What, Why, and How?U.S. Recruiters & Chinese GaoKao:

Mitch Leventhal, Chair, Professor of Professional Practice & Entrepreneurship, SUNY Albany

Andrew Hang Chen, CEO, WholeRen Education, Pittsburgh PA

Victoria Dutcher, Vice President for Enrollment Management, University of New Hampshire

Pieter Vermeulen, Director, International Recruitment, University of North Texas

OVERVIEW❏ What is the Gao Kao?

Characteristics, Gaokao recruitment methods; Benefits; Challenges

❏ The case for using the Gao Kao as admissions criteria in the U.S.

❏ How is the Gao Kao currently used?❏ Gao Kao score for U.S. based

admissions❏ Pilot for Enrollment and Recruitment

Gao Kao: Evaluation/Admission Characteristics of the

Administration

● Fair● Tested● 41 years● One test● No repetition● No cheating

Academic

● Comprehensive - all 6 subjects

● Systematic● Rigor● Well-prepared● Attitude - full student

efforts

Admission

● High resolution - 750 / 9.75M

● Extremely effective● One score only

Results

● Highly predictive● Proven products

Benefits of Recruiting Gao Kao Students

Academic subjects qualified

vs. TOEFL/SAT score, Transcript qualified

10 Million / year pool

Most upper band

Authenticity no leaks, no repetition

03

02

01

98%

Challenges to Recruiting Gao Kao Students

Marketing, planning, execution

Internal and external alignment

Difficulty in transcripts on time, reference letter, no high school college counselors

Established Gaokao Recruitment Methods in China

Method 1 Allocation Recruitment(Tongzhao, 统招)

● Totally based on ONE score● Most Chinese universities,

colleges● 4 HK universities

Method 2Independent Recruitment (Zizhao, IR, 自主招生)

● Limited - some Tier-1 Chinese universities

● Mainly - 8 HK universities● Total IR - UNH

Market Response of Recruit Gao Kao Students

Xinhua News Agency, People’s Daily Net, China Youth DailyNew York Times, Reuters, Pie News, BBC, South China Morning Post

Why Use the Gao Kao as Admissions Criteria in the U.S?

University of North Texas University of New Hampshire

Using the Gao Kao Score

How do U.S. institutions access the Gao Kao score?

How do you calibrate the Gao Kao score for admission consideration?

Test-taker

SAT1,360,000

ACT2,090,000

JEE-Main1,121,966

Suneung552,298

Gao Kao9,500,000

1-79 80-84 85-89 90-94 95-98 99Percentile of Test-taker

7600000Score range: 100-399

475000Score range: 400-449

475000Score range: 450-499

475000Score range: 500-549

380000Score range: 550-649

95000Score range: 650-750

Scores Comparison

Actualizing Use of the Gao Kao

How do you propose using the Gao Kao in your school admissions criteria?

Challenges faced by institutions

01 02

Integration of the Gao Kao with Existing Admission Criteria

A case study: University of New Hampshire

Challenges?

Admission and Enrollment Pilot

01

02

03

How to select candidates

Additional requirements for consideration beyond Gao Kao scores

How to integrate Gao Kao Scores• China Agency perspective• Institutional perspective

Recruitment Pilot

BUSINESS

01

02

03

Ways in which to recruit from this pool

In country recruitment

Media response

Reference

1. China Recruitment - Gaokao or no Gaokao? https://www.wholeren.com/china-recruitment-gaokao-no-gaokao/ PDF: https://wg.wholerengroup.com/public//files/2018/06/China-Recruitment-Gaokao-or-no-Gaokao-20180618.pdf

2. 采用高考成绩，美大学打开一扇门http://www.xinhuanet.com/world/2018-06/14/c_129893674.htm

3. 美国新罕布什尔大学认可中国高考成绩

http://qnck.cyol.com/html/2018-06/20/nw.D110000qnck_20180620_1-09.htm

4. 高考分进美国重点大学的划时代事件 http://www.sohu.com/a/234549011_99951566

5. 双语：美国新罕布什尔大学将接受中国高考成绩申请http://wemedia.ifeng.com/65158484/wemedia.shtml http://wemedia.ifeng.com/65158484/wemedia

THANK YOUMitch Leventhal, ChairSUNY Albany mleventhal@albany.edu

Andrew Hang Chen, WholeRen Education, Pittsburgh PA andrew.chen@wholeren.com

Victoria Dutcher, University of New Hampshire victoria.dutcher@unh.edu

Pieter Vermeulen, University of North Texas pieter.vermeulen@unt.edu

How would we perform on the Gao Kao?

Sample questions from the Gao Kao

President Xi has said that while art can release the wings of imagination, it should still be down-to-earth. There may be hundreds of ways to create art, but the best way is to have it take root in people's daily lives, and create something based off of that. From a materialist point of view, this is because (pick two of the statements below):

II. Art depends on innovation.III. The way art reflects on society and its style is unified.IV. Art is a form of ideology that reflects people's lives, while serving the people at the same time.

A. I and II.B. I and IV.C. II and III.D. III and IV.

Between June and August, a cruise ship travels from Fujian province to Venice, via Mumbai, as part of Xi's "21st century maritime silk road" strategy. Which of the following would it experience on the way?

A. When passing through the South China Sea, the cruise will face continuous rain.B. When passing through the Arabian Sea, the cruise will sail against winds and currents.C. When passing through the Red Sea, large stretches of forests will be seen alongside the coast.D. When passing through the Mediterranean Sea, the cruise will experience several days of rainstorms.

Banks charge processing fees and interest when granting loans. They charge fees because of the services provided, such as account management. The reason for claiming interest is that:

A. Banks are a monopoly.B. Capital offered by banks is a factor of production.C. Bank credit is higher than commercial credit.D. Banks are the hub of smooth production.

If x + y ≥ a, x - y ≤ -1, and the minimum value of z = x + ay = 7, what is a?

A. -5B. -5 or 3C. 3D. 5 or -3

Essay

Write an essay on the following subject: "New era, new youths — growing up with the motherland's development."

In life, people are often eager to focus on their own needs, but also eager to be needed by others in order to realize their own self worth. The feeling of "being needed" is a common feeling, but what does it mean to you? Write an essay on this.

Write an essay on how Thomas Edison would react to the mobile phone if he visited the 21st century.(800 words, 90 minutes)