URBAN MOBILITY & LOW CARBON - Instituto Escolhas...SAMPLE PROFILE EDUCATION LEVEL (%) 2 5 24 1 50 18...

DECEMBER 2017

URBAN MOBILITY & LOW CARBON

Instituto Clima e Sociedade (ICS) and Instituto Escolhas Climate and Society Institute and Escolhas Institute

QUANTITATIVE RESEARCH

M e t h o d o l o g y

M E T H O D O L O G Y

OBJECTIVE: Reproduce the American opinion poll on the future of oil and urban mobility.

SURVEY PERIOD: October 2017;

UNIVERSE: Men and Women over 18 years of age.

GEOGRAFIC COVERAGE: National;

SAMPLE: simple random sampling of 3.000 interviews, with sex and age quotes.

DATA SOURCE (BASIS OF SAMPLE) – IBGE / Censo 2010 (Statistic and Geography Brazilian Institute/ Demographic Census 2010)

MARGIN OF ERROR - 2,25 percentage points, with a confidence interval of 95%;

DATA COLLECTIONS – Interviews via telephone (CATI - Computer Assisted Telephone Interviewing)

S a m p l e P r o f i l e

SAMPLE DISTRIBUTION

REGION (%)

Total number of interviews: 3000

Representative sample of the population,

IBGE Census 2010

42

28

14

8

7

Southeast

Northeast

South

North

Central-West

Base=1266

Base=834

Base=428

Base=251

Base=221

SAMPLE PROFILE

GENDER (%)

Base: Total sample = 3000 interviews

Gender quotes proportional to population

Region

5347

BRAZIL

woman man

51 53 53 55 52

49 47 47 45 48

North Southeast Northeast Central-West South

woman man

SAMPLE PROFILE

AGE RANGE(%)


Age quotes proportional to

population

How old are you?

23

23

19

21

14

BRAZIL

16 to 24 years 25 to 34 years

35 to 44 years 45 to 59 years

3021 25 25 21

25

2324 22

22

17

1918 21

18

1622 19

2024

12 15 14 12 15

North Southeast Northeast Central-West South

16 to 24 years 25 to 34 years 35 to 44 years

45 to 59 years 60 or over

SAMPLE PROFILE

EDUCATION LEVEL (%)

2 5

24

1

50

18

BRAZIL

50% of sample has complete high

school or incomplete undergraduate

degree

1,6 1,7 1,8 1,4 2,85 5 4 6 6

1425 31 16 18

20,3

0,7

0,9 1,9

5349

5056 47

24 1912 20 25

NORTH SOUTHEAST NORTHEAST CENTRAL-WEST SOUTH

Complete undergraduate degree

Complete high school / incomplete undergraduate degree

Technical / vocational training course

Complete secondary school / incomplete high school

Complete primary school / incomplete secondary school

Illiterate / incomplete primary school

What is your educational level?


SAMPLE PROFILE

SOCIAL CLASS (%)

7

4045

8

8 9 5 9 7

3444

3243 47

41

43

51

43 41

185 11 5 5

A B C D/E

BRAZIL

45% of sample belongs

to class C

Brazil Criteria

NORTH SOUTHEAST CENTRAL-

WEST

NORTHEAST SOUTH


S A M P L E P R O F I L E

✓ 3.000 interviews conducted across Brazil using the ASS (Simple Random Sampling) technique,

covering metropolitan and interior regions. There were 1.2666 interviews in the Southeast region, 834

in the Northeast region, 428 in the South region, 251 in the North region and 221 in the Central-West

region.

✓ Representative sample of the Brazilian population; 2,25 percentage points of margin of error, with a

confidence interval of 95%.

✓ Sex and age quotes were applied according to the distribution of the population of each state. In total,

1550 interviews were held with women and 1450 with men. 23% of the sample were young people from

16 to 24 year-olds; 23% of the sample were people from 25 to 34 year-olds; 19% from 35 to 44 year-

olds; 21% from 45 to 59 year-olds; and 14% with 60 or over.

✓ About social class, 7% of interviews belong to class A, 40% to class B, 45% to class C and 8% to

classes D and E.

T o p o f M i n d

T O P O F M I N DO I L ( % )

33

9 8

54

3 3 3 2 2 2

Others: 23%

NK/NR: 4%

Nothing: 1%

What is the first word that comes to mind when someone says “Oil"?


MENÇÕESOIL

NEGATIVE NEUTRAL POSITIVE

High price

Expensive

Thief

Corruption

Crisis

Dirt

Destruction

Assault

Cheating

Greed

Global warming

Confusion

Degradation

Inflation

Problem

Sadness

Abuse

Pollution

Dependency

Debt

Scandal

Carbon Gas

Wealth lost

Bribery

Violence

Lava Jato

Total of mentions: 578 (19%)

Fuel

Gasoline

Alcohol

Car

Oil

Gas domestic cylinder

Consumption

Rubber

Derivatives

Supply

Natural

Balck

Petrochemistry

Plastic

Gold

Brazil

Industry

Ipiranga

Lack

Dinosaur

War

Letter P

Tyres

Shell

Water

Base of unit

Capitalism

All

Black Liquid

Nature

Ship

Negative

Stone

Rio de Janeiro

National sovereignty

Earth

Life

Grievance

Sand

Self-reliance

Barrel

Production chain

Warmth

Sugar cana

Scarcity

Coal

Floor

Comerce

Container

God

Diferent

Filter

Limited

Foundation

Fossil

Petrobrás


Wealth

Money

Cash

Profit

Energy

Economy

Development

Energy Source

Necessary

Essential

Raw material

Exportation


T O P O F M I N DP U B L I C T R A N S P O R T ( % )

29

65 5 4

2 2 2 2 2 2

Others: 40%

NK/NR: 0,8%

Nothing: 0,4%

What is the first word that comes to mind when someone says “public transport”?


MENTIONS PUBLIC TRASNPORT


Awful

Bad

Precarious

Chaos

Expensive

Horrible

Crowded

Pollution

Disaster

Decadent

Deficient

Traffic

Insecurity

Shame

Delay

Denial

Disorganization

Mess

Needy

Disrespect

Weak

Messy

Terror

Strange

Failed

Inconvenience

Headache

Poverty

Smog


Waste

Stressful

Insufficient

Dirty

Exceeded

Ugly

Horror

Riot

Sadness

Abuse

Thieves

Failed

Indignation

Hate

Street with potholes

Claim

Sweat and tear

Wait

Bus

Trolley Bus

Subway

Collective

Necessity

Fuel

Bicycle

Folk

School

Circular

Municipality

Medio

Motorcycle

Tax

URBS

Oil

Change

Alternative

Diesel

Government

Passenger

General

Strike

Environment

Option

Tour

Persistent

Realization

Road


Mobility

Utility

Accessibility

Economy

Electric

Reduce impacts

Fantastic

Come in handy

Solidarity


T O P O F M I N DC A R R O ( % )

Others: 38%

NK/NR: 2,6%

Nothing: 0,6%

11

77

6

5

4 33

3 3 2 2 22

What is the first word that comes to mind when someone says “car”?



Traffic

Pollution

High costs

Expenses

Chaos

Taxes

Stress

Loss

Theft

Car insurance overpriced

Sadness

Disorder

Problem


Fuel

Necessity

Tour

Travel

Folk

Leisure

Comom

Driver

My car

Gol

Fiat

Prisma

Taxi

Road

Brands

Volkswagen

Private good

Uber

Don’t have

Tyre

Chevrolet

Civic

IPVA (tax)

Truck

Engine

BMW

Mercedes Bens

Driving a car

Ferrari

Fusca

Moto

Uno

Zero KM

Audi

Night

Maintenance

Fear

Renault

Status

Toyota

Citroën

Fila

Focus

Fox

4 wheels

Scrap metal

Bank

Increase

4 doors

Overstatment

Light

Tool

IX55

Red


Good

Convenient

Confortable

Mobility

Facilty

Dream

Utility

Quick

Locomotion

Luxury

Pratical

Security

Agility

Economy

Tranquility

Liberty

Indepency

Privilege

Ostentation

Help

Autonomy

Care

Holes


MENTIONSCAR


T O P O F M I N D

✓ The word OIL refers to FUEL for 33% of the respondents, MONEY for 9% and PETROBRAS for 8%.

Also were mentioned the words EXPENSIVE (5%) and POLLUTION (4%)

✓ For 29% of the respondents,

✓ Para 29% dos respondents, PUBLIC TRANSPORT refers to BUS. The second and third word most

mentioned were AFWUL (6%) and BAD (5%). Among the ten most mentioned words, there were no

positive ones.

✓ Regarding CAR, the word mentioned for 11% of the respondents were CONFORT. For 7% of the

repondents were FUEL and for 7% NECESSITY. Also were mentioned TRAFFIC (6%), TRANSPORT

(5%) and POLLUTION.

O r g a n i z a t i o n I m a g e

I M A G E ( % )

49

35

31

24

22

17

14

33

33

42

37

31

27

25

9

21

16

26

24

35

40

2

5

4

7

7

13

17

5

4

5

4

9

5

3

3

2

3

3

8

3

1

Private transport apps (such asUber)

Environmental organizations

Car companies

Thermo-power companies

Termoelétricas

Oil companies

Bus companies

Very positive A little positive Negative Very negative Heard of it but unable to assess Never Heard of it/NK

UBER / NGO’s BUS / PETROBRÁS

I would like to know your opinion on some types of organizations. Please tell me if you have a positive or negative image of each of them.


82

68

73

61

53

44

39

11

26

20

33

31

48

57

8

6

8

7

17

8

4

Private transport apps (such asUber)

Environmental organizations

Car companies

Power companies

Thermo-power companies

Oil companies

Bus companies

Positive Negative Neutral

UBER / NGO’s BUS / PETROBRÁS

I M A G E M T O P 2 B O X ( % )



ENVIRONMENTAL ORGANIZATIONS

(%)

35

41

40

37

36

27

33

29

34

30

38

38

21

18

18

22

19

22

5

7

6

7

2

4

4

3

2

3

3

5

2

2

2

1

3

TOTAL

CENTRAL-WEST

NORTH

SOUTHEAST

SOUTH

NORTHEAST

Very positive A little positive Negative Very negative Heard of it but unable to assess Never heard of it/NK

**

**

**

*

**Significance level: ‘ * ’ 0.95 ‘ ** ‘ 0.99



ENVIRONMENTAL ORGANIZATIONSTOP 2 BOX (%)

68

70

74

66

75

65

27

25

24

29

21

27

6

5

2

5

4

8

TOTAL

CENTRAL-WEST

NORTH

SOUTHEAST

SOUTH

NORTHEAST




OIL COMPANIES(%)

17

21

18

17

16

11

27

24

29

29

24

30

35

34

38

34

34

38

13

15

10

14

18

10

5

5

4

4

2

7

3

2

2

2

5

5

BRAZIL

SOUTHEAST

NORTH

SOUTH

CENTRAL-WEST

NORTHEAST

Very positive A little positive Negative Very Negative Heard of it but unable to assess Never heard of it/DK

**

*

*

**Significance level: ‘ * ’ 0.95 ‘ ** ‘ 0.99



OIL COMPANIESTOP 2 BOX (%)

44

44

47

47

41

41

48

49

48

48

52

48

8

7

5

6

8

11

BRAZIL

SOUTHEAST

NORTH

SOUTH

CENTRAL-WEST

NORTHEAST




ELETRIC SECTOR COMPANIES(%)

Significance level: ‘ * ’ 0.95 ‘ ** ‘ 0.99

24

29

27

22

17

15

37

34

41

36

31

42

26

24

23

32

31

27

7

8

6

8

11

6

4

3

2

1

5

6

3

2

1

1

4

4

TOTAL

SOUTHEAST

SOUTH

NORTH

CENTRAL-WEST

NORTHEAST

Very positive A little positive Negative Very Negative Heard of it but unable to assess Never heard of it/DK

**

*

**

**



ELETRIC SECTOR COMPANIESTOP 2 BOX (%)

61

63

68

59

48

57

33

32

29

39

43

32

6

5

4

2

9

10

TOTAL

SOUTHEAST

SOUTH

NORTH

CENTRAL-WEST

NORTHEAST




C A R C O M P A N I E S ( % )

31

37

33

31

30

21

42

37

41

35

45

48

16

15

18

17

15

16

4

5

3

9

4

2

5

4

4

3

4

7

3

2

2

6

2

6

BRAZIL

SOUTHEAST

NORTH

CENTRAL-WEST

SOUTH

NORTHEAST

Very positive A little positive Negative Very Negative Heard of it but unable to assess Never heard of it /NK

**

*

**

**




C A R C O M P A N I E S TOP 2 BOX (%)

72

74

74

66

75

69

20

20

20

25

19

18

9

6

7

9

6

13

BRAZIL

SOUTHEAST

NORTH

CENTRAL-WEST

SOUTH

NORTHEAST




THERMO-POWER COMPANIES (%)

22

28

26

20

15

12

31

29

35

33

30

31

24

23

21

30

29

23

7

7

6

6

12

5

9

8

6

5

8

13

8

4

6

6

6

17

BRAZIL

SOUTHEAST

SOUTH

NORTH

CENTRAL-WEST

NORTHEAST

Very positive A little positive Negative Very Negative Heard of it but unable to assess Never heard of it

*

**

*

*




53

58

61

53

45

43

31

31

27

36

40

28

17

12

12

11

14

30

BRAZIL

SOUTHEAST

SOUTH

NORTH

CENTRAL-WEST

NORTHEAST


THERMO-POWER COMPANIESTOP 2 BOX (%)



BUS COMPANIES(%)

14

17

15

13

11

9

25

24

30

15

28

28

40

39

36

41

47

42

17

18

15

26

13

17

3

2

3

4

2

3

1

1

1

2

2

BRAZIL

SOUTHEAST

SOUTH

CENTRAL-WEST

NORTH

NORTHEAST

Very positive A litlle positive Negative Very negative Heard of it but unable to assess Never heard of it/NK

*

*

**

*Significance level: ‘ * ’ 0.95 ‘ ** ‘ 0.99



39

41

45

28

38

36

57

56

51

67

60

59

4

3

4

5

2

5

BRAZIL

SOUTHEAST

SOUTH

CENTRAL-WEST

NORTH

NORTHEAST

Very positive A little positive Negative

BUS COMPANIESTOP 2 BOX (%)



PRIVATE TRANSPORT APPS (%)

49

47

55

40

46

47

33

30

28

40

28

36

9

11

9

9

11

8

2

1

2

1

5

2

5

8

4

7

3

4

3

3

2

3

8

3

TOTAL

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH

Very positive A little positive Negative Very Negative Heard of it but unable to assess Never heard of it /NK

**

*

*

*




81

77

83

81

74

83

11

12

11

10

16

10

8

11

6

10

10

7

TOTAL

NORTH

SOUTHEAST

NORTHAEAST

CENTRAL-WEST

SOUTH


PRIVATE TRANSPORT APPS TOP 2 BOX (%)



IMAGE OF ORGANIZATIONS

✓ The organizations that have the better image are the private transport app followed by the

environmental organizations.

✓ The car companies still have a positive image for respondents (73% positive versus 20% negative).

More positive than electricity sector companies (61% positive versus 33% negative).

✓ The thermo-power companies are still unknown to a part of interviewees. 8% have never heard of

thermoelectric and 9% have heard, but did not feel able to evaluate. The thermoelectric plants still had

more positive evaluations (53%) than negative ones (31%). His assessments was more negative than

the companies in the electricity sector, but more positive than the oil companies.

✓ The oil companies had the worst rating among power companies. There were 48% negative

evaluations against 44% positive.

✓ The bus companies were the worst evaluated by the respondents: 39% positive versus 57% negative.

IMAGE OF ORGANIZATIONSSIGNIFICANT DIFFERENCES

✓ Through statistical analyses of averages, was possible identify differences between evaluations of the

organizations. Thus, for the Environmental Organizations had significant differences by regions and the Brazil

general evaluation. The South and North regions are the ones that best evaluate these types of organizations.

✓ In relation of oil companies, significant differences was noted between the regions and the Brazil. The North region

is the one that best evaluates this type of organization and the central-west region, the worst it evaluates.

✓ For the electricity sector, car companies, thermoelectric and the bus companies, also with significative differences,

the South region is the one present the better evaluation theses types of organizations.

✓ In relation of private transport apps, like a UBER, the Southeast and Sul regions have the bets evaluations and the

Central-West region the worst evaluation.

E n e r g y S o u r c e s

Energy Sources

BRAZIL: INCREASE x REDUCE (%)

Increase a lot Increase a little Reduce a littleStay the same Reduce a lot DK/NA

THERE IS A SIGNIFICANT DIFFERENCE

BETWEEN YOUNG PEOPLE (16 TO 34 YEARS),

WITH HIGHER LEVEL OF SCHOOLING AND

HIGHER SOCIAL CLASS, IN RELATION OF THE

DESIRE OF THE CHANGE OF THE USE OF FUELS,

LIKE GASOLINE AND DIESEL, FOR CLEANEST

FUELS.

26,7

23,3

23,2

17,4

6,9

4,3

19,2

21,3

21,4

16,6

9,4

5,6

11,9

13,8

15,6

12,5

10,7

9,7

21,4

21,6

19,5

17,1

30,5

33,9

18,6

15,5

16,1

11,3

39,9

45,6

2,2

4,5

4,2

25,1

2,6

0,9

Electricity

Biofuels (e.g.: ethanol)

Natural gas

Hydrogen

Diesel

Gasoline


I am going to read out a list of fuels used by means of transportation. Please tell me if you think we should increase or reduce the use of each of them, in order to meet

future transportation needs in Brazil. Should we increase or reduce the use of...

45,9

44,6

44,6

34

16,3

9,9

11,9

13,8

15,6

12,5

10,7

9,7

40

37,1

35,6

28,4

70,4

79,5

2,2

4,5

4,2

25,1

2,6

0,9

ELECTRICITY

BIOFUELS (E.G.: ETHANOL)

NATURAL GAS

HYDROGEN

DIESEL

GASOLINE

Energy Sources

BRAZIL: INCREASE x REDUCE (% TOP 2 BOX)

Increase Stay the same Reduce Don’t know


I am going to read out a list of fuels used by means of transportation. Please tell me if you think we should increase or reduce the use of each of them, in order to meet

future transportation needs in Brazil. Should we increase or reduce the use of...

INCREASE x REDUCEREGIÃO NORTE (%)

Increase a lot Increase a little Reduce a littleStay the same Reduce a lot Don’t know

* Significant to 5%

23,9

23,5

22,3

18,3

7,6

4,8

21,5

18,7

21,9

19,1

9,6

6

15,9

15,1

11,2

15,1

12,4

11,6

25,9

25,1

27,5

22,7

33,5

39,4

8,8

15,1

15,9

9,6

35,1

38,2

4

2,4

1,2

15,1

2


Natural Gas

Electricity

Hydrogen

Diesel

Gasoline


I am going to read out a list of fuels used by means of transportation. Please tell me if you think we should increase or reduce the use of each of them, in order to

meet future transportation needs in Brazil. Should we increase or reduce the use of...

44,2

45,4

42,2

37,4

17,2

10,8

11,2

15,9

15,1

15,1

12,4

11,6

43,4

34,7

40,2

32,3

68,6

77,6

1,2

4

2,4

15,1

2

ELECTRICITY


NATURAL GAS

HYDORGEN

DIESEL

GASOLINE

INCREASE x REDUCENORTH REGION (% TOP 2 BOX)





INCREASE x REDUCESOUTHEAST REGION (%)

Increase a lot Increase a little Reduce a littleStay to same Reduce a lot Don’t know

32,8

31

30,6

22,8

9,2

5,6

14,5

18,3

19,3

13,7

8,5

5,9

11,8

12,7

13

12,7

9,9

9,1

21,3

20,9

19,4

18

30,6

34

18,1

13,8

14,5

11,6

39,2

44,7

1,6

3,2

3,2

21,2

2,6

0,6

Electricity


Natural Gas

Hydrogen

Diesel

Gasoline




47,3

49,3

49,9

36,5

17,7

11,5

11,8

12,7

13

12,7

9,9

9,1

39,4

34,7

33,9

29,6

69,8

78,7

1,6

3,2

3,2

21,2

2,6

0,6

ELECTRICITY


NATURAL GAS

HYDROGEN

DIESEL

GASOLINE

INCREASE x REDUCESOUTHEAST REGION (% TOP 2 BOX)





INCREASE x REDUCENORTHEAST REGION (%)

Increase a lot Increase a little Reduce a lotStay the same Reduce a little Don’t know

21,7

14,9

14,6

10,6

3,8

2,9

21,6

23,6

23

17,3

10,1

3,8

13,2

15,7

19,3

12,2

12,5

11

20,1

20,7

19,2

15,1

27,5

31,1

20,1

18,2

18,6

12,2

42,6

49,4

3,2

6,8

5,3

32,6

3,6

1,8

Electricity

Biofuels (e. g.:

ethanol)

Natural Gas

Hydrogen

Diesel

Gasoline




43,3

38,5

37,6

27,9

13,9

6,7

13,2

15,7

19,3

12,2

12,5

11

40,2

38,9

37,8

27,3

70,1

80,5

3,2

6,8

5,3

32,6

3,6

1,8

ELECTRICITY


NATURAL GAS

HYDROGEN

DIESEL

GASOLINE

INCREASE x REDUCENORTHEAST REGION (% TOP 2 BOX)





INCREASE X REDUCECENTRAL-WEST REGION (%)

Increase a lot Increase a little Reduce a lotStay the same Reduce a little Don’t know

18,6

17,6

17,2

13,6

4,5

1,8

22,6

18,1

16,7

11,8

9

8,6

15,8

14,9

20,8

19

15,8

14

21,3

25,8

19

19

33,9

32,6

18,1

20,8

21,7

11,8

36,2

42,1

3,6

2,7

4,5

24,9

0,5

0,9

Biofuels (e.g.:

ethanol)

Electricity

Natural Gas

Hydrogen

Diesel

Gasoline




35,7

41,2

33,9

25,4

13,5

10,4

14,9

15,8

20,8

19

15,8

14

46,6

39,4

40,7

30,8

70,1

74,7

2,7

3,6

4,5

24,9

0,5

0,9

ELETRICITY

BIOFUELS (E.G.: ETHONOL)

NATURAL GAS

HYDROGEN

DIESEL

GASOLINE

INCREASE X REDUCECENTRAL-WEST REGION (% TOP 2 BOX)





INCREASE x REDUCESOUTH REGION(%)


25,7

20,6

18,7

15,9

7,2

4,2

27,3

28,7

24,8

25

10,5

6,5

8,6

13,8

11

7,5

6,1

5,4

18,2

17,5

23,4

14

32,5

36,7

17,8

13,8

18

9,6

41,8

47

2,3

5,6

4,2

28

1,9

0,2

Electricity

Natural Gas

Biofuels (e.g.:

ethanol)

Hydrogen

Diesel

Gasoline




53

43,5

49,3

40,9

17,7

10,7

8,6

11

13,8

7,5

6,1

5,4

36

41,4

31,3

23,6

74,3

83,7

2,3

4,2

5,6

28

1,9

0,2

ELETRICITY

BIOFUELS (ETHANOL)

NATURAL GAS

HYDROGEN

DIESEL

GASOLINE

INCREASE x REDUCESOUTH REGION (% TOP 2 BOX)

Increase Stay the same Reduce Don’t Know




35,4

27,9

18,5

15

28,7

23

19,3

17,1

9

14,6

13,9

13,7

11,7

19,1

24,6

26,9

13

12,4

18,1

19,2

2,2

2,9

5,6

8,1

A

B

C

D/E

INCREASE x REDUCEBIOFUELS (E. G.: ETHANOL) (%)

Increase Increase a lot Reduce a lotStay the same Reduce a little Don’t not




64,1

50,9

37,8

32,1

9

14,6

13,9

13,7

24,7

31,5

42,7

46,1

2,2

2,9

5,6

8,1

A

B

C

D/E

INCREASE x REDUCEBIOFUELS (E.G.: ETHANOL) (% TOP 2 BOX)





30

27,1

19,6

16,7

27,8

23,8

19,2

16,2

13

14,9

16,1

18,8

13,9

16,5

22,5

23,1

11,7

13,6

18,3

20,5

3,6

4,1

4,2

4,7

A

B

C

D/E

INCREASE x REDUCENATURAL GAS (%)

Increase a lot Increase little Reduce a littleStay the same Reduce a lot Don’t know




57,8

50,9

38,8

32,9

13

14,9

16,1

18,8

25,6

30,1

40,8

43,6

3,6

4,1

4,2

4,7

A

B

C

D/E

INCREASE x REDUCENATURAL GAS (% TOP 2 BOX)





27,4

22,3

12,9

8,5

23,3

18,3

14,7

12,8

6,7

13,3

12,3

15

12,1

14,9

19,1

21,4

10,8

8,8

13

15,4

19,7

22,4

28,1

26,9

A

B

C

D/E

INCREASE x REDUCEHYDROGEN (%)




Increase Increase a lot Reduce a lotStay the same Reduce a little Don’t not

50,7

40,6

27,6

21,3

6,7

13,3

12,3

15

22,9

23,7

32,1

36,8

19,7

22,4

28,1

26,9

A

B

C

D/E

INCREASE x REDUCEHYDROGEN (% TOP 2 BOX)





22

24

26,1

23

20,9

24,7

21,9

18,6

20,3

19,7

12,4

13,9

14,1

14,5

14,6

23,5

21,4

20,8

21,2

20,9

14

15,9

16,8

16,1

15

3,5

3

3,6

4,9

8,9

16 TO 24 YEARS

25 TO 34 YEARS

35 TO 44 YEARS

45 TO 59 YEARS

60 YEARS OR OVER

INCREASE x REDUCEBIOFUELS (E.G.: ETHANOL) (%)

Increase a lot Increase little Reduce a littleStay the same Reduce a lot Don’t know




46,7

45,9

44,7

43,3

40,6

12,4

13,9

14,1

14,5

14,6

37,5

37,3

37,6

37,3

35,9

3,5

3

3,6

4,9

8,9

16 TO 24 YEARS

25 TO 34 YEARS

35 TO 44 YEARS

45 TO 59 YEARS

60 YEARS OR OVER

INCREASE x REDUCEBIOFUELS (Ex: ETHANOL) (% TOP 2 BOX)

Increase Stay the same Reduce Don’t know’




INCREASE x REDUCEDIESEL (%)

7,5

6,3

5,5

7,7

7,7

9,9

11

10

6,7

8,9

12,7

9,4

8,6

11,6

11

32,7

28,9

28,1

29,7

34

34,1

43

45,6

42,3

33,6

3,2

1,4

2,1

2,1

4,7

16 TO 24 YEARS

25 TO 34 YEARS

35 TO 44 YEARS

45 TO 59 YEARS

60 YEARS OR OVER





17,4

17,3

15,5

14,4

16,6

12,7

9,4

8,6

11,6

11

66,8

71,9

73,7

72

67,6

3,2

1,4

2,1

2,1

4,7

16 TO 24 YEARS

25 TO 34 YEARS

35 TO 44 YEARS

45 TO 59 YEARS

60 YEARS OR OVER

INCREASE x REDUCEDIESEL (% TOP 2 BOX)





21,6

16

22,7

27,8

19,5

32

21,1

24,4

12,7

12

14,5

13,7

25,1

20

20,5

19

15,4

16

16,9

11,9

5,7

4

4,2

3,1

UNTIL COMPLETE HIGH SCHOOL

TECHINICAL/ VOCATIONAL TRAINING COURSE

COMPLETE HIGH SCHOOL/ INCOMPLETE

UNDERGRADUATE DEGREE

COMPLETE UNDERGRADUATE DEGREE

INCREASE x REDUCEBIOFUELS (E.g.: ETHANOL) (%)

Increase a lot Increase little Reduce littleStay the same Reduce a lot Don’t know




41,1

48

43,8

52,2

12,7

12

14,5

13,7

40,5

36

37,4

30,9

5,7

4

4,2

3,1






INCREASE x REDUCEBIOFUEL (E.g.: ETHANOL) (% TOP 2 BOX)





S O U R C E S O F E N E R G Y

✓Most of respondents are in favor of increase the use of electricity,

biofuels and natural gas as a fuel for means of transports.

✓25% of the interviewees could not say if we should increase or

reduce the use of hydrogen.

✓More than 70% of the sample thinks we should reduce the use of

diesel and gasoline.

✓The southeast region is the most favorable to increase a lot the use

of electricity, biofuels and natural gas.

✓79,5% of the sample are in favor to reduce a lot the use of gasoline

as a fuel for means of transport.

F O N T E S D E E N E R G I AD I F E R E N Ç A S S I G N I F I C A T I V A S

✓ Regarding fuel types were noted significative differences. The gasoline and diesel are the fuels should be

reduced the most. The natural gas and the hydrogen those that should be increase consumption.

✓ Most people of South region believe that we should reduce the Gasoline and Diesel and the same time

intensify the consumption of Natural gas and Hydrogen. Is important highlight that in the southeast region, the

same wat as happens with the South region evaluation, many people believe that we should increase the gas

natural consumption.

✓ Some significant difference between social class, age and schooling of the sample was noted, as follows:

- People of class A, more than the other classes, believe that the diesel and de Gasoline should have their

consumption reduced, as well as the biofuels should have their consumption increased.

- The people of 35 to 44 years, more than the peoples of the other ages, think we should reduce more the Diesel

consumption.

- People with the complete undergraduate degree believe more than the biofuels should have its consumption

increased.

I m p a c t s o f f o s s i l f u e l s

IMPACT OF FUELS

STIMULATED (%)

5

6

6

6

11

17

5

8

10

6

18

21

3

6

12

4

5

4

74

63

51

69

46

43

11

14

18

13

17

12

1

3

3

2

3

3

ON AIR QUALITY?

ON THE WATER QUALITY?

ON THE YOUR PERSONAL FINANCIAL SITUATION?

ON CLIMATE CHANGE?

ON TRANSPORTATION SYSTEM?

ON THE BRAZILIAN ECONOMY?

Very positive Positive No impact Negative Very negative Don't know

I am going to read out a list of factors that affect the lives of Brazilians. Do you think that the use of oil-based fuels has a positive or

negative impact...


10

14

16

12

29

38

4

9

15

6

8

7

85

77

69

82

63

55

ON AIR QUALITY?

ON THE WATER QUALITY?

ON THE YOUR PERSONAL FINANCIAL SITUATION?

ON CLIMATE CHANGE?

ON TRANSPORTATION SYSTEM?

ON THE BRAZILIAN ECONOMY?

Positive Neutral Negative

IMPACT OF FUELS

STIMULATED (% TOP 2 BOX)


negative impact...


IMPACT OF FUELS - REGION

ON THE BRAZILIAN ECONOMY (%)

16

20

13

17

14

20

16

27

17

28

5

3

4

5

4

47

48

33

47

43

10

10

18

12

9

1

2

4

2

3

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH



negative impact...


IMPACT OF FUELS – SOCIAL CLASS

ON THE BRAZILIAN ECONOMY (%)

22

16

17

13

21

23

20

23

4

3

4

5

42

43

44

44

11

13

12

11

2

3

3

A

B

C

D/E



negative impact...


IMPACT OF FUELS – SOCIAL CLASSE

ON THE WATER QUALITY (%)

7

5

7

8

6

7

8

10

4

5

6

7

67

65

62

56

14

15

14

13

2

2

4

6

A

B

C

D/E



negative impact...


IMPACT OF FUELS - SCHOLLING

WATER QUALITY (%)

9

5

6

10

4

7

5

6

4

6

4

58

72

64

69

14

16

15

14

3

4

3

3








negative impact...



AIR QUALITY (%)

8

7

3

3

4

7

6

3

6

7

3

3

2

4

2

71

74

76

74

72

10

10

13

12

14

1

1

2

1

1

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEAST

SOUTH



negative impact...


IMPACT OF FUELS - SCHOLLING

AIR QUALITY (%)

7

4

5

4

7

4

5

4

4

2

1

69

84

75

81

11

8

12

9

2

1

1








negative impact...



TRANSPORTATION SYSTEM (%)

13

15

7

11

8

18

14

23

13

24

2

5

7

8

3

55

51

36

51

45

11

14

24

14

17

1

2

4

3

3

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH



negative impact...



CLIMATE CHANGE (%)

6

9

4

4

6

6

6

4

5

9

4

4

3

4

3

72

69

70

69

66

11

10

16

16

15

1

2

3

2

2

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH



negative impact...


IMPACT OF FUELS - AGE

CLIMATE CHANGE (%)

6

6

6

7

7

8

5

4

6

6

4

4

4

3

5

69

70

74

70

62

13

14

11

12

16

2

1

2

2

5

16 TO 24 YEARS

25 TO 34 YEARS

35 TO 44 YEARS

45 TO 59 YEARS

60 YEARS OR OVER



negative impact...


IMPACT OF FUELS - SCHOOLING

CLIMATE CHANGE (%)

9

4

6

4

8

8

5

4

4

3

3

63

88

71

75

13

13

13

3

2

1








negative impact...


IMPACT OF FUELS

✓The fuels cause more negative than positive impacts, in all evaluated items.

✓On air quality: 85% of respondents think that the impact is negative.

✓On climate change: 82% evaluate that the impact of fuels is negative.

✓On water quality: 77% also evaluate as negative.

✓On your personal financial situation: negative impact of 69% of respondents.

✓On transportation city: 63% consider negative and 16% consider positive.

✓On the Brazilian economy: the majority evaluate that the impact is negative

(55%) and 38% consider it positive.

I M P A C T O F F U E L SD I F F E R E N C E S S I G N I F I C A N T

The impacts of fuels use also showed significant differences for some items, between

regions, social class, age groups and schooling, as follow:

✓ The Central-West region, more than other regions, thinks that the impact of fuels

on the Brazilian economy is negative. As well as classes B and C.

✓ The water quality is negatively impacted by the use of fuels, especially for the

people in class A and for the people with technical course.

✓ For the people of North region, the transport system is more negatively impacted

than for the people of other regions.

✓ The climate change has greater negative impact with the fuels use for the North

region people, people between 35 and 44 years of age and people with technical

course or complete undergraduate degree.

P e r c e p t i o n s o n t h e F o s s i l

F u e l s

PERCEPTIONS ON THE FUELSBRAZIL STIMULATED (%)

0

10

20

30

40

50

60

It's pollutive

It's part of our lives

It's a necessary evil

It's the main cause of climatechange

It's a good source of jobs forBrazilians

It’s depleting rapidly

It can meet Brazil’s fuel needs for many generations

It's being replaced by alternativefuels

It can meet Brazils fuel needsover the short term

It's reliable

It's thrifty

It is abundant in Brazil

DESCRIBES VERY WELL

I will read out some phrases and I would like you to tell me how well they describe oil-based fuels. Do you think that... Describes gasoline

and diesel well or badly?

0

10

20

30

40

50

60

70

80

90It's pollutive



It's the main cause of climatechange

It's a good source of jobs forBrazilians



It's being replaced by alternativefuels

It can meet Brazils fuel needsover the short term

It's reliable

It's thrifty


DESCRIBES WELL

PERCEPTIONS ON THE FUELSBRAZIL ESTIMULATED (% TOP 2 BOX)



PERCEPTIONS ON THE FUELS

ESTIMULATED (%)

51,4

30,1

26,5

25

24,2

21,7

20,4

18,2

16,5

14,5

12,3

9

29,5

49,5

41,9

35,9

44

37,5

35,1

37,1

38,1

27,2

26,8

17,9

5

9,1

15,5

19,5

15,4

19,2

17,8

20,5

19,2

25,8

29,4

31,5

13,3

9,7

14,5

16,9

14,2

16,1

17,9

14,8

18

24,8

28,3

38,9

0,8

1,5

1,6

2,7

2,3

5,5

8,9

9,4

8,2

7,7

3,1

2,7

It's pollutive



It's the main cause of climate change

It's a good source of jobs for Brazilians



It's being replaced by alternative fuels

It can meet Brazils fuel needs over the short term


It's reliable

It's thrifty

Describes very well Describes well Does not describe very well Does not describe anything well Do not know




PERCEPTIONS ON THE FUELS

NORTH REGIONS (%)

Base: Total of sample = 3000 interviews / North Region= 251 interviews

45,8

29,1

28,3

27,5

26,3

25,1

24,7

23,5

21,5

21,1

17,9

14,7

30,3

37,5

43

42,6

30,7

34,3

30,3

35,9

26,3

28,7

28,3

20,3

5,2

14,3

13,5

12,7

14,3

17,1

21,9

17,1

21,5

23,9

20,7

27,5

18,7

18,7

13,5

16,3

24,3

20,3

20,7

18,7

25,9

21,1

32,3

35,1

0,4

1,6

0,8

4,4

3,2

2,4

4,8

4,8

5,2

0,8

2,4

It's pollutive










It's reliable

It's thrifty




PERCEPTION ON THE FUELS

SOUTHEAST REGION (%)

Base: Total of sample = 3000 interviews / Southeast region = 1266 interviews

43,1

31,4

27,3

25,2

24,8

22,2

22

21,7

16,8

15,2

13,7

11,3

30,3

43

38,5

31

37,8

36

33,7

32,4

35,7

26,5

26,2

19,5

6,2

9,9

12,9

19

15

17,4

17,9

16,4

17,7

22,1

25,4

26,7

19,6

14,2

20

23,4

20,6

19

23,1

24,3

25,4

31,9

32,2

40,8

0,9

1,6

1,3

1,4

1,8

5,4

3,4

5,2

4,3

4,3

2,4

1,7

It's pollutive










It's reliable

It's thrifty





NORTHEAST REGION (%)

Base: Total of sample = 3000 interviews / Northeast region = 834 interviews

65,6

29,9

27,3

27,2

22,9

22,5

17,4

13,5

10,6

9,6

6,8

5,4

27,5

60,3

43,3

49,4

50,4

41,7

40,2

39,7

27

41,1

25,4

14,7

3,2

6,1

17,9

17

18,3

21,7

20,4

23,6

33,3

24,7

40,6

39,7

2,6

1,7

6,4

3,2

4,8

4,1

5,2

6,2

13,7

5

21,9

34,9

1,1

2

5,2

3,1

3,6

10

16,9

16,9

15,5

19,5

5,2

5,3

It's pollutive










It's reliable

It's thrifty





CENTRAL-WEST REGION (%)

Base: Total of sample = 3000 interviews/ Central- West Region = 221 interviews

46,2

34,8

25,3

22,6

22,2

20,4

19,5

17,6

17,2

16,7

16,7

5,9

29,4

39,4

42,5

38

28,1

29,9

33

26,7

38,9

38

26,7

21,3

7,2

13,1

16,7

22,6

26,2

24

15,8

29

20,8

20,8

26,2

36,7

16,7

12,2

14,5

16,3

20,8

20,4

23,1

24,4

19

17,6

24,4

35,3

0,5

0,5

0,9

0,5

2,7

5,4

8,6

2,3

4,1

6,8

5,9

0,9

It's pollutive







It's reliable




It's thrifty




PERCEPTION ON THE FUELSSOUTH REGION (%)

Base: Total of sample = 3000 interviews/ South region = 428 interviews

54,4

25,7

23,1

22,2

21,5

19,9

19,4

18,7

18,5

14,7

12,6

7,7

30,8

57

41,8

51,6

43,7

41,4

36,7

36,7

47,4

30,6

30,4

16,4

3,5

7,9

17,1

11,4

19,2

18,5

19,9

22

11,7

24,3

25

29,2

10,5

8,6

17,1

12,1

14

15

17,3

16,1

17,5

25,2

29

45,1

0,7

0,7

0,9

2,6

1,6

5,4

6,8

6,5

4,9

5,1

3

1,6

It's pollutive










It's reliable

It's thrifty




PERCEPTION ON THE FUELS - REGIONS

IT’S POLLUTIVE (%)

Describes very well Describes well Does not describe anything wellDoes not describe very well Do not know

46

43

66

46

54

30

30

28

29

31

5

6

3

7

4

19

20

3

17

11

1

1

1

1

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH


Do you think that “it’s pollutive” describes gasoline and diesel well or badly?

29

27

27

23

23

38

39

49

38

42

14

13

17

23

17

19

20

3

16

17

0,4

1

3

1

1

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH


IT’S A NECESSARY EVIL (%)



Do you think that “it’s a necessary evil” describes gasoline and diesel well or badly?

PERCEPTION ON THE FUELS –

SOCIAL CLASSE

IT’S A NECESSARY EVIL (%)


31

24

28

28

44

46

39

37

13

15

16

15

13

14

15

15

1

1

2

4

A

B

C

D/E


Do you think that “it’s a necessary evil” describes gasoline and diesel well or badly?


IT'S THE MAIN CAUSE OF CLIMATE CHANGE (%)

Describes very well Describes well Does not describe anything wellDoes not describe very well Don’t know

25

25

27

22

22

30

31

43

28

44

22

19

18

26

19

21

23

6

21

14

2

1

5

3

2

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH


Do you think that “It's the main cause of climate change” describes gasoline and diesel well or badly?

PERCEPTIONS ON THE FUELS - AGEIT'S THE MAIN CAUSE OF CLIMATE CHANGE (%)

Describe very well Describe well Does not describe anything wellDoes not describe very well Don’t know

24

26

26

24

25

40

38

30

35

36

19

20

22

20

15

13

15

21

18

20

3

1

3

2

5

16 TO 24 YEARS

25 TO 34 YEARS

35 TO 44 YEARS

45 TO 59 YEARS

60 YEARS OR OVER


Do you think that “It's the main cause of climate change” describes gasoline and diesel well or badly?

PERCEPTION ON THE FUELS – REGION

IT’S A GOOD SOURCE OF JOBS FOR BRAZILIANS (%)


28

25

23

25

22

43

38

50

43

52

13

15

18

17

11

16

21

5

15

12

1

2

4

1

3

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH


Do you think that “It’s a good source of jobs for Brazilians” describes gasoline and diesel well or badly?

PERCEPTION ON THE FUELS - REGION

IT’S ABUNDANT IN BRAZIL (%)

25

22

23

17

20

34

34

42

39

41

17

18

22

21

19

20

23

4

19

15

3

3

10

4

5

NORTE

SUDESTE

NORDESTE

CENTRO-OESTE

SUL


Do you think that “It’s abundant in Brazil” describes gasoline and diesel well or badly?



IT’S DEPLETING RAPIDLY (%)

26

22

17

20

19

31

32

40

33

37

14

16

20

16

20

24

24

5

23

17

4

5

17

9

7

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH


Do you think that “It’s depleting rapidly” describes gasoline and diesel well or badly?



IT CAN MEET BRAZIL’S FUEL NEEDS FOR MANY

GENERATIONS (%)

22

15

11

17

15

26

27

27

27

31

22

22

33

26

24

26

32

14

24

25

5

4

16

6

5

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH


Do you think that “It can meet Brazil’s fuel needs for many generations” describes gasoline and diesel well or badly?



IT'S BEING REPLACED BY ALTERNATIVE FUELS (%)

24

22

10

20

19

36

36

41

30

37

17

17

25

24

22

19

19

5

20

16

5

5

20

5

7

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH


Do you think that “It's being replaced by alternative fuels” describes gasoline and diesel well or badly?


PERCEPTION ON THE FUELS COMBUSTÍVEIS - REGIÃOIT CAN MEET BRAZILS FUEL NEEDS OVER THE SHORT TERM (%)

21

17

14

17

19

29

36

40

38

47

24

18

24

21

12

21

25

6

18

18

5

4

17

7

5

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH


Do you think that “It can meet Brazils fuel needs over the short term ” describes gasoline and diesel well or badly?


19

17

15

18

43

42

35

30

18

17

21

23

17

19

18

16

3

5

11

13

A

B

C

D/E

PERCEPTION ON THE FUELS COMBUSTÍVEIS – SOCIAL CLASS

IT CAN MEET BRAZILS FUEL NEEDS OVER THE SHORT TERM (%)


Do you think that “It can meet Brazils fuel needs over the short term ” describes gasoline and diesel well or badly?


PERCEPTION ON THE FUELS - REGIONIT'S THRIFTY (%)

15

11

5

6

8

20

20

15

21

16

28

27

40

37

29

35

41

35

35

45

2

2

5

1

2

NORTE

SUDESTE

NORDESTE

CENTRO-OESTE

SUL


Do you think that “It thrifity ” describes gasoline and diesel well or badly?



✓More than half of the sample agree that “it’s pollutive” describe very well the

fossil fuels. This proportion is higher in the Northeast (65,6%).

✓More than 30% of interviewees think that “It’s part of our lives” describe very

well the gasoline and diesel.

✓More than 25% said that “It’s a necessary evil” and “It’s the main cause of

climate change” describe very well the fuels.

✓More than 20% agree that “It’s abundant in Brazil” and “It’s depleting rapidly”

also describe well the fuels.

✓Only 39% think that “It’s reliable” describes well the gasoline and diesel.

PERCEPTION ON THE FUELS SIGNIFICANT DIFFERENCES

✓ The perception on the fuels presented significant differences in some points, as follows:

✓ Regarding be pollutive, this is the definition is more chosen by people living the northeast region.

✓ Most of the people that chosen “It’s a necessary evil” are of the Northeast region and belong the class A.

✓ The sentence “It’s the main cause of climate change” is what describe better the fuels for the people of

Northeast region.

✓ “It’s a good source of job” is the definition more chosen by people of South and Northeast regions.

✓ “It’s abundant in Brazil” is more relevant for the Northeast region.

✓ “It’s depleting rapidly” describe better the fuels for the Northeast and South regions.

✓ “It can meet Brazil’s fuel needs over the short term” and “It's being replaced by alternative fuels” were the

definitions more chosen for people of Northeast region.

✓ “It can meet Brazil’s fuel needs over the short term” describes better the fuels for people of South region and

class A.

✓ For the Northeast people “It’s thrifty” describes better the fuels in comparison of the other regions.

P e r c e p t i o n a b o u t t h e o i l

c o m p a n i e s

PERCEPTION ON THE OIL COMPANIES STIMULATED BRAZIL (%)

0

10

20

30

40

50

60

70Greedy

Highly profitable

Politically powerfull

Take advantage of theirconsumers

Receive massive subsidies

Concerned about losing theirpower

A major source of jobs in Brazil

Vital for our economy

Accountable for the environment

Ethical

DESCRIBES VERY WELL

Base: Total of sample = 3000 interviewsPercentage of “Describe very well”

Now I'm going to ask you some questions about oil companies. Do you think that.... (ALTERNATIVES) describes oil companies very well, well,

not very well or not at all well?

0

10

20

30

40

50

60

70

80

90

100Greedy

Highly profitable


Take advantage of theirconsumers


Concerned about losing theirpower




Ethical

DESCRIBE WELL

PERCEPTIONS ON THE OIL COMPANIES STIMULATED BRAZIL (% TOP 2 BOX)

Base: Total of sample = 3000 interviewsPercentage of “Describe well”



Base: Total of sample = 3000 interviews

PERCEPTIONS ON THE OIL COMPANIES

STIMULATED - BRAZIL (%)

67

66,6

62,1

60,7

51

42,8

34,2

32,1

13,6

9,5

21,3

23,5

25,2

25,1

29,3

27,7

39

37,1

14,9

13,5

3,4

3,5

3,3

4,4

5,4

11,3

13,2

14,3

24,8

26,2

6,8

5,6

8,1

8,8

10

14,7

11,8

14,2

45

45,7

1,5

0,9

1,2

1,1

4,3

3,5

1,9

2,3

1,7

5,1

Greedy

Highly profitable


Take advantage of their consumers


Concerned about losing their power




Ethical


Now I'm going to ask you some questions about oil companies. Do you think that.... (ALTERNATIVES) describes oil

companies very well, well, not very well or not at all well?

PERCEPTIONS ON THE OIL COMPANIES

STIMULATED - NORTH REGION (%)

Base: Total of sample = 3000 interviews / North region= 251 interviews

59

58,2

57,4

52,2

46,6

43,4

39,4

36,3

18,3

12,7

25,5

27,1

29,9

28,3

29,1

24,3

34,7

36,3

16,7

15,1

4,4

2,8

5,2

4,8

7,2

12,7

11,6

14,3

23,1

25,9

10

10,8

7,2

13,1

15,1

18,3

13,5

12,7

39,4

44,6

1,2

1,2

0,4

1,6

2

1,2

0,8

0,4

2,4

1,6

Greedy

Highly profitable








Ethical


Now I'm going to ask you some questions about oil companies. Do you think that.... (ALTERNATIVES) describes oil

companies very well, well, not very well or not at all well?

PERCEPTION ABOUT THE OIL COMPANIES

STIMULATED - SOUTHEAST REGION (%)

Base: Total of sample = 3000 interviews / Southeast region = 1266 interviews

64,8

64,6

60,5

59,2

49,9

47,7

35,9

33,3

17,2

12,3

20,8

23,1

23

23,4

26,7

25,3

33,9

32,1

15,4

13,8

4,2

4

3,6

5

5,9

8,5

11,3

13,2

19,4

20,2

9,1

7,4

11,9

11,8

14,2

17,3

17,5

20,4

47,2

50,2

1,1

0,9

0,9

0,6

3,2

1,3

1,4

1,1

0,7

3,5

Greedy

Highly profitable








Ethical




PERCEPTION ABOUT THE OIL COMPANIES

STIMULATED - NORTHEAST REGION (%)

Base: Total of sample = 3000 interviews / Northeast Region = 834 interviews

76,1

73,3

68,7

67,5

56

37,5

31,5

27,6

8,4

5,5

20,3

22,8

26,3

27,7

30,9

32,7

43,6

45,9

12,4

12,4

1,3

2,2

2,6

1,8

4,4

14,5

17,9

16,7

33,8

33,1

0,2

0,6

1,1

1

1,3

6,7

4

5,4

42,8

40,5

2

1,2

1,3

2

7,3

8,5

3

4,4

2,6

8,5

Greedy

Highly profitable








Ethical




PERCEPTIONS ABOUT OF OIL COMPANIES

CENTRAL-WEST – STIMULATED (%)

Base: Total of sample = 3000 interviews / Central-West region = 221 interviews

61,1

61,1

60,6

56,1

47,1

45,2

38,5

35,7

11,3

10

20,8

21,3

24

23,5

31,2

25,8

31,2

38

21,7

16,7

6,8

5

5,4

8,1

7,7

10,9

16,3

13,6

28,1

33,5

11,3

12,2

10

10,4

12,2

18,1

13,6

12,2

36,7

35,3

0,5

1,8

1,8

0,5

0,5

2,3

4,5


Greedy

Highly profitable







Ethical




PERCEPTIONS ABOUT OIL COMPANIES

SOUTH REGION – STIMULATED (%)

Base: Total of sample= 3000 interviews / South region = 428 nterviews

67,8

63,1

59,3

56,8

49,3

36,7

32

30,1

11,2

7

22,2

22,4

28,3

26,6

32,9

27,8

47

39,3

13,8

12,1

2,3

4

3,5

4

3,7

13,1

8,6

13,3

22,4

26,6

6,5

8,4

7,7

11,2

10

18,9

9,8

14

50,2

48,8

1,2

2,1

1,2

1,4

4

3,5

2,6

3,3

2,3

5,4

Highly profitable

Greedy








Ethical




59

65

76

61

63

26

21

20

21

22

4

4

1

5

4

10

9

12

8

1

1

2

1

2

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH


GREEDY – STIMULATED (%)



. Do you think that “GREEDY” describes oil companies very well, well, not very well or not at all well?

57

65

73

61

68

30

23

23

24

22

5

4

2

5

2

7

7

1

10

7

0,4

0,9

1,2

1,2

NORTH

SOUTHEST

NOTHEAST

CENTRAL-WEST

SOUTH

PERCEPTIONS ABOU OIL COMPANIES

HIGHLY PROFITABLE - STIMULATED (%)



. Do you think that “HIGHLY PROFITABLE” describes oil companies very well, well, not very well or not at all well?

58

61

68

61

59

27

23

28

21

28

3

4

2

7

4

11

12

1

11

8

1,2

0,9

2,0

1,2

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH


POLITICALLY POWERFULL – STIMULATED (%)



. Do you think that “POLITICALLY POWERFULL” describes oil companies very well, well, not very well or not at all well?

66

62

63

51

25

27

23

28

2

3

4

4

6

7

9

12

0,8

1,4

3,8

A

B

C

D/E

PERCEPTIONS ABOUT OIL COMPANIES – SOCIAL CLASS

POLITICALLY POWERFULL – STIMULATED (%)



. Do you think that “POLITICALLY POWERFULL” describes oil companies very well, well, not very well or not at all well?

55

64

68

63

52

32

24

19

23

26

4

4

5

4

6

8

7

8

10

13

1,3

1,0

0,7

0,5

2,3

16 TO 24 YEARS

25 TO 34 YEARS

35 TO 44 YEARS

45 TO 59 YEARS

60 YEARS OR OVER

PERCEPTIONS ABOUT OIL COMPANIES - AGE

TAKE ADVANTAGE OF THEIR CONSUMERS – STIMULATED (%)



. Do you think that “TAKE ADVANTAGE OF THEIR CONSUMERS” describes oil companies very well, well, not very well or not at all well?

39

33

28

39

30

35

32

46

31

39

12

13

17

16

13

14

20

5

14

14

0,8

1,1

4,4

0,5

3,3

NORTH

SOUTHEAST

NORTHEAST

CENTRAL-WEST

SOUTH

PERCEPTIONS ABOUT THE OIL COMPANIES - REGION

VITAL FOR OUR ECONOMY – STIMULATED (%)


Describe very well Describe well Does not describe anything wellDoes not describe very well Don’t

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