User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and...

15
User-driven innovation for inclusive technology: Technosite’s experience Jaisiel Madrid Sánchez R&D Manager

Transcript of User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and...

Page 1: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

User-driven innovation for inclusive technology: Technosite’s experience

Jaisiel Madrid Sánchez R&D Manager

Page 2: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

EU Context and user-driven innovation

“Smartgrowth:(…)developinganeconomybasedonknowledgeandinnova<on”Firstofthethreepriori,estobeheartofEuro2020.

  Sofar…:R&Dfocusesoninputratherthanimpact.

  Tosucceed:lookatR&Dandinnova8ontogether  Focusonuserneeds:“theknowledgeiswherepeopleare”(user‐driven

innova8on).  Combinedwithallstakeholders(openinnova8on).

  LivingLabs:Amethologyforuser‐drivenopeninnova8on  End‐userpar8cipa8onfromanearlystage:thecentreofinnova8on

lifecycle.  AconcurrentworkspaceforPublic‐Private‐People‐Paternship(PPPP).

Page 3: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

Inclusive technology

“Tobeeffec<veasmartgrowthstrategymustalsobeinclusive”GranadaMinisterialDeclara,onontheEuropeanDigitalAgenda.

  Todevelopinclusivetechnology=deliveringsocialcohesion:  ToensureaccessforalltoInforma8onSocietyservices.  Toempowerpeoplebydevelopingtheirskillsthroughoutthelifecycle:

beKereduca8onalandtraininglevels(higherproduc8vity).

  Accordingto:  Diversityofcapabili8esaccordingtouser,technologyandcontext(not

onlypeoplewithdisabili8esbutgeneralpublic).  EUchallenge:demographicaging(155.1millionin2060)

Notonlyemergingtechnologiessholudbeinclusive,butPPPP’sworkspace

Page 4: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

User-driven innovation for inclusive technology: Technosite’s case

  Trendonuser‐driveninnova<on:Networkeduserorganiza8onsleadingR&Dprojectsincoopera8onwithindustry.

  ContextofLLsareci8es,ruralareas…orworkingspaces.

  TechnositeisthetechnologycompanybelongingtoONCE’sFounda8on.

  Over50%ofTechnosite’sstaffarepeoplewithdisabili<es:end‐usersarewithinTechnosite’sinnova8onlifecycle.

  ImportantR&Dleadingac<vity,builtuponadeepknowledgeondiversity(ourcompe88veedge).

  Technositemightbeseenasabig,broadlyconceptualizedLivingLabinthelabourenvironmentforpeoplewithspecialneeds.

Page 5: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

Technosite’s user-driven inclusive R&D

  BringingR&Ddevelopmentto“realrequirements”fromearlystages.

  R&Dprocessishardlyinfluencedbyallowingforearlyassessmentofthesocio‐economicimplica8onsofnewhorizontaltechnologicalsolu8ons.

  Outstandinguser‐drivenresearchprojects:  INREDIS.  CISVI.  APSIS4all

  SubmiKedtoAALJoint‐Programme:  SilverSurfer.  SAAPHO.

  Furtherini8a8ves(7PM).

Page 6: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

Ongoing R&D projects

  INREDIS.  23.6M€forR&Dofnewchannelsofcommunica8on(2007‐2010).

  Technositeleadingcollabora8onbetweenmorethan40companies,universi8es,researchcentresanduserorganiza8ons.

  INREDISempowersuserstodriveresearchanddevelopmentfornewICTservicesfocusoninclusioninwellbeingande‐healthenvironments(amongothers).

  INREDISconceptstofosteraccessibility:interoperability+mul0modality+adaptability+ubiquity+security.

  Ecosystemapproachforinclusiveenvironments(LLsamongthem),withacommonintegra8onframeworkofgenericICTservices(INREDISpladormguidelines).

Page 7: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

Ongoing R&D projects

  CISVI(ResearchspacesforeHealthandIndependentLiving).  Installa8onofdifferentLivingLabsinreal‐contextscenarios.  Researchonmethodologiesforco‐crea8onofinnova8veservices.

  APSIS4all(AccessiblePersonalisedServicesInPDTSforall)  Developmentofaccessiblepublicdigitalterminals(PDTs)inreal‐lifeenvironments.

  Threepilotsonautomatedtellermachines(ATMs)and8cketvendingmachines(TVMs):~4500users(withdisabili8es,elderlypeopleandpeoplewhoarenotfamiliarized).

Page 8: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

User-driven methodologies for R&D and innovation

  Differentmethodologiesfordifferentstages:con<nuousadapta<ontothechangingneeds,preferencesandexpecta<ons.

Phase 0: Research

Phase 1: Solution design and proposal

Phase 2: Prototype

development

Phase 3: Pre-commercial product/service

Phase 4: Commercial

product/service

Page 9: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

User-driven methodologies for R&D and innovation

Phase 0: Research

Phase 1: Solution design and proposal

Phase 2: Prototype

development

Phase 3: Pre-commercial product/service

Phase 4: Commercial

product/service

  Heuris8csandusertes8ngofavailabletechnology(needsandpreferences)

  In‐deepthinterviewsandobserva8on(userexpecta8ons)

  Opinionmining.  Technological

watch.  Legal&ethics

  Concepttestwithendusers.

  Ques8onnaires.  Focusgroups.  Storytelling.  Theathre

sessions.  Workshops.  Gaming.  Intera8ve2.0

applica8ons.  Scorecardhouse

ofquality  Legal&ethics

  Directandindirecttes8ng.

  Analysisofsystemlogs.

  Tes8ntginacontrolledenvironment(CDT).

  Tes8nginasimulated‐realenvironment.

  Workshops.  Largescale

difussionbymassmedia.

  Directandindirecttes8ng.

  Analysisofsystemlogs.

  Tes8nginarealenvironment:fieldtrials.

  Workshops.  Largescale

difussionbymassmedia.

  Con8nuousdirectandindirecttes8ng.

  Analysysofsystemlogs.

  Opinionmining.  Feedbackby2.0

applica8ons.

Page 10: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

User-driven methodologies for R&D and innovation

  Research(e.g.):

  Morethan700interviewstodetectbarriersintheaccesstotechnologyindifferentenvironments,aswellastodetectuserneeds,preferencesandexpecta8ons.

  Quan8ta8ve+qualita8vemethodology.

  Technologicalwatch.

Page 11: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

User-driven methodologies for R&D and innovation

  Prototypedevelopment(e.g.):

  Installa8onofprototypesinacontrolledenvironment(forintrusiveandnon‐intrusivetes8ng):INREDISDisplayCenter(CDT)

  Prototypinginsimulated‐realcontext:metalTICsmarthome.

Page 12: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

User-driven methodologies for R&D and innovation

  Pre‐commercialproductsandservices(e.g.):

Real environment: Village of ABLA, Málaga. (Independent living and eGoverment services)

Page 13: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

Next steps: AAL Joint-Programme

  SilverSurfer.  Planning,organisingandexecu8ngtravelandtransporta8onac8vi8esforseniorci8zens.

  Combina8onofdifferenton‐lineservicesthatwillassisttheelderlypeopleateverystageoftheirtrip.

  PilotsinreallifeenvironmentsfollowingBri8shandFinnishseniorci8zenstravellingtoFuengirolaandMalagaontheCostadelSolinSpain.

Page 14: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

Next steps: AAL Joint-Programme

  SAAPHO.  User‐centrearchitecture:easy‐to‐useandeasy‐to‐configureuserinterfacesforhealthcare,par8cipa8onandsecurityservices(ac8veaging).

  Mul8‐touchscreensandNFC‐phone(informa8onbytouching).

  Technositewillprovideanadaptedandintelligentframeworkaccordingtouserneedsandpreferences.

  PilottestinSpainandUK.

Page 15: User-driven innovation for inclusive technology ...€¦ · User-driven methodologies for R&D and innovation Different methodologies for different stages: connuous adaptaon to the

Next steps: further initiatives (7PM)

  Newchannelsofcustomercollabora<onbycloudcompu<ng(fosteringLivingLabstoaccelerateemergingtechnologies).  Keyaspect:toensurearichinterac8onwithvirtualizedservicesofthe

clouds(inclusiveinterac8on).

  Accessingthecollec<veintelligencefromInternet(“theknowledgeiswherepeopleare”):Web3.0.

  ViabilityofLivingLabsamertheirformaldura8on:newLivingLabsbusinessmodels(ingeneral,proposalofnewbusinessmodelsbasedonsocialneeds).

  Coordina8onfornewmainstreammethodologiesofinnova8on:ECOLAB(na8onal)andENOLL(European).

  Non‐intrusivesystemsforanalysisofuserac8vity(proac<vebehaviour)andhighlyadaptednaturalinterfaces(“designforyou”).