Us Tourism Report

US Tourism Report

US: Fact SheetOfficial Name United States of America (USA or US)

Capital City Washington, DC

Area Total: 9,826,675 sq kmCountry comparison to the world: 9

Population 307,212,123 (July 2009 est.) Country comparison to the world: 4

Age Structure 0-14 years: 20.2% (male 31,639,127/ female 30,305,704)

15-64 years: 67% (male 102,665,043/ female 103,129,321)

65 years and over: 12.8% (male 16,901,232/ female 22,571,696) (2009 est.)

Literacy 99%

GDP - per capita (PPP) $ $46,900 (2008 est.) Country comparison to the world: 10 $46,800 (2007 est.)note: data are in 2008 US dollars

Currency US $ (USD)

https://www.cia.gov/library/publications/the-world-factbook/rankorder/2147rank.html?countryName=United%20States&countryCode=us&regionCode=na&rank=9#us

Country Profile

• Permanent member of the United Nations Security Council

• World’s largest economy• Ranks second in Global

Competitiveness Report of World Economic Forum

US Outbound 2008: Top Destinations

• Overall US outbound: 63.6 million, down by one percent compared to 2007

• 30.8 million US travellers visited overseas markets, a decrease of one percent from 2007

• Top US international destination - Mexico (20.3 million US travellers)

• Top US international destination - Canada (12.5 million US travellers)

• Top five overseas markets - the United Kingdom, France, Italy, Germany and Japan

• Destinations that experienced the highest growth in US visitation between 2007 and 2008:Colombia (+21%), Israel (+23%), Turkey (+48%), Egypt (+78%)

US Outbound 2008: Generating regions

Total Number of U.S. Travellers 30,789,000

Region/State/City of Residence***:

New England 8%

Massachusetts 3%

Connecticut 4%

Middle Atlantic 40%

New York 23%

New York City 20%

Nassau 4%

New Jersey 11%

Newark 3%

Edison-New Brunswick 2%

Pennsylvania 6%

Philadelphia 3%

East North Central 7%

Illinois 3%

Chicago 2%

Ohio 2%

West North Central 2%

US Outbound: Generating regions (contd…)Region/State/City of Residence***:

South Atlantic 17%

Florida 7%

Miami 2%

DC Metro Area 2%

Virginia 3%

Maryland 2%

North Carolina 2%

East South Central 1%

West South Central 5%

Texas 4%

Mountain 3%

Pacific 16%

California 13%

Los Angeles 3%

San Francisco 2%

San Jose 2%

Oakland 2%

Washington 2%

US Outbound 2008: Destinations All US

TravellersFor Leisure &

VFRFor Business &

Convention

Total Number of U.S. Travellers * 30,789,000 25,832,000 7,389,000

International Destinations Visited1 :

Europe 37% 36% 41%

Western Europe 34% 34% 39%

United Kingdom 9% 9% 13%

France 7% 7% 7%

Italy 6% 7% 4%

Germany 5% 5% 8%

Spain 4% 4% 3%

Netherlands 3% 3% 5%

Ireland 2% 2% 2%

Switzerland 2% 2% 4%

Greece 2% 2% 1%

Eastern Europe 4% 4% 4%

Caribbean 19% 22% 9%

Jamaica 5% 5% 2%

South America 10% 10% 7%

Colombia 2% 2% 2%

US Outbound: Destinations (contd…)

All US Travellers

For Leisure & VFR

For Business & Convention

International Destinations Visited 1 :

Central America 7% 7% 4%

Africa 3% 3% 3%

Middle East 6% 5% 6%

Israel 2% 2% 2%

Asia 21% 19% 33%

Japan 5% 4% 10%

PR of China 4% 3% 8%

India 3% 3% 4%

Hong Kong 3% 3% 6%

Republic of China (Taiwan) 2% 2% 4%

Republic of Korea (South) 2% 2% 3%

Oceania 3% 3% 3%

Australia 2% 2% 3%

US Outbound: Top 5 Countries (spend in $billion)

US Outbound 2008: Demographics

All US Travellers

Average Age: 45.7 yrs


Male 53%Female 47%

For Leisure & VFR



Average Age: 42.5 yrs Male 74%Female 26%

Male 49%Female 51%

Male

Female



Male

Female

Male

Female

Male

Female

Male

Female

Male

Female

Male

Female

Information Sources All US Travellers

For Leisure &

VFR


Total Number of U.S. Travellers *

30,789,000 25,832,000 7,389,000

Personal Computer 40% 42% 30%

Travel Agency 31% 30% 33%

Airline 25% 27% 25%

Friends, Relatives 14% 15% 7%

Company Travel Dept 6% 3% 24%

Tour Company 6% 6% 2%

Travel Guides/Timetables 4% 5% 2%

State/City Travel Office 1% 1% 1%

National Govt. Tourism Office 1% 1% 1%

Newspapers/Magazines 1% 1% 1%

In-Flight Information Systems 1% 1% 1%

Reaching US Outbound Consumers

US: Inbound 2008

Total Inbound Visitors to US: 25,341,000

First International US Trip All Overseas Visitors

All Leisure Visitors

All Business Visitors

First Time Visitors 24.4% 30.2% 14.4%

Repeat Visitors 75.6% 69.8% 85.6%

US Inbound 2008: Top 10 Markets

US Inbound 2008: Growth Change

Rank Country Annual growth % Change over 2007

1 Canada +6%

2 Mexico -4%

3 United Kingdom +1%

4 Japan -8%

5 Germany +17%

6 France +25%

7 Italy +23%

8 Brazil +20%

9 South Korea -6%

10 Australia +3%

US Inbound 2008: Visitor SpendingUS Inbound 2008: Visitor Spending

Air Arrivals Port-of Entry All Overseas Visitors



Total Number of Travellers**

25,341,000 16,092,000 6,386,000

New York 17.6% 20.6% 16.3%

Miami 12.7% 13.6% 11.7%

Los Angeles 9.7% 9.3% 12.6%

Newark 7.5% 7.8% 8.1%

San Francisco 5.9% 5.3% 9.2%

Honolulu 5.7% 8.9% 1.3%

Chicago 5.6% 3.5% 11.0%

Orlando & Orlando/Sanford 4.5% 6.9% 0.8%

Atlanta 4.4% 2.4% 5.1%

Agana, Guam 4.1% 6.9% 0.2%

Washington Dulles 3.5% 2.3% 5.3%

Houston 2.3% 1.3% 3.1%

Boston 2.2% 1.9% 2.4%

Detroit 2.1% 1.1% 2.8%

US Inbound: Air Access

US Inbound 2008: Market Share

US Market Dynamics 2008

Type of Accommodations1

AllOverseas Visitors

AllLeisure Visitors

AllBusiness Visitors

Total Number of Travellers** 25,341,000 16,092,000 6,386,000

Hotel, Motel 79.1% 82.6% 88.8%

Average Number of Nights 8.3 8.1 8.3

Median Number of Nights 6.0 6.0 5.0

Private Home 33.0% 30.1% 19.9%

Average Number of Nights 19.2 16.0 23.3


Other 3.4% 3.7% 3.2%

Mean Number of Nights 20.0 17.0 22.4


US Inbound 2008: Demographics

Male

Female

Female 40.3% Male 59.7%


Average Age: 42 yrs





Male 54.6%

Male 78%

Female 45.4%

Female 22%

All US Travellers


For Leisure & VFR

US Inbound 2008: Demographics

Occupation All Overseas Visitors




25,341,000 16,092,000 6,386,000

Professional/Technical 34.0% 33.0% 38.4%

Manager/Executive 29.5% 25.4% 50.5%

Clerical/Sales 9.2% 12.1% 3.4%

Student 8.2% 8.5% 2.6%

Retired 6.2% 6.4% 0.7%

Homemaker/Housewife 4.7% 5.5% 0.5%

Government/Military 3.0% 3.4% 1.6%

Craftsman/Factory Worker 2.8% 3.5% 0.9%

Main Purpose of Trip All Overseas Visitors




25,341,000 16,092,000 6,386,000

Leisure/Recreation/Holiday 48.9% 78.1% 4.7%

Business/Professional 21.9% 5.7% 88.5%

Visit Friends/Relatives 19.6% 11.8% 2.4%

Convention/Conference 5.3% 2.5% 3.5%

Study/Teaching 3.0% 1.4% 0.6%

US Inbound 2008: Market Shape

Travel Companions1 All Overseas Visitors




25,341,000 16,092,000 6,386,000

Travelling Alone 37.6% 23.7% 61.7%

Spouse 27.5% 36.6% 8.7%

Family/Relatives 27.0% 35.9% 7.6%

Friends 11.9% 16.8% 3.3%

Business Associates 7.1% 2.8% 22.4%

Tour Group 1.3% 1.3% 0.7%

US Inbound 2008: Travelling Group

Travel Party Size (persons) All Overseas Visitors




Adults Only 91.9% 87.7% 98.1%

Adults and Children 8.1% 12.3% 1.9%

Average Party Size 1.6 1.8 1.3

Median Party Size 1.0 2.0 1.0

US Inbound 2008: Travelling Group

Reaching US Inbound Consumers

Information Sources1

All Overseas Visitors




Personal Computer 40.9% 47.6% 27.0%

Travel Agent 38.8% 39.2% 40.7%

Airlines 19.8% 19.0% 19.5%

Friends, Relatives 14.6% 17.1% 5.2%

Corporate Travel Dept. 8.5% 3.3% 27.3%

Travel Guides/Timetables 7.7% 11.3% 2.2%

Tour Operators/Company 7.3% 9.9% 3.1%

State/City Travel Office 3.7% 4.3% 2.6%

Newspapers/Magazines 3.0% 4.4% 1.1%

Top 15 Tourist Generating Countries: Jan-Jun 2009

* Arrivals to interior only

Rank Country of Residence Arrivals % Change

1 CANADA 8,252,665 -9.1

2 MEXICO* 2,546,751 -13.4

3 UNITED KINGDOM 1,781,400 -17.3

4 JAPAN 1,320,029 -18.1

5 GERMANY 764,158 -8.4

6 FRANCE 540,763 0.7

7 BRAZIL 379,493 7.8

8 KOREA, SOUTH 326,058 -16.8

9 AUSTRALIA 309,790 -6.0

10 ITALY 297,589 -3.2

11 INDIA 287,196 -13.6

12 PRC & HONG KONG 276,712 -9.5

13 SPAIN 245,692 -7.0

14 NETHERLANDS 243,080 -14.2

15 IRELAND 201,355 -16.3

US Domestic: 2008

• 1.984 billion Person-Trips (down 0.6% over 2007)• Leisure travel: 76% (1.5 billion Person-Trips)• Business travel: 24% (484 million Person –Trips)

• Total domestic travel spending: $820.7 billion in 2008 • Business Trips account for 30% of domestic travel

spending• Business Trip spending - $495 per Person-Trip in 2008• Leisure Trip spending - $203 per Person-Trip in 2008

US: Online Environment

Total online population (000's) in 2009: 227,636 Percentage of population online in 2009: 74.1%

74.1%

Percentage of Population Online

Share of online searches in the US, by search engine, August 2009: - Google sites: 64.6% (64.7% in July 2009) - Yahoo! Sites: 19.3% (19.3%) - Microsoft sites: 9.3% (8.9%) - Ask Network: 3.9% (3.9%) - AOL: 3.0% (3.1%)

US: 10-year Forecast

2009 2019

Contribution of Travel & Tourism to Gross Domestic Product (GDP)

9.5% ( US$ 1,356.9 bn)

9.8% (US$ 2,358 bn) ↑

Contribution of the Travel & Tourism economy to employment

9.7% (13,850,000 jobs

or 1 in every 10.3 jobs)

10.1% (15,552,000 jobs

or 1 in every 9.9 jobs)

↑

Real GDP growth for Travel & Tourism economy-4.2% 3.3% ↑

Export earnings from international visitors and tourism goods

14.7% (US$ 264.7 bn)

13.0% (US$ 583.7 bn) ↓

NotesGeneral

Figures given should only be read down the column, not across a row. Business travelers are defined as the respondents who stated their purpose of trip was business/professional, multiple purposes of trip are allowed Leisure travelers are defined as the respondents who stated their purpose of trip was leisure/recreation/holidays/sightseeing. Multiple purposes of trip are allowed

1 Multiple Responses

Outbound

* Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 30,789,000 (total U.S. residents visiting overseas destinations), 25,832,000 (83.9% Leisure/Visit Friends/Relatives) and 7,389,000 (24.0% Business/Convention). Rounded percentages were listed for all categories reported by 1 percent or more of the respondents and may not sum to 100%.

*** Region/state and city estimates are only listed if they comprise at least 2 percent of the 30,789,000. States are listed in declining percentages within U.S. regions. Metro areas are listed in declining percentages within states.

Inbound

** Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 25,341,000 (total overseas travelers to the U.S.), 16,092,000 (total leisure-vacation travelers), or 6,386,000 (total business travelers)

References

• World Travel & Tourism Council (WTTC)• Office of Travel & Tourism Industries (OTTI) • European Travel Commission

• Central Intelligence Agency (CIA) • Visit Britain• Forbes Traveler

Stark Tourism Forum, part of The Stark Group, is one of the world’s most comprehensive tourism intelligence portal, with a special focus on India. The portal www.starktourism.com is the first of its kind and brings onto one single platform news, views, knowledge and intelligence connected with global tourism.

Stark Tourism Forum, part of The Stark Group, is one of the world’s most comprehensive tourism intelligence portal, with a special focus on India. The portal www.starktourism.com is the first of its kind and brings onto one single platform news, views, knowledge and intelligence connected with global tourism.

http://www.starktourism.com/

http://www.starktourism.com/

Us Tourism Report

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