User Experience Research

17
User Experience Research Asking the right questions and answering them Hong Qu @hqu Design Research Tuesday, September 10, 2013

description

 

Transcript of User Experience Research

Page 1: User Experience Research

User Experience Research

Asking the right questionsand answering them

Hong Qu@hqu

Design Research

Tuesday, September 10, 2013

Page 2: User Experience Research

Content

• Introduction

• Process and Methods

• PhotoRouter mobile app

• YouTube video page

• LearnVest mobile app

• Summary

Tuesday, September 10, 2013

Page 3: User Experience Research

About me

2003 2006 2012 2013

Tuesday, September 10, 2013

Page 4: User Experience Research

http://www.honeytechblog.com/difference-between-ux-and-ui/Tuesday, September 10, 2013

Page 5: User Experience Research

User Centered Design

https://en.wikipedia.org/wiki/User-centered_designTuesday, September 10, 2013

Page 6: User Experience Research

My Process

http://bit.ly/UX_process_stagesTuesday, September 10, 2013

Page 7: User Experience Research

PhotoRouter

http://bit.ly/photorouter

1. Focus Group

2. Survey

3. Paper prototype test

4. Interactive prototype usability test

5. Alpha test / field study

Tuesday, September 10, 2013

Page 8: User Experience Research

Tuesday, September 10, 2013

Page 9: User Experience Research

Tuesday, September 10, 2013

Page 10: User Experience Research

http://dl.acm.org/citation.cfm?id=1101180

Tuesday, September 10, 2013

Page 11: User Experience Research

http://youtube-global.blogspot.com/2009/10/inside-user-research-at-youtube.html

Tuesday, September 10, 2013

Page 12: User Experience Research

YouTube video page

http://youtube-global.blogspot.com/2009/10/inside-user-research-at-youtube.html

Tuesday, September 10, 2013

Page 13: User Experience Research

http://techcrunch.com/2012/10/25/learnvest-for-iphone-lets-you-access-your-personal-finances-on-the-go/

Tuesday, September 10, 2013

Page 14: User Experience Research

LearnVest Diary Study

http://bit.ly/lv_diary_study

Over a 1 week period, we asked 5 participants to keep a "diary" of how they use mobile apps to keep track of their finances.

Tuesday, September 10, 2013

Page 15: User Experience Research

http://www.nngroup.com/articles/which-ux-research-methods/Tuesday, September 10, 2013

Page 16: User Experience Research

Summary• Ask the right research questions

• stakeholders

• end users

• Select the appropriate research method

• Plan the research study

• Conduct the research

• Make an impact!

• research findings and insights make it into product development

Tuesday, September 10, 2013