Urban Recruiting for the new Admission Counselor

Quinton ClayAssociate Director of Undergraduate Admission—DePaul University

Overview Admission/Enrollment Overview Recruitment/Enrollment Activities Urban Market Familiarity Nuanced Recruitment Calendar Year Expectations Day-to-Day Expectations Tips Resources & Support

Admission/Enrollment ‘Funnel’

Suspects

Prospects

Applicants

Admits

Matriculates

Graduates

Recruitment/Enrollment Activities

Travel

• HS Visits• College

Fairs

Comm.• Telephone• E-Mail

Events• On-campus• Off-campus

Urban Market Familiarity

Chicago, IL

3rd Largest City in America

55% Underrepresented Minorities (28.5%-IL)

21.1% Foreign Born

35.3% Homes speak additional language

32.2% Attained Bachelors-level degree

(2010 US Census Report)

Familiarity Continued…

Commuter culture/Public

Transportation

Campus visit limitations/opportunities

College/University saturation

20+ in Chicago

70+ in Illinois

Variety: Research Universities,

Liberal Arts, Technical, Community

Colleges…

…urban market continued… Chicago Public Schools (CPS)

106 Neighborhood schools87% Low-income 12% Limited English proficiency24.6 pupils per teacher

38 Charter Schools (52 in Illinois)49,066 students91.5% underrepresented minorities11% of CPS student population

(Illinois State Board of Education annual report)

…urban market continued… Magnet schools

w/o neighborhood attendance boundaries CPS Selective enrollment schools (9)

Admission—grades, exam, test scores Military academies, Career academies,

Math & Science academies, etc. Parochial schools Private schools

Nuanced Recruitment

TRUST

Individual Awareness

Feasibility Value

Exposure

Authenticity

Nuanced Recruitment cont…

1st Gen.

US/PR

Non-citizen

No Need

Honors

Activist

Artist

Enthusiast

Career Bound

Calendar YearFall

Travel

App. Gen.

Reading Season

Yield Activities

SpringTravel

Asses & Planning

August-October

October-December

December-February

June-August

March-May

March-May

Tips Be aware but don’t stereotype Sensitivity is about everyone else A good answer comes from understanding

the question Don’t wash the dishes when the grass needs

to be cut Transparency generates genuine interest Sniff out stakeholders and advocates Utilize the ‘voice’ of your institution Plan around predictably random traffic You don’t have to reinvent the wheel, but

think before you drive Help is just a question away “No” is an opportunity to create a better plan

Day-to-Day

Walked through metal detectors prior to HS

visit, only to get commitment from

school valedictorian

Rode ‘L” train to Jones College Prep (downtown)

Presentation to Honors class (avg. ACT=31)

Invited to Friday afternoon college during HS visit (on Tuesday)

Called and confirmed bi-lingual alumni volunteer to assist in weekend presentation for CBO

Found-typo in financial aid brochure during cafeteria-stationed school visit

Received 30 inquiry cards from previously ‘unfruitful’ inner-city school

Resources & Support www.iacac.org www.nacacnet.org www.collegeboard.org www.isac.org www.insidehighered.com www.cps.edu www.chronicle.com www.carrnet.org---non-web support---IACAC Mentorship committeeIACAC Human Relations committee