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Urban shopping in an online world, Marcel Kokkeel
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Transcript of Urban shopping in an online world, Marcel Kokkeel
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URBAN SHOPPING IN AN ONLINE WORLD
MARCEL KOKKEELYIT – KESTÄVÄT KAUPUNKIYMÄRISTÖT 25.11.2014 FINLANDIA-TALO
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LEADING OWNER, MANAGER AND DEVELOPER
OF URBAN GROCERY ANCHORED SHOPPING CENTRES IN
THE NORDICS AND THE BALTICS
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LEADING OWNER, MANAGER, AND DEVELOPER OF URBAN GROCERY-ANCHORED SHOPPING CENTRES IN THE NORDICS AND BALTICS
21 10
1 1
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KEY FIGURES • # OF SHOPPING CENTRES 1) 36• GROSS LEASABLE AREA, SQ.M. 950,000• OCCUPANCY RATE (ECONOMIC) 95.7%• TOTAL ASSETS, EUR BILLION1) 3.3• MARKET CAP, EUR BILLION 1.6• LOAN TO VALUE (LTV) 36,7% 1) Incl. Kista Galleria 100% O Number of shopping centres
FINLAND
SWEDEN
DENMARK
ESTONIA
LITHUANIA
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URBAN LOCATIONS DRIVEN BY STRONG DEMOGRAPHICS
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KEY ASSET CRITERIA: • URBAN ENVIRONMENTS, WITH STRONG POPULATION GROWTH• INTEGRATED WITH PUBLIC TRANSPORTATION• DAILY SHOPPING, GROCERY ANCHORED• SHARED ACCESS TO EDUCATION, HEALTHCARE, CULTURE, MUNICIPALITY SERVICES• CONCENTRATION OF NATURAL FOOTFALL
URBAN LOCATIONS DRIVEN BY STRONG DEMOGRAPHICS
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CITYCON’S FIVE CORE ASSETS
SWEDEN – KISTA GALLERIA FINLAND – ISO OMENA SWEDEN – LILJEHOLMSTORGET GALLERIA
FINLAND – KOSKIKESKUS ESTONIA – ROCCA AL MARE
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35% LESS INTERNATIONAL RETAIL
BRANDS IN THE NORDICS
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CITYCON IS AN INTERNATIONAL PLAYER
INCREASED LEVEL OF: • INTERNATIONAL VISIBILITY • INTERNATIONAL INVESTORS/SHAREHOLDERS• INTERNATIONAL TENANTS• INTERNATIONAL MENTALITY AND CULTURE
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INCREASED LEVEL OF: • INTERNATIONAL VISIBILITY • INTERNATIONAL INVESTORS/SHAREHOLDERS• INTERNATIONAL TENANTS• INTERNATIONAL MENTALITY AND CULTURE
CITYCON IS AN INTERNATIONAL PLAYER
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INCREASED LEVEL OF: • INTERNATIONAL VISIBILITY • INTERNATIONAL INVESTORS/SHAREHOLDERS• INTERNATIONAL TENANTS• INTERNATIONAL MENTALITY AND CULTURE
CITYCON IS AN INTERNATIONAL PLAYER
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INCREASED LEVEL OF: • INTERNATIONAL VISIBILITY • INTERNATIONAL INVESTORS/SHAREHOLDERS• INTERNATIONAL TENANTS• INTERNATIONAL MENTALITY AND CULTURE
CITYCON IS AN INTERNATIONAL PLAYER
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INCREASED LEVEL OF: • INTERNATIONAL VISIBILITY • INTERNATIONAL INVESTORS/SHAREHOLDERS• INTERNATIONAL TENANTS• INTERNATIONAL MENTALITY AND CULTURE
CITYCON IS AN INTERNATIONAL PLAYER
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CITYCON IS IN THE HEART OF URBAN COMMUNITIES
ISO KRISTIINA - THEATRE
KISTA GALLERIA - DIGITAL LIBRARY
ISO OMENA - WORKSHOP WITH YOUNG PEOPLE
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WE BELIEVE IN URBAN CROSS-POINTS
THAT GROW ORGANICLY
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IN HELSINKI: GROWTH OF RETAIL AREA ALMOST DOUBLES POPULATION GROWTH
ITÄKESKUSNew area 91 000 sqm
KALASATAMANew area 64 000 sqm
TAPIOLANew area 30 000 sqm
ISO OMENANew area 30 000 sqm
PASILANew area 65 000 sqm
LIPPULAIVANew area 20 000 sqm
KIVISTÖNew area 100 000 sqm
LOMMILANew area 110 000 sqm
TOTAL ADDITIONAL RETAIL GLA UNTIL 2020 – 546 000 SQMCURRENT SHOPPING CENTER GLA – 994 000 SQM PROJECTED GROWTH UNTIL 2020 – 55 %
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CARS CREATED NON URBAN MALLS,
SMART PHONES WILL KILL THEM
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E-COMMERCE KEEPS GROWING
• URBAN ENVIRONMENTS, LOCATED WHERE PEOPLE LIVE AND WORK• STRONG POPULATION GROWTH AND NATURAL FOOTFALL• INTEGRATED WITH PUBLIC TRANSPORTATION• BENEFIT FROM HIGH BARRIERS TO ENTRY, E.G., LAND CONSTRAINTS, ZONING RESTRICTIONS• SHARED ACCESS TO EDUCATION, HEALTHCARE, CULTURE, MUNICIPALITY SERVICES
Global Nordics
Retail sales online (as% of total) Expected annual growth
13%* 17%*
8% 10%
Daily goods Expected annual growth
1-3%** 20%** 0,5%
Smart phone penetration ≥30%*** ≥60%****
* ICSC** MARKETWATCH.COM/ RETAIL FUTURE 2018*** e MARKETER**** OUR MOBILE PLANET
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THE NEXT DECADE WILL BE OWNED BY NEW DISRUPTORS
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OMNI-CHANNEL SHOPPING NOWCOMMONPLACE ACROSS CATEGORIES
FASHION 65% OF THE PEOPLE SAYS: I’M BUYING OFFLINE AS WELL AS ONLINE
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THE CUSTOMERDOESN’T CARE
WHERE THEY BUY, BUT WHAT THEY BUY
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IN THE SHOPPING CENTRE INDUSTRY IT’S
ALL ABOUT EXPERIENCE OR CONVENIENCE
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CITYCON’S POSITION: NECESSITY BASED RETAIL
SOURCE: PRESENTATION BY ANDREW PHIPPS IN ESTONIAN RETAIL CONGRESS 8.10.2014
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FOR CITYCON:EVERY DAY IS
OUR MOST IMPORTANT DAY
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THE FUTURE OF RETAIL
ONLINE, MOBILE AND PHYSICAL RETAIL ARE INTERCONNECTED
ONLINE MOBILE PHYSICAL
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BY BRINGING OUR CENTRES ALIVE AS URBAN CROSS-POINTS, WE BUILD
ON COMMERCE AND COMMUNITIES
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