US & UKADVERTISINGBy William Englander

DIFFERENCES

United States

• Hard sell

• Info on product

• More ‘sales-y’

United Kingdom

• Soft sell

• Less information

• Viewed more as entertainment

• Black humor

• provocative

IRN-BRU

MOST COMPLAINED ABOUT AD IN UK

DIFFERENT STANDARDS?

• Would those ads fly in the States?

• Difference in what’s acceptable, not content

WHY THE DIFFERENCES?

• American ads must appeal to a wide audience

• British culture is homogenized

• 90% white

• 98% use the BBC

• Most of the populace can be appealed to

simultaneously

• Advertising rules in Britain force out-of-the-box

thinking

• Limited airtime

SO WHAT’S THE TAKEAWAY?

• Anti-commercial in America

• DVR, fast-forwarding

• British have less commercials and enjoy them

• What effect could British practices have in

America?

WORKS CITED

• Edwards, Jim. "Why British Ads Are Better Than American Ones."CBSNews. CBS Interactive, 15 Mar. 2010. Web. 06 July 2015.

• Nevett, Terence. "Differences between American and British Television Advertising: Explanations and Implications." Journal of Advertising21.4 (1992): 61-71. Web. 5 July 2015.

• Veltman, Chloe. "British TV Ads Flaunt Their Arty Side." The New York Times. The New York Times, 13 Mar. 2010. Web. 06 July 2015.

• Nudd, Tim. "British Ad With Mom Showing Off Cleavage to Her Son's Friends Escapes Censure." AdWeek. Adweek, 10 July 2013. Web. 05 July 2015.

• Hargis, Toni. "British vs. American Ads: Which TV Commercials Make You Blush?" BBC America. BBC America, 9 Oct. 2013. Web. 05 July 2015.

• "Regulating the Quantity of Advertising on Television." Regulating the Quantity of Advertising on Television. Ofcom, 15 Dec. 2011. Web. 08 July 2015.