USER EXPERIENCE DESIGN TRAINING COURSESubercreative.me/wp-content/uploads/2016/12/Uber... · USER...
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USER EXPERIENCE DESIGN TRAINING COURSES UX training for user-centric product development • Individual training concepts for individual challenges • Up-to-date methods and contents for user-centric agile product development • Successful teams with the right methodical expertise and user focus • Support during the launch phase of innovation projects APPLYING TOOLS & METHOD KNOWLEDGE EFFECTIVELY Product Design Lab Ubercreative GbR [email protected] Martin-Luther Straße 10 20459 Hamburg Deutschland
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USER EXPERIENCE DESIGN TRAINING COURSES
UX training for user-centric product development
• Individual training concepts for individual challenges • Up-to-date methods and contents for user-centric agile product development • Successful teams with the right methodical expertise and user focus • Support during the launch phase of innovation projects
APPLYING TOOLS & METHOD KNOWLEDGE EFFECTIVELY
Product Design Lab
Ubercreative [email protected]
Martin-Luther Straße 10 20459 Hamburg Deutschland
Ubercreative o!ers high-quality training programs for lean products and lean user experience, designed to take user-centric and agile product development within your company to the next level. Our practical approach to training fosters user focus, speed and innovation in line with the latest industry standards. Be it a one-o! method training session or a whole training program accompanying a process optimization – participants learn to generate, validate and implement ideas as a team.
THREE TRAINING ROUTES TO SUCCESSUp-to-date method knowledge and modern techniques are taught in the training units – in a practical context and an easy-to-grasp way. This forms the ideal basis for the successful user-centric development of products and services.
Learning in our training programs takes three di!erent routes, depending on where you are as a company now and where you ideally want to be. In a preliminary consultation with you, we determine the best training route for your particular team. This is followed by targeted method training units, a pilot project or the conception of joint in-house workshops – all speci"c to the chosen training route.
The latest product innovation & user experience methods
THESE COMPANIES HAVE TAKEN PART IN OUR TRAINING PROGRAMS SO FAR:
• Accuity Payments Solutions
• Betahaus Education Program
• BurdaNews Services
• Elbsurfer Marketing Services
• Filiadata/dm Online Services
• FitForFun Verlag
• FOCUS Magazin Verlag
• ICIS Market Information
• Lottovate Global Digital Lottery
• OTTO E-Commerce Group
• Reed Business Information
• Scoyo Digital Learning
• Sunhill Technologies
• TV Spiel"lm Verlag
P +49 040 36931325E [email protected]
Contact
Product Design Lab
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UX Method Training
UX Innovation Boot camp
UX Process
Programs
ROUTE 1 ROUTE 2 ROUTE 3
Individual & practice-driven training concepts foryour challenges
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THE BEST TRAINING ROUTE FOR YOUR TEAMAs well as transferring knowledge to employees, our up-to-date and individual training concepts also help you to tackle challenges currently faced by your company. Insight and expertise from outside are put to use where it’s most bene"cial – together with your team for your customers and products.
NEEDS ANALYSIS TRAINING MENTORING
Preliminary talk
Status QuoEvaluation
CreationTraining concept
SelectionPilot project
ImplementationTraining units
SupportCoaching
“On behalf of our entire team I would like to express our gratitude for "ve great days with you. It’s a shame it’s over! Your training has been of great bene"t to us, both professionally and privately. A big thank you!
— Attendee
Route 1: Targeted method training for successful interdisciplinary teams
Good teams are key to the success of a product. With customized training concepts and the right method training units, individual skills are fostered within teams with the aim of achieving real results.
Route 2: Compact bootcamps to help innovation projects o! the ground
Projects involving the creation of new products or services bene"t from external support during their launch phase. Our innovation bootcamps make you faster and better in the long run.
Route 3: Integrated process programs for more user focus and innovation
Introducing user-centric processes to well-established companies help to raise working methods to a new level. Training and workshop formats accompany you during the course of this transformation.
“The workshop days were the most valuable. Gaining practical exper-ience in the methods helps to show where more understanding is re-quired.”
— Attendee
“A great and useful academy pro-gram! Sketching workshops were very good, will be good for ideation purposes at the beginning of new projects in the future. The user testing also helped to provide useful insights which were not immediately apparent to the team.”
— Attendee
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Product Design Lab
On the following pages you will "nd a thematic selection of di!erent training units that can held either individually or combined as a bootcamp.
P +49 040 36931325E [email protected]
Contact
Product Design Lab
Ubercreative training formats for user-centric product development
P +49 040 36931325E [email protected]
Contact
FRAME STAGE TRAINING — Defining the strategic direction
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Frame Explore Create Validate
• Development of a user-focused product strategy using the product value assessment
• De"nition of an inspired product vision for communicating to stakeholders and teams
• Integration of user-centric methods into teamwork – from personas through to design principles
MANAGING PRODUCT VALUE DEFINITION
In method training units for the Frame Stage, your team will learn to clearly formulate strategic approaches and focus on the added value for users. This forms the basis for realistic and e"cient product development.
The aim is to create clear guidance and a solid foundation for each stage of user-centric product development.
• Strategies for fast synthesis of available information (individually and as a team)
• Application of hypothesis-based frameworks during teamwork, as the basis for ongoing validation
• Tips and tricks designed to prevent you from charging o! too quickly in one direction in your everyday life
USER HYPOTHESIS BUILDING
This element is about bringing transparency to existing sales potential and consumer interest in projects and future ventures – creating the basis for product development that is in close line with reality and destined for success as a result.
Product Design LabP +49 040 36931325E [email protected]
Contact
EXPLORE STAGE TRAINING — Understanding the user & their context
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Frame Explore Create Validate
• Holding of explorative and generative user interviews
• Selection of the best user research approach for the project context
• Use of synthesis techniques to focus results on the most important insights
CONDUCTING PROBLEM-SOLVING INTERVIEWS
A typical challenge facing product development is the tendency of teams to get to work straight away without taking the time to really scrutinize the brief. In method training units for the Explore Stage, participants learn, in a compact and fast format, how to take a step back and focus on the added value for users.
The aim here is to learn how to observe and understand users – in turn forming a solid bedrock for user-centric product innovations.
• Overview of useful approaches for building empathy as a team (e.g. personas, empathy maps, etc.)
• Selection of best method approaches for your team’s work
• Pragmatic preparation and application of methods with working materials
BUILDING EMPATHY FOR YOUR USERS
Building empathy for and a connection with the user is one of the most important key skills involved in forming successful product teams.
Product Design LabP +49 040 36931325E [email protected]
Contact
CREATE STAGE TRAINING — Team-based development of ideas & concepts
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Frame Explore Create Validate
• Application of the Minimal Viable Product approach in everyday work
• Use of the most important focus tools such as product principles, feature maps, UX metrics
• Deployment of roadmaps for Minimal Viable Product planning
ADVANCED DESIGN STUDIO SKETCHING
In method training units for the Create Stage, participants learn in a fast-paced and user-focused way how to develop concepts as a team and prioritize together. By generating ideas as a group, ideas become better and time-wasting discussions become obsolete in later product development stages.
Fast and focused concept development and prioritization of ideas as a team.
• Use of pen and paper for fast concept development as a team
• Joint assessment of ideas with the help of the Concept Evaluation Matrix
• Derivation of the best concept approaches with the help of feature maps
DEFINING THE MINIMAL VIABLE PRODUCT
The aim here is to determine the core of the product and start interactive product development with minimum e!ort.
Product Design LabP +49 040 36931325E [email protected]
Contact
VALIDATE STAGE TRAINING — Fast & effective endorsement of ideas & concepts
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Frame Explore Create Validate
• Focused course of action when drawing up user tests with research plan and test goals
• Selection of the best research method and the right participants
• Implementation and evaluation within the team with User Observation Boards
LEAN USER RESEARCH FOR VALIDATION
In method training units for the Validate Stage, participants learn how to apply user research methods to their advantage when validating ideas and concepts as a team. Applying this knowledge across all iterations maximizes the bene#ts gained from user insights.
Fast and e"cient idea validation as a team, with the joint de#nition of test objectives and test evaluation.
• Creation of an ongoing overview of insights using the Validation Board
• Team-based prioritization and assessment of "ndings using the Insights Evaluation Matrix
• Iterative use of research plans and test goals
PUTTING USER INSIGHTS TO BEST USE FOR YOUR PRODUCT
The aim here is to interpret insights from user tests correctly and derive the appropriate product solutions from these #ndings.
Product Design LabP +49 040 36931325E [email protected]
Contact
Progressive training programs led by competentexperts with practical experience
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WE’RE MORE THAN HAPPY TO ADVISE YOU AND DEVELOP THE IDEAL TRAINING CONCEPT FOR YOU!
Ms. Wiebke KudernatschPrincipal Product Coach [email protected] +49 040 / 36931325
Product Design Lab
PROFESSIONAL EXPERTISE AND SPECIALIST FIELDS OF OUR COACHES
• User-centered MethodologyDeploying user-centric methods and making use of tools as a team
• Impact MappingRecognizing the potential of ideas and applying this potential in a results-driven way
• Strategic ThinkingDeveloping product strategies and principles, then implementing them for clearly de"ned results
• Innovation TriggeringIdentifying ethnographic trends early on and applying them in further development
Our training units o!er you comprehensive support and solutions in the following #elds: product strategy, product management, user experience design, design strategy and user research. Our training system is modular, enabling us to customize the content and format to precisely suit your needs.
WebinarsHigh-quality introductory seminars for innovation and UX design processes
Methods & templatesUtensils and models as a toolbox for your day-to-day work.
WorkshopsPractical workshop formats for the transfer and training of methodical expertise
Mentoring programsExchange programs for the support and supervision of participants
Prices are communicated on a case-by-case basis, depending on the particular training format, training level and size of the group. We look forward to training together with your team!
P +49 040 36931325E [email protected]
Contact
www.ubercreative.me
Let’s work together on your next challenge!
CURRENT TRAINING COURSES, TOOLS AND PROJECTS:
Product Design Lab
Ubercreative [email protected]
Martin-Luther Straße 10 20459 Hamburg Deutschland
