URBAN ENTERPRISE company profile · RACV CAPE SCHANCK RESORT FEASIBILITY STUDY MORNINGTON PENINSULA...

URBAN ENTERPRISE

company profile

urban-planning land-economics tourism-planning industry-software

urban enterprise is a melbourne based consultancy firm, providing specialised services in urban planning, tourism planning and property economics across australia for more than 25 years.

urban enterprise is also a leader in the preparation of customised software products for the planning, development, economic development & tourism industries.

about urban enterprise

directors & management

our services

industry software

projects

clients

contents

Urban Enterprise is a professional Melbourne based consultancy specialising in Urban Planning, Land Economics, Tourism Planning and Industry Software.

Urban Enterprise has provided high quality advice to both the public and private sectors throughout Australia for more than 25 years, with an experienced team of urban planners, property analysts, economists and tourism planners.

Urban Enterprise takes pride in providing clear and practical advice to clients which leads to achievable outcomes. Our work is always supported by extensive research, consultation and clear thinking. We deliver tailored advice and ensure all clients are provided with a premium consulting service.

We also develop specialised industry software products for the planning, economic development and tourism sectors. Our products include Monitor© and DevCAP©.

about urban enterprise

Urban Enterprise and its staff are members of the following professional and industry groups:

urban.enterprise p.1

MATT AINSAAR MANAGING DIRECTORBTRP GRAD DIP PROP CPP FAPI MPIA

Matt established Urban Enterprise in 1989 after a successful career working for the Victorian Government. He has more than 35 years experience in strategic planning, property market assessment and urban economic analysis. Matt is an expert in development contributions. He regularly appears as an expert witness in Planning Panel and VCAT hearings in matters relating to development contributions, land economics and tourism. Matt has qualifications in urban planning and post-graduate qualifications in property, and is a Certified Development Practitioner.

Matt is a member of the Property Council of Australia Industrial, Infrastructure and Logistics Committee and a member of the Urban Development Institute of Australia’s Infrastructure and Urbanisation Committee. He is a fellow of the Australian Property Institute (API), a member of the Planning Institute of Australia (PIA) and member of the Victorian Planning & Environmental Law Association (VPELA).

MIKE RUZZENEDIRECTORBA PGRAD DIP UP MPIA

Mike has developed a strong reputation as an industry leader, with more than ten years experience in the fields of urban planning, tourism, research and urban economics. Extensive knowledge in these fields facilitates his preparation of strategic plans for industry, regions and urban centres.

Mike’s large number of regular clients are a testament to his ability to provide sound, strategic advice to inform planning, economic and tourism studies. Mike leads Urban Enterprise’s tourism and economic development projects, and is a regular presenter at conferences on topics relating to tourism and economic development.

Mike is a member of the Economic Development Australia (Victorian) Committee.

PAUL SHIPPDIRECTORBUPD MPIA CPP MCOM (underway)

Paul has qualifications in Urban Planning and Economics and is a Certified Practicing Planner. Paul provides insightful analysis and advice on economic issues to inform strategic plans for activity centres, housing, retail, employment and industrial projects.

Paul specialises in development contributions, land demand and supply and retail modelling fields.

Paul is a member of the Planning Institute of Australia (PIA) Victorian Division Committee, and is co-editor of Planning News.

ALLEN STEPHENSDIRECTOR OF PRODUCT DEVELOPMENT & PROPERTY PROJECTSBPD (PC) BPC (Hons) BCom (Finance)

Allen has Degrees in Property and Construction and Commerce. He has developed specialisations in property, development contributions and software product development.

Allen leads Urban Enterprise’s software product development team, which has developed a range of software applications including DevCAP© (Development Contributions Accounting Program) and Monitor©, online industry tracking and monitoring software.

directors & management

company.profile p.2

our services

Urban Enterprise has a detailed understanding of the factors affecting regional and local economies and the need to identify competitive advantages that will underpin economic growth.

Our approach to economic development is grounded in research, including economic and demographic assessment, Local, State and Federal policy and extensive consultation with stakeholders, the community and industry sectors.

Our economic development strategies provide clear directions and actions to enable clients to achieve practical outcomes.

CITY OF YARRA ECONOMIC DEVELOPMENT STRATEGY

TWEED SHIRE ECONOMIC DEVELOPMENT STRATEGY

Urban Enterprise provides strategic land use planning services to inform the preparation of master plans, urban design frameworks, structure plans and land use strategies.

Urban Enterprise’s understanding of property and development economics ensures that land use recommendations are practical, achievable, and are informed by investment potential.

To ensure that land use planning is about more than just development, Urban Enterprise uses an integrated approach to all strategic planning projects, supported by extensive consultation and research.

MONASH NEC RETAIL NEEDS ASSESSMENT

BENDIGO CBD STRUCTURE PLAN

“ Tonight Council adopted the Strategy and expressed its appreciation for your work and

that of the economic development team. A great result and suitable acknowledgement

of your work and the process for developing the strategy ”

city of yarra

[city of yarra economic development strategy]


ECONOMIC DEVELOPMENTSTRATEGIC LAND USE PLANNING ES

Urban Enterprise is the industry leader in strategic tourism planning across Australia. We have unparalleled experience in preparing Destination Management Plans (DMPs) and local/regional tourism strategies. Urban Enterprise also undertakes masterplanning and concept development for tourism projects as well as feasibility studies and business plans.

Urban Enterprise is an industry leader in visitor research and targeted tourism industry research at the local and regional level.

Urban Enterprise has prepared numerous DMPs across Australia, including the pilot project for the Great Ocean Road Region. In addition, we have been providing specialised tourism industry and visitor research services to Local Government and tourism organisations for over a decade, providing insight and understanding of market trends, barriers and opportunities to our clients.

GREAT OCEAN ROAD DESTINATION MANAGEMENT PLAN

NORTHERN TASMANIA DESTINATION MANAGEMENT PLAN

Urban Enterprise provides advice to State Government, Local Government and developers in relation to development economics, land demand and supply and economic impacts. We are regularly engaged to provide assessments of commercial, retail, residential, industrial and tourism projects and provide analysis based on best practice demand and supply modelling techniques.

Our team of qualified professionals have experience in preparing expert witness statements and presenting at planning panels and tribunals in respect of economic issues associated with planning applications and amendments.

FORMER YORKSHIRE BREWERY ECONOMIC ASSESSMENT

VRC MEMBERS GRANDSTAND ECONOMIC ASSESSMENT

“ The Murray Region Destination Management Plan prepared by Urban Enterprise is

often referred to as the Bible ”

murray regional tourism board

[murray regional tourism destination management plan]

BENDIGO REGIONAL DESTINATION MANAGEMENT PLAN

company.profile p.4

TOURISM PLANNINGPROPERTY ECONOMICSP T

Urban Enterprise has significant experience in the preparation of business plans, feasibility studies and business case assessments for tourism, education, justice, commercial and residential projects.

Many of our assessments have resulted in the attraction of substantial public and private sector funding. Our assessments are underpinned by thorough economic and financial modelling which ensures investment concepts meet the requirements of Government and funding organisations.

Urban Enterprise provides a range of quantitative research services which can be tailored to the needs of our clients using either primary or secondary data methods. Our research expertise is tailored to the fields of tourism, economic development and industry.

We are experienced in the development and delivery of internet, mail out, intercept, interview and telephone surveys. We have also developed Monitor©, a suite of software platforms to track the performance of a range of industry sectors.

We provide models for assessing the economic impact of industries and investment projects. Our assessments include modelling to determine the direct and indirect benefits to employment and economic output in specific Local Government Areas and regions.

GREAT VICTORIAN RAIL TRAIL CONCEPT PLAN & FEASIBILITY

RACV CAPE SCHANCK RESORT FEASIBILITY STUDY

MORNINGTON PENINSULA VISITOR JOURNEYS RESEARCH

GIPPSLAND TOURISM RESEARCH PROGRAM

“ We are really pleased with the report and appreciate all that you have put into it,

particularly with such short time frames. Thanks for a great result ”

maroondah city council

[economic impact of proposed ringwood business incubator]


BUSINESS PLANNING RESEARCH & ECONOMIC IMPACTB R

Urban Enterprise has prepared a number of concept plans and master plans for specific sites or precincts. The preparation of our concept plans and master plans is informed by significant research and analysis of market drivers and demand to ensure recommendations are backed by sound evidence and advice.

Urban Enterprise is an industry leader in Victoria in the preparation and review of Development Contributions Plans (DCPs), and other infrastructure funding mechanisms as well as in the administration of development contributions. We have more than 25 years experience in this field and provide advice to State Government, Councils and the private sector.

We have been closely involved in the review of development contributions in Victoria.

Urban Enterprise has also developed DevCAP© (Development Contributions Accounting Program). Utilising our extensive experience in this field DevCAP©, was developed to provide a user friendly solution to administer and implement development contributions.

Urban Enterprise is a leader in the development of software solutions for the planning, tourism and economic development industries. We develop specialised computer programs and models which provide data analysis and management solutions.

Software solutions developed by Urban Enterprise include DevCAP© and Monitor©.

MAIR STREET SPINE MASTERPLAN

KING VALLEY MASTERPLAN

CITY OF GREATER GEELONG DCP SERVICES

ADVICE IN REGARD TO DCPS(MPA,VAGO,DTPLI,PCA)

“ The judges were impressed by the new tools and innovative techniques applied

in negotiating the DCP with major stakeholders. The Precinct Structure Plan and

Development Contributions Plan provide a best practice model for precinct structure

planning in Victoria ”

PIA award

[cardinia road development contributions plan]

company.profile p.6

CONCEPT PLANS / MASTERPLANS

INDUSTRY SOFTWARE

DEVELOPMENT CONTRIBUTIONS

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industry software

www.devcap.com.au

DevCAP© (Development Contributions Accounting Program) is a holistic, automated program which combines each aspect of administering and implementing development contributions into one simple, user-friendly interface. Originally designed for Development Contributions Plans (DCPs), DevCAP© can be used to manage a variety of mechanisms used to collect developer contributions. In Victoria these include voluntary agreements and the proposed Standard Levies (Infrastructure Contributions Plans). DevCAP© can be applied to infrastructure charges and similar mechanisms in other States.

DevCAP© automates the otherwise complex calculations required to properly administer development contributions and provides a platform that integrates the various Council processes of strategic planning, statutory planning, capital works and finance.

Through the use of DevCAP©, Councils have been able to minimise financial risks, remove human error and provide certainty and transparency when dealing with developers. In doing so, DevCAP© has helped to ensure that vital public infrastructure is provided to new communities in a timely manner and in accordance with the planning principles which underpin development contributions.

DevCAP© subscribers include:

“ In the context of rapid and scattered urban growth, multiple types of

infrastructure, long time frames and a myriad of players in the urban

development process, DevCAP© is a godsend ”

PIA VICTORIAN AWARDS COMMITTEE


Determine the frequency at

which your surveys will be

sent out (monthly, bi-monthly,

quarterly).

Prepare your survey questions

with assistance from Urban

Enterprise’s expert research

team.

The Monitor email tool

automatically distributes surveys

to your respondents each

survey period.

Watch and manage survey

response rates in real time using

the Monitor admin portal.

View survey results in real

time a soon as they become

available.

Generate trend data over time.

Manage survey time frames

using the admin portal. Open,

close or suspend surveys as

required.

Use the email tool to quickly

send reminder emails to all

users who have not responded

to a survey.

Monitor interpolates missing

data from individual users

ensuring consistent data sets

across each period.

Receive automatically generated

periodic summary reports that

can be printed or emailed to

users.

www.devcap.com.au www.urbanenterprise.com.au/monitor

Monitor© is a specialised, online solution for long-run data tracking across your industry.

Unlike existing survey applications, Monitor© collects ongoing data for business databases at regular intervals (monthly, quarterly or annually) through a user-friendly online portal. Monitor© is unique in that it allows not only the survey administrator to track trends over time, but also allows survey respondents to track their own performance over time against wider industry trends.

Monitor© subscribers include:

A suite of Monitor© programs have been designed with the specific needs of key industry sectors in mind, including Monitor Business©, Monitor Events©, Monitor Accommodation© and Monitor Custom©. This means that the experience for both survey administrators and survey respondents is targeted and highly effective. Each survey can be customised to suit your needs and Urban Enterprise’s experienced research team will help you get the information you need most.

company.profile p.8

eastern golf club

Urban Enterprise initially undertook a feasibility study into developing land which was surplus to the Golf Club’s requirements, and was then engaged to seek a Joint Venture partner to develop the site. This involved preparing a clear Brief for seeking expressions of interest, procuring bids from prospective JV partners, assessing the bids and advising the Club. Urban Enterprise was then engaged to manage the Joint Venture, which involved executing a JV Agreement and monitoring the performance of the JV. The outcome was a highly successful development with financial returns to the Club that exceeded expectations.

ballarat cbd strategy

Urban Enterprise worked in partnership with Planisphere to prepare a strategy to support growth and change in the Central Business District of Ballarat for the next 20-25 years. Urban Enterprise analysed the key economic drivers for the CBD, assessed tourism, commercial and retail floorspace supply and demand and identified opportunities for development within the CBD. The CBD Strategy was adopted by Council and implemented into the Ballarat Planning Scheme through Amendment C152.

great ocean road destination management plan

Urban Enterprise was appointed by the Commonwealth to undertake a product gap audit for the Great Ocean Road, which identified potential areas of opportunity for world class Australian tourism development. The project outlines tourism infrastructure and products to cater for forecast and potential visitor numbers over a 20 year period. The project was a pilot study for the Commonwealth, and will provided methodologies for accessing tourism product and infrastructure in Australian landscapes.

The product audit was developed into an extensive Destination Management Plan which became the benchmark for regional tourism planning projects in Victoria. Urban Enterprise has contributed much to the adopted approach for Destination Management Plans through this pilot project.

northern tasmania destination management plan

Tourism Tasmania recently underwent restructuring of its approach to tourism with the creation of four distinct regional tourism organisations. Following this Urban Enterprise undertook the preparation of a Destination Management Plan which provided a blueprint for the future development of tourism in Northern Tasmania. The plan identified the need for the region to leverage from the infrastructure of Launceston including its large accommodations stock and airport, whilst the surrounding areas contributed to attracting visitors through nature based, wine and food tourism.

suzhou province - china

Working with Tract Consultants and local firm SAID, Urban Enterprise was engaged to undertake a tourism market assessment and economic assessment and provide input to the development of a Master Plan for a tourism precinct at Xi Jing Bay in Suzhou Province in China.

monash nec retail needs assessment

The MPA is planning the future role of the Monash National Employment Cluster - one of three clusters identified in Plan Melbourne for employment and residential growth. Urban Enterprise undertook a retail market assessment and a review of the impact of planning controls and policies on the use of the Cluster for employment and supporting commercial uses. The study found that significant additional retail floorspace will be supportable in the cluster, but that planning controls were likely to be restricting retail and employment growth in certain areas. Our recommendations to support future growth and retention of businesses in the area have been used by the MPA to inform the preparation of a Framework Plan for the Cluster.

projects


ECONOMIC DEVELOPMENT

STRATEGIC LAND USE PLANNING TOURISM PLANNINGPROPERTY ECONOMICS

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porta properties

Urban Enterprise is involved in advising Porta Investments in respect of the development and disposal of its site in Fairfield. This has involved assessing the property market and town planning controls and undertaking a financial feasibility assessment of the redevelopment of the site. Urban Enterprise has now been engaged to manage the process of achieving planning approval.

department of justice asset management strategy

Urban Enterprise prepared the Department’s first Asset Management Strategy in 1998, focusing on the future need for police stations, court houses and collocated SES facilities. Urban Enterprise was subsequently engaged to update the Asset Management Strategy over a number of years. The outcome of this work was the establishment of a rolling program for new and/or refurbished facilities across the State.

great victorian rail trail

Urban Enterprise was initially engaged to prepare a feasibility study for the rail trail between Tallarook and Mansfield. This was subsequently extended to prepare a Concept Plan and Business Plan for the development of the Trail. This work led to the provision of $13 million in grant funding from the State and Federal Governments. The Trail has been constructed and is operating successfully.

city of yarra economic development strategy

The Strategy was prepared for Council’s economic development unit and included a thorough economic analysis and consultation with industry and community. Urban Enterprise prepared a high quality report for Council which was applauded by the Mayor.

The strategy acknowledged the role of the knowledge economy, health and education in Yarra and the need for Yarra to support a significant increase in jobs within its employment nodes.The City of Yarra Economic Development Strategy was adopted and is being implemented.

king valley masterplan

The King Valley is a burgeoning food and wine tourism region. Urban Enterprise was appointed by the City of Wangaratta to draw together our strengths in planning and tourism in order to develop a masterplan for the King Valley and its five key townships. The masterplan included detailed township plans, urban design guidelines and economic development and tourism initiatives.

cardinia road and officer development contributions plans

Urban Enterprise prepared both the Cardinia Road Precinct and Officer DCPs in close consultation with the Cardinia Shire Council.

With a combined requirement for over $300 million in new infrastructure expenditure and spanning multiple charge areas, these DCPs were ground breaking in several ways including the creation of a greatly improved mechanism for the application of financing costs to a DCP, a system which has been credited with greatly improving the administration process for both council and developers alike.

The Cardinia Road Precinct DCP was recognised with an award from the Planning Institute of Australia - Victoria Division as ‘providing a best practice approach for future Development Contributions Plans in Victoria’.

company.profile p.10

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kyneton saleyards

Although the Kyneton Saleyards has been in continuous operation for over 150 years, structural saleyards industry changes and peri-urban land use pressures are combining to form a challenging environment for Kyneton, requiring the preparation of a strategy to safeguard the facility’s future. Urban Enterprise undertook a Strategic Plan, Asset Management Plan, Truck Wash Business Case and Masterplan for the Macedon Ranges Shire, aiming to secure the long term viability of the facility and build the case for government funding to upgrade infrastructure and improve competitiveness, safety and sustainability.

city of greater geelong dcp services

Urban Enterprise has been engaged by the City of Greater Geelong over many years to prepare Development Contributions Plans (DCPs) for urban growth areas, including the four precincts of the Armstrong Creek Growth Area, as well as Jetty Road in Drysdale and the Lara West Growth Area. Urban Enterprise has also provided ongoing strategic advice to Council regarding internal governance and management of DCPs, culminating in the preparation of DCP Guidelines used to manage internal responsibilities, reporting, administration and accounting. Urban Enterprise continues to work with Council to provide advice on ongoing improvements to Council’s systems and processes, including the use of Urban Enterprise’s DevCAP software for DCP administration.

mornington peninsula visitor journeys

Urban Enterprise undertake a detailed study into the way visitors travel to and throughout the Mornington Peninsula using a mix of intercept and online survey approaches. The Visitor Journey report provides a detailed understanding of Mornington Peninsula’s sub regions and the drivers for dispersal across the region. The report is presented in a highly spatial way with high quality maps and charts demonstrating the unique strengths and barriers for tourism on the Mornington Peninsula.

victorian standard levies

Urban Enterprise has assisted the Standard Development Contributions Advisory Committee and the Department of Environment, Land, Water and Planning in the introduction of a standard development contributions system in Victoria. Urban Enterprise provided detailed modelling of existing development contribution levies to inform the setting of standard levy rates, using our comprehensive database of Victorian DCPs across both metropolitan and regional settings. Urban Enterprise has also provided advice on the matters to be considered in the implementation of the new system.

bendigo & surrounds destination management plan

The Bendigo Region Destination Management Plan provides a blueprint for collaboration of Bendigo and surrounding Councils including Mount Alexander, Central Goldfields and Loddon.The Destination Management Plan was developed through primary research into visitor markets and an analysis of product in the region. The plan identified priorities for investment in the tourism industry to meet market need and attract and grow visitation and yield in the region.

mair street spine masterplan

Building on work prepared by Urban Enterprise and Planisphere for the Ballarat CBD Structure Plan, Urban Enterprise was commissioned to prepare a concept masterplan for the Mair Street Spine precinct in the Ballarat CBD.

The masterplan provided recommendations relating to opportunities for future development, key intervention areas and strategic development sites in order to promote appropriate urban renewal development of the precinct.






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gippsland tourism research program

Destination Gippsland appointed Urban Enterprise to undertake a region wide research program to understand more about the drivers for tourism in the region. Urban Enterprise undertook a number of primary research programs including surveys of visitors, holiday home owners and businesses. The research was developed into a detailed report which also provided an assessment of the economic impact of tourism and estimates of visitation at the local level. The research has been used across Gippsland Councils and Destination Gippsland for planning and decision making in relation to tourism.

shepparton resource recovery precinct feasibility study

Increasingly it is becoming more important to reduce our reliance on virgin and raw materials and energy. This study primarily investigated potential candidate sites for the establishment of a resource recovery facility in Greater Shepparton and assessed the demand for potential industries and facilities. The report by Urban Enterprise recommended potential sites through a thorough site assessment and evaluation process and identified gaps in the provision of facilities and industries in the region that could locate to the precinct.

The potential economic, environmental and social benefits generated from the establishment of the precinct was also assessed as part of the study.

victoria lake caravan park

Urban Enterprise, in conjunction with Tract Landscape Architects were commissioned by Greater Shepparton City Council to prepare the Victoria Lake Masterplan and Feasibility Study. The project included stakeholder consultation, a detailed market assessment, financial analysis of operations, site analysis, land use opportunities and masterplan to guide the future development of the precinct.

company.profile p.12





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state/federal local government local government property tourism

clients


urban-planning land-economics tourism-planning industry-software

p: (+61) 03 9482 3888

e: [email protected]

w: www.urbanenterprise.com.au

a: 389 st georges road, fitzroy north, vic, 3068

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