BRAND BOOKCORPORATE IDENTITY

4

WELCOME AND…WHAT’S THIS BOOK FOR?

We’re glad you’re here. Ecstatic, in fact. Because every single person who joins the USANA family adds a unique attitude, perspective, and face to the USANA brand. We love that about this company:

You are the USANA brand.

As a USANA employee, you’ll meet a lot of people, and when they think of USANA, they’ll think of you. Who you are as a person addsan enormous amount of value to the USANA name and helps create the framework from which others decide how they think, feel,and understand USANA as a company.

That’s pretty important, because our Associates—the individuals who own USANA businesses—bring a uniqueness to USANA that’sall their own. Some of them build their businesses part time; for others, it’s a full-time exploration in how to create a life without limits. Some Associates focus on health and the products, while others lead with the business opportunity. For each and every Associate,USANA is different. We’re simply the vehicle they’ve chosen to use on their journey to the life they want. So it’s our job to give themcomplete confidence in their choice, no matter their ultimate goals.

No pressure, right?

Don’t worry. We enjoy a challenge. After all, we’re a global organization that includes thousands of employees, Associates, andcustomers. We don’t shy away from the difficult, the demanding, the tough. We face it all, head on, together. This book? It’s yourguide to understanding who USANA is. And it’s your way to create a solid brand experience for USANA prospects, customers,and business owners from all different cultures, nationalities, and backgrounds.

A BRAND IS NOT JUST A LOGO.

When an individual hears the name USANA; when they see the

USANA logo on a flyer or a booklet or a billboard; when they

meet someone who owns a USANA business or they meet an

employee…what do they think and feel? That is the USANA

brand: a collection of perceptions in the mind of the consumer

about who we are. It includes a lot of things. But we’ve got it

covered. Read on.

ARE YOU READY?

LET’SDO THIS.

WELCOME TO

USANA.

TABLE OF CONTENTS

7

WHAT YOU’LL FIND

INSIDEWHERE WE COME FROMWe’ve got history.................................................................................................8Dr. Wentz’ vision..................................................................................................9

WHAT WE’RE ABOUTOur core..............................................................................................................10Our promise.........................................................................................................11Our tagline...........................................................................................................11Our corporate identity..........................................................................................11

OUR POINT OF VIEWOur attitude..........................................................................................................14Our voice............................................................................................................15Our copy style......................................................................................................16Our connection....................................................................................................17

THE USANA EXPERIENCEOur customers.....................................................................................................18Our business........................................................................................................19

OUR AUDIENCEWhy we do what we do........................................................................................22Who, what, when, where, why..............................................................................23

OUR PRODUCTSNutritionals...........................................................................................................24Optimizers............................................................................................................25Diet and energy.....................................................................................................26Personal care........................................................................................................27

OUR IDENTITYCorporate identity.................................................................................................30Corporate color palettes......................................................................................31Logo usage...........................................................................................................32Logo usage, single color......................................................................................33Fonts and usage standards..................................................................................34Packaging.............................................................................................................35Photography and visual style...............................................................................36-47Business materials...............................................................................................48Marketing communications examples..................................................................49USANA in a nutshell.............................................................................................52

8

WHERE WE COME FROM

We’ve been around since 1992. You could say we’ve been around the block. We’re experienced (we’ve heard that’s a plus). But we look great for our age. Shiny packaging, a beautiful logo, sales tools for days. Sure, a lot of other companies have that, too. They may be younger. You may have even met some of these companies, and maybe you’ve had high hopes for them. But then you dig deeper and realize there’s nothing underneath their façade. Makes them seem a little less attractive, right?

Yeah, you don’t need to worry about that with us.

Our insides are just as nice as our outsides. We have substance to go along with our great looks. We’ve got top-notch manufacturing facilities, our own scientists and research and development team, and the highest standards for our products. We have an award-winning compensation plan, an award-winning communication team that produces award-winning sales tools, and award-winning products.We don’t like to brag, but we come pretty highly recommended.

You’re probably wondering: How did we get to be so awesome?

EASY.

WE’VE GOT

NOT BAGGAGE.HISTORY.

9

WHERE WE COME FROM

USANA’s founder, Dr. Myron Wentz, is an internationally recognized microbiologist, immunologist, and pioneer in infectious diseasediagnosis. In 1974, he founded Gull Laboratories to develop viral diagnostics, and his greatest successes during this time includedthe first commercially available diagnostic test for Epstein-Barr virus, better known as the virus that causes mononucleosis.

But success was never Dr. Wentz’ aim. Instead, he centered his life around a dream—a dream dating back all the way to his teenage years, when his father died at the age of 57 from heart disease. From that defining moment, Dr. Wentz made the decision to dream big; to dream of a world free from pain and suffering. A world free from disease. And he founded USANA Health Sciences to further his dream by providing people all over the world with the most advanced supplements science can produce.

This is why USANA is a company based on continuous product innovation. This is why our products are of the highest quality. This is why we have stringent manufacturing processes, ongoing scientific research, and an insatiable drive to produce exceptional products. This is why USANA is trusted by professional athletes and Olympians, but also everyday people who believe health is a vital partof a long, happy life.

This is why USANA is not just another direct selling business.

WE KNOW WE’RE IN THE BUSINESSOF CHANGING LIVES FOR THE BETTER.

AND WE’RE REALLY,

REALLYGOOD AT IT.

WE WERE FOUNDED BY AN

ACTUALNOT A CORPORATE SUIT.SCIENTIST.

10

WHAT WE’RE ABOUT

EXCELLENCEFrom how we create our products to how we sellour products, we exude excellence. We never settlefor second best.

INTEGRITYPeople have integrity. But a company can have integrity, too. USANA stands by its products and its business, and chooses to do what’s both ethical and beneficialfor its customers, employees, and the community.Even when no one’s watching.

HEALTHThis is a no-brainer. Without health, life can’t be enjoyed. We want you to be able to enjoy your life, doing what-ever it is you love. Actually, we want this for everybody.

COMMUNITYThe truth is, a healthy, happy life can’t be enjoyedwithout family, friends, and the community as a whole. USANA believes in supporting communities, both locally and globally, through charity efforts that help elevate our own lives and the lives of those around us.

OURCORE.

11

WHAT WE’RE ABOUT

Everything we do helps you love life and live it.

OURPROMISE.

OURCORPORATE IDENTITY.

OURTAGLINE.

WE ARE USANAUSANA 2011 International ConventionSalt Lake City, UtahTheme: Living the Dream

14

OUR POINT OF VIEW

OUR

ATTITUDE.WE GET IT. DIRECT SELLING IS DIFFERENT.It’s not the status quo, and a lot of people just don’t understand it. But USANA understands direct selling just as much as it understands nutritionals. Which is, we get it. We’re good at it. In fact, we’re the best at what we do, and we can prove it.

We win awards for our products, and we win awards for our business opportunity.

We understand that better health through optimal, science-based supplementation leads to a better life. A step above average.A life worth living.

We understand that the opportunity to own a business creates freedom for people to live life on their own terms. We embrace that.We encourage it. We love it.

We are innovators. We see needs and fulfill those needs before our competitors have a chance to react.

IT’S NOT JUST TALK

NutriSearch Gold Medal of Achievement™Editor’s Choice, Comparative Guide to Nutritional Supplements

2012 Utah Best of State Overall in Merchandising and Consumer Services Health/Nutrition Products Health/Nutrition Beverage Dietary Supplements Research and Development

2011 MLM Insider #1 Best Compensation Plan in Network Marketing #1 Best Nutritional Company in Network Marketing #1 Best Weight Loss Company in Network Marketing #1 Best Generic Trainers in Network Marketing (Denis Waitley)

2012 AVA Awards: 102012 Telly Awards: 52012 Communicator Awards: 14

WE NEVER SETTLEFOR SECOND BEST IN ANYTHING WE DO.

AND AS A COMPANY,WE DON’T BELIEVE OTHERS SHOULD SETTLE, EITHER.

15

OUR POINT OF VIEW

And we want individuals to want to be a part of our family. We’re welcoming. We’re confident. When we talk, people listen. We put people at ease, because they know we know what we’re talking about.

We focus on how an individual can benefit from being a part of our family, whether through being a Preferred Customer,an Associate, or a big-time business builder. And we love personalization.

We strive to communicate how an individual can customize their USANA products to meet their specific needs.

We strive to communicate how an individual can use the business to gain freedom to live life how they want to live life.

We strive to be useful, engaging, and a friendly source of knowledge for those in the USANA family.

USANA EVENTS ARE WHERE IT’S AT.

Our voice is important in all of our communications, whether

through print or online, phone calls or e-mails. But it’s especially

important when speaking with the USANA family face to face.

You’ll be an integral part of the excitement and energy that’s

created at our International Convention, held every August in

Salt Lake City, Utah, and how you carry yourself and speak

about USANA matters. Come to think of it, our voice should be

apparent at any USANA event you may find yourself attending.

This includes Asia-Pacific Convention, XRCs, Super Saturdays,

and more.

USANA IS, ABOVE ALL, A FAMILY.

AN AWESOME FAMILY.

OUR

VOICE.

16

OUR POINT OF VIEW

OURCOPY STYLE.In most instances, our copy style is informal and conversational. It’s bold and assertive, but not overbearing. We know who we are,and we don’t shy away from that. Our tone reflects that we’re proud of the products we produce, the Associates who sell our products, and everything we represent.

We focus on the “why,” then the “what,” and then the “how.” We don’t create “fluff.” We create impactful copy that shares our message in a unique, fun, creative, new, but informational manner.

Science is an important part of what makes us unique.

And sometimes science is hard to understand. Our tone reflects our scientific knowledge, but also gives the reader a sense of howand why our products are the best through our research and development processes.

USANA AND SCIENCE. A HISTORYAND A FUTURE.

USANA is a bit unusual in the direct selling world because we

were founded by a scientist, not a businessman. Our products

are based on science. But that was in 1992. What have we done

since then?

A lot.

We have a growing team (20 at last count) of scientists and

researchers on staff who work in our own, on-site laboratories.

They also partner with outside institutions to constantly improve

our current product formulations. And that’s not even mentioning

the fact that they are also continually developing new products

based on the latest scientific research available. So yeah, we

keep them busy. And they keep us on the forefront of nutritional

science.

17

OUR POINT OF VIEW

THE USANAFAMILY THING…IT’S

NO JOKE. They should feel as though USANA can help them be a better person, no matter what their individual goals in life are. They should feel confident.

A person who thinks about USANA should think of personalization. They should feel as though USANA fits into their life and theirlifestyle, not the other way around. (We’re not selfish.)

A person who thinks about USANA should feel as though any USANA employee or USANA Associate is a close friend.

OURCONNECTION.WHEN A PERSON THINKS

ABOUT USANA, THEY SHOULD FEEL

EMPOWERED AND POWERFUL.

18

THE USANA EXPERIENCE

That’s the point. It’s personalized. Individual. Unique. But within this idea, there’s one constant—our promise—that defines USANA as a company: everything we do helps you love life and live it. In accomplishing this promise, we aim to give every member of the USANA family exactly what they need to enjoy life in their own way. And it all starts with health.

There are two ideas that are internalized within both our customers and our Associates from day one:

USANA manufactures the highest-rated, best, most effective supplements in the world. They understand our products are the best money can buy, and they feel good—no, fantastic—about sharing this fact openly with others. They are proud to talk about USANA.

USANA is about personalization. With the True Health Assessment, customers and Associates alike understand that USANA cares about their health overall. USANA’s focus on personalization gets customers and Associates thinking about their personal choices in life,and how their everyday behaviors have an impact on their overall quality of life.

Coming into contact with USANA makes people healthier and, in return, happier.

EVERYONE’S DIFFERENT, AND

USANAIS DIFFERENTFOR EVERYONE.

19

THE USANA EXPERIENCE

They are more invested, and more involved in the USANA experience. Personalization takes on additional meaning for them because we give them what everyone wants:

CHOICES.

BUT THERE’S NO DENYINGUSANA ASSOCIATES ARE MORE

CONNECTED.

We give them the freedom to sell USANA their way.

We provide them with a plethora of sales tools. The USANA magazine. eCards. The Health & Freedom Solution. The Newspaper.The Product Information Booklet. The Product Catalog. They can choose whatever works for them.

Associates are free to choose whether they want to grow their USANA business part time or full time, turning the USANA opportunityinto a few extra bucks or an entire way of life. Is USANA a side job? Is it going to pay for college? Is it part of a retirement plan?Or is it the way to true, unadulterated freedom from the corporate world?

USANA is whatever they can imagine.

Finally, our Associates decide how they stay connected. By phone, Facebook, Twitter, or any other avenue, USANA provides the support they need, want, and deserve.

RECOGNIZING INTERNATIONAL ASSOCIATESUSANA 2011 International ConventionSalt Lake City, UtahTheme: Living the Dream

22

OUR AUDIENCE

We want everyone to be healthy and happy.

It’s a simple—albeit difficult, lofty, and extraordinary—goal. But we don’t do it alone—we spread this message to the world throughour Associates. And because they are representatives of USANA and USANA’s vision to the thousands of people they talk to every day, our Associates are the reason we continue to strive to have products of undeniable quality and a business opportunity that can helpanyone, anywhere live the life they want.

DO.WHYWE DO WHAT WE

23

OUR AUDIENCE

Their profile: We don’t use demographics to define USANA prospects. You can’t defineour prospective customers by age, sex, ethnicity, where they live, or their job. Instead, USANAprospective customers are defined by their lifestyle choices and their attitudes toward livinga healthy life.

Their lifestyle: USANA prospects live an active life. They try to eat well, but that doesn’talways happen. They’re curious about specialty health food stores, and some of them haveeven experimented with buying organic products and cleanses. They’re willing to spend moreon something if it means they’re getting a higher quality product.

How they think: Individuals use supplements because they think a lot about their health.They believe exercise, supplementation, and healthy eating are their best defense against sickness and aging, especially if health issues run in their family, or if they are continually trying new diets.They also believe they feel better and have more energy when they take supplements regularly.

Their profile: We don’t use demographics to define USANA prospective business owners. You can’t define our Associates by age, sex, ethnicity, where they live, or their job. Instead, USANA Associates are defined by their lifestyle choices and their attitudes toward living a life free from the confinesof society.

Their lifestyle: USANA business prospects are outgoing people who enjoy health and fitness, but they don’t allow their lives to be consumed by the pursuit of some unattainable physical ideal. That’s not what drives them, and it doesn’t consume them. They believe they have the ability to change their life for the better by making their own choices and by following their own path.

How they think: In their first encounter with USANA, most prospective business owners have little,if any, interest in creating a USANA business, because initially, it’s all about the product. They signup to get USANA products for themselves, their family, and their friends. But many people become excited about the business when they engage in it and have some success.

PROSPECTIVE

CUSTOMERSPROSPECTIVE

BUSINESS OWNERS

WHO,WHAT, WHEN, WHERE, WHY

24

OUR PRODUCTS

NUTRITIONALS

Every day is an adventure. Which is why, every day, you make a hundred different choices to support your healthy lifestyle. You know that without health, life is hollow. Drab. Dull. Boring.

We agree. Which is why USANA provides products to meet all your health needs. We’ve got the Essentials™ for your corecellular nutrition; we’ve got Optimizers to customize your supplement regimen; we’ve got Sensé™ personal care products so your outside looks as healthy as your inside feels; and we’ve got diet and energy products for when your healthy lifestyleis just a bit too busy for a fancy sit-down meal, or when you need a nudge in a…healthier direction.

Choosing USANA means choosing health. So go ahead. Choose USANA. And then get back to what matters most:

THE ESSENTIALS.

The name says it all. On the most basic, human level, there are

certain nutrients everyone needs. This is your foundation for

good health.

WHEN YOU HAVE IT,

LIFE IS GOOD.

HEALTH.

LIFE.

25

OUR PRODUCTS

OPTIMIZERS

CARDIOVASCULARSYSTEM

The cardiovascular system includes the heart and blood vessels. It is responsible for circulating blood, which carries nutrients, oxygen, and waste throughout the body.

NERVOUSSYSTEM

Consisting of the brain, spinal cord, and nerves, the nervous system collects and processes information from inside and outside the body and sends rel-evant commands to the muscles and glands throughout the body.

CELLULARFUNCTION

The fundamental molecules of life, cells have unique functions in every part of the body. Our health depends on repairing and regenerating cells to keep them functioning properly.

SKELETALSYSTEM

Bones, cartilage, and connec-tive tissues make up the skeletal system. This important frame-work of the body provides us with support, allows for a wide range of movement, and pro-tects internal organs.

ENDOCRINESYSTEM

The endocrine system is a group of glands that regulate body processes by producing hormones, the chemical mes-sengers in the body. These hormones affect various glands in the body.

DIGESTIVESYSTEM

From the mouth to the colon, the digestive system includes all the organs involved in breaking food down into forms that are useable by the body and remov-ing waste and toxins.

26

OUR PRODUCTS

DIET AND

ENERGY.No one ever lived a long, healthy life by subsisting on supplements alone. We get that. And if you don’t get the right energy from the foods you eat, you probably aren’t enjoying life as much as you should. Enter USANA’s scientifically developed, low-glycemic mealreplacement shakes, nutrition bars, and energy products.

EXIT EXCUSES.

27

OUR PRODUCTS

Sensé beautiful science® is a complete face and body care collection without added chemical preservatives. Its patentedSelf-Preserving Technology combines purifying botanicals in protective liquid crystals, so each product stays fresh naturally.Formulated with exclusive Topical Nutrition complexes and anti aging technologies, the products are designed to helprevitalize each cell, where healthy-looking skin begins.

PERSONAL

CARE.

MATT LOWETwo-time USA National ChampionNCAA All-American, University of TexasUSANA product user

30

OUR IDENTITY

It represents USANA as a global brand, which includes individuals from all walks of life, from all over the world, joining together in health and freedom.

The USANA logotype is designed to integrate the USANA name with the USANA sphere. Each letter is intended to interact with theothers, creating a repetition of forms and developing a greater recognition of the type treatment within the minds of the consumer. After all, no one reads a logotype treatment letter by letter—rather, they perceive and recognize the shape and the form.

WAS CREATED AS A VISUAL MANIFESTATION OF

THE USANACORPORATE IDENTITY

DR. WENTZ’ OWN VISION

OF A WORLD FREEFROM PAIN, SUFFERING, AND DISEASE.

31

OUR IDENTITY

Color is one of the most important branding tools available to a company. (Think about it. Have you ever seen a green Coca-Cola label? How about a McDonald’s billboard that wasn’t red and yellow?) So it’s important to use the proper colors consistently and prominently.

PMS

Pantone Matching System is a standard language for color identifica-

tion and communication. Each color has been specifically mixed to

give consistency whenever used. PMS is the preferred color option.

CMYK

Pantone colors are broken down into percentage values of cyan, ma-

genta, yellow, and black. The process colors do not reproduce exactly

or consistently. CMYK should only be used when PMC is not practical

or available.

RGB

When the brand is used in electronic media, ensure RGB colors are

used. RGB color will vary depending on individual screen calibration.

PANTONE292 C

PANTONE285 C

PANTONE287 C

PANTONE7543 C

C58 M11 Y0 K0

R99 G177 B229

C90 M48 Y2 K12

R0 G115 B207

C100 M72 Y2 K12

R0 G51 B141

C23 M11 Y8 K21

R66 G70 B73

CORPORATE COLOR PALETTE

32

OUR IDENTITY

The USANA identity is based upon three graphical elements: the symbol, the logotype, and the corporate colors.There are several variations that can be used, but they must never be altered from their shown state.

LOGO USAGE

PANTONE292 C

PANTONE285 C

PANTONE287 C

PANTONE7543 C

33

OUR IDENTITY

BLACKPANTONE285 C

PANTONE287 C

PANTONE7543 C

LOGO USAGE, SINGLE COLOR

34

OUR IDENTITY

Fonts are an important element of the brand identity. When designing materials that will be representing the USANA brand, only use the fonts specified here. Helvetica Neue (Adobe) should be used for all print and signage applications.

FONTS

HELVETICA NEUE 75 BOLD (ADOBE)

To be used when extra emphasis is required, for example,

in headlines.

HELVETICA NEUE 55 ROMAN (ADOBE)

To be used when extra emphasis is required, for example,

in subheadings or a person’s name.

HELVETICA NEUE 45 LIGHT (ADOBE)

To be used for all general text.

HELVETICA NEUE 77 BOLD CONDENSED (ADOBE)

To be used for extra emphasis in legal text, for example,

packaging ingredients.

HELVETICA NEUE 57 CONDENSED (ADOBE)

To be used for legal text, for example, packaging ingredients.

35

OUR IDENTITY

The scientific nature of USANA as a company demands that the packaging be treated with the same respect as the products they hold. And while packaging, out of necessity, carries an incredible amount of information in a small space, our products still feel open and clean. Additionally, the individualizing of the cap on the bottles brings an intriguing dimension to the line and clearly identifies ourproducts as USANA.

The spheres are color coded and distinctive.

PACKAGING

Each USANA product has its own unique, corresponding

sphere, because each USANA product is, in itself, unique—

just like those who choose to take them.

36

OUR IDENTITY

USANA is all about giving individuals a chance to live life on their own terms. We represent this through clean, crisp, open visual designs. We use unique angles in our photography, giving our printed materials a distinct look and feel.

Different visual styles are used for our different “products”:

> SCIENCE> ASSOCIATES & RECOGNITION> BUSINESS> HEALTH & FREEDOM> TEAM USANA

Original image. Desaturated image. Stylized image.

PHOTOGRAPHY

AND VISUAL STYLE

37

OUR IDENTITY

38

OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : SCIENCE

Before treatment

39

OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : SCIENCE

After treatment

40

OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : ASSOCIATES & RECOGNITION

Before treatment

41

OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : ASSOCIATES & RECOGNITION

After treatment

42

OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : BUSINESS

Before treatment

43

OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : BUSINESS

After treatment

44

OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : HEALTH & FREEDOM

Before treatment

45

OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : HEALTH & FREEDOM

After treatment

46

OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : HEALTH & FREEDOM

Before treatment

47

OUR IDENTITY : VISUAL STYLE : PHOTOGRAPHY : HEALTH & FREEDOM

After treatment

48

OUR IDENTITY

Dave Wentz USANA CEOtelephoneemailUSANA Health Sciences, Inc.3838 West Parkway Blvd.Salt Lake City, Utah 84120-6336

USANA Health Sciences, Inc. 3838 West Parkway Blvd. Salt Lake City, Utah 84120-6336usana.com

Dear Sir,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ut dui vitae arcu cursus pretium. Vivamus gravida, velit vel pulvinar pulvinar, felis magna sollicitudin nisl, et volutpat tortor lacus ac quam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque vitae elit ipsum. Sed quis sagittis lacus. Etiam dolor magna, ultricies sed cursus quis, convallis a odio. Nulla interdum tristique est, eget fringilla odio commodo et. Aliquam vel arcu pulvinar lectus fringilla lacinia. Praesent nec metus libero, gravida lobortis turpis. Sed at dapibus elit. Aenean urna est, ven-enatis sit amet rhoncus eu, faucibus id ligula. In hac habitasse platea dictumst. Ut cursus iaculis orci at eleifend. Proin et interdum tellus.

Sed rutrum interdum tellus nec ultrices. Donec ultrices fringilla augue quis rhoncus. Aenean bibendum iaculis leo, a vulputate ante imperdiet vitae. Suspendisse potenti. Aenean sagit-tis lobortis ligula, eget tristique quam posuere et. Sed porttitor elit sit amet quam eleifend vel accumsan libero euismod. Nulla erat urna, fringilla vitae sodales ut, lobortis id turpis. Nullam venenatis porttitor justo at gravida. Proin vulputate bibendum imperdiet. Nulla tincidunt odio at ipsum volutpat blandit.

Aliquam scelerisque diam quis odio auctor sit amet fermentum ligula pellentesque. Donec nisl leo, tincidunt nec congue quis, lacinia sit amet leo. Proin vitae eros ut magna laoreet lacinia eget quis risus. Praesent sodales, felis id commodo tempus, mi tellus semper eros, sed luctus velit libero vel felis. Curabitur a justo augue, quis ultricies felis. Quisque nisi felis, malesuada consectetur egestas ut, semper in justo. Nullam justo nibh, tristique vitae pulvinar vitae, aliquam eu purus. Suspendisse potenti. Donec urna enim, mattis nec dignissim at, tempus tincidunt turpis.

Nam eu aliquet velit. Duis vel odio ac odio mattis porta. Fusce porta nunc ac risus faucibus vi-verra. Nunc lacus purus, rutrum a euismod non, sodales eu nibh. Suspendisse ut libero neque. Nunc ut velit id nunc vestibulum dictum. Praesent tincidunt imperdiet ante in consequat. Pel-lentesque at dui eu magna semper egestas. Donec sollicitudin lobortis imperdiet. Maecenas fringilla pellentesque diam, et egestas ante mollis a. Donec eu hendrerit nunc. Ut quis elit in enim hendrerit vehicula. Duis pellentesque dolor et libero placerat quis auctor ligula consequat. Phasellus sagittis ligula eu lacus faucibus rutrum.

Dave WentzUSANA CEO

USANA’s corporate, internal identity reflects the overall feel of the product packaging—a clean, simple, high-quality look that doesn’t distract from the logo, but rather, enhances it.

BUSINESS MATERIALS

49

OUR IDENTITY

This is it. By combining our voice, our look and feel, and our logo, we portray the USANA brand through all kinds of media.Consistency is key, but so is creativity.

MARKETING COMMUNICATIONS EXAMPLES

CROWD SURFING AT USANAFESTDave Wentz, USANA CEOUSANA 2011 International ConventionSalt Lake City, UtahTheme: Living the Dream

SO GET OUT THERE. EXPLORE. ENGAGE. IMPACT. AND ENJOY.

SO. THERE YOU HAVE IT.

IN A NUTSHELL. USANAEVERYTHING WE DO HELPS YOU LOVE LIFE AND LIVE IT.

Hopefully you now have a better idea of who we are, what we stand for, and why we do what we do.But in the end—because that’s where we are—here’s all you really need to know: