User Adoption Strategies for a Digital Asset Manager
-
Upload
webdam -
Category
Technology
-
view
519 -
download
2
description
Transcript of User Adoption Strategies for a Digital Asset Manager
© 2005-2011 Virtual Moment, LLC. Company Confidential
User Adoption: Engaging your team with a communication plan
WebDAM Solutionshttp://www.webdamsolutions.com
Summer Webinar Series Recordings Metadata 101
http://www.damsuccess.com/discover/dam-primer-webinars/
Controlled Vocabularyhttp://www.damsuccess.com/discover/dam-primer-webinars/using-keywords/
Building the Framework http://www.damsuccess.com/discover/dam-primer-webinars/organizing-your-assets/
Housekeeping
Post-webinar survey Follow us @WebDAM Live tweet feed #webdamwebinar Digital Asset Management Blog http://
www.webdamsolutions.com/digital-asset-management/
LinkedInhttp://www.linkedin.com/company/webdam-solutions
Facebookhttp://facebook.com/webdam
About WebDAM
The leader in digital asset management in the cloud
Founded in 2005 Real world expertise Implemented across industries
Education Travel and tourism Entertainment Government Technology Manufacturing
Today’s Webinar
What user adoption means Importance of user adoption Barriers to user adoption Methods to achieve user adoption Building a communication plan Measuring user adoption
Defining User Adoption
Getting users to USE a system!
User Adoption Curve
Innovators Early adopters Early majority Late majority Laggards
Why is user adoption important? Improved productivity Improved workflows Better use of human
resources Increased accuracy Greater impact ROI
Why users fail to adopt? Difficult to use Resistance to
change Lack of training or
support
Methods For Achieving User Adoption Build the DAM team Plan and market the launch Offer ongoing training and education Make it convenient and easy Communicate with your users regularly
Building the DAM Team Responsibilities
DAM best practices DAM implementation Communication Overall success of the DAM
Members Key stakeholders Departmental representation Select end users
DAM Team Responsibilities
Launching and marketing Creating and distributing training materials Collecting and evaluating feedback Maintaining user adoption metrics Outlining and executing the
communication plan Implementing changes
Launching your DAM
Type Pros Cons
Parallel Time to make adjustments
Gets dragged out, resource intensive
Big Bang Immediate user adoption Requires a lot of time upfront planning
Phased Can make revisions after each rollout
Difficult with interconnected departments
Training Resources
Training 3rd-party Internal
Supplemental materials Metadata best practices Keyword guidelines Usage guidelines Role-based guides
Require Training
Accountability Sign-off Withhold login credentials Quizzes Incentives
Convenience Store documentation in your DAM! Offer multiple trainings
Market the DAM System
Brand the DAM Create a special DAM Newsletter Create DAM collateral Host a DAM kick-off party Launch a competition with
incentives
Collecting and Evaluating Feedback Create a forum for feedback Encourage suggestions from users Take action and implement improvements Publicize the results
Communication Plan
Initial announcement Rollout plan & training Post-training follow-up Ongoing communication
Communication Plan: Initial Announcement Outline benefits of the new DAM Provide the reasoning behind the decision Introduce the DAM team Emphasize commitment to improvement
Communication Plan: Rollout & Training Rollout plan and calendar Training format and schedules Supplemental materials and system
documentation Important contact information
Communication Plan: Post-Training Follow-Up Post-training survey Location of training resources Support contact information Solicit feedback
Communication Plan: Ongoing
System updates Refresher training offerings Changes in business processes DAM team changes Feedback
Successful Digital Asset Managers Increase User Adoption: http://www.webdamsolutions.com/digital-asset-management/best-ways-promote-your-webdam/
Methods: Measuring User AdoptionMetric Metric Type
Number of logins Usage
Number of downloads Usage
Number of uploads Usage
Number of download requests Usage
New registrants Usage
Percentage of keyworded assets Data quality
Metadata completeness Data quality
Metadata correctness Data quality
Traffic to the site Usage
Number of searches Usage
Database growth rate Usage
Feature usage (i.e. lightboxes) Usage
Wrap-Up
Recorded version:http://www.damsuccess.com/discover/dam-primer-webinars/user-adoption/
See a digital asset management demo:http://www.webdamsolutions.com/demo/