EXPERIENCE OF EMPIRE: EIGHTEENTH-CENTURY AMERICA America: Past and Present Chapter 4.
User Experience Design: The Past, The Present, The Future
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User Experience The Past, present & future Where is UX going and how you can learn more
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Transcript of User Experience Design: The Past, The Present, The Future
User Experience The Past, present & future Where is UX going and how you can learn more
Experience without theory is blind, but theory without experience is mere intellectual play.
Immanuel Kant
Tonight
- Tonight
‣Hello
‣About User Experience Design (UXD)
‣What it does
‣Who does it
‣How to do it
‣Where it’s going
‣Morphing into a UXr
‣Q&A
Hello
- Hello
‣My name is ‣Founder of ‣What I’ve done ‣What I do ‣Who I do it for
What is UX?
- What UX is
User experience design (UXD) is the process designing satisfaction by improving the usefulness, usability, and desirability in the interaction between a person and the product they’re using.
What UX is
UX is all about
- UX is all about
‣How a product works
‣How it feels
‣Who is using it
‣How they use it
‣What they want to do
‣What we want them to do
- We solve problems
Using a solid Human Centred Design process, we create solutions that solve real problems in real life contexts for real people.
We solve problems
- Solutions to problems
Solutions to problems‣ Apps
‣ Websites
‣ Wearables
‣ Spaces (cafes, schools)
‣ Augmented and Virtual Realities
What does UX do?
What does UX do?
- What does UX do?
‣Makes things useful, usable and desirable
‣Understands your business
‣Understands your customer
‣Helps create your vision
‣Improves peoples lives
‣Makes the complex easy
‣… by bringing the user to the core of the process
User
- User
We’re designing for real people.
User = Person
- User = Person
Show empathy.
Learn who we’re designing for.
Assumption
Why do UX?
- Why do UX?
‣Make ideas tangible
‣Look at things in new ways
‣Low risk
‣Quick to test
‣Cheap to iterate
‣Inclusive
Traits of a UX Designer
- Traits of a UX Designer
‣Empathy
‣Inquisitive
‣Problem-solver
‣Collaborative
‣Passionate
‣Experimental
‣Common-sense
Who does UX?
- Who does UX?
UX Researcher
Information Architect
Interaction Designer
Visual Designer
Usability Tester
Context Structure Movement Feeling Feedback
It’s a process
UX Process
- UX Process
STRATEGY LAUNCH
EVALUATE
RESEARCH
ANALYSIS DESIGN
PRODUCTION
BETA LAUNCH
Experience Principles
- Experience Principles
Does it solve a problem?
Useful Usable
Is it easy to use and interact with?
Learnable
Does it require little need for guidance?
Aesthetic
Does it accurately reflect your brand?
Emotional
How should the customer feel?
“Supposing is good, finding out is better.”
Mark Twain
W,W,W,W,H
Design thinking
- Idea Acceleration
No time to think.
Starts with research
- Essentials
5 W’s & an H
‣Why ‣What ‣Who ‣When ‣Where ‣How
Personas
- Personas
Distilling research into archetypes
Journeys
- Journeys
Paths to action.
Vision Setting
- Vision Setting
Why am I?
Persuasive Design
- Persuasive Design
Making things happen.
Accessibility
- Accessibility
Inclusive Design.
Starter guide: “DESIGNING WITH EMPATHY”
Information Architecture
- Information Architecture
Structuring content.
UX Design
- UX Design
Detailing vision and ideas.
Usability testing
- Usability testing
Make it better.
UX Toolkit
- UX Toolkit
Makes things
USEFUL
Research Information Architecture
Interaction Design
Experience Design
Persuasive Design
Makes things
FINDABLE Makes things
USABLEMakes things
SEAMLESSMakes things
HAPPEN
How did UX happen?
- How did UX happen?
We create the best from what is available at the time.
The History of UXA true story
Persuasive design
Light
Story telling
Service Design
Automation
Moveable type
The telegraph
The first computer
Delivery of information
Remote Control
Information architecture
Imaging
Interaction
Lightness
Darkness
Fashion“Simplicity is the keynote of all true elegance” -Coco Chanel
Fashion“Simplicity is the keynote of all true elegance” -Coco Chanel
Passive participation
Active distraction
UX today
Creating content
Interacting with content
At one with content
Ubitech
Where is UX Heading?
- Where is UX Heading?
FULL BODY EXPERIENCES
While VR, AR and AI are going to change
everything. Again.
MICRO EXPERIENCES
The onset of wearables is encouraging us to think
small
SPATIAL DESIGN
Creating better ways for people to flow through and work in
spaces.
SERVICE DESIGN
The elements that make
up an entire service from
system to store.
A discrete interface,
desktop and handheld devices.
EXPERIENCE DESIGN
Whole Body Interactions
Spatial interaction
Printing Reality
Connecting everything
Thought Activated Technology
Touchless Interface
Biometrics
No interface
Blurring of reality and digital
Robotics
Implanted Technology
Changeable parts
Adjustable DNA
How do you become a UXr?
- Books
More good reading— This is Service Design Thinking
— The UX Book
— Smashing Magazine (UX)
— Lean UX
— Don't Make Me Think
— Universal Principles of Design
— Undercover User Experience Design
— Seductive Interaction Design
— The Design of Everyday Things
- Online courses
Online courses— YouTube
— Career Foundry
— The Gymnasium
— Coursera
— Design Lab
— Team TreeHouse
— Udemy
— lynda.com
— academyxi.com (soon)
- Online courses
Face to face courses— UXD:Velocity
— UXD:Bootcamp
- Online courses
Connect with people— IxDA
— Our XiThink series
— UX Book clubs
— UX Meetups
- Online courses
Borrow and steal — Dribbble
— Behance
- Online courses
Practice and play— Axure
— Sketch & Invision
— Omnigraffle
— Visio
— Balsamiq
— Mockflow
— HotGloo
— Pop App + pen & paper
- Online courses
Gain some experience— Your favourite charity
— Tradespeople and cafes
— Your local retailers
— Contact the big banks and insurance companies
- Never stop learning
Never stop learning— Never
— Ever.
Prior experience
- What is UX?
— Visual Designers
— Coders
— Product Managers
— Psychologists
— Researchers
— Analysts
— Marketers
— Communication Designers
— Baristas
“The UX course at Academy Xi completely changed my life, the in depth course knowledge combined with practical project applications left me with a confident understanding and love the UX process, so much so I quit my job and now work in UX.
Guy Willis Previously: Account Service at Clemenger
Currently: Experience Producer at Velvet Onion
- Past students
Past Students
Lin Mei Previously: Digital Designer at Leo Burnett
Currently: UI/UX Designer at Leo Burnett
“I had a great time at Academy Xi, tutors are very friendly and supportive, classmates were fun to hang out with. It was more than just a learning experience to me. During the course, I was able to apply some of the design thinking to daily jobs, it changed the way I think about design, prior to the course, I was focusing more on the design details, how it looks etc. Now I think more of the function & structure.”
- Past students
Past Students
“Academy Xi has truly kickstarted my career as a CX/Service Designer. The combination of theory and hands on exercises meant that I could apply new techniques to my job immediately week after week. Even better we all became friends and each others support system, both the students and the awesome mix of professors.”
Ulrik Gotsche Previously: Creative Strategist at M & C Saatchi
Currently: Creative Strategist at M & C Saatchi
- Past students
Past Students
Student Project Gallery
Past projects
- Student Project Gallery
Let’s chat. Questions and answers.
Get in touch
- 66 - 68 Devonshire Street Surry Hills 2010
— Ben [email protected] 998 956
— Charbel [email protected] 115 770
See you in the future Thank you
