Usain Bolt & Knight-Rider · Usain Bolt & Knight-Rider – the future of mobile and betting. Gaming...
Transcript of Usain Bolt & Knight-Rider · Usain Bolt & Knight-Rider – the future of mobile and betting. Gaming...
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Usain Bolt & Knight-Rider– the future of mobile and betting
Gaming Industry Summit 2015
Christina Thakor-Rankin1710 Gaming Ltd
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In the next 5 years
90% of industry growth will be via
mobile
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• Mobile Payments & Contactless
• Biometrics & Responsible Gambling
• Augmented Reality & Advertising
• Beacon Technology & Marketing
• Virtual Reality – Multi-channel experience
• Next Generation interactive betting
• Voice activated betting
Discussion Points
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Apple v Samsung
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Cash to Cashless
Replace CIP & PIN with contactless:
Add contactless to gaming machines:
• Maximum transaction value (UK £20) = automatic pre-commitment
• High fraud risk – no refund to contactless currently
• Signal strength results in accidental credits to close machine
Add mobile wallet to gaming machines:
• One tap removes natural ‘reality check’ of in-putting card/details for each new deposit
• Lower risk of fraud
Contactless in land based environments could be intercepted
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Fingerprint Technology
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Iris (IOM*) Recognition
• Iris is the MOST unique feature of a human being
*IOM = Iris on the Move
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Biometrics – Benefits?
PROS:
• Secure and unique log-in / authentication for online accounts
• Reduces duplicate accounts and risk of fraud
• Can support land-based self-exclusion scheme at entry level
CONS:
• Technology can be expensive
• New technology so may include flaws and bugs at the start
• Fraudsters will find a way to manipulate using edge cases
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Augmented Reality (AR)
Real-time view of the real physical world which is altered, enhance or supplemented by computer generated information
Additional information, features or functionality superimposed on the real world and everyday things
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Augmented Reality & Advertising
+ =
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Beacon technology
• Location based customer targeting
• Customer downloads app – beacon detects app – message triggered
• Operates using BLE (Bluetooth Low Energy)
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Beacon technology - retail
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Beacon technology – retail betting & gaming
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Next Generation In-Play Betting
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Next Generation In-Play Betting
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Virtual Reality - gaming
• Full digital replication of the land experience• Fully immersive – sights, sounds, actions• Voice activated deposits and interactions
• Full integration land & digital play against customers in the casino from home
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Virtual Reality - betting
• Bet it, see it, live it• Fully immersive – sights, sounds, actions
• Voice activated deposits and betting commands
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Voice activated search voice commands
• Online customers check bets visually – best process for voice?
• Voice activated poker, casino, bingo
• Record keeping – audio files for disputes and integrity/security investigations
• Rules to prevent inducements to spend more e.g. would you also like a FGScr bet?
• Is a slurred voice a sign of someone betting irresponsibly – what action should be taken?
• Euro 2016 may see the next version of voice
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Multi-target joined up technology
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Knightrider
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Thank You
Christina Thakor-Rankin1710 Gaming Ltd