MARKET RESEARCH RESULTS

ADHD TREATMENT TRAINING: Research Entrepreneurship & Biomedical Innovation

ABSTRACT

Motivationo The United States has 5.14 million children who have

attention deficit hyperactivity disorder (ADHD). If not

diagnosed early, and given proper treatment, children with

ADHD will continually have difficulty completing tasks, finishing

homework, and processing information. Additionally, other

symptoms like anxiety neurosis and propensity for violence,

tend to be activated, which are harmful to children’s early

development. However, less than one in three children with

ADHD received both medicated treatment and behavioral

therapy. In this research, a class assistive device for ADHD

children in public schools was designed and tested.

Solution value propositiono Implement a mobile application which can be a daily

helper of ADHD patients by making them fully organized,

prompting important events and providing the mental care

they need

Customer segmentso 6-17 years ADHD/ADD children

o ADHD/ADD children’s parents

METHODSo Conducted 35 customer discovery interviews which include

8 interviews with psychiatrists, ADHD coaches and specialists,

12 interviews with teachers in Individual Educational Program

(IEP), and 15 ADHD/ADD adult patients, and parents of

ADHD kids

o Used K.J. Diagram method to gather and classify the

important quotes obtained from all customer discovery

interviews

o Inquired bccReasearch Health Care Data Base to get

market information (user population and market share) of

class assistive devices for ADHD kids in public schools. Based

on the market information, we estimated the expected

market share and potential revenue of the proposed design

o Asked 5 potential customers (ADHD patients), to do a series

of tests which include device comfortability test, game

attractive test, EEG real-time data accuracy test, guidance

effective test, and positive feedback viability test

CONCLUSIONPeople with ADHD have completely individualized experiences, when

addressing their symptoms there is no blanket solution. We found that having

a personalized daily schedule often keeps the individual focused on what

needs to get done. Therefore, we are going to implement a mobile

application which can be a daily helper of ADHD patients by making them

fully organized, prompting important events and providing the mental care

they need. It’s an additional plan that can be connected to the app so the

patients can see the results of which type of organization plan worked best

for them through the brain waves chart. This solution is accessible from home,

and there is no need to visit a doctor to provide relief for ADHD symptoms.

ADHD patients feel different from the

“normal world”

“ADHD has negatively affected my social skill”

An ADHD patient

“I feel mismatched with the normal world”

An ADHD patient

“ADHD students do not want to be different from the

mainstream”

An ADHD parent

ADHD patients struggle with

organizational problems

“I struggle with things that I want to do but I cannot do. Like once I wanted to buy a gift for

my mother at Mother’s Day, but I was too poorly organized that I

forgot buying it”An ADHD patient

“ADHD patients’ biggest lie: I will remember that”

An ADHD patient

ADHD patients spend a lot of time thinking

“Once he was thinking during shower, he just used the

bathroom for one hour, and other guests in the home cannot

use it”An ADHD parent

“He likes to think too much. He will spend more

than 40 minutes just on thinking”An ADHD parent

Schools are unsupportive of ADHD patients

“Schools are centered around a punish system. They do not have a good

reward system”An ADHD patient

“IEP is NOT as flexible as expected. There is some little communication between IEP

and teachers who teach normal class”

An ADHD patient

Symptoms and struggles relate

to personal experiences

“Diagnosing ADHD needs to be more about understanding the individual’s history. Everyone is

different and sometimes particular events relative to the individual

will trigger symptoms”An ADHD patient

“When I transferred from my old workplace to my new workplace, I

found my symptoms getting worse. It was hard to adjust through the transition, because before I felt

comfortable with my peers but after I felt alone”

An ADHD patient

“We are all unique. There is not one technique that will work for everyone”

An ADHD patient

Understanding the diagnosis motivates the

individual to find the right organization plan to

stay focused“I have found that writing an

organized schedule for each day helps relieve my symptoms. Staying organized leaves me

focused on what needs to get done”

An ADHD patient

“An important part in having ADHD is accepting yourself.

After that you make compromises to adjust to the

lifestyle”An ADHD patient

“I will first try to understand the advantages of doing a thing

that I do not want to do, and then find my motivations based

on them”An ADHD patient

K.J. DIAGRAM RESULTSAfter being diagnosed with ADHD, many patients feel different from the normal world because of their

organization (scheduling) problems and their constant overthinking; we need to give support to patients

through organizational plans and help at school to ultimately help them stay focused and motivated to

accept their diagnosis.

Sponsor: Dr. Sean Ma Advisors: Sushmitha Diraviam, Evan John

Market section Market population

description

Estimated market size

Total Available Market Children (6-17 yrs.) 45.7 Million populations

Serviceable Available

Market

Children w/ disorders 8.226 Million populations

Ideal Available Market ADHD Children $8.5 Billions

Serviceable Obtainable

Market

ADHD Children who

need class assistive

device

$302 Million

Target Market ADHD Children who

need class assistive

device that we are going

to design

$24.2 Million

PROTOTYPE SKETCHS

IAM $8.5 Billions

SOM $302 Millions

TM $24

Millions

Authors: Fiona Raynor, Bowen Zengfraynor@umich.edu

zbowen@umich.edu