All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted

Design Direction

CONCEPTUALIZATIONTea

Packaging

- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand

URBAN MILLENIALTEA

BRANDINGSAMPLE COLOR SCHEME

SECONDARYPACKAGING STACKING

PEEL (CREASE)& PULL UP

HOLDERInspirational quote inside

BOTTOM VIEW

FORM STUDY

- More stable and

secured secondary

packaging.

FORM/CONCEPTREFERENCE

All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted

Design Direction

COLOR STUDYTea

Packaging

- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand

URBAN MILLENIALTEA

COLOR REFERENCE GRAPHICS

COLOR SHADES #1C OLOR SHADES #2

COLOR GROUP: COLOR GROUP:

- Geometric shapes give your designs a unique feel. - They can also be used to portray an already known use of the shape - Modern and Good structural representation

-Energetic and Young-Differnt Triangular direction to form another shape

- Vibrant colors represent lively, young and free-These colors suit the aim of this brand to target younger generations

FINAL GRAPHICS

All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted

Design Direction

RENDERED ORTHOGRAPHICVIEW

Tea Packaging

- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand

URBAN MILLENIALTEA

LEFT SIDE VIEW FRONT VIEW RIGHT SIDE VIEW BACK VIEW ANGLED VIEW

All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted

Design Direction

RENDERED PERSPECTIVEVIEWS

Tea Packaging

- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand

URBAN MILLENIALTEA

SECONDARY PACKAGING

Green Tea

Green TeaHoney Lemon Tea

Honey Lemo n Tea

COLOR STUDY # 1 COLOR STUDY # 2

All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted

Design Direction

RENDERED PERSPECTIVETERTIARY PACKAGING VIEW

Tea Packaging

- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand

URBAN MILLENIALTEA

TERTIARY PACKAGING

COLOR STUDY # 1

COLOR STUDY # 2

COLOR STUDY # 1

70m

m

70mm60mm

35mm

18mm

42m

mSECONDARY PACKAGING

NTS (NOT TO SCALE)

LEFT VIEWFRONT VIEW

All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted

Design Direction

TECHNICAL DRAWINGSTea

Packaging

- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand

URBAN MILLENIALTEA

All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted

Design Direction

TECHNICAL DRAWINGSTea

Packaging

- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand

URBAN MILLENIALTEA

145m

m

220mm 130mm

140mm

60m

m

TERTIARY PACKAGINGNTS (NOT TO SCALE)

All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted

Design Direction

MATERIAL STUDYTea

Packaging

- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand

URBAN MILLENIALTEA

PAPERBOARD

PYRAMID TEA BAGSDIMENSIONS: 60mm x 60mmPremium Nylon strands that are woven into a small net-like mesh, creating holes in the bag much larger than conventional paper bags. These larger holes allow for water to come in contact with more of the tea’s surface area, thus releasing more essential oils and character into the cup. It also allows for much higher quality larger leaf teas to be inserted into the tea bag.

http://cinnamonvogue.com/blog/why-are-pyramid-tea-bags-better-than-loose-leaf-teas/

All graphic concepts and ideas remain the intellectual property of FastChina design™.No unauthorized reproduction in part or full or with adjustment and /or manipulation permitted

Design Direction

MATERIAL SPECIFICATIONSTea

Packaging

- Playful shapes - Appeals to younger market- Lively graphics - New packaging design for a tea brand

URBAN MILLENIALTEA

PAPERBOARD

PYRAMID TEA BAGS

Front: Satin SmoothBack: Matte with Food grade OPP FilmThickness: 350 gsm

Print: Digital Print (CMYK)with Satin Lamination

DIMENSIONS: 60mm x 60mmMaterial: Nylon

A

B