Use of data in fundraising at

Design ForgeAnand Doshi, Paris Hsu, Emily Koelzer, Manikandan Kandadai Venkatesh

27*units

1000+student orgs

Lifecampus involvementstudent supporthealthy livingidentity & justice

The Stakeholdersin the problem

TheProcess

● Background Research

● Interviews

● Interpretation

● Affinity Wall

● Brainstorming

● Presentation

● Final Report

Your Problems are Ours Now :)

Student Life Development needs student involvement data for affinity-based fundraising

The data collection process is manual, inconsistent, time consuming

The Problem

Our Findings

Standard template has extra information

Templates are not user friendly

All units are different

No incentive for data stewards

Not in job description

Unaware about their contribution

“What’s in it for me?”

Breakdowns

Difference of opinion about the “granularity” of data required

Data Stewards are overwhelmed by the dynamic nature of the template

Wish for simpler templates and less data

“It is a lot of manual work”

Source of data is scattered - Quantum of the data is huge

Existing infrastructure such as Sessions is not leveraged.

Data collection is not automated across all data units - No funds for Card Readers

Experience of Data stewards determines the efficiency

Widening Knowledge Gap

Varying levels of expertise among different Data Stewards

Knowledge is lost in staff transition

Data Stewards work in isolation

“In my position I worry much more than fundraising”

“I might need an assistant”

I am a Superman

Our Recommendations

transparency & collaboration

Student LifeDevelopment

Student Life Units

Data Team

Improve

across stakeholders

Our Recommendations

Student LifeDevelopment

Student Life Units

Data Teamprovide

motivationincrease

communication

Announce fundraising efforts

Survey for units

More collaborations with student units

Shared knowledge base

Provide do’s & dont’s with examples about expected data format

Regular meetings / listservs

Student LifeDevelopment

Student Life Units

Data Team

Get external help to clean up data

Provide resources

Selection of Data Stewards

Simplify template

Additional Recommendations

Thanks