Use of ehealth and social media in MSK health · USE OF EHEALTH AND SOCIAL MEDIA IN MSK HEALTH Dr...
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USE OF EHEALTH AND SOCIAL MEDIA IN MSK HEALTH Dr Osman Ahmed Bournemouth University
Transcript of Use of ehealth and social media in MSK health · USE OF EHEALTH AND SOCIAL MEDIA IN MSK HEALTH Dr...
USE OF EHEALTH AND SOCIAL MEDIA IN MSK HEALTH
Dr Osman Ahmed
Bournemouth University
MY BACKGROUND
Lecturer in Physiotherapy at BU
Clinician with the Football Association
PhD on Facebook + sports concussion
Used SoMe as an intervention (adjunct)
Post-doctoral research in eHealth/SoMe
WHO USES SOCIAL MEDIA HERE?
DEFINITIONS
What is eHealth?
“eHealth is the use of information and communication
technologies (ICT) for health”
World Health Organisation (2017)
What are Social Media (SoMe)?
“Websites and applications that enable
users to create and share content”
Oxford Dictionary (2017)
RESEARCH TO DATE…..
INTRODUCTION TO EHEALTH AND MSK
OA and bone fragility focus
Need for more implementation research
Broad scope of SoMe:
•Models of care
• Tools for clinicians to implement
•Supporting patient participation
EVOLUTION IN PLATFORMS
YOUTUBE AND ARTHRITIS
Arthritis Research UK project at University of Southampton with Prof Jo Adams
x2 summer studentships (Lucy and Elizabeth!)
Content evaluation of osteoarthritis content on YouTube
Few examples of EBP in videos- scope for improved patient education
ADOPTION BY ACADEMIC JOURNALS
SoMe editors now on editorial boards
BJSM heavy SoMe usage
Tweets, podcasts, Facebook/Instagram
Knowledge translation and dissemination
SNAPCHAT AND INSTAGRAM IN MSK TEACHING
Adjuncts to, and not replacements for, clinician input in MSK teaching
“Me and my friends, we’re on Snapchat a lot. So if you get a Snapchat
you’re more likely to look at it than an email or something”
MOST IMPORTANTLY, PATIENTS USE SOME!
All SoMe platforms used by patients
Dedicated groups, hashtags, communities
Implications for us as clinicians/researchers
Consider our online conduct and presence
Role for clinician engagement too?
FUTURE DIRECTIONS
Integration between HCPs & SoMe
Wearables: @insight_centre
SoMe literacy education for HCPs
SoMe adjuncts/ interventions
Stakeholder engagement is crucial
TAKEHOME POINTS
Social media is not a fad!
Smartphones will get smarter
Obligation to understand these platforms
Speak to students/younger relatives!
Harness the potential of SoMe in MSK
