Use of Data in Fundraising at Student Life
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Use of data in fundraising at Design Forge Anand Doshi, Paris Hsu, Emily Koelzer, Manikandan Kandadai Venkatesh
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Transcript of Use of Data in Fundraising at Student Life
Use of data in fundraising at
Design ForgeAnand Doshi, Paris Hsu, Emily Koelzer, Manikandan Kandadai Venkatesh
27*units
1000+student orgs
Lifecampus involvementstudent supporthealthy livingidentity & justice
The Stakeholdersin the problem
TheProcess
● Background Research
● Interviews
● Interpretation
● Affinity Wall
● Brainstorming
● Presentation
● Final Report
Your Problems are Ours Now :)
Student Life Development needs student involvement data for affinity-based fundraising
The data collection process is manual, inconsistent, time consuming
The Problem
Our Findings
Standard template has extra information
Templates are not user friendly
All units are different
No incentive for data stewards
Not in job description
Unaware about their contribution
“What’s in it for me?”
Breakdowns
Difference of opinion about the “granularity” of data required
Data Stewards are overwhelmed by the dynamic nature of the template
Wish for simpler templates and less data
“It is a lot of manual work”
Source of data is scattered - Quantum of the data is huge
Existing infrastructure such as Sessions is not leveraged.
Data collection is not automated across all data units - No funds for Card Readers
Experience of Data stewards determines the efficiency
Widening Knowledge Gap
Varying levels of expertise among different Data Stewards
Knowledge is lost in staff transition
Data Stewards work in isolation
“In my position I worry much more than fundraising”
“I might need an assistant”
I am a Superman
Our Recommendations
transparency & collaboration
Student LifeDevelopment
Student Life Units
Data Team
Improve
across stakeholders
Our Recommendations
Student LifeDevelopment
Student Life Units
Data Teamprovide
motivationincrease
communication
Announce fundraising efforts
Survey for units
More collaborations with student units
Shared knowledge base
Provide do’s & dont’s with examples about expected data format
Regular meetings / listservs
Student LifeDevelopment
Student Life Units
Data Team
Get external help to clean up data
Provide resources
Selection of Data Stewards
Simplify template
Additional Recommendations
Thanks
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