URBN - Presentation

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URBN Presentation - September/October 2010

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Page 1: URBN - Presentation
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What We Do• Create content• Strategic planning• Develop mobile and social applications• Work with events, companies,

sponsors and brands• Manage and measure social media• Create affordable mobile and social

apps

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Who We Are• Dubai-based company with more than

40 years combined experience of content creation, publishing, mobile development and broadcasting

• Worked with major international brands including Diageo, Full Tilt Poker, CNN, the Guardian and many more

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Mobile Applications• We develop mobile apps for

iPhone, iPad, Android, Nokia and Blackberry (December 10) devices

• Use our existing, low cost, robust platform to create usable, useful and robust apps

• Build bespoke apps

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Social Applications• We develop apps for major social

networks including Facebook and Twitter

• We create viral competitions, coupons, sweepstakes and other apps to drive customer engagement with your brand or company

• We connect social and mobile apps for greater engagement

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Create Content• We generate original content in the

form of blog posts, feature articles, podcasts, videos, press releases and more

• We curate existing content• We deliver that content using all of

our online, mobile and offline channels

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Social Media• We create a social media presence

for your brand using Twitter and Facebook

• We link the social media channels to the application so the app is constantly updated

• We set targets for your social media platform and measure performance

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Media Coverage• We generate media coverage for

your brand or event through our contacts in the print, online and broadcast media

• We create a buzz around your event or brand in a meaningful and measurable way

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How it Works• Download application

from app store to your phone

• Users can also scan their phone over a barcode and automatically download

• The application is free (can be paid for) and it takes under a minute to download

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Phone Screen

• The application icon will show up on your phone

• Each time the phone is switched on the application is immediately updated with new content

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The Splash Screen• This is the first

page users see when they click on the app - similar to a magazine cover

• This can be designed any way the client or sponsor wants

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Recent Activity• This screen shows

the latest updates• At the bottom there

are a number of options to click on - these can be tailored to the client

• Sponsor messaging can be incorporated here

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News Feed• The News Feed

features official news (press releases etc), Tweets (which links to relevant Twitter feed(s)) and Buzz (featuring keywords on Google News)

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Official News• Each item in the

News section can be ‘shared’ by users and emailed. The news feed can be in multiple languages

• Images and barcodes can be embedded in the text if required

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Videos• Videos can be

created by us, the client, or by fans

• Livestreaming of events is also available

• Support for YouTube, DailyMotion and uploads

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Calendar• The Calendar allows

users to see what is on, where it’s on (Google Maps) and when it’s on

• Users can flag that they are going to an event and share the event via social media

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More• The ‘More’ section

features a range of other options, all of which can be changed depending on the client

• Relevant images and logos can also be inserted

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Social Apps• Social apps work

on Facebook and Twitter

• Use quizzes, polls, sweepstakes, coupons and more to engage with your users

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Viral Engagement• Users post on

their friends walls• Drive deeper

engagement with fanwalling and Groupon style group offers and competitions

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Clients

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Contact

Eamonn Carey

[email protected]

+44 7740 853155