User Experience Design
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Transcript of User Experience Design
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Making of nidus online
www.nidus
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The making of nidus online …………..
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1 Comparative Analysis of e-commerce site
2 : Site Objective
3 : User Need and Research
5 : Content Requirement
4 : process and Inferences
6 : structure building
7 : visual design
8 : interface
Process
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Analyzing e-commerce website
The Comparative Analysis basis on:
Site Visual Aspects Information Design Interaction Design Technology
Sites like : ebay, puma, amazon, moma, sony, nikeid , ikea, nid etc
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sony.com
mcdonalds.pl Jonathenyuen.com
nikeid.com
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Defining NIDUS…
While making nidus online it was very important for us to understand Mission, objective, Goals ,strategy and intent of nidus store. We started working on understanding Nidus better. We got in touch with the management who were involved in setting up Nidus trying to understand their perspectives.
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• Connecting NID's good designs to the outside world thereby establishing a direct interface with the people Online.
•Providing a testing ground for validating the design ideas developed by NID students/faculty/technical staff through direct consumer feedback.
•Encouraging more people to visit the Institute's public interface areas like Design Gallery, Design Shop, etc., thereby getting directly or indirectly exposed to Design.
•Promoting further the “NID Brand”, as also the work of students, faculty and alumni.
•Providing an interface and platformfor budding design.
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Objective
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User Segmentation
BuyerPeople who want to understand, share, buy good Indian design.
AdministratorPeople involved at the front, middle and back end of the application.
SellersDesigner and artist involved in selling their products
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Mr Shirsh is a student in a PG course of design for Retail Experience at National Institute of Design in Bangalore. He uses a computer in his work, but he's a student. A computer is very important in his life. He can gather mostly information what is need him and used as an entertainment device. Some time used to purchase online products
Persona 1
Persona 2
Mr Sasi Kumar T is an PG in management and doing his business. He uses a computer in his work, but he's a trader by profession. A computer is very important in his life to gather information and some time also use for shopping online and is also used as an
entertainment device.
Persona 3
Mr Savele is an Administrator for NIDUS at NID Bangalore. He uses a computer in his work, but he's a Admin - accountant by profession. A computer is very important in his life to gather information and to handle all the accounts by tally and for the data history of the accounts and purchase and sell of the products.
Personas
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User Need and Research
Gathering of data after Interviews and Questionaire
After coming out with user personas we also came out with needs through questionnaire.
•The major needs included security, less navigation, limited clicks as per online requirement.•Design should be simple and reachable. It should also be accessible. •Designers and artisans work should be promoted.•Design Awareness.
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ABOUT NIDUS
MINGLE BOX
Discussion forum
Designers
PRODUCTS
Shopping cart
Feed back
video
Gift ideas login
address
promotions
subscription
FAQ s
Tell a friend
catalogue
inspiration
360 view
JOURNALS
philosophy
Special offer
Initial features
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Mind Map of Features
NID
Mind map
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Open card sort
Process and Inference
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Card sort
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Questionnaire
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People mostly use Cash and rarely used Credit cards. For good experience in shopping; people need the product searching time should be minimum. A shopping environment should be interactive and not cumbersome. Mostly people like to buy products which are not tangible.The time and costing of delivery should be minimum.
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Structure Planning
Potential FEATURES DESCRIPTION CONTENT REQD
About nidus
Interact
Join us!
Products
This feature would include the events, history and topics related to nidus
A section were all the designers and Non Designers could interact.
Register as members of nidus and Be a part of the online community
A section that features all the productsAvailable at nidus
•Documented history of nidus•Talking to people involved in nidus•List of events on nidus
•Design related topics.•Blog•Topics initiated by design thinkers
•Member logins.
•List of products.•Product details•Designer details.
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SECTIONS PAGES CONTENT
About nidus Will be present in the home page,sub divided by features leading it.
• history of nidus• designers at nidus
Products Will be present in the home page,sub divided by features leading it.
• gift ideas• accessories• interiors• life style apparels
Interact
Contact us
• discussion forum• Email• Video• News
Will be present in the home page,sub divided by features leading it.
Will be present in the home page,sub divided by features leading it.
• nidus mail id• telephone number
Content survey/inventory
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Wire Frame
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Prototyping techniques
Low Fi Prototype
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Task Flow
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Site map
About Nidus
Objective
People List of designer List of Artist List of Admin
History
Let’s Meet @ Nidus Blog
New Topic Discuss Topic Latest Topic
About Nidus
Objective
People List of designer List of Artist List of Admin
History
Let’s Meet @ Nidus Blog
New Topic Discuss Topic Latest Topic
What’s in Nidus
Category Ceramic Leather Books Terracotta Garment Home Furnishing
Gift Idea Rs 100 – 500 Rs 500 - 1000 Rs 1000 – 3000 Rs 3000 – 5000 Rs 5000 – 7000 Rs 7000 - 10000
Terms and Conditions FAQ Contact Us Sitemap Store Location Login Subscription
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Visual design
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Nidus store
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24Color graphic
Mood Boards
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Indian cultural
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Composition
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Interface Design
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Interface design 2
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Final Interface composition
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Thank You
Group
Usha singh . Pallavi Naik . Sachin Rathi . Prabuddha vyas