Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
URBAN SIMULATION Jon Zucker – MultiGen-Paradigm Providers of the only tools you’ll need to...
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Transcript of URBAN SIMULATION Jon Zucker – MultiGen-Paradigm Providers of the only tools you’ll need to...
URBAN SIMULATIONURBAN SIMULATIONJon Zucker – MultiGen-ParadigmJon Zucker – MultiGen-Paradigm
Providers of the only tools you’ll need to visualize your world in Realtime 3D
What is Realtime 3D?
Fully interactive – unrestricted movement in a 3D Scene
Draw eyepoint smoothly…..15-30 frames per second
Achieve high realism - “Photo realistic”
OpenFlight file format .flt
Urban Simulation Applications
Design Consensus Building Homeland Security/Public Safety Historical Projects Military mission planning Facilities management Marketing/Promotion
Who uses urban simulation?
Urban Planners/Designers Visualization services firms Architects Civil Engineers Real Estate Developers Historians Military
Benefits...
Communicate effectively: Fully interactive
presentation (Let the viewerviewer tell you where to go, not
the computer!)
Shorten the design process: Engage the project
stakeholders early in design review.
Build Consensus: Switch between numerous design
alternatives
USE A PC!USE A PC!
Animation vs. Realtime 3D
Not realtime
Render at minutes/hours per frame
No interactivity!
more on animation...Bill Jepson – UCLA Urban Simulation Team
Animation forces you to create the Animation forces you to create the presentation after all of the presentation after all of the critical design decisions have critical design decisions have been made…..been made…..
Realtime 3D gives you the Realtime 3D gives you the flexibility to visualize as you flexibility to visualize as you plan…..plan…..
How do they do it?
Vega Prime
Present and interact withVisual Database
• Create Scene• Add environmental effects• Add pedestrian/automobile motions• Visualize alternatives plans
Resource Gathering
Terrain
Features
Texture
Aerials/Imagery
ModelBuilder 3D orMultiGenCreator
Model Making
Realtime Optimization,Preview & Integration
• Model Creation• Model Simplification• Spatial Organization• Shading & Lighting• Levels of Detail• Texturing
SiteBuilder 3D
Architectural Design/Leasing
Bergmann Associates
Community Development
City of Las Vegas
Urban Planning/Public Safety/Historic
UCLA Urban Simulation Team
Event Planning
eMedia – 2008 Toronto Olympic Bid
Transportation Planning
Engineering and Construction Simulation
Real Estate Development
Antycip - UK
3D GIS – SiteBuilder 3D for ArcGIS and ArcView GIS
Create 3D terrain from ArcView GIS…