Use Social Media to Grow Your Business

Welcome toUse Social Media to Grow

Your Businesswe will be starting in a few minutes

Use Social Media to Grow Your Business

Use Social Media to Grow Your Business#AskASI

Ask us questions!(we won’t bite,

promise)We will try to answers them in real time, any we

don’t get to in the webinar we will answer at

the end.Use Social Media to Grow Your Business#AskASI

Colin Roth Digital Marketing [email protected]@iamcolinroth

who are we?Holly Singletary

Social Media Guru hsingletary

@asicentral.com@hollys_world


mailto:[email protected]





Before we get started…


Poll: How often are you posting on social media?

1. Everyday2. About once or twice a week3. Only when I have an

announcement4. Never


By the end of this webinar you should be able to:• Identify ideal customers & set goals• Choose the right channels and methods• Measure results & analyze strategies


Social Media Marketing is this:

Not this:

What makes up a good social media

campaign?

• Timing• Content• Channel• Audience


• Sent when the power went out during Super Bowl XLVII

• Obviously was spontaneous

• Gained huge brand exposure


• Sent hours after Drake released the music video

• Showed a human side to the brand

• Viewed over 14m times


• Use something funny to your advantage

• Be human! Talk like your talking to a friend

• Authenticity is king in social media


Content

• Use real photos with social media photos

• Use hashtags your audience might use

• Incorporate your tag line in every post (or try to)


• Content that your users will care about

• It’s okay to post more than once

• If you are going to use stock photo’s make sure they look half real


• Look for ways to create viral effects

• Encourage tagging, sharing. or fans sending in their own example

• Try running contests with a unique hashtag


Finding the right channel

There is no right social media network to go after• You have to see where you are getting the

most traction• Start with where your demographic likes to

post social posts


• Best posting time: 1am- 4pm

• Best days to post: Thurs. and Fri.

• Average users spends 700 minutes per month

• 31.1% of users are in-between 50-64 years old


• Best posting time: 2pm, 5pm

• Best day to post: Wednesday

• 20% of all internet users use Instagram

• 37% of users are in-between 18-29 years old


• Best posting time: 1pm- 3pm

• Best days to post: Mon. Tues. Wed. Thurs.

• 66% of user-generated tweets that mention brands are from mobile

• 35% of users are in-between 18-29 years oldUse Social Media to Grow Your Business

#AskASI

• Best posting time: 10am-11am

• Best day to post: Tuesday

• 45% of members are in upper middle management

• 80% of B2B marketers want to increase LinkedIn useUse Social Media to Grow Your Business

#AskASI

Engaging your audience

• Build a schedule and learn what are the best times for you posts

• Pay attention to how often you share. There are different posting rules for different networks

• Check out coschedule.com ($15/month)Use Social Media to Grow Your Business

#AskASI

• Use twitonomy to figure out which headlines your audience loves (free)

• Buffer or Hootsuite (free) are also valuable tools to help attribute reach and more granular analytics


1. Break down the goal of the ad

2. Don’t make marketing that complicated

3. Think about the profiles of your customers

• Encourage sharing/tagging• Use a common hashtag• Prize needs to be something

worth while – best thing to do is ask your customer what is valuable to them

Contests are the best way to reach virality


We will spend the remainder of the time

answering your questions!

That’s all Folks!

Use Social Media to Grow Your Business

Business

Transcript of Use Social Media to Grow Your Business