User Behavior: Mobile Usage Trends 2015

Mobile Usage Trends 2015GMASA Chennai 2015 Presentation by @ricowyder

GMASA May 2015

Mobile Usage Trends 2015

0bn

1bn

2bn

3bn

0%

25%

50%

75%

100%

2013 2014 2015 2016 2017 2018

Sales estimate Current Trend

2.56bn2.38bn

2.16bn1.91bn

1.64bn

1.31bn 51.7%49.5%46.4%42.9%38.4%

34.3%34.3%38.4%

42.9% 46.4% 49.5% 51.7%

Smartphones not only changed profoundly our lifes, they also created countless fast-growing industries.

Source: eMarketer, Dec 2014

Smartphone Users & Penetration Worldwide

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Every business needs to find its perfect balance between platforms. Not many can exist at all without mobile.

Wikimedia

Yahoo

Amazon

eBay

Google

Twitter

Facebook

0% 25% 50% 75% 100%

Browser Apps

3

Source: comScore, Jul 2014

Time Spent via Smartphone Browser vs App

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Messaging / Social Staying in touch

regardless of location

(Local) Search Accessing information that is relevant right here

Web Browsing Accessing information that is relevant right now

Utilities Leveraging software and hardware for productivity and other needs

Mobile commerce Purchasing goods and

services anytime

Media Content Consuming news, music,

movies on-demand

4

!P

9

D

4

2J

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Race for Engagement

5

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Mobile Usage Trends 2015 6

0%

25%

50%

75%

100%

US UK DE JP KR

Communication Social Games Other

Source: AppAnnie, May 2015

App Sessions by Category

We only have 24 hours in a day. As brands can reach everybody’s night stand, anybody will compete for your attention.

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0%

25%

50%

75%

100%

US UK DE JP KR


Source: AppAnnie, May 2015Time Spent in Apps by Category

6

We only have 24 hours in a day. As brands can reach everybody’s night stand, anybody will compete for your attention.

GMASA May 2015


0%

25%

50%

75%

100%

US UK DE JP KR


Source: AppAnnie, May 2015Time Spent in Apps by Category

6

Fighting for more minutes of your day:

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Seamless FinTech Solutions

7

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Cash will not go away, until somebody finds a better universal way to make a fast, safe transaction.

8

Source: Statista 2015

Number of Mobile Payment Users WW

0

125

250

375

500

2009 2010 2011 2012 2013 2014 2015* 2016*

Europe Americas Asia Africa

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One-touch PAYMENT

Secure TRANSACTION

Intuitive CONTROL

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I’m the Uber of Uber

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“Why Software Is Eating The World” By MARC ANDREESSEN WSJ, August 2011

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Smart Commerce

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Our brains are very fast in adapting to new contexts. Software surrounding us isn’t just yet.

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15% In Vehicle 40% Sitting 25% Standing 5% Running 15% Walking

15%5%

25% 40%

15%All Apps

30%

60%

3%5%2%Fitness

2% In Vehicle 5% Sitting 3% Standing 60% Running 30% Walking

GMASA May 2015


Contextual Engagement can make our lives better, but also opens up revenues through smarter offers.

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40% Home 15% Office 30% Commute 5% Restaurant 10% Other

10%5%

30%15%

40%All Apps

10%10%

55%

10%

15%Gaming

15% Home 10% Office 55% Commute 10% Restaurant 10% Other

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Mobile Usage Trends 2015 15

Who will be best at delivering the right message at the right time, through the right channel?

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Swiss Army Knife

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Smartphones are not only high-tech devices, they also extend into our offline world.They become our remotes, our keys, our tricorders.

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Anyscreen Anywhere

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Mobile Internet

Smartphones

Multi-Screen

Virtualization

Any Screen Global Access to your virtual self

on any digital surface

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2

" "

#

Pick up Anybody’s Phone and trade stocks.

GMASA May 2015


Thank you

20

twitter: @ricowyder

User Behavior: Mobile Usage Trends 2015

Mobile

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