1

Building a Highly Competitive Kenyan Horticulture Industry

PROJECT OVERVIEWPresented by Tabitha Runyora, M&E Manager

KHCP Coverage

2

• USAID funded

• 2010-2015

Targeted Provinces• Central

• Eastern

• Coast

• Rift Valley

• Western

• Nyanza

Our approach

• Work with partners both public and private sector.

• Include NGO’S, Research institutions, Exporters,

Input suppliers, Govt. (MOA) among others.

Primary Goal

Achieve a highly competitive Kenyan horticulture

industry that addresses income generation, food

security and nutrition.

3

How to achieve Goal

4

Through;

• Enhanced productivity

• Increased value-addition

• Improved value-chain coordination, marketing, and

trade promotion

• Improved business environment, and institutional

capacity

Our vision

Sustainable & Competitive Horticulture

Industry

High-Tech

Market Intelligence

systems

Standards ensuring quality

& safety

Profitable

Productive

enterprises

Range of value-added products

Consistent quality raw

material

Domestic & Regional market

development

5

Target Crops & Products

Fruits Vegetables Foods Essential

Oils

Roots &

Tubers

Avocadoes Cabbage Dried chillies Coriander Irish Potato

Bananas Export Veg Dried fruit Palma Rosa Sweet Potato

Papayas Kale Potato flour Tea-tree

Passion Fruit Squash

Mangoes Tomatoes

Flowers Extracts Pulses

Nuts Fruit Juices Arabicum Aloe Cow peas

Cashews Mango Eryngium Gum Arabic Green gram

Passion Anthurium Moringa

Key IndicatorsNo Component Total No Units

1 Direct farming beneficiaries 200,000 No of

smallholders

2 Crop Yield improvement +10% Kg/Acres

3 Unit cost of production -6% Kshs/Kg

4 Smallholder incomes +10% Kshs/Acre

8 Volume & value beneficiaries exports +15% Kg & $

9 Volume & value smallholder sales +50% Kg & $

7

KHCP’S Approach to Gender------Step 1

• Project targets

Quotas to ensure women representation among

participants

Leadership in farmer groups/enterprises

TA for women

Women visits and exchange programs

8

KHCP’S Approach to Gender------Step 2

• Activity selection

Commodity selection: women’s crops

Enterprise selection: women’s enterprises

Technology selection: address women’s labor

constraints, suitable for use by women

9

KHCP’S Approach to Gender------Step 3

• Service delivery

Incorporation of gender sensitive measures into the

recruitment process

Ensure that training and field days are gender friendly

Gender considerations mainstreamed into project

management at field level

10

KHCP’S Approach to Gender------Step 4

• Empowering measures

Gender sensitization integrated into all training

programs

Training for women in business, leadership,

negotiating skills

Skills development for employees

Reduction of women’s workloads- labor saving

technologies 11

KHCP’S Approach to Gender------Step 5

• Enabling measures

Capacity building of service providers

Gender sensitization of other players in the value

chain

Gender legislations

Land tenure legislation

Family rights, inheritance laws12

KHCP’S Approach to Gender-----Step 6

13

• Monitoring & Evaluation

Gender sensitive indicators

Sex disaggregated data collection and gender

analysis

Impact assessment

Annual report on gender outreach

Reports on gender success stories

KHCP’S Approach to Gender----summary

14

• Actively encourage women to participate

• Targets 200,000 beneficiaries, 50-60% women

• Continuous review of our approach

15

THANK YOU