Use SPIN Selling

To Write Effective Copy

• Today, it’s harder to respond to the requirements of search engines, capture the interest of your readers, and still be able to sell

• You need to combine ingenuity, SEO, and still provide what your visitors need

What does it take to write copy that works?

That’s where the SPIN selling model by Neil Rackman comes in.

SPIN is an acronym that stands for·      Situation·      Problem·      Implication·      Need-payoff

SPIN Selling is typically used in sales, but it can be used in copywriting.

Here’s how…

Use the first sentence to pull your page visitors in by starting with a situation statement or question.

1. Situation

• Keep it brief—do not overwhelm them

• Do your research—how well you know your audience

• Ask questions—probe into something with a clear purpose and goal

• Give your visitors an idea of what problem they can potentially face

• Engage the audience by tugging on something that they bugs them.

2. Problem

Houston, I

think we have

a problem…

• Spell out the possible implications or consequences the problem you just laid out might have on your audience

• Planting seeds of fear, discomfort, anxiety, dissatisfaction, desire, etc.

3. Implication

• Be the first to present the solution to the problem you established

• You can easily position yourself at the head of the line with the solution

4. Need-payoff

Your Seriously Simple Marketing Hack

1. For your next blog post, try and incorporate the SPIN selling technique.

2. Once you publish it, be sure to track how effective it is in terms of page views, time spent on page, and conversions (You can use Google Analytics for that).

3. Compared these statistics with your previous blog posts to measure how well it does.

For More Information Visit:

www.SeriouslySimpleMarketing.com