Urban Science Corporate (2015)
-
Upload
alessandro-marazza -
Category
Documents
-
view
25 -
download
0
Transcript of Urban Science Corporate (2015)
We solve our clients’ mission-critical challenges with the best business solutions, driven by relentless science.
3 © 2015 Urban Science Confidential
OVERVIEW – URBAN SCIENCE INTERNATIONAL
Detroit, USA (HQ)
Long Beach, USA
Nashville, USA
Herndon, USA
New Jersey, USA
Mexico City, Mexico
Sao Paulo, Brazil
Frankfurt, Germany
Munich, Germany
Reading, England
Madrid, Spain
Paris, France
Rome, Italy
Moscow, Russia
Shanghai, China
Tokyo, Japan
Melbourne, Australia
Mumbai, India
Urban Science is a global software and consulting organisation dedicated to providing world-class retail solutions to its clients.
With 19 offices world-wide, Urban Science can draw upon the skills of over 900 professionals in the areas of consulting, training, software development, process optimisation and solution roll-out.
© 2015 Urban Science 3
© 2015 Urban Science Confidential 4
THE POWER OF 4™ OPTIMIZATION CYCLE
SOLVE Leverage our propriety 8-step scientific problem-solving process to identify and understand the likely causes of past performance, and recommend actions to drive increased sales, profitability and customer loyalty.
ACT
Implement performance improvement recommendations, leveraging relevant teams of subject matter experts that utilize proven technology.
LEARN
Monitor and evaluate the real-world outcomes, creating a best practice database and artificial intelligence learning loop for continual optimization.
Our operating approach puts the Power of 4™ into action, generating exponential results for our clients.
5 © 2015 Urban Science Confidential
THE URBAN SCIENCE DIFFERENCE – POWER OF 4™
Power of 4™
The power to overcome mission-critical challenges; to simultaneously increase sales, improve customer loyalty and drive profits.
Expert people, intelligent data, innovative process, proven technology, working together to produce more effective solutions and unparalleled results.
© 2015 Urban Science Confidential 6
MISSION CRITICAL CHALLENGES
Do I have a proper representation compared with my direct competitors?
Are there open points on which I’m loosing sales opportunities?
How can I minimize the impact on sales during a network restructuri ng?
I’m using the proper format in respect of the market potential?
Sales volumes are consistent with the local market potential?
Is there a proper coverage of the whole assigned area?
Are we generating the expected profit from each site?
Is my Brand correctly recognized at local level?
Am I leveraging on all the available prospect touch point?
Which is the ROI related to each communication channel?
Which is the overall Score of each network operator?
Where are the main weaknesses compared with average?
Network Optimization
Improve Sales & Profitability
NETWORK SOLUTIONS
Lead Management
Which are the action that should be implemented to increase sales, profitability and trafffic?
Focus on What Matters Most
NETWORK SOLUTIONS
Network Optimization Retail networks must evolve to meet the changing economic landscape, your strategic growth plans and variations in consumer preferences. Retail networks that plan to succeed gain significant advantages over those that merely react to market forces.
© 2015 Urban Science Confidential 8
OPTIMIZE YOUR RETAIL NETWORK N4
We pioneered scientific network planning over 37 years ago, and have continually evolved to develop the industry’s leading strategic network planning solution, proven to construct an optimal dealer network to improve market share, store profitability and customer loyalty.
Guiding clients through the development, implementation and optimization of retail networks, N4 Construct™:
› Establishes the building blocks of planning (understanding competitive landscape, setting dealer territories and equitable sales targets)
› Develops strategic network scenarios and then deliver detailed national and city level studies
› Creates action plans and best practices for efficient and effective network implementation
› Monitor market and support ongoing “what if” scenario planning to continually optimize
Network Planning (Sites Number & Location)
Coverage analysis Open Points
Sales Projection
Standard Management
© 2015 Urban Science Confidential 9
STANDARD MANAGEMENT N4
What client pain does the service address?
• The lack of control of detailed information about retail sites hinders the organization in verifying adherence to established standards
• Difficult to assess relationships between standards and performance to identify the effectiveness of applying certain standards.
• Multiple parties (field, hq, etc) that need to collaborate in a strucutured way to accomplish specific tasks
• Understand the current retail environment (e.g.; facility condition, selling /servicing process)
Standards management ensures that corporate intent is carried through to retail sites and staff, whether it’s:
• Maintaining control of brand image in the market place
• Ensuring corporate identity is consistently upheld
• Enforce minimum standards to ensure a certain level of quality
• Introduce site reward standards and higher bonuses (where applicable
Network Planning (Sites Number & Location)
Coverage analysis Open Points
Sales Projection
Standard Management
SALES SOLUTIONS
Improve Sales Performance Today’s competitive marketplace requires operator to understand their performance, competition and customer base. Clients need to be able to quickly measure site and brand performance against relevant benchmarks to identify opportunities for improvement.
© 2015 Urban Science Confidential 11
IMPROVE SALES PERFORMANCE [FOR USE IN EUROPE] Sales Solutions
Through powerful performance reports, charts, and visually impactful mapping allows users to:
› Understand site performance against multiple benchmarks
› Spotlight competitors’ vehicle sales both geographically and by product
› Identify sales patterns and performance weaknesses (inside and outside of a market area)
› Understand product segment, competition performance and trends over time
› Quantify potential
For decades, we have guided Clients to increased sales. Our proven approach to measuring operator sales performance and identifying opportunities for improvement led us to develop dedicated propretary solutions. This tools provides a comprehensive view of client sites and competitor performance.
Sales Performance &Benchmarking
Advanced Geomarketing
Benchmarkging & Opportunities
Action & Support on Implementation
CUSTOMER SOLUTIONS
Close More Leads with End-to-End Lead Management The different industries spends billions of dollars each year to generate leads. Delivering them to operators quickly, providing the right treatment, and closing the sale is the goal.
© 2015 Urban Science Confidential 13
END-TO-END LEAD MANAGEMENT C4 ENTERPRISE LEAD MANAGEMENT
Urban Science has developed a comprehensive end-to-end lead management system. By delivering strategic guidance, advanced tools and processes, we guide Clients and operators to develop the optimal approach to meet their goals -- cost-per-sale, close rate, budget or volume targets.
C4 Enterprise Lead Management maximizes marketing ROI and boosts lead conversion by optimizing the process from acquisition to close, including:
Lead Management & Treatment (Cluster & Scoring)
Lead Performance Analysis (Channel comparison)
Lead Distribution (Fair & Equitables rules)
Digital Marketing
SITE FINANCIAL SOLUTIONS
Improve Site Profitability A truly healthy network requires thriving, profitable Sites. It is therefore crucial that Sites, as well as corporate and field staff, have immediate access to intelligence that can measure financial performance and identify opportunities for improvement.
© 2015 Urban Science Confidential 15
IMPROVE DEALER PROFITABILITY
Urban Science is one of the largest provider of business management solutions in the world, with over 20,000 users. Our solution is more than reporting, it is an integrated solution that fuels users with the analysis and forecasting tools required to measure and improve site profitability.
BMI is a web-based central management portal that:
› Compares site profit drivers against relevant composites on the fly
› Measures site performance over time against benchmarks
› Develops site performance targets, then tracks and manages against annual budgets
› Focuses field users on their regions or districts through role-based security
› Delivers real-time analysis, allowing users to submit data and produce reports immediately
BUSINESS MANAGEMENT INTELLIGENCE
Profitability Analysis
Benchmarking vs comparable baskets
Retail Format Definition
(Cost of Franchise)
Actions & Support on Implementation
SYNERGY SOLUTIONS
Focus on What Matters Most Managing all aspects of dealer performance is a daunting task. It is critical for all a stakeholders, sites and Corporate and Field Staff , to identify actionable areas that have the greatest impact on profitability and departmental performance to understand where to focus efforts and investments.
© 2015 Urban Science Confidential 17
FOCUS ON WHAT MATTERS MOST S4 OPTIMIZE
Guiding performance optimization across all aspects of site operations has given Urban Science a unique perspective. We guide Clients and sites to improve sales and profitability simultaneously by focusing on the key performance indicators that have the greatest impact on holistic site performance.
S4 Optimize™ is a comprehensive site examination tool rooted in scientific analysis. This revolutionary solution:
› Integrates disparate data feeds from across company departments
› Identifies significant performance deficiencies allowing sites to focus attention
› Customizes dashboard views based on user objectives and preferences
Overall Main KPIs
Benchmarking
Scorecard
Ranking Analysis
KPIs Business Relevance Analysis
Coaching
19 © 2015 Urban Science Confidential
URBAN SCIENCE ITALIA
VIA UMBERTO QUINTAVALLE 68
00173 ROMA (ITALY)
WEBSITE: WWW.URBANSCIENCE.COM
ALESSANDRO MARAZZA
MANAGING DIRECTOR
URBAN SCIENCE
+39 0645474711
MAIL: [email protected]
URBAN SCIENCE ITALIA