Pitch Deck Bits

Tea +

Fruit Syrup/Powder

Tapioca Pearls

Fat Straw for Pearls

8

1

1

1

2

Legend

Bubble tea shop Inner Loop ChinatownNumber indicates the number of bubble tea shops in that areaRatings are average Yelp reviews per area.

20 minutes for a good bubble tea ($3-4)

high quality bubble tea

with easy accessibility in the inner loop

Juice Shop

Bubble Tea Shop

Organic Tea

Coffee/Tea

8

16

24

32

40

48

Num

ber of Survey Respondents

Num

ber o

f Res

iden

ts

Age

Legend Male Residents Female Residents Survey Respondent

Asian51%

His-panic12%

Black9%

Mixed10%

White17%

25-35 year olds in the Inner Loop

Shift towards non-Asian crowd

Based on Bubble Tea Market Survey

Age Distribution of Montrose (77019) Residents and Bubble Tea Market Survey Respondents

Ethnicity of Bubble Tea Drinkers

serviceable market of 22,000up to total addressable market 400,000

high quality bubble tea … through a truck

CRITICAL RISKS, PROBLEMS AND ASSUMPTIONSCRITICAL RISKS, PROBLEMS AND ASSUMPTIONS

M A M J J A S O N DPre-Launch EventBusiness PlanResearch and DevelopmentEventsPurchase TruckCrowdfundingRetrofit TruckGrand OpeningOperations

2013Urban Leaf Start-up Schedule

LegendPhase 1: Market ValidationPhase 2: Truck Purchase and Retrofiting/Cont'd Market ValidationPhase 3: Operations

Now

Market Validation

Truck Retrofit/Crowdfunding

Operations

ExpandOptimization

Elaine Mau - Owner

Additional Resources: Helper, Mentors, Graphic Design/Website Company, Truck Retrofit Company

Ericka Ongtiong – Head of Operations

Christine Mau – Tea Consultant

Skills• Proven Planning and Execution• Self starter and Leadership• Industry Experience

Responsibilities• Guide overall business strategy• Connect business to events• Website, accounting, etc.

Skills• Event Management• Research Experience• Exceptional interpersonal skills

Responsibilities• Network and organize events• Develop Product• Lead Sales

Skills• Tea knowledge

Responsibilities• Sourcing teas• Testing Teas

In Action

First, I immersed myself in Houston’s bubble tea culture, interviewed customers about how bubble tea intertwines with their life, and conducted surveys.

I spent months testing our recipes to perfection…

… and creating all the signage

With $8k in start-up capital by placing 2nd in the Newspring/HCC Business Plan competition…

… we started the business and sold at all these events and venues!

Facebook

Twitter

Yelp

This is what customers had to say about Urban Leaf…

… as well as CultureMap Houston and KHOU.com, a local Houston channel, news segment.

We love all of you!

Urban Leaf would not have been the same without all my mentors from HCC Newspring Business Plan Completion…

Jennifer Ford Harry Tallichet

… Flip’n Patties, teaching me the ropes of food truck life from the truck breakdowns to the busy highs

… and ‘Mama Fong’ from Stanton’s City Bites, coaching me on kitchen etiquette and more.