2014 USASF

ANNUAL REPORT

Joelle Antico Morton Bergue Mike Burgess Justin Carrier

Jim Chadwick

Frankie Conklin Brian Elza Aaron Flaker Jeff Fowlkes Tara Harris

Mark Hirshberg Happy Hooper Kevin Jones Dan Kessler Andrea Kulberg April LaFramboise Karen Lawrence Colleen Little Debbie Love

Jody Melton Catherine Morris John Newby Elaine Pascale Kathy Penree Steve Peterson Kristen Rosario Bill Seely Roger Shonder

Shawn Smith James Speed Cole Stott Orson Sykes Lance Wagers Steve Wedge

CURRENT & Past Board Members

2014 was a momentous year when a decade plus of the work of literally thousands of members resulted in a significant strengthening of USASF legitimacy. The no-interest start up loan, along with the necessary office support, provided by Varsity was the foundation that allowed the USASF to establish and develop our mission of athlete safety and support. Moving into a new headquarters in early 2015 will be an important milestone for the organization and our members. While a number of Committees have made huge contributions to the success to date of the USASF, I would like to personally thank every current and past member of the Board of Directors for building the USASF. The substantial time and resources that Board members have contributed, and the expertise they provided has laid the cornerstone for a bright future of this amazing sport. We’ve included pictures of all USASF Board members since inception on this page to recognize the legacy of outstanding leadership of the organization. We look forward to continued progress in the efforts that support our mission, and are appreciative of the contributions of all USASF members in that collective work. Sincerely,

Jim ChadwickPresident and Chairman, USASF

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Following a successful year of Athlete ID implementation in 2013, which included identifying each athlete by team and program, the National Advisory Board, NACCC and USASF Board of Directors supported a next step that would allow the organization to more effectively serve the needs of members. Beginning with the 2014-15 season, an annual $30 membership fee for athletes was established.

Athlete Membership supports the key programs of the USASF and our focus on athlete safety, including: • Confirming qualified coaches through credentialing and posting passing results of youth sport standard background checks. • Ensuring that competitions meet best safety practices through event sanctioning. • Administering safety guidelines that protect athletes at every age and ability level. • Providing accident and catastrophic insurance coverage at USASF Sanctioned Events and in member gyms. • Promoting a positive image for All Star.

ATHLETE MEMBERSHIP

The 2014 Cheerleading World Championship hit a “home run” with its finals that took place at Champion’s Baseball Stadium at Disney’s ESPN Wide World of Sports Complex in Orlando, FL. A Worlds stage was built in the middle of the baseball field to feature performances. With an outdoor crowd of 7000, prominent team entrance tunnel and beautiful set design, Cheer Worlds finals was capped off by exciting Disney fireworks.

NEW VENUE FOR THE CHEERLEADING WORLDS

A main priority of the USASF was to establish an operating reserve that would protect the organization against unforeseen financial hardship. With the new revenue from Athlete Membership, the organization was able to make significant strides toward funding the reserve in 2014, with goal of fully funding the reserve in 2015.

FINANCIAL PRIORITY

The USASF finalized a relocation plan for our main office to a new space in Memphis, TN. The move was complete in February, 2015.

Participation at Regional Meetings was up 40% over 2013. The USASF hosts five Regional Meetings each year that provide educational opportunities and resources to All Star program owners and coaches. Technique training, business-building seminars, professional development, networking opportunities, Cheer and Dance Safety Judge Certification and Cheer Coach Credentialing are among the sessions available at Regional Meetings. Nearly 2000 coaches attended USASF Regional Meetings in 2014.

For the first time, the USASF gathered all cheer and dance committees to meet in the same city at the same time. In an effort to make USASF meetings more efficient and effective, and to encourage collaboration between committees and between cheer and dance, meetings were reorganized to come together in one “Convention Week.” Cheer and Dance National Advisory Boards, Worlds Advisory Boards, Sanctioning Committees, Tier 1-4 event producer members and Rules Committees were part of the week.

The NACCC followed Convention Week with their meeting that included discussion and deliberation prior to voting for Cheer Rules changes for the 2015-17 event seasons.

USASF MEETINGS

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Dance leadership was reorganized to establish a collaborative team. Each member of the team is responsible for leading the effort in a specific area, with the team collaborating on idea development and goals.

DANCE REORGANIZATION

Mary Wendt | Director of EducationOversees the development and implementation of education and resources for dance members, including Dance Coach Credentialing.

Michelle Allison | Director of CurriculumDevelops and supervises the development of specific classes and curricula for education, including Dance Coach Credentialing.

Meredith Walker | Director of Rules & SafetyTrains, certifies and manages Dance Safety Judges. Oversees the Dance Rules Committee and the rules process.

Cheryl Paquette | Director of AdjudicationManages processes for Dance Worlds judge selection and training, Worlds scoresheet development and updates and the Jr. Dance Worlds bid process.

Anastasia Miller | Director of OutreachLeads the growth efforts for dance, both for current membership expanding in to dance and education of studios and studio event producers of the opportunities in All Star Dance.

Lynn Singer | Executive DirectorOversees and supports the efforts of the Dance Directors.

USASF  Finances  12  months  ending  December,  2014 2014RevenueMembership  Dues 2,079,573.61$                      Services  (regional  mtgs,  coaches'  conference,  credentialing)   1,187,942.35$                      Sponsorship 173,253.61$                            Income  from  World  Championship  (1) 1,461,866.41$                      TOTAL 4,902,635.98$                    ExpensesMember  Program  Expenses  (2) 1,339,676.67$                      Member  Specific  Services  (3) 1,551,965.78$                      Administrative  (4) 656,263.49$                            Total  Operating  Expenses 3,547,905.94$                    Overage 1,354,730.04$                    Line  of  Credit  increase 15,060.00                                    Less:    increase  to  prepaids/AR (881,099.90)                              Plus:    Increase  in  AP/customer's  deposits/accrued  liabilities 3,182,520.09                          Plus:    depreciation  (net  of  fixed  asset  purchases) 69,537.68                                    Less:    cash  operating  reserve (2,000,000.00)                      Net  increase  to  cash 1,740,747.91$                      Add  back:    cash  on  hand  at  12/31/2013 958,257.91$                            Cash  on  hand  at  12/31/2014 2,699,005.82$                    

(1)    Income  after  Worlds  operating  costs  (including  registration,  travel,  hotel,  ground  transportation,                Disney,  production  costs,  television,  insurance,  staff,  VIP  gala,  prizes,  athletes'  party,  judges)(2)    Scholarship  expenses,  payroll,  insurance,  program  support  supplies,  travel,  regional  director  exp.(3)    Costs  of  regional  meetings,  travel,  communications,  website  expenses  (hosting  and  video  production  costs)(4)    Rent,  utilities,  phone,  payroll,  insurance,  legal  fees,  depreciation,  taxes,  bank  service  charges