Urban Airship Connect - Mobile Device User Level Data
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Transcript of Urban Airship Connect - Mobile Device User Level Data
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Connect
Connect the real-time power of mobile to the rest of your business
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An API to deliver real time individual user level datato a destination of your choice
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Your mobile app users are yourBIGGEST FANS.
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User-level mobile data helps the entire funnel
Reengage lapsed users
Engage users
Acquire new users
Retain existing users
Win back uninstalled users
Optimize acquisition
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Urban Airship gives you the tools to succeed
Mobile DataMobile DataENGAGE CONNECT
Research• Data Warehouse• Google Analytics• Adobe• BI• Analytics
Action• Look Alike Targeting• Retargeting• Sent Email• User Acquisition• Win Back Campaigns
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Only Urban Airship gives you a complete view
Engagement Events
Messages sent
Response to
messages
Message funnels
Behavior Events
Tag Changes
App opens
App closes
Location Events
Beacon
Geofence
Location context
Lifecycle Events
First Open
Uninstall
Custom Events
Purchase
Screen view
Video watched
Search
User level information
Per-user, per-event
Associate multiple IDs
As-it-happens
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Data is only as valuable as the action that comes out of it
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Connect – Data out
Create Look Alike Audiences based on
Attribution
Connect - Data out
Optimize acquisition
Events(lifecycle, engagement,
location, behavior, custom)
Target Segmented Audiences
Target Segmented Audiences based on
attribution data
Segment Audiences
ENGAGE
Engage - Data to
UA
INSIGHT
Research• Data Warehouse• Google Analytics• Adobe• BI• AnalyticsAction
• IDFA• Named User• User ID
Attribution & ROI• Best Channel to drive
installs • Best Media to drive
behavior/installs (Ad Network and Mobile)
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New insights into attribution100 installs 10% uninstalls
200 installs 70% uninstalls
$100 buy
$100 buy
90 Engaged users
$1.11 per Engaged users
60 Engaged users
$1.67 per Engaged users
$1
VS.
$0.50
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Connect – Data out
Retaining users – Improving app experience
Events(lifecycle, engagement,
location, behavior, custom)
Target Segmented Audiences
Target Segmented Audiences based learnings about the App Experience
Segment Audiences
ENGAGE
Engage - Data to
UA
INSIGHT
Research• Analyze user
behavior• Predictive modeling• Page analyses• Purchase analyses
• Data Warehouse• Google Analytics• Adobe• BI• Analytics
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Connect – Data out
Retaining users – Keep users actively engaged
Events(lifecycle, engagement,
location, behavior, custom)
Target Segmented Audiences
Segment Audiences
ENGAGEAction
• Customer generated ID
• Named user• Email address
Email Service Provider• Send direct email to
user based on behavior within the app
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Connect – Data out
Uninstalls – Win back campaign and Research
Events(lifecycle, engagement,
location, behavior, custom)
Target Segmented Audiences
Segment Audiences
ENGAGEAction
• Customer generated ID
• Named user• Email address
Email Service Provider• Send direct email to
user based on uninstall to invite user backUninstall Data
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Seamless coordination across web & mobile
Native Push Registration
ENGAGE
Mobile Website opens in background
• User ID is passed between the systems to de-duplicate users
Conn
e ct -
Dat
a ou
t
User installs app
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Campaign de-duplication
ENGAGE
Set up push in UI
Push will only render if app is not installed on device
UA sends push to
app
UA sends push to Roost Roost sends p
ush to Web
Users are de-duplica
ted
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3 levels of integration with Connect• Connection will need to be set
up• Self serve via UI or UA can help
with part of the integration• Length of setup will depend on
development resources from client
• 100% control of process between client and UA
• Integration is completed• Self serve via UI• Turn key solution
• Connection will need to be set up
• Only 50% of the integration is owned between client and UA
• We will have to work with a third party for the implementation
• Longest time frame for an integration
• Have to establish use case and data that needs to be passed
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How Connect and Insight work together
INSIGHTCONNECT
• Receive raw data set to enable deep research capabilities and custom queries
• Omni channel analyses
• Answer your day to day marketing questions
• Capability to take immediate actions
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Insight1:1 Insight drives smarter action. Learn what makes your users tick.
Click here for more on Insight
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