U.S. Government Initiatives to Promote U.S. Higher Education Overseas

NAFSA Region XII

Wednesday, October 24, 2012 San Jose, CA

Douglas Wallace Senior Commercial Officer US Commercial Service– San Francisco, CA Douglas.Wallace@trade.gov Gabriela Zelaya International Trade Specialist US Commercial Service – San Jose, CA Gabriela.Zelaya@trade.gov

• U.S. Commercial Service programs and services for education institutions by Douglas Wallace, CS San Francisco, CA

• Study California initiative and update by Gabriela Zelaya, CS San Jose, CA

• Open for Q&A and Discussion

Agenda

U.S. Commercial Service

Network: 150 offices in 80 countries 100 locations across U.S. Global Education & Training Team Mission: • Promote the exports of U.S. goods and services • Work with federal agencies, NAFSA, AAIEP, consortia, partners

* U.S. Education services sector earned just over $20.23 billion during the 2010/2011 academic

year, making it one of the largest and most visible American services exports. (NAFSA, 2010/2011 Economic Impact Statement,

http://www.nafsa.org/Explore_International_Education/Impact/Data_And_Statistics/What_Is_the_Value_of_International_Students_to_Your_State_/ )

U.S. Commercial Service

Domestic Field Offices International Field Offices

U.S. Commercial Service

Programs and Services: – Market Research Reports – Webinars – Catalogue Road show – Virtual Education Fair – Visiting Education Delegations – U.S. Government Education Trade Missions – Support Domestic and International Education Trade Fairs – U.S. Commercial Service Business Development via Gold Key and

International Partner Search – Study Consortia and Websites

Market Research

List of recent titles – China: Guangdong Education Report – Education and Training Services – A Top Export Prospect for Mexico – Sweden: International Student Recruitment – Destination Trends – Visa – Competitor Markets – Best in US – Testing for US schools

http://www.export.gov

– Market Research • Market Research Library

– Search “Education” under “Services Industry” Reports

Webinars Upcoming: International Student Recruitment in Saudi Arabia (November 19, 2012) International Student Recruitment in Israel Webinar (Late Fall/Winter

2012)

Past Webinars Brazil Webinar Strategies to Recruit Students from Chile Tapping into Northeast China's Under-tapped Education Market Canada Webinar Hong Kong Overview Webinar Education in Venezuela Getting the Most out of Trade Shows International Recruiting U.S. State Department Visa Program U.S. Visa Facilitation for Business Traveler

Webinar Sample 2 for 1 Webinar on Recruiting Students from Hong Kong and Southern China DATE: December 2009 (NEW DATE!) TIME: 5:00pm PST, 7:00pm CST, 8:00pm EST (Recorded Version also available) COST: $35 Includes both Hong Kong and Southern China REGISTER: https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=0Q2L The U.S. Embassy in Hong Kong invites you to a special, 2-for-1 webinar event on recruitment

strategies for 2 locations - Hong Kong and southern China. Cost $35. As the need for world-class education grows in Hong Kong and Southern China, coupled with

an excess demand and small supply, opportunities abound in the region for U.S. Institutions to recruit students to their respective campuses, build and increase exchange program opportunities and develop partnership ventures with new schools. Join us for this program and learn how to best position your school in the market to attract students. We will be covering these topics and many more….

How are effective schools targeting HK Students? What strategies are they using? Impact of Social Networking on Recruitment efforts What strengths do HK students see from US Schools vs competitors schools and how can we

leverage that against other recruiting countries? What are the best methods for interacting with students ( agents, fairs, etc)? We can’t pay agents. Are there other way to work an agent agreement? Compare the Community colleges, ESL programs and Universities as seen by the HK students

Catalogue Road Show Example – China 2009

China is one of the hottest international student markets. In academic year 2007/08, over 80,000 Chinese students went to the United States to study. That’s roughly a 30 percent increase from two years ago. China is the second leading place of origin for students coming to the United States, following India. U.S. schools compete aggressively with Great Britain, Australia and Canada.

China Education Exhibition (CEE) is one of China’s largest education fairs. Around 40 U.S.

colleges and universities will exhibit at CEE with the goal of recruiting Chinese students to attend their school. CEE will be running from Oct 16-18 in Beijing, and Oct 24-25 in Shanghai. An estimated 70,000 parents and students will attend CEE in Beijing and Shanghai to investigate overseas education opportunities. Schools from around the world will be in attendance.

CS Beijing and Shanghai will be going to do a US Education Catalog Event in

CS/EducationUSA booth at China Education Expo 2009. CEE CS/EducationUSA Catalog Show Benefits: • Professional representation by the U.S. Commercial Service staff • Market exposure for your University in our Catalog Show Booth • Premium location • Briefing visitors and exhibitors on your University. • Featuring your products/services and stated objectives on our Website:

www.buyusa.gov/china • Low-cost service (Participation Fee: Only US $ 100 per stop, US $ 200 both cities)

Virtual Education Fairs

WEBEX CS Indonesia

projector/screen

Part

ners

Distribute to Partners in Advance: School DVDs/Profiles/Other Materials U.S. Clients - Community Colleges, Intensive English Programs, 4-year Colleges and Universities, Private High Schools

1st School Presenter (8 min.)

2nd School Presenter (8 min.)

4th School Presenter (8 min.)

3rd School Presenter (8 min.)

5th School Presenter (8 min.)

CS Moderator

• 13 virtual agent/partner fairs held to date • For individual schools or consortia • 2010: Chile, S. China, Indonesia, Vietnam

Virtual Education Fair at the U.S. Embassy in Chile - May 2010

Upcoming VEFs for Fall/Winter 2012: India – November 2012 Vietnam – March 2013

Sample Upcoming Virtual Education Fair

Two Northeast China Virtual Education Fairs - Limited to 8 appropriately accredited U.S. Four-Year Colleges and Universities, Boarding Schools and Private High Schools for each fair:

China is the 2nd largest source for international students in the U.S. with 19.8%

increase last year and the Northeast China area has some of the best opportunities for recruitment.

Date: Thursday, December 15th, 2011 Time: 7:30 pm EDT (6:30 pm CDT, 5:30 pm MDT, 4:30 pm PDT) Optional Participation: Visa Briefing 9:00 pm EDT (8:00 pm CDT, 7:00 pm

MDT, 6:00 pm PDT)

Location: Agents from Shenyang, Harbin, and Dalian, China, will visit the U.S. Consulate in Shenyang to participate in the program. U.S. schools participate via computer from work or home.

To Register: Send email to Greg Thompson, greg.thompson@trade.gov. For questions or more information call, 214-712-1932, or 408-535-2757,

ext. 107.

Visiting Education Delegations to the U.S. Example

Shanghai Education Delegation visiting the Bay Area Wednesday, October 19th, 2011

9:00 am - 5:00 pm Are you interested in an excellent opportunity to recruit international

students from one of the world’s largest suppliers of international students without leaving the Bay Area?

Meet with the U.S. Commercial Service Education Specialist from Shanghai,

China, along with a delegation of agents and university representatives. The agents are from China’s largest, most reputable and best performing agencies handling recruitment both regionally and nationally. The purpose of the visit is to establish cooperation with U.S. schools and learn more about referring students to specified educational opportunities in the United States.

Participating U.S. schools will have the opportunity to provide a 20 minute

presentation to all of the delegates (12+), followed by participation in a mini Education Fair where U.S. school representatives will have table top displays of their brochures.

VISITING EDUCATION DELEGATION AGENDA Wednesday, October 19, 2011 8:30 AM Event Registration/Refreshments 9:00 AM Begin Program: Education delegation introductions **Presenters (20 min. each with 5 min. intermission)

9:15 AM School 1

9:40 AM School 2

10:05 AM School 3

10:30 AM Break (10 min.)

10:40 AM School 4

11:05 AM School 5

11:30 PM Lunch on Own

1:00 PM School 6

1:25 PM School 7

1:50 PM School 8

2:15 PM School 9

2:40 PM School 10

3:00 PM Education mini Fair

5:00 PM Program Ends

**************************

Site Visits scheduled on next day.

Visiting Chinese Education Delegation San Jose, California - October 2009

Official USDOC-led Education Trade Missions

Education Mission to Brazil Stops: Brasilia, Sao Paulo, Rio 8/30/12 – 9/6/12 Contacts: Ms. Patricia Marega, CS Sao Paulo; Joan Kanlian, CS New York.

Education Mission to Vietnam and Indonesia Stops: Jakarta, Indonesia

4/3/2011 - 4/4/2011 Ho Chi Minh City, Vietnam 4/5/2011 - 4/7/2011 Hanoi, Vietnam 4/7/2011 - 4/8/2011 Contacts: Mr. Joe Kaesshaefer, CS Jakarta; Mr. David Averne, CS Ho Chi Minh City; Mr. James Mayfield, CS Ho Chi Minh City

Education Mission to India Stops: New Delhi, India 2/7/2011 - 2/8/2011 Chennai, India 2/9/2011 - 2/10/2011 Mumbai, India 2/10/2011 - 2/11/2011 Contacts: Ms. Aileen Nandi, CS Chennai

Support Education Fairs in the U.S. & Abroad

Education & Careers Expo 2011 Type: Trade Fair Status: Regional Clearance / Proposal Comments Lead Unit: Trade Event Programs Stops: Hong Kong, Hong Kong 2/16/2011 - 2/19/2011 Contacts: Mr. Derek Lau Commerce: Hong Kong

2011 Spring OH! Study Education Fair Type: Trade Promotion Event Status: Approved Lead Unit: Individual Post Stops: Taipei, Taichung and Kaohsiung, Taiwan 3/12/2011 - 3/15/2011 Contacts: Ms. Grace Tao

NAFSA 2011 Annual Conference & Expo Type: Trade Promotion Event Status: Approved Lead Unit: Individual Post Stops: Jakarta, Indonesia 5/29/2011 - 6/3/2011 Contacts: Mr. Henry Sutanto Commerce: Jakarta

China Education Expo Type: Trade Promotion Event Status: Approved Lead Unit: Individual Post Stops: Beijing, China 10/13/2011 - 10/15/2011 Contacts: Ms. Jing Qiu Commerce: Beijing

2011 Fall OH! Study Education Fair Type: Trade Promotion Event Status: Approved Lead Unit: Individual Post Stops: Taipei, Taichung, Kaohsiung, Taiwan 10/15/2011 - 10/18/2011 Contacts: Ms. Grace Tao Commerce: Taipei

U.S. Commercial Service Business Development

Single School Promotion International Partner Search

– Report of qualified partners in a country region

Gold Key Matching Service – Prescreened appointments with overseas

partners

Helpful Links to Resources http://export.gov/industry/education/index.asp US Commercial Service Education

Team Website

http://www.export.gov/eac/trade_events.asp Search for education events

http://export.gov/tradeevents/index.asp Official trade shows and events

http://www.nafsa.org/_/File/_/eis07/California.pdf http://opendoors.iienetwork.org/?p=113119 https://www.osac.gov/ Business traveler security updates. Overseas Security Advisory

Council, a collaborative effort of State Dept., Homeland Security, and the Transportation Security Administration (TSA).

New! StudyCalifornia.us Initiative Goals & Objectives – Composed of appropriately-accredited educational and

training organizations in the State of California.

– Will connect international students and professionals with quality education and training options in California.

– Will promote and market education opportunities in California.

– Will increase the visibility of California education and training, abroad and domestically.

– StudyCalifornia.us activities would be conducted in a way that serves the common needs of all participants.

– Study California.us site will be translated into Arabic, French, Japanese, Korean, Mandarin, Portuguese, Spanish, and Vietnamese.

StudyCalifornia.us Initiative Registered Schools Alliant International University Antioch University California Lutheran University California State University, East Bay California State University, Fresno California State University, Fullerton California State University, Long Beach California State University, Sacramento California State University, San Marcos California State University, Stanislaus California State University, Northridge College of the Canyons College of the Desert DeVry University El Camino College Foothill and DeAnza Community College District Humboldt State University John F. Kennedy University Menlo College MiraCosta College Mission College

• Monterey Institute of International Studies

• National University

• San Francisco State University

• San Jose City College

• San Jose State University

• San Mateo Community College District

• Santa Barbara City College

• Santa Clara University

• University of California, Berkeley

• University of California, Davis

• University of California, Irvine

• University of California, Los Angeles

• University of California, Merced

• University of California, Riverside

• University of California, San Diego

• University of California, Santa Barbara

• University of California, Santa Cruz

• West Hills Community College District

StudyCalifornia.us Initiative School Template

(College logo)

Insert “Name of Institution” here

Main website of institution and website for Int’l Student Office

Full address: City, ST ZIP

Contact Information: Include name, email, phone and any other contact information, including link to college’s inquiry form.

Degree/Certificates offered: List degree types (as defined on website) and include link to full program listing on college’s website

About the institution: Overview paragraph

StudyCalifornia.us Initiative School Template

Student demographics: Include information about gender, home country, etc.

ESL program and/or support services: Description of ESL program and support services

Student Housing options: What, if any, options do int’l students have for housing? Links to site are encouraged.

Application deadlines: Include dates and any notes about application deadlines (by school, by program, ED, etc)

Admission requirements for first year and transfer students: Any special notes, please list here.

International Student visas issued: F1, J1, both?

StudyCalifornia.us Initiative School Template

Cost of attendance and financial assistance: Include tuition & fees as well as any financial aid programs. Links to site are encouraged.

Internship opportunities (if available): Include examples of internships available for international students (paid, nonpaid).

Student activities and campus life: Description of life outside the classroom. Include cultural groups or activities that may be of interest to int’l students.

Please provide 3 - 4 photos of your school.

Link to admissions application

Other “Study State” Websites

Not every state has created their own website yet, but it is rapidly growing in popularity. Here are some of the states that already have:

– http://www.studynewyork.us/ - Study New York – http://www.studygeorgia.us/ - Study Georgia – http://www.studynewjersey.us/ - Study New Jersey – http://www4.uwm.edu/Org/studywi/ - Study Wisconsin – http://www.studyillinois.info/ - Study Illinois – http://www.studytexas.us/ - Study Texas – http://www.studymississippi.org/ - Study Mississippi – http://www.studylouisiana.org/ - Study Louisiana – http://www.studyoregon.com/index.php - Study Oregon

StudyNewYork.us

StudyNewJersey.us

StudyGeorgia.us

StudyCalifornia.us

Upcoming Study California Meetings/Webex

Study California Roundtable Thursday, October 25 from 2-5 pm at

the San Jose Chamber of Commerce Board Room 101 W. Santa Clara Street, San Jose, CA 95113.

Please notify Gabriela Zelaya at 408-335-9202 or email

gabriela.zelaya@trade.gov if you are interested in attending.

StudyCalifornia.us Initiative To Register

For questions, please contact:

Gabriela Zelaya, International Trade Specialist U.S. Commercial Service, San Jose, CA

Email: gabriela.zelaya@trade.gov Office: 408-535-2757, ext. 107

Work Cell: 408-335-9202

* For a copy of the presentation, please email me at gabriela.zelaya@trade.gov

Contact us today to connect with a world of opportunity.

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Testimonial from Foothill-De Anza Community College District on US Commercial Service programs