Usage of Refrigerator in everyday life
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ResearchMethodology
Anindita SahaApoorva Jain
Neelam GulrajaniParul Joshi
Noopur
Anchor Faculty:Mamata Rao
11 January 2013
DRE
DDEIID
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Refrigeratorsin EverydayLife
Role of
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PurposeTo identify patterns in usageTo look for valuable insightsTo identify design opportunities, if any
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Alternate Uses of Refrigerators in typical households??
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ScopeIt involves the study of the surroundings of a refrigerator in a typical household
Sample includes mostly families,hence homogenous due to time constraint
Limitations
Concentration on exteriors
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MethodsPhoto Documentation
Observation
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Data Collected(Sample Size: 52 Households)
Effects of Locationon Usage
Locationof Fridge in
terms ofdynamics
Members ColorCategoriesLocation
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Photo Documentation
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Data Classi�cationLevel 1
UTILITYFORGETTABLES
EMOTIONALDECORATIVEREMINDERS
EATABLES
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Data Classi�cationLevel 2
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Color
*Sample Size: 52 Households
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Categories
*Sample Size: 52 Households
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Effects of Locationon Usage
*Sample Size: 52 Households
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Location v/sNo. of Members
Members
Members
Members*Sample Size: 52 Households
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Observations
“Don’t panic - I’m just here for the stuff on your refrigerator”
- Refrigerator tells the story of a household.- Magnets are properly aligned near the top, to keep them out of children’s reach.- Decorative pieces are again lined up near the top, i.e., at eye level.
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- Refrigerators are an effective means of communication.- Magnets on the refrigerator have decorative, emotional or aspirational values.
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Further ImprovementsLarger sample sizeMore diversity in samples
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Thank You.