How To Use Crowdfunding

To Grow Your Blog’s Influence

Elena Mikhaylovawww.CrowdfundProductions.com

BlogPaws - 2016Phoenix, AZ

Agenda- Introductions/Expectations- What is crowdfunding?- Animal crowdfunding by numbers.- Why should you care?- Potential problems.- How to differentiate a good campaign from a bad one.- Exercise one: What’s wrong with this campaign?- Four types of animal projects.- Campaign placement.- How to get on the radars of campaign creators.- Exercise two: Find live campaigns to approach- Q&A

Introductions

Your Name What do you do Where are you from Why are you here What do you want to learn Anything else you believe people should know

about you

What Is Crowdfunding?Crowdfunding is a method of raising money in small

amounts from a large group of people using the Internet, social media and other forms of

communications available for people in 21 century.

The largest rewards platform Kickstarter: Almost $2.5 Billion pledged by more than 11 Million people

The largest donations platform GoFundMe:$2 Billion raised in 2015, an avg. $4 Million per day!

This project was initially funded on Kickstarter and now available on Indiegogo InDemand

Animal Crowdfunding GoFundMe projects in Animal category have

raised more than $42 Million. Top 10 non-profit animal organizations on Razoo

have raised almost 10,2 Million. YouCaring hosted 14,000 animal projects in

2015. They raised over $12 Million. Top 10 projects for pet

products on Kickstarter and Indiegogo have raised $4,6 Million.

Why Should You Care? New content ideas New products (sample, giveaway) Sponsored posts Build relations for the future Feel good

Potential Problems High failure rate (91% on Indiegogo, for example). For product based campaigns – the product

doesn’t exist. For personal funding campaigns – fraud. Can hurt your reputation, if the creators fail to

deliver the rewards.

How to Differentiate a Good Campaign from a Bad One

Transparency – information available online and on their project page.

Communications – do they respond to comments and questions, do their answers look reasonable?

For product based campaigns – reward prices, delivery time, creators’ expertise. Importance of the first days.

Check out my article about it: http://www.crowdcrux.com/red-flags-to-avoid-crowdfunding-scams-and-con-artists/

Funding Goal Depends on pre-existing community Campaigns offering lucrative rewards usually

raise more According to The Crowdfunding Centre data, in

2015: Only 9% of the projects in Animals category on Indiegogo reached

their funding goal. They raised an average $5,585.

Exercise 1: What’s wrong with this campaign?

www.indiegogo.com/projects/syndaver-synthetic-canine-a-veterinary-revolution#/

4 Types of Animal Projects

Personal

Non-Profit

Pet Product

Creative

Where to Look for Them? General crowdfunding websites:

Kickstarter, Indiegogo, GoFundMe, YouCaring, FirstGiving, Razoo, GiveForward, StartSomeGood, Rally, Fundrazr, Crowdrise, Fundraise, Fundly, Generosity.

Special crowdfunding portals for animals: LoveAnimals, PlumFund, PetChance.

How to get on the radars of campaign creators

Smaller platforms – contact the founders or team members.

Find live or Indiegogo InDemand campaigns and contact the creators.

Start a special page on your website (monthly review of live campaigns, campaign of the month, etc.)

Syndicate your content

Exercise 2: Find live campaigns to approach

Example:

Free E-Book

www.amazon.com/Crowdfunding-Animals-Products-Elena-Mikhaylova-ebook/dp/B01GXE54ZW

Q&A

About MeElena Mikhaylova is a serial entrepreneur with more than twenty years of expertise in diverse industries around the globe. She is the founder and CEO at Crowdfund Productions, Colorado based crowdfunding consulting and marketing company which has been involved in more than a hundred Kickstarter and Indiegogo campaigns. She is also a blogger, speaker and mentor.