SAP SEWalldorf, Germany
83North, Meritech Capital Partners, HGGC
TeadsNative video
advertising solutionsParis, France
€ 300MAcquisitionMar, 2013
AlticeAmsterdam, Netherlands
Viola Credit, Elaia Partners, Partech Ventures, HSBC, Bpifrance
Criteo
Global leader in performance display and retargeting
Paris, France€ 1.2B
IPOOct ,2013
-Elaia Partners, IDInvest Partners, Index Ventures, Bessemer Venture Partners, Employee Stock Option Fund, Softbank Capital
FyberSmart ad
monetization strategies for apps
Berlin, Germany€ 150M
AcquisitionOct , 2014
RNTS MediaBerlin, Germany
Team Europe, Kite Ventures, Point Nine Capital, Hasso Plattner Ventures, Nokia Growth Partners, Kreos Capital, Berlin Venture Partners, German Startups Group
UnrulyAdTech company
creating social video campaigns
London, UK€ 137M
AcquisitionSep, 2015
News CorpNew York, NY, United States
Amadeus Capital Partners, Endeit Capital, Business Growth Fund, Harbert European Growth Capital Fund
mBloxGlobal mobile engagement
solutionsLondon, UK
€ 106MAcquisition
Jul, 2016CLX Communications
Norwest Venture Partners, Duff Ackerman and Goodrich, Scale Venture Partners, Entrepreneurs Fund, DAG Ventures
Selected exits in European Consumer Experience
17Source: Dealroom.co
Most prominent UX Tech investors
Investor Type Location European marketing portfolio companies Exits
Highland Europe Fund London, UK ContentSquare, Intersec, Adjust, Jampp, Maropost, Oro, NewVoiceMedia, Brandwatch -
Notion Capital Fund London, UKPaddle, GoCardless, Vizolution, NewVoiceMedia, Scoota, Shopa, Mojn, adFenix, Unbabel, rockabox,
CurrencyCloud, DealFlo, Tradeshift, Volo Commerce, Virtualstock, Elevaate, Triptease, ConcentraAdbrain, Glow Digital
Media, Shutl
Salesforce Ventures Corporate VC San Fransisco, USA Unbabel, DigitalGenius, Augment, Squirro, Universal Avenue, QuBit, NewVoiceMedia, Followapps -
Index Ventures Fund London, UK iZettle, Trustpilot, Teemo, Marvel, Enfore Criteo, Boku
Draper Esprit Fund London, UK Verve, Trustpilot, Perkbox, Realeyes, CloudApps, Clavis INsight
Campanja, Mobile Travel Technologies, Tremor
Video, DataHug
Northzone Fund Stockholm, Sweden IZettle, Trustpilot, Widespace, tobii Technology, AllUnite, Universal Avneue, VisualDNA, Episerver Sticky
Kima Ventures Angel Fund Paris, FranceAdmedo, Groupe-allomedia, iAdvize, Verve, Aiden, Akeneo, Salezeo, Swipii, Visiblee, Geenapp, Gorgias,
ZenChef, Trak.io, Viewsy, Smart Me Up, Rivalfox, Reelevant, Vouchr, paper.li,TrackDuck, Adility
Bpifrance Fund Paris, FranceGroupe-allomedia, iAdvize, Q-emotion, Adyoulike, Splio, Watcheezy, AT internet, Sociallymap, myElefant,
PLyce, SPREAD, Reelevant, Smart Me Up, S4MTeads
Eden Ventures Fund London, UK NewVoiceMedia, reevoo, The Filter, Brightpearl Zemanta, UberVu
Iris Capital Fund Paris, FranceIAdvize, LeanIX, Searchmetrics, MindLytix, Quantifind, Adjust, Holimetrix, adeven, Adomic, Armis, Influans,
Adotmob, mailjet, myThings, Xeotap, V3D, mediastay-
IDInvestPartners Fund Paris, France Influans, Ifeelgoods, Ezakus Labs, ogury, iAdvize, Nosto, BOTIFY, Synthesio,mediastay, Azalead Software Artefact, Criteo
MMC Ventures Fund London, UK Admedo, Growth Intelligence, Storystream, reevoo, DigitalGenius, NewVoiceMedia -
18Source: Dealroom.co
19
CloudSense($77M round, Nov ‘17)
iAdvize(€32M round, Oct ’17)
MarketLogic(€45M round, Jun ’17)
inRiver(€10M round, Aug ’17)
Falcon.io($7M round, Feb ‘17)
NGDATA – Belgium($19M round, Dec ’17)
Sabio(£50M round, Jul ‘16)
SendinBlue(€30M round, Sep ‘17)
Brandmaker($30M round, Apr ‘15)
Widespace($17M round, Feb ‘16)
Blackwood Seven (€14M round, Aug ’16)
Kiosked – Finland($10M round, May ’16)
Blippar($54M round, Mar ’16)
Wynd€30M round, Nov ’16)
Enfore($38M round, Jun ’13)
Episerver($140M round, Dec ‘14)
Trustpilot($73M round, May ’15)
Emarsys - Austria($33M round, Sep ‘15)
€102M
€143M
€202M
€289M
€206M
€29M
€90M €84M
€128M
€167M
€94M€110M
€95M
€17M
€99M
€18M
€149M
€21M
€38M €38M
€0M
€32M
€76M
€19M€10M
€31M
€69M
€196M
€109M
€76M
0
10
20
30
40
50
60
70
80
90
100
€0M
€50M
€100M
€150M
€200M
€250M
€300M
2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017
United Kingdom France Germany Sweden Denmark Other
Funding Amount Number of rounds
The UK and France are taking the lead
Source: Dealroom.co
1. Introduction
2. Key themes and trends in UX Tech
3. Industry leaders and acquisitions
4. Selected companies to watch
i. Customer communication
ii. Omnichannel
iii. Analytics & Big Data
iv. Reviews, influencers, retention
v. Merchant tools
vi. Location-based
vii. Emerging technologies
viii. Fintech
Contents
20
Chat, Mailing & Messaging
21
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Intercom Dublin, Ireland Customer communication and support service for businesses € 219M$ 125M Series D
Mar ‘18+400 n/a
NewVoiceMedia Basingstoke, UK Multi-channel cloud communications platform € 128M$ 30M Series F
Jan ‘16381
+6%NLP, cloud
Front Paris, France A shared inbox for teams € 72M$66M Series B
Jan ‘1882
+15%n/a
MessageBirdAmsterdam,
Netherlands
Omni-channel API that allows to provide support, share information, and
better understand your customers€ 55M
$60M Series A
Oct ‘17
100
+90%VoIP, cloud
Mailjet Paris, FranceAll-in-one solution to send, track and deliver both marketing and transactional
emails€ 16M
€ 10M Series B
Jul ‘15103+5%
cloud
AdFenixGothenburg,
SwedenSocial media advertising platform for real estate agents € 5.5M
$6M Series A
Oct ‘1752
+200%AI
Adsmurai Barcelona, Spain Technological solutions for ad management on social media € 4.1M€4M Early VC
Dec ‘1663
+26%n/a
myElefant Paris, France Mobile marketing and messaging solution for marketing teams € 1.5M€ 1.5M Seed
May ‘1611-50 n/a
Tokywoky Paris, France A chat module for ecommerce for shoppers to help each other in real time € 0.7M€ 700K Seed
Dec ‘152-10 semantic filters
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Show funding charts »
Mobile
22
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Upstream London, UK A mobile commerce platform for high growth markets € 36M€25M Late VC
Feb ‘17474(4%)
n/a
Teemo Paris, France Marketing solution to retailers leveraging consumers offline behavior. € 16.3M€ 14.6M Series A
Mar ‘1711-50 Geo-location
Conichi Berlin, Germany Check-in app for guests and CRM tool for hotels € 7.2M$ 7.9M Seed
Sep ’15
37
-beacons
Jampp London, UKPerformance marketing platform for acquiring and retargeting mobile
customers€ 6.8M
$7M Series A
Feb ‘1570
(4%)ML
TabMo Paris France Mobile programmatic platform for agencies and advertisers € 4M€ 4M Early VC
Apr ‘1672
+6%
Geo-location, Big
data
HeyStaks Dublin, Ireland A platform that matches consumer demand with content, products and ads € 3.3M€1.5M Early VC
Jul ‘152-10 Big data
Accengage Paris, FranceA mobile engagement solution for personalised push notifications, mobile
retargeting, mobile tracking, and app analytics€ 2.7M
$3M Early VC
Jan ‘1599
+14%
geofencing,
iBeacons
MADSAmsterdam,
NetherlandsMobile-first advertising and monetization platform for targeted ad campaigns € 1.8M
€1M Series B
Nov ‘1131
(18%)n/a
SmadexBarcelona,
SpainMobile demand side platform for branding and direct response € 1.2M
€0.6M Seed
Jul ‘1311-50 Geolocation
Microblink London, UK Real-time receipt scanner SDK for mobile apps n/aAngel
Jan ‘1651-200
OCR, machine
vision, mobile
vision, deep
learning
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Showpad Gent, BelgiumSales enablement platform empowering sales teams to have more
personalised and impactful interactions€ 78M
$ 25M Series C
Jan ´18250
+12%
n/a
VocalCom Paris France Global provider of customer experiences platform € 68M$ 50M Growth Equity
Dec ´14184
+4%AI, ML
onfido London, UK Helps businesses digitally verify people’s identities. € 55M$ 30M Series C
Sep ´17174
+17%
Identity
Verification
Userlane Munich, Germany Automates and optimizes user onboarding and employee training € 4M€ 4M Series A
Mar ´1851-200 n/a
Sleeknote Aarhus, DenmarkCustomer engagement tool for ecommerce businesses to engage visitors
and turn them into customers€ 1M
€ 1.0M Early VC
May ‘1725 n/a
Algoreg Luxembourg Platform to open accounts within minutes via a fully automated video
experience
€ 0.9M€ 900K Series A
Mar ´1811-50 regtech
SnapSwap
International
Luxembourg City,
Luxembourg
Simplify and accelerate the verification and the account opening process for
your customers.n/a n/a 11-50 n/a
23
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Onboarding Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Sitecore London, UKCustomer experience management solutions across any channel and in real
timeAcquired
Buyout
‘161013+10%
ML
Intershop Jena, Germany Solutions for omni-channel retailing Listed company ‘98 IPO250
(9%)cloud
CloudSense London, UK Omni-channel commerce platform € 70M$ 77M Growth
Nov ‘17
257
+29%cloud
Advalo Paris, France A marketing platform that allows to launch omni-channel campaigns € 5.0M€5M Early VC
Nov ‘1722 AI
Mercaux London, UKAn omni-channel retail platform that increases customer conversion and
loyalty€ 1.5M
$1M Convertible
May ’1723 AI
Shopwave London, UK Omni-Channel Point of Sale For retailers € 1.0MSeed
Mar ’158 cloud
FlameFly Paris, FranceA cloud solution that builds and executes omni-channel content strategies
driven by data€ 0.7M
$0.7K seed
Feb ’1611 cloud
AirPOSBelfast United
KingdomMultichannel e-commerce software for retailers € 0.5M
£ 200K Series A
Jan ‘122-10 POS
PrudsysChemnitz
GermanyOmni-channel personalisation for the retail industry na n/a 11-50 AI
24
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Omnichannel Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
CRITEO Bath, UK Performance display and retargeting € 58MIPO
Oct ‘13 2826
+9%ML, big data
Captify London, UK Digital advertising technology company specializing in Search Retargeting € 11M£ 8M Series B
Jul ´15170
+10%AI
Admedo London, UK Unified Programmatic Marketing Platform € 8.4M£ 600K Series B
Dec ´1711-50 Big data
Jampp London, UKPerformance marketing platform for acquiring and retargeting mobile
customers€ 6.8M
$7M Series AFeb ‘15
70(4%)
ML
Fidzup Clichy, France All-around Marketing tools from prospecting to analytics € 3.4M€ 3M Early VC
Nov ´1611-50 n/a
Linkdex London, UK SaaS-based platform unifying search, social, PR and content channels Acquired£ 3.5M Series C
Oct ´1430 n/a
SalesBoxStockholm
SwedenCRM and sales tracking software for businesses € 0.8M
€ 800K Seed
Mar ´1611-50 n/a
AdcrowdAmsterdam
NetherlandsSelf-service retargeting platform € 0.6M
€ 600K Angel4 n/a
S&W Media Herzliya Israel Digital marketing services provider n/a n/a 11-50 n/a
25
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Prospecting & Retargeting Show funding charts »
User Analytics
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Brandwatch Brighton, UK Real-time analytics of the customers' sentiment € 58M$ 33M Series C
Oct ’15480
+4%n/a
Market Logic
SoftwareBerlin Germany Consumer insights and knowledge management platform for marketing € 46M
€ 45M Late VC
Jan ‘17286
+39%ML, NLP
SocialbakersPrague, Czech
republicSocial Media Statistics and Pro Analytics € 31M
$ 26M Series C
Feb ‘14416+11%
ML
PaddleLondon, UK
A checkout, e-commerce, marketing and analytics platform for software
developers€16M
$ 12.5M Series B
Dec ’1739
+69%n/a
Modcam Malmo, SwedenCompact sensors with built-in video analytics for tracking people in retail and
offices€ 4.8M
Sek 10M Early VC
Jan ’1811-50 AI, computer vision
Sentisis Madrid, Spain Neuromarketing testing and data analysis using only a webcam € 1.5M$ 1.3 Series A
Mar ’1536
(12%)
NLU, semantic
technology
Digital Fineprint London, UK Uses predictive analytics to turn social data into insurance data € 2.9M$ 2.7M Early VC
Jan ’188 n/a
AdtelligenceMannheim
Germany
Big Data, Machine Learning and AI to enable customers to personalize their
entire digital sales performancen/a n/a
39
+5%
ML, big data
hotjar MaltaSee how visitors are really using your website, collect user feedback and turn
more visitors into customers.n/a n/a
50
92%
Eye & Excitement
tracking
26
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Episerver Stockholm, Sweden Digital Content, Commerce and Marketing in one screen Acquired$ 140M
Dec ‘14501-1000 ML
Qubit London, UKMatches customers with personal online experience to influence behavior at
scale€ 68M
$ 40M Series C
Feb ‘16225
(12%)Big Data
Emarsys Vienna, AustriaAI platform that enables personalised, one-to-one interactions between
marketers and customers across all channels€ 50.3M
$ 22.3M Series B
Oct ’16727
+18%AI
Amplience London, UKDynamic content solutions that allow ecommerce businesses to create
engaging and inspiring shopping experiences€ 23.9M
n/a Early VC
Dec ’16114
+11%cloud
FlytxtNieuwegein
NetherlandsMobile consumer analytics solution provider € 21.7M
$ 11M Late VC
Apr ‘17436+6%
AI, ML, NLP
Blackwood
Seven
Copenhagen
DenmarkPredictive media analytics € 20.3M
€ 13.5M Late VC
Aug ‘1651-200 AR, ML
Idio London, UK Content intelligence platform for predictive insight and personalisation € 9.7M£1.3M Debt
Apr ’1645
(20%)AI, ML, NLP
Offermoments Manchester, UKPersonalised dynamic digital billboards powered by facial recognition and
mobile data technology€ 1.8M
£ 1.5M Early VC
Sep ’172-10 iBeacon
27
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Predictive, Adaptive, Dynamic & Personalised Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Tobii Stockholm, Sweden Eye-tracking technology for human behavior insights € 61MSEK 450M Post IPO
Dec ‘16379
+8%eye tracking
Adjust Berlin, Germany User behavior analytics € 26.3M$ 17M Series D
Oct ‘15148
+30%Big Data
Realeyes London, UKComputer vision and machine learning technologies for measuring people's
emotions€ 10.8M
$ 2.5M Debt
May ’1560
+9%
ML, computer
vision, emotion
measurement
Nosto Helsinki, FinlandE-commerce platform providing product recommendations based on
individual behavioral data€ 7.5M
€15M Debt
Jul ‘17106+31%
Big Data
BrainSINS Madrid, SpainE-commerce personalisation solution, product recommendations and
behavioral targeting€ 0.9M
Early VC
Jan ’1511-50 Big Data
Roialty Milan, ItalyA customer profiling and digital loyalty marketing solution based on behaviors
on social networks€ 0.9M
€ 100K Seed
Jun ’1718 n/a
Reelevant Paris, France Live content intelligence technology based on behavioral analysis € 1.4M € 1.3M Early VC 2-10 AI
Dressipi London, UKEnables retailers to match customers with products and experiences to
influence buying behavior at scale.n/a
n/a
Apr ‘11 11-50 AI, ML, big data
28
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Emotional & Behavioral Analysis Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
TrustpilotCopenhagen
DenmarkReview-driven online community € 113M € 6.2M Late VC
603
+17%cloud, AI
Typeform Barcelona SpainA tool that allows to engage your audience with conversational forms and
surveys€ 47M
$ 35M Series B
Sep ´17174+17%
cloud
ReeVoo London, UKA user-generated content platform for consumer engagement, advocacy and
customer intelligence€ 6.5M
$ 1.5M Series C
Mar ‘15105
(5%)n/a
SurveyMe London, UKReal-time, instant 'Point of Experience' feedback from easy-to-use mobile
surveys€ 2.4M
£ 2M Early VC
Feb ´1715 n/a
Customer
GaugeLondon, UK
Software-as-a-Service that measures Net Promoter Score for medium to
large organizations, and helps improve customer loyalty€ 2.3M
$ 2.5M Series A
Dec´ 1549
(9%)n/a
UsabillaAmsterdam,
Netherlands
Helps brands improve performance of their websites, mobile apps and emails
with live user feedback€ 0.9M
$1M Angel
Jun ‘11108+29%
n/a
Emtrics Madrid, Spain Helps businesses collect their customers' private reviews at a Point of Sale € 0.6M€ 50K Seed
Mar ’142-10 n/a
Centralapp Brussels, Belgium Centralized and resourceful review management € 0.5M€ 500K Angel
Sep ’1611-50 cloud, AI
29
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Reviews and Recommendations Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Augure Paris, FranceCross-channel PR, influencer identification and reputation management
platform
Merged with
launchmetrics
€ 15M Late VC
Mar ´1551-200 n/a
iAdvize Nantes, France Enables brands to connect experts with customers € 47M€32M Series C
Oct ‘17216+16%
gamification
Octoly Paris, France Enables brands to reach out to new customers through Youtube channels € 10M€ 9M Early VC
Nov ´1780
+86%n/a
Takumi London, UK Platform for influencer marketing € 6.4M$ 4M Series A
May ’1753
+77%n/a
Brand and
CelebritiesParis, France Match between brands and influencers € 3.5M
€ 3.5M Series A
Jun ´1664
+28%n/a
MatchmadeHelsinki,
FinlandIntelligent influencer marketing for games € 2.8M
$ 1.7M Series A
Aug ’1713 n/a
BrandNew Berlin, GermanyGives marketers the tools to discover, track and work with influential content
creators€ 2.8M
Convertible
Feb ´1711-50 n/a
JoinHaarlem,
NetherlandsCollaboration platform for influencers and advertisers € 1.0M
€ 1M Early VC
Dec ’175
AI, ML, deep
tech
GhostlampReykjavik,
IcelandMarketplace for influencers € 0.9M
$ 1M Seed
Aug ’1714 n/a
30
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Influencers Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
WrappStockholm
SwedenRewarding purchases and customer loyalty € 34.3M
€ 3.2M Late VC
Jul ‘1757
+10%n/a
Yoyo Wallet London, UKProviding mobile payment, loyalty, receipts and special offers all run via a
branded app€ 32.7M
£ 12M Series B
Jun ’1763
+17%touch ID
Verve London, UKWord-of-mouth marketing tool that enables users to sell tickets to their
friends in exchange for rewards€ 25.9M
$ 18.5M Series B
Oct ‘1785
+77%n/a
Splio Paris, France Helps brands engage in loyalty marketing € 10M€ 10M Series A
Oct ´16109 n/a
StocardMannheim
GermanyAll loyalty cards in one app € 6M
€ 4M Early VC
Mar ´1611-50 n/a
Bink London, UK Enables customers to collect loyalty points and get discounts € 8.9M$ 2.4M Seed
Dec ´1654
+74%Big data
WirayaStockholm,
SwedenCloud-based platform for tailored, real-time customer dialogue € 3.3M
€ 2M Grant
Nov ’1747
+20%AI, ML, cloud
GreenJinn London, UKA free cashback app that helps grocery shoppers save money by providing
customized coupons€ 1.3M
£ 700K Seed
Dec’177 n/a
CoupontoolsDilsen-Stokkem,
Belgium
Allows to create and distribute redeemable and trackable mobile discount
coupons and deals€ n/a n/a 2-10 iBeacons
31
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Customer Loyalty & Rewards Show funding charts »
Merchant & Developers tools
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Wynd Paris France Enables merchants to create online sales channels € 39M€ 30M Series B
Nov ‘16
124
+53%big data
TictailStockholm
Sweden
Enables indie brands and retailers to start an online store to sell their
products online€ 29M
$ 22M Series B
Jul ´1559 n/a
Unbabel Lisboa Portugal Online human corrected machine translation service € 28M$ 23M Series B
Jan ´1811-50 NLP, AI, ML
JimdoHamburg
GermanyBeautiful website templates optimised for search € 25M
€ 25M Late VC
Jun ‘1551-200 n/a
Tapdaq London, UK Community-based advertising network for mobile apps € 7.2M€ 5.9M Series A
Jan ‘162-10 n/a
FramerAmsterdam
NetherlandsScreen design and interactive prototyping tool € 8.2M
$ 7.M Series A
Dec ‘1732
+23%n/a
Aylien Dublin, IrelandA range of content analysis solutions for developers, data scientists,
marketers and academics€ 3M
€ 2M Early VC
Nov ‘17 20
ML, AI, NLP,
sentiment
analysis,
PromoRepublic Kiev, UkraineSocial Media Content Builder for Small Business Owners, Agencies and
Marketers€ 1.8M
€ 1.1M Early VC
Jun ‘1733
+23%n/a
AskHub Paris, FranceProvides chatbot developers with framework and conversational skills on
demandn/a n/a 2-10 AI, NLU
32
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Show funding charts »
Location-based
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Uberall Berlin, GermanyPowers sales through location data, using the innovative Location Marketing
Cloud€ 27.1M
$ 25M Series B
Feb ’18113
+52%geolocation
Geolid Lyon France Online local advertising € 30M€ 15M Series D
Mar ´18165
+4%n/a
Blis London, UK Media and mobile location technology solutions for brand advertisers € 24.6M$ 25M Series B
Apr ’16209
+12%
big data,
geolocation
What3words London, UKAn innovative global addressing system that allows to find & communicate a
location more accurately€ 12.5M
$ 300K Series B
Sep ’17132
+48%GIS
Armis Paris France Local advertising at scale for physical retailers and brands € 7.0M€ 6M Series A
Mar ‘1820
AI, ML,
geolocation
MOCA Barcelona, Spain Advanced location-based marketing solution for mobile € 1.8M€ 1.8M Seed
Oct ’1511-50
big data,
geolocation,
beacons, push
notifications
AISpot Oslo, NorwayYour Smart Travel Assistant, inform about your opportunities at the right time
and place€ 0.5M
NOK 3.0m Early VC
Dec 175
IoT, beacons, QR,
blockchain, big data,
AI, geofence,
barcode, RFID
Channelforge Dublin, IrelandGeomarketing solutions that transform venues, stores and cities into
interactive zones by introducing a network of digital touchpointsn/a n/a 11-50
geofencing,
iBeacons
Roofstreet Paris France Predictive geolocation for mobile apps n/aEarly VC
Feb ‘172-10
big data,
geolocation
33
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Blue YonderKarlsruhe,
Germany
Allows retailers to automate complex decisions using AI and big data
analytics€ 68.2M
$ 75M Late VC
Dec ‘14 102
(14%)AI, ML
TinkStockholm,
Sweden
Account aggregation, payment initiation, personal finance management and
product recommendations € 28.3M
€ 14.0M Early VC
Oct ’1756
+70%ML
DigitalGenius London, UKBrings practical applications of deep learning and artificial intelligence into
customer service operations€ 20.1M
$14.8M Series A
Dec ‘1759
+111%
AI, NLP, ML, deep
learning
Techsee Herzliya, IsraelCognitive visual support solution powered by augmented reality and artificial
intelligence€ 6.8M
$ 7.5m Series A
Jun ’1725
AI, AR, deep
learning, big data
Growth
IntelliegenceLondon, UK Uses machine learning to recommend new, in-market B2B marketing targets € 3.1M
$ 3.4M Series A
Mar ‘1511-50 ML, big data
True AI Paris, France AI-based software system for semi-automatic customer support € 0.05M€ 50K Grant
Jul ’1710
AI, ML, NLP, deep
learning, neural
networks
ChattermillLondon, UK
Applies artificial neural networks to customer feedback, helping businesses
make more customer centric decisions€ 0.7M
£ 600K Seed
Dec ‘1717
AI, ML, deep
learning
MijnKassabonRotterdam,
Netherlands
Ensures the digitization of purchase receipts that can be consulted anytime
and anywhere with a smartphone€ 0.1M
€ 40.0K Seed
Jul ‘173 n/a
34
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Artificial Intelligence & Machine Learning Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Blippar London, UK Specializing in augmented reality, artificial intelligence and computer vision € 90M$ 54M Series D
Mar ’16199
(22%)
AR, AI, computer
vision, ML, visual
positioning
Crunchfish Malmo, Sweden Provides proximity marketing in-store or between people outside the store € 16.2MSEK 60M
Nov ’1634
+13%VR, AR
Augment Paris, France 3D augmented reality for e-commerce € 7.6M$5M Series A
Sep ’17
33
(26%)3D. AR
Zappar London, UK Augmented, virtual and mixed reality experiences for brands € 3.4M$ 3.8M Series A
Feb ’1746
+28%
AR, VR, mixed
reality, 3D
Immersal Helsinki, Finland A shared infotainment AR platform for large venues € 0.6M€ 500K Seed
Oct ’177 3D, AR
Catchoom Barcelona SpainVisual Shopping Solutions for better retail & product experiences with
Augmented Reality & Image Recognition€ 0.6M
€ 600K Seed
May ’1211-50
AR, Image
recognition
AdvertyStockholm,
Sweden
Brand advertising platform for games and apps in Virtual, Augmented &
Mixed Realities€ 0.5M
$ 600K Seed
May ’179 AR, VR, MR
35
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Augmented & Virtual Reality Show funding charts »
36
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
iAdvize Nantes, France Enables brands to connect experts with customers € 47M€32M Series C
Oct ‘17216+16%
gamification
WhatsBroadcast Munich, GermanyEnhance and automate your communication with the help of our
sophisticated chatbots€ 5M
€ 5M Series A
Aug ´1733 AI, ML, NLP
Cleo AI London, UK An intelligent assistant for your money € 3M£ 2M Early VC
Jul ´1718 AI, ML
Smarkio Porto, PortugalMarketing automation software that automates communication between
brands and their consumers.€ 1.8M
£ 1.5M SeedApr ´16
11-50 AI
Botfuel Paris, France Chatbots platform for enterprises € 1.3M€ 1.3M Early VC
Mar ´1711 AI, ML, NLP
E-bot7 Munich Germany Build and integrate personalized Chatbots tailored to your business € 0.6M€ 600K Seed
Aug ´179 AI, ML, NLP
Recast.AI Paris France We teach machines how to understand humans Acquired n/a 11-50 AI, ML, NLP
Converse.AI London, UK Automate real time customer success conversations using bots Acquired n/a 2-10 AI, ML, NLP
Rasa Berlin, Germany Open source conversational AI tools for enterprises n/aSeed
Nov ‘1511-50
NLP, NLU, AI, ML,
deep learning
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Chatbots Show funding charts »
37
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
SentianceAntwerpen
Belgium
Turning IOT sensor data into rich insights about people’s behavior and real-
time context€ 16M
€8M Series C
Jun ‘1747
+31%
IoT, AI, big data,
deep learning
Modcam Malmo, SwedenCompact sensors with built-in video analytics for tracking people in retail and
offices€ 4.8M
SEK 10M Early VC
Jan ‘1811-50
IoT, AI, computer
vision
Ubleam Labège, France Connecting everyone to the Internet of Things using augmented reality € 1.3M€1.3M Early VC
Mar ‘1721 IoT, AR
Quividi Paris, France Offline audience analytics € 1.3M€ 1M Growth Equity
Mar ‘16 11-50 Iot
AIspot Oslo, NorwayYour Smart Travel Assistant, inform about your opportunities at the right time
and place€ 0.5M NOK 3M Early VC
Dec ‘17
5
beacons, QR,
blockchain, big
data, AI, geofence,
Orain Barcelona, Spain An e-payment platform that allows people and machines to interact € 0.3M€ 0.3M Seed
Dec ‘1712 IoT, big data, AI
Capito Systems London, UKIntelligent voice interface technology for mobile, wearables, and the Internet
of Thingsn/a n/a 2-10
IoT, NLP, NLU, ML,
AI
CognigyDusseldorf,
Germany
Build self-learning speech-control, chatbots and cognitive abilities into your
applicationsn/a
Seed
Nov ‘1711-50 NLP, AI, ML
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
IoT & Smart Devices Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
Monzo London, UK New way to Provide daily banking services € 115M£ 60M Series D
No’v ´17170
+150%n/a
TinkStockholm,
Sweden
Account aggregation, payment initiation, personal finance management and
product recommendations € 28.3M
€ 14.0M Early VC
Oct ’1756
+70%ML
Meniga Reykjavik, Iceland Personal finance management and next-generation online banking solutions € 21.4M€ 7.5m Early VC
Apr ’1731
(67%)n/a
Money
DashboardEdinburgh UK Online personal financial management service € 8.2M
£ 1.3M Early VC
Aug ´1721 n/a
Chip London, UK Automated savings bot for people who wish they saved more of their money € 1.3M£ 1.1M Seed
Dec ´1711-50 AI, ML
Finanzguru by
Dwins
Frankfurt am
Main, GermanyAI based financial assistant € 1M
€ 1M Seed
Nov ’177 AI
Cleo AI London, UK An intelligent assistant for your money € 3M£ 2M Early VC
Jul ´1718 AI, ML
ebankIT London, UK Offering a range of omni-channel products for banking n/aSeed
Oct ‘1559
+28%
AR, GPS,
biometrics
BackbaseAmsterdam,
Netherlands
Solutions for omni-channel digital banking in retail and business banking,
wealth management and insurancen/a n/a
480
+22%cloud
QontisZurich,
SwitzerlandOnline personal finance management platform n/a n/a 2-10 n/a
38
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Personal Finance & Banking Solutions Show funding charts »
Name HQ Description Funding Last round Team(% 12 month growth)
Tech
KlarnaStockholm
SwedenPayment solutions for online storefronts € 270M
SEK 175M Late VC
Jun ´171365
+13%Big data
Yoyo Wallet London, UKProviding mobile payment, loyalty, receipts and special offers all run via a
branded app€ 32.7M
£ 12M Series B
Jun ’1763
+17%touch ID
Lydia Paris, France Secured mobile payment € 24.3M€ 13M Late VC
Feb ´1866
+14%n/a
Twisto PaymentsPrague, Czech
RepublicPoint-of-sales credit platform for merchants € 6.8M
€ 5.0M Series A
Oct ’1743
+34%ML
Zapaygo London, UK Ordering and payment mobile app € 6M£ 500K Early VC
Jan ´1811-50 n/a
FidesmoStockholm,
Sweden
A platform that allows to deploy and manage applications on contactless
cards€ 5.5M
SEK 24M Early Vc
Feb ’1816 n/a
MishiPay London, UKPay and Leave solution that brides online and in-store shopping into a truly
omni-channel experience€ 1.9M
£ 1.6M Seed
Dec ’179 RFID, cloud
KoosmikLuxembourg City,
LuxembourgA platform that allows to send and receive instant local and cross-border
transfers, process payments and get rewards
€ 1.5M€ 1M Early VC
Jul ’1711 n/a
Orain Barcelona, Spain An e-payment platform that allows people and machines to interact € 0.3M€ 300K Seed
Dec ’1712 AI, big data
PayplazaAmsterdam,
NetherlandsAn innovative omni-channel payment solution € 50K
Grant
Jan ‘1624 cloud
39
Customer
communicationOmnichannel
Reviews, influencers,
retentionMerchant tools Location-based
Emerging
technologiesFintechAnalytics & Big Data
Payments Show funding charts »
