USAID Module 2: System Structure and Function Presentation
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Module 2 Session 1 System Structure and Function Global Rules National / Local Rules Input Supply Wholesale National Retail Export Global Retail Buyer/ Processing Productio n Sector- specific commercial systems Cross-cutting commercial systems Cross-cutting non- commercial systems A good map can show how a value chain system… …is structured - alignments between functions and players, past and current …functions - enterprise numbers, gender participation, title, margins (with data) Mapping is a good starting point. Need more in depth analysis to learn: • Why it works the way it does • Key drivers of change
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This is a presentation on system structure and function as part of Module 2, Session 1 for the USAID value chain development training.
Transcript of USAID Module 2: System Structure and Function Presentation
Module 2 Session 1System Structure and Function
Global Rules
National / Local Rules
Input SupplyInput Supply
WholesaleWholesale
National Retail
National Retail
ExportExport
Global RetailGlobal Retail
Buyer/ProcessingBuyer/Processing
ProductionProduction
Sector-specific commercial
systems
Sector-specific commercial
systems
Cross-cutting commercial
systems
Cross-cutting commercial
systems
Cross-cutting non-commercial
systems
Cross-cutting non-commercial
systems
A good map can show how a value chain system…
…is structured - alignments between functions and players, past and current
…functions - enterprise numbers, gender participation, title, margins (with data)Mapping is a good starting
point. Need more in depth analysis to learn:
• Why it works the way it does
• Key drivers of change
Mapping: The Rice Value Chain
Products Imported:
Long grain, white/polished, aromatic Domestic:
Short grain, brown/unpolished, multiple varieties,
Markets Urban middle class and upper class
45 kgs/year average consumed; growing Urban poor
30 kgs/year average consumed; growing
Customer rating of rice characteristics
Value Chain Performance Factors
Imported Domestic
Characteristic
Cooking quality
Breakage
Taste
Color
Grain size
5*
55
5
5
3
22
3
3
*Scale of 1 to 5 where 1 is poor and 5 is excellent
Customer rating of rice characteristics
Value Chain Performance Factors
Imported Domestic
Characteristic
Price
Availability
Packaging
Cleanliness
Brand
3*
55
5
5
4
23
2
3
*Scale of 1 to 5 where 1 is poor and 5 is excellent
Mapping: Rice Value Chain & Interconnected Systems
FUNCTIONSQUALITY-CONSCIOUS
URBAN MARKETPRICE-CONSCIOUS
URBAN MARKET
INTER-CONNECTED
SYSTEMS
WHOLESALE/ IMPORT
MILLING
AGGREGATION/ TRADING
INPUT SUPPLY
THRESHING
RETAIL
PADDY PRODUCTION
Mapping Exercise: Individuals
Task: You each have a card with the name of a
market actor in the rice value chain system.
Consider where your actor should be placed on the map
You will be asked what function your player performs and where to place on the map.
FUNCTIONSQUALITY-CONSCIOUS
URBAN MARKETPRICE-CONSCIOUS
URBAN MARKET
INTER-CONNECTED
SYSTEMS
WHOLESALE/ IMPORT
MILLING
AGGREGATION/ TRADING
INPUT SUPPLY
THRESHING
RETAIL
PADDY PRODUCTION
Rice Value Chain & Interconnected Systems
Importers of Long-grain Rice
Small Scale Paddy Farmers
Small agro-input dealer
Local Paddy Traders
Retail Grocery Outlets of Rice Products Open Air Food Markets
Local White Rice Traders
Large Input Supply Firms
Large-Scale Rice Millers
Small-scale Emerging
Commercial Paddy Farmer
Ag Extension Officer
Rural Bank Manager
Tractor Service
Spray Service
Ministry of Ag Official
Credit Officer Large Bank
