Urban Stories

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Urban Stories is a transmedia project about urban art.

Transcript of Urban Stories

  • 1. Be part of a community of creative people. A transmedia experience by Pep Jov, Cline Kniebihler and Anna Raycheva. TransformatLab 2013 EXPLORE. CREATE. PLAY. September 2013 | #UrbanStories September 2013 | #UrbanStories
  • 2. September 2013 | #UrbanStories PITCH PLAN CONTEXT THE PROJECT MARKETING BUSINESS PLAN 1. 2. 3. 4.
  • 3. September 2013 | #UrbanStories CONTEXT
  • 4. STREETS AS A DEMONSTRATION September 2013 | #UrbanStories PLATFORM CONTEXT
  • 5. STREETS AS A DEMONSTRATION September 2013 | #UrbanStories PLATFORM CONTEXT STREET ART AS A PUBLIC EXHIBITION
  • 6. STREETS AS A DEMONSTRATION September 2013 | #UrbanStories PLATFORM EVERYONE CAN BE AN ARTIST CONTEXT STREET ART AS A PUBLIC EXHIBITION
  • 7. September 2013 | #UrbanStories THE PROJECT A multiplatform project about urban art A cultural and social experience A strong, creative and immersive connection between people and cities To develop and exhibit its talent to the community
  • 8. September 2013 | #UrbanStories THE PROJECT A TRANSMEDIA PROJECT 1 MOBILE APP 2 EVENTS 1 WEBSITE
  • 9. September 2013 | #UrbanStories THE APP
  • 10. EXPLORE CREATE PLAY September 2013 | #UrbanStories THE APP HOW IT WORKS
  • 11. September 2013 | #UrbanStories THE APP EXPLORE Real artworks by famous street artists Digital artworks by the community Geolocated challenges
  • 12. September 2013 | #UrbanStories THE APP EXPLORE Real artworks by famous street artists Digital artworks by the community Geolocated challenges
  • 13. September 2013 | #UrbanStories THE APP EXPLORE Real artworks by famous street artists Digital artworks by the community Geolocated challenges
  • 14. September 2013 | #UrbanStories THE APP EXPLORE Real artworks by famous street artists Digital artworks by the community Geolocated challenges
  • 15. September 2013 | #UrbanStories THE APP CREATE Sketch your ideas in your graffiti notebook Draw on location and share your creation on the map
  • 16. September 2013 | #UrbanStories THE APP CREATE Sketch your ideas in your graffiti notebook Draw on location and share your creation on the map
  • 17. September 2013 | #UrbanStories THE APP CREATE Sketch your ideas in your graffiti notebook Draw on location and share your creation on the map
  • 18. September 2013 | #UrbanStories THE APP PLAY Participate to new challenges Compare yourself and your team to others in the leaderboard Personal profile with game statistics
  • 19. September 2013 | #UrbanStories THE APP PLAY CHALLENGES Creation challenges: creativity, imagination Adventure challenges: curiosity, detective-like Battle challenges: team spirit
  • 20. September 2013 | #UrbanStories THE APP PLAY STORYTELLING Short stories Anecdotes about famous artists, trends, events... More engagement Extra value, extra reasons to participate
  • 21. September 2013 | #UrbanStories THE APP PLAY REWARDS Points Badges New tools and colors unlocked Invitation to the event
  • 22. September 2013 | #UrbanStories THE APP PLAY HOW TO GET POINTS Create new artworks Share, like users artworks Win challenges Visit real artworks
  • 23. September 2013 | #UrbanStories THE EVENTS THE LOCATION IN PARIS THE SEINE RIVERBANK A new restored and public open place For residents and visitors Ideal for recreational activities
  • 24. September 2013 | #UrbanStories THE EVENTS THE LAUNCH EVENT OPEN COLLABORATIVE WALL For all skill levels Build an audience for the mobile game DIGITAL TOOLS Digital spray can and screens Easy use
  • 25. September 2013 | #UrbanStories THE EVENTS THE LAUNCH EVENT
  • 26. September 2013 | #UrbanStories THE WEBSITE ENGAGEMENT COLLABORATIVE WALL User-generated creations Share, comment, like, vote Watch the events live ENGAGEMENT Most popular creations rewarded Workshop contest PROMOTION Know more about the project Download the app
  • 27. September 2013 | #UrbanStories THE WEBSITE
  • 28. September 2013 | #UrbanStories THE WEBSITE
  • 29. September 2013 | #UrbanStories THE EVENTS THE FINAL EVENT THE WINNING TEAM App players Workshop contest winners THE LIVE PERFORMANCE Creation of a big collaborative mural on a real wall One-night festival
  • 30. September 2013 | #UrbanStories COMPETITORS SOCIAL MOBILE GAMES Draw Something LOCATION-BASED SOCIAL NETWORKS Foursquare STREET ART MAPS Geo Street Art + + }
  • 31. THE AMATEUR ARTIST 25-45 years old Creative, artist, looking for a challenge Is part of a community of experts September 2013 | #UrbanStories AUDIENCE THE SERIAL INSTAGRAMMER 20-35 years old Digital native, curious, globe-trotter Shares, talks about its personal life
  • 32. THE AMATEUR ARTIST COMMUNITY STRATEGY Ads in cultural magazines Posters in the streets, galleries... Guerilla advertising September 2013 | #UrbanStories THE SERIAL INSTAGRAMMER Social networks Collaboration with influencers Sharable content
  • 33. September 2013 | #UrbanStories COMMUNITY STRATEGY COMMUNITY MANAGEMENT
  • 34.