Reach for Your Freedom: It's An Experience That Begins in the Mind
User Experience: It's All About Them
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It’s All About Them: Developing Information Services with User Experience Design jenny benevento [email protected] twitter: jennybento #marsux #uxsears
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description
1/3 of a panel talk given at the Ame
Transcript of User Experience: It's All About Them
It’s All About Them:
Developing Information
Services with User Experience
Designjenny benevento
[email protected]: jennybento
#marsux#uxsears
about melibrarian
-public-academic-archives-corporate-shelver-reference-cataloging-circulation-serials-collection
development-digital
projects/metadataEmployers-Reed College Library-Multnomah County
Public-Oak Park Public (IL)-UIUC/IMLS-Associated Press-freelance-Sears/Kmart
22 million items (Sears & other retailers)
240 million visitors annually
20+ websites
20+ websites
products & services & parts
user experience department
Bed, Bath & Home
Appliances
Tools
Jewelry
Apparel
Books
Fitness & Sports
Baby
Automotive
Electronics
Toys & Games
Computers & Electronics
Office SuppliesBeauty
Office SuppliesOffice Supplies
Office Supplies
cell phone service
dish network
downloads
it’s the same thing
636-638 Pets639 Fitness &
Sports>Hunting640 For the Home641 Groceries642-643 For the Home>Kitchen & Dining644 Appliances645 For the Home>Furniture646 Clothing648 Groceries>Cleaning
Supplies649 Baby
physical objects & digital things (and services)
correctness isn’t as important as
findablity
if my users aren’t happy, no one gets paid.
or, “I pay your salary”
50%+ of site purchases are by consumers who browse the taxo.
That means hundreds of millions of dollars.
I don’t need to justify the taxo department as vital to my company, because it’s how more than half of our customers buy things.
The CEO of a Fortune 50 company knows & cares about what taxonomy is and how it affects the business.
The defense “this is what will sell more things” wins most arguments.
Good taxo will ALWAYS sell more things
just make people happy
It’s NOT about this.
No one ever needs to know about this.
Books are for use. Every reader his [or her] book.
Every book its reader. Save the time of the reader.
The library is a growing organism.
