Uptu Watch Feb10

Can UPTUians continue this glorious tradition?

In the Look Out for UNABATED UPTUians !!! If you know about some UPTUian who has done big and deserves the wider acclamation, send in his/her details to:

[email protected]

K. P. Singh Born August 15, 1931, BulandshaharChairman, DLF

R. K. PachauriBorn August 20, 1940, Nainital Chairman of the Intergovernmental Panel on Climate Change (IPCC)Nobel Peace Prize 2007

Amitabh BachchanBorn: October 11, 1942, Allahabad Film Actor, Producer, Singer, Television Presenter

Vinod GuptaBorn: 4 July 1946, SaharanpurChairman InfoUSAFounder Vinod Gupta School of Management IIT Kharagpur

Unabated UPites

Celebrating the spirit of Uttar Pradesh

Celebrating the decadal anniversary of UPTU

UNABATED UPTU campaign ...

Starting: May 8th, 2010

Renu KhatorBorn: 19 June 1955, FarrukhabadPresident of the University of Houston,Texas, USA

If you know about some UPTUian who has done big and deserves the wider acclamation, send in his/her details to [email protected]

Dear friends,

It gives us immense pleasure to present the inaugural issue of UPTU WATCH in your hands. This

monthly publication intends to be the voice of the 5 lakh plus UPTU fraternity which is growing

phenomenally. The idea is to create a pre-eminent Social Networking Platform using multiple

media channels dedicated to UPTUians.

However, it bleeds to witness the current negative positioning of UP in general and UPTU in

particular. The derogatory comments like “UPTU to be a Technical University Full of Flaws” and

“engineering education in Uttar Pradesh nothing less than a gamble” made by a Mumbai based

Publication is just an instance of this. In the current era of aberration every institution – be it

politics, be it bureaucracy, be it media or be it judiciary - is fraught with challenges and

shortcomings but they just cannot be ridiculed and reprimanded the way it has been done in

case of UP and its only technical university UPTU.

The simple reason which comes to my mind is the lack of a strong positive brand of Uttar

Pradesh. The state is predominantly known for its myriad mix of innumerable complexities and

contradictions, its potential and promise have got lost somewhere. The all round contribution

which this fabled land made to the Indian Nation seem to have been forgotten. UPites are

considered and treated as if they are second grade citizens of this country. This is somewhat

grossly insulting for a state which has produced not only 8 Prime Ministers but a galaxy of

luminaries in all walks of life. There is a great need of quashing the negative stereotypes against

the India Heartland.

A great responsibility and eventually a great opportunity lies in front of the UPTUians to come

out and become the brand ambassador of Uttar Pradesh through their exemplary

performance and accomplishments on the techno-managerial landscape of the country.

If 1.25 lakh IITians could do it for India, can't the UPTUians who grow by the same number

annually do it for UP?

UPTU WATCH is a humble effort conceived & promoted by a group of IITians to accentuate and

catalyze the process of self-exploration and self-assertion amidst the UPTUians. They can be

the best and the most effective Brand Ambassadors of UP all over the world.

“The future belongs to those who believe in the beauty of their dreams” goes the well known

saying. Let's all dream big about our own selves, about our local environs – villages, towns and

cities, about our own state, about our nation and about the entire world and let's evoke a firm

belief and confidence in our capabilities and competencies.

inarIhao naaSnauto maht\ (The un-aspiring doesn't accomplish anything great) says the

Mahabharata. Let us raise our aspirations, confidence, energy and enthusiasm to make

ourselves great.

UPTU WATCH would be with you in this giant leap as a friend, philosopher and guide.

Looking forward for a vibrant interaction in times to come and inviting you to the year long

“Unabated UPTUians” campaign

Sincerely

Raghav Mittal

BOARD OF PATRONSProf. Kripa Shanker, Vice-Chancellor UPTU

Prof. Prem Vrat, Former Vice-Chancellor UPTU

Michel Danino, Convener, IFIH, Coimbatore

Renu Malhotra, Seed the World Inc, USA

Vineet Narain, Senior Journalist, New Delhi

Prof. Veena Bansal, IIT Kanpur

Prof. V Desai, IIT Kharagpur

Prof. Makrand Paranjape, JNU

Madhav Sharan Agarwala, Sr. Advocate

Pawan Gupta, SIDH, Mussorrie

Prof. Arunabha Mitra, IIT Kharagpur

Cmd. Veerendra K Jaitly, President AstroWix, Noida

Som Gupta, Regional Manager, Network 18, New Delhi

P. K. Goyal, Sr. Manager, HPCL, New Delhi

Kishore Agrawal, Braj Chikitsa Sansthan, Mathura

P. B. Gupta, BPN Enterprises, New Delhi

Vipin Jain, Standing Counsel, Govt. of India, Bareilly

Abhishek Tripathi, LLB (NLSUI Bangalore)

Prof. Charul Bhatnagar, Mathura

Anant Mohan Sharma, Mathura

Ranjan Singh, FMSME, New Delhi

Prodyut Bora, PGP (IIM Ahmedabad)

Brij Khandelwal, Journalist (IANS), Agra

Raghav Mittal, B.Tech + M.Tech (IIT Kharagpur)

Gaurav Mittal, B.Tech (IIT Roorkee)

Anuj Goyal, MBA (Amity University)

Sachin Jain, B.Tech (UPTU), M.Tech (IIT Roorkee)

Shruti Goyal, PG Visual Communication Design (MIT, Pune)

Ishvinder Singh, B.Tech (UPTU)

Shivam Singh, B.Tech (UPTU), MBA (ICFAI Bangalore)

Deep Yellow, Ghaziabad Dazzle Art, Mathura / The Pretentious, Agra

Sandeep Sharma, Anand Khandelwal, Saket Soni, Gaurav Srivastava, Sachin Jaiswal, Hari Mohan Agarwal, Alok Chauhan, Vivek Bharagava, Ravi Shanker Garg

M. Pramod Kumar B.Tech (IIT Madras)

Assistant Professor, Amrita University, Coimbatore

Srijan Bhatnagar, B.Tech (IIT Kharagpur)

Sr. Associate, Cognizant, USA

Ashutosh Gupta, MSc (IIT Kharagpur)

PhD University of Maryland, College Park, USA

Hitashi Lomash, PhD (IIT Roorkee)

Assistant Professor, Thapar University, Patiala

Nikhil Pant, B.E (MNIT Allahabad),

Member Secretary, REACHA, Ghaziabad Amarendra Trivedi, B.Tech (UPTU)

Anant Asthana LLB (AMU)

Law Officer, HRLN, New Delhi Meera Mittal (NIFT Delhi)

Fashion Designer & Consultant, Mumbai

Anshul Gupta PGP (IIM Bangalore), B.Tech (IIT Kharagpur)

Consultant, Wipro Consulting Services, Gurgaon

Anshul Agrawal, M.Sc Bio Technology, Gujrat University

Anirban Ganguly, PhD (Jadavpur University) Priyanka Telang, B.Tech (UPTU) Vipul Agrawal, B.Tech (UPTU), MBA (XIMB, ESC France) Amit Gupta, B.Tech (IIT Roorkee)

Sudhanshu Jain, B.Tech (IIT Roorkee)

Printed & Published by Anuj Goyal on behalf ofExtra Edge Info Media Pvt. Ltd Published from 551 Kanungo Apartments, 71 IP Extension, Patparganj,New Delhi – 110092 Printed at Nitin Printers, 219 Patparganj Industrial Area, New Delhi Editor: Raghav MittalEditorial Office: A3/05 (Tower-7), Silver City, Greater NoidaFor editorial queries: Design, Development & Circulation Office: Extra Edge Info Media Pvt. Ltd. JSSATE-STEP, C-20/1, Sector-62, Noida, Uttar PradeshTel: 0120-2401516, 9540847051, 9540847061 , 9540847071 For advertisement & other queries write to Distribution Offices:�Paarth House, Sri Krishna Janmasthan, Mathura. Tel: 0565-2420204�1 Ashok Nagar, Guru Govind Singh Marg, Opp. Board of Technical Education, Charbagh, Lucknow. Tel: 0522 - 2637772�405, Maimaran, Beharipur, Bareilly. Tel: 0581 - 2575523

Visit us at:

BOARD OF ADVISORS

TEAM UPTU WATCH Editor & Managing Director

Associate Editor & Director Finance

Publisher & Director Marketing

Director Operations

Director Creative Visualization

Director Technology

Corporate Relationship Development

Creative Visualization

Production & Circulation

EDITORIAL BOARD

[email protected]

[email protected]

www.uptuwatch.com

Can UPTUians become

Uttar Pradesh

the Brand Ambassador of

the way IITians have for India !

The general perception rules supreme that despite a rich history and its glorious role in India's independent struggle, Uttar Pradesh, finds itself in a mess today. As far as indices of human development - literacy, per capita income, infant mortality, female education - are concerned the state stands almost at the bottom vis-a-vis other states in India. It woefully lacks basic infrastructure and is shorn of industrial dynamism.

Rabble rousers like of the Maharashtra Nav Nirman Sena easily carry out his tirades against the UPites considering them to be a gullible majority.

Writers like mock at the state of techno-managerial education of Uttar Pradesh by rendering the UPTU as a Technical University full of flaws and the engineering education in UP as nothing less than a gamble.

Remarks like these can be attributed to the fact that Uttar Pradesh has failed to develop an identity and a positive self image of its own. Its public life has been marked by a lack of cohesiveness. The state's successive political leadership has failed to develop a regional agenda. The state's political life lacks a common focus and is deeply fragmented along affiliations of class, caste, re l i g i o n , fa c t i o n a n d re g i o n . I t s representative and civic institutions are in disarray.

Nevertheless scholars like

still express their hope for Uttar Pradesh. They are categorical that 'With a population of 166 million, if Uttar Pradesh were to secede from India and declare itself

Raj Thackeray

Rashmi Bansal

Gyanesh Kudaisya

as a 'Republic', it would be the sixth largest nation in the world. Yet, given its history and size, Uttar Pradesh cannot be separated from India and the futures of the two are bound together.’

Politicos like have their own visions and dreams to restore the glory of the state. His public recognition that Uttar P ra d e s h h a s b e e n t h e c ra d l e o f development and all good things that have happened to the country including the independence struggle gives a sigh of relief that the state’s identity is at least being acknowledged in the political arena.

Rahul Gandhi

The Rashtriya Lok Dal MP who

made his political debut from Mathura seems to h a v e h i s p o l i t i c a l

ambitions limited to the creation of a Harit Pradesh in the western part of UP. He would have to go beyond the political implications of crafting out such a territory and would have to delve deeper into the grass root realities and issues of his political turf. He can at least leverage upon the strength of the bulk of techno-managerial institutions of higher learning falling within his constituency of political influence. Innovative programmes linking the techno-managerial education to that of the developmental process can naturally be expected from this London School of Economics graduate.

The vitriolic BJP MP from Pilibhit

transgresses the confines of regional issues altogether and graduates directly on the national turf. On his recent American tour he preached the audience on the need of Skill based education and vociferously brought out the stark comparison between the statistics of skilled Indian workforce with that of Korea and Japan. However, he completely forgot the fact that his very constituency doesn’t have a single techno-managerial institution which could impart skills at least to the citizens of his area.

His sweet affable personality blurred by vitriolic political misdeme-anors can charm his voters if he at least works for the establishment of skill development institutions in his constituency.

Jayant Chaudhary

Varun Gandhi

The Vision of Young Politicos

Cover Story

4UPTU Watch February 2010|

The young scion of another major political party of the state Samajwadi Party

takes pride in getting him referred to as a son of the soil. He preaches a lofty 14 point agenda to the educated youth of the state as he acknowledges the fact that youth represents the idealistic part of a nation and it is their innate idealism that would lead them to feel they are members of one great fraternity. Representing the Kannauj constituency which was once the center of power and prestige, Akhilesh is seen to be pitted against Rahul in battle for Uttar Pradesh.

“His party which vogues by socialistic ideals, has the maximum number of corporate big-wigs and cine-stars with unimaginable wealth, something which stands in stark contrast to socialist ideas. The party had tried to create a brand UP using its high profile Bollywood connections, but the same backfired for various reasons”, comments Amarendra, an alumnus of IET Lucknow and an IAS aspirant.

Akhilesh Yadav

“Akhilesh would have to sincerely work hard on the perception of his party mis-directing the youth for political reasons. The ideals he propounds would need a sincere approach for practice.” adds Amarendra.

The current Chief Minister of the state

created history by getting

a clear majority in the Uttar Pradesh

assembly.

Her social engineering bore fruit and she

could give a stable government to the state

ending the decade long confusion. “Her

p o l i t i c a l c r i t i c i s m o f d e v e l o p i n g

magnanimous memorials can be discounted

considering the fact that these structures

have at least improved upon the landscape

of State’s Capital significantly,” says Sunil

Singh an ex-student leader of Lucknow

University.

“Haven’t these memorials given the State

Capital a fresh identity the way Akshardham

Temple gave it to the National Capital? Good

efforts need to be appreciated despite their

political colors” asserts Sunil.

“The memorials are eventually dedicated to

those who have had dedicated their lives for

the emancipation of the most downtrodden

segment of Indian society. These

monuments are after all not furthering the

name of a particular political dynasty”

commented Yugantar Shukla, a student of

CMS Lucknow.

Ms. Mayawati

Uttar Pradesh has always

been India's heartland. The country's most

populous state and one that has produced

most of its prime ministers. Its history

has been glorious by all counts and its

present has been all the more dismal and

noticeable. The visions about its future are

myriad and complex.

Cover Story


Jawaharlal NehruLal Bahadur Shastri

Rajiv Gandhi

Choudhary Charan Singh

Vishwanath Pratap Singh

Chandra ShekharAtal Behari Vajpayee

Indira Gandhi

Jamshedji Tata

Gyanesh Kudaisya

“Incredible

India”

come up and take on

the mission of empowering the industrial

development of Uttar Pradesh?

an eminent Intellectual and Academic

like take up the

cause of Uttar Pradesh and keep on

advocating its identity on the national

forefront?

The success of a wide based participatory

campaign

something in tune with the

campaign would certainly depend

on the answers to the aforementioned

questions.

Can

Branding Uttar Pradesh

A brand is a name or trademark connected with a product or producer. Brands have b e c o m e i n c r e a s i n g l y i m p o r t a n t components of culture and the economy,

now being described as

A strong and a clear brand increases consumer confidence and enhance the desirability of the offered products and services.

A strong positive UP brand would give the necessary confidence, courage and self-respect to every UPite to make it big on the national as well as international forefronts. A typical UPite refrains from identifying with his UP roots. He would rather dodge his identity to be accepted in the coterie of the suave, sophisticated and shrewd. The terms

or are largely used with contempt and satire.

The way a nation's identity is important to keep up the confidence and morale of its citizens dealing on international platforms, a region's positive self-image is imperative for its citizenry on the national canvas. Building a pan-Indian UP brand can be a solution to the multifarious woes of Uttar Pradesh. A regional identity based on a profound understanding of its innate potential backed by performance would probably be the only solution to enable Uttar Pradesh to lead from the front.

An all-encompassing

In order to build a strong Brand UP, a coherent, consistent and all pervasive branding exercise would be warranted for. Such a gigantic effort would require the positive participation of one and all.

The politicians and their parties by retorting to competition in excellence and a watchdog of the actions and policies of ruling party. The ruling government and its various institutions to faithfully carry out the campaign as per its political mandate.

"cultural accessories and personal philosophies”.

“UPwallah” “Bhaiya”

branding exercise

The members of the media to critically review and objectively analyze & report the actions and results. The various civil society institutions and organizations to contribute ideas & suggestions and to implement smaller limited facets in their very own domains and jurisdictions.

The business world to come over cynicism and contribute through their excellence in production and services. Last but not the least the academia by training and shaping world class excellent intellect. Almost everyone and anyone would have a say and contribution in this brand building exercise.

“Uttar Pradesh :2020,

Disha va Dasha”

by Dainik HindustanThe recently convened symposium

is a welcome move. It converged a galaxy of people ranging

from the political turf to the creative & intellectual ones. The opinions expressed

were diverse and wide, but at least re-instilled a fresh hope that the intellectual

and emotional under- current to re-invigorate UP is still present. There

is still hope.

ranB dg inni go Eg fn foO r te shT"

Can

Can

Can

Can

a politician from UP do what a

did for Singapore?

some official from the Government of

Uttar Pradesh do what an

did for India?

a be able to transcend political confines and stand for the state of Uttar Pradesh and its 166 million population?

a missionary Industrialist like

Lee Kuan Yew

Amitabh Kant

Big-B

Cover Story

6

The current Uttar Pradesh government too has taken

cognizance of the need and importance of a positive

brand of Uttar Pradesh. The very day politicos and

intellectuals were deliberating over the future vision

of Uttar Pradesh at Lucknow, a team of about 15

senior state officials led by Cabinet Secretary

Shashank Shekhar Singh were wooing the corporate

worlds in Mumbai. The conclave titled

was intended to showcase the before

galaxy of industry captains and top investors.

‘Invest UP’

‘Brand UP’

UPTU Watch February 2010|

UPTU WATCH has taken up its call and

h a s d e c i d e d t o ro l l o u t a n

campaign

starting May 08, 2010 which also

happens to be the 10th anniversary of

the Uttar Pradesh Technica l

University.

Unabated UPTU

In a recently released book “Branding India, An Incredible Story” authored by the celebrity IAS officer Amitabh Kant the need, relevance and impact of such a branding exercise are vividly described. Being the Joint Secretary in the Ministry of Tourism, Government of India, he single handedly catapulted the entire positioning of India.

He rejuvenated the Indian Identity globally through the famous Incredible India campaign which was initiated amidst a severe crisis of global and national terrorism.

As a consequence of several disastrous events, one after the other the attack on the World Trade Center in New York, the war in Afghanistan, the attack on Parliament House in Delhi, the troop mobilization at the Indian border and travel advisories leading to withdrawal of schedules by airlines from India, the year 2002 had seen a decline of 6% in tourist arrivals and 3% in foreign exchange earnings in US$ terms as compared to 2001, which itself had witnessed a fall of 4.2 % in arrivals and

The Dismal State

The Magic Factor What had changed so radically between 2002 and 2007? The lack of consumer demand in 2002 had revealed that Indian tourism lacked a meaningful identity in the global market place, which meant that there was an imperative need to position and brand India as an attractive destination. A strong and clear image could increase consumer confidence and enhance the desirability of its tourist products.

THE

E X P E R I E N C E

7.6% in foreign exchange earnings over 2000. Hotels in India had gone down to 25-30% occupancy, international tour operators had removed India from their sales brochures and inbound Indian tour operators had, on account of lack of business, switched to outbound operations. The common refrain was that there was no consumer demand in the key source markets of India.

In just 5 years Indian Tourism made a remarkable comeback. From the difficult days of 2002, to the International Tourismus Bourse (ITB) Berlin in March 2007, the world's largest travel and tourism show where India participated as a partner cou-ntry, the transformation has been nothing less than that of a miracle. The campaign used the entire city as a canvas, decorating it with large billboards, vibrant graphic art and 3D installations, with even taxis and buses being covered with advertisements. Signaling a new level of sophistication in India's branding strategy, the ITB campaign overwhelmed the international media and trade. The Indian Pavilion did unprecedented business and the Indian hotels were virtually sold out. In October

T h e R e m a r k a b l e Recovery

2007, Indian tourism, in partnership with the Confederation of Indian Industry ( C I I ) , o rga n i ze d I n c re d i b l e India@60 in New York. The event coincided with the United Nations General Assembly meeting and Brand India was unleashed in New York with all its 'incredible' colors, while the world sat up to welcome India in what was a dazzling display of its culture, tourism wealth and intellectual power. As Fortune magazine put it, “the bullishness of India's business Brahmans was in display in New York city… It presented the picture of a confident nation ready to engage with the world.'

“How do you bring a magnificently diverse country - with states, union territories, official languages and

people- under brand?"

287

181.12

billion1

“Launched in 2002 when travel to

India was down in the dumps - in

the wake of the destruction of the

World Trade Center, the war on

Afghanistan and the attack on

Indian Parliament - the 'Incredible

India' campaign triggered a take-

off of Indian tourism.”

- Amitabh Kant

Cover Story


The brand UP can be created by a similar set

of silent but very powerful segment of

UPites. The budding techno-managers

getting nurtured in over 600 colleges spread

over 50 districts of the state have the

potential to create a sustainable brand of

UP. Majority of these colleges are affiliated

to the Uttar Pradesh Technical University

which administers techno-managerial

education to around 5 lakh students at any

given point of time.

The incumbent Vice-Chancellor of the

University has already called upon that the

university would identify one course,

improve it and make it the ‘brand’ course of

UPTU.

More than creating a ‘brand’ course of

UPTU, Prof. Shanker would like to create the

Brand UPTU the way Amitabh Kant went

ahead in creating the Brand India from a

tourism perspective.

The Uttar Pradesh Technical University has

been there for almost a decade by now. The

techno-managers graduated from this

university have acquired respectable

positions all over. The need is to simply build

on their accomplishments and create an all

round environment of excellence whereby

the entire University reverberates with

innovation.

A magnanimous infrastructure for techno-

managerial education has come up in the

state with a majestic private investment.

The lucrative commercial side of techno-

managerial education has already reaped

considerable dividends to the investors. The

need and emphasis should now be to

augment the quality of techno-managerial

education by enriching the intellectual

capital and empowering the multi-faceted

interface with industry, government,

developmental agencies, other premiere

educational institutions, polytechnics etc.

This emphasis on enhancing the quality

of techno-managerial education in the

state should become integrated to the

larger vision of creating a strong UP

brand. The prevalent practice on the part of

premiere performing institutions to opt out

of the UPTU fraternity and establish their

independent identity is partly due to the

rusted UP brand. Nevertheless, a collective

brand building exercise if accentuated can

reap more dividends than individualized

efforts.

UPTU needs a

‘brand’ course,

says new V-C

on 1st office

day

The Blue - Print

UPTU Administration

A brand building exercise of such a

mammoth scale would require much more

than administrative injunctions on the part

of UPTU officials. A pro-active involvement

of all the stakeholders would be warranted

for striking out this multi-level branding

exercise.

The UPTU administration is already trying

hard to impress upon the need for quality

improvement through a number of

interventions like accreditations and

innovations like the Excellence Award

Model which makes a paradigm shift from

inspection-driven, compliance-centric

approach to that of excellence driven and

holistic one with empowered and role

model faculty who will look at education as a

process of nation building rather than just

making profits.

College Management

“The quality of students we get from UP Technical University (UPTU) is very poor. Almost 85 per cent of our students come through the university. Earlier, the qualifying percentage was 40 per cent, which has now been reduced to 25 per cent. Students who have failed in core subjects such as Maths and Physics get passed. It is very

difficult to train such students. Besides, there is a severe crunch of quality faculty in the state. The government should take immediate steps for the university-level education.”

The college management has the most vital role to play in the entire exercise of brand building through the improvement of educational standards. They have to take upon themselves the task of creating an enabling environment for educational excellence as this alone would ensure future profitability in times to come. A stage has already been reached when a large number of seats in engineering and management have remained vacant. The colleges have the economics and they have the requisite autonomy and free will to accentuate all this. The crores of rupees they spend every year to woo the students to their respective colleges can be strategically invested to created a unified UPTU brand which would attract students not only from the Indian heartland but from other parts as well.

o f U P T U

Prof. Kripa Shanker (Vice-Chancellor UPTU)

The Cover Story


Why pass the buck entirely on t h e U n i v e r s i t y a n d t h e Government?

StudentsYou need not be a rocket scientist to find the loop-holes in UPTU. All you need to be is an outsider, the course, the syllabi, the exams all structured to feed a mediocre mind now don't blame me if I face difficulties in coping this so-called “mediocre syllabi”

Critical Observations like these cannot be done away with. They need their due redressal at appropriate platforms. However, it’s often quoted that IITs are IITs not just because of IITs alone. IITs are IITs because of IITians. The same applies to the UPTUians as well. It’s after all the UPTUians who would retain this affiliation all through their careers. A positive favorable UPTU brand would supplant their chances everywhere. The students would therefore have to develop a positive mind-set towards their respective colleges and the concerned faculty members. It would be all the more striking for them that in the year 1996 there were a mere 12 engineering colleges in the entire state, the figure which has now risen to more than 250. Engineering education has in a way got accessible to one and all.

They say that it’s all in the mind. As soon as a positive constructive mind-set is dawned upon the students would be able to make the best use of the avenues available to them. The poem authored by one extremely talented UPTUian Ms. Priyanka Telang exhibits similar sentiments.

FacultyFaculty is the most important stakeholder in the entire process of imparting education. The UPTU regulators and the College Management are just the enablers for the entire process of teaching.

The challenge of poor faculty quality can be addressed by the faculty members themselves. With the attractive pay scales and service conditions, teaching should no longer remain a profession out of compulsion but rather that of choice.

Teaching, although not regarded socially as a high profile job today in India, is not just one of the core but probably the core activity which decides the fate of an individual, a society and a nation. In order to ensure growth and development of human mind, body and society; in order to ensure the development of a healthy, powerful and a strong nation and in order to shape good, competent, satisfied and evolution-oriented individuals, good education is a prerequisite.

Shishir Mittal

B.Tech, IIT Bombay Founder, Insight - IITJEE Kota.

“Why is it that the parents always want their children to become a doctor, an engineer or a high-profile officer. They never expect; in fact, they never even dream of their son or daughter becoming a teacher!”

Good education is Impossible without good Teachers and Teachers can’t become better until or unless they start valuing Teaching.

"Now is the time for all of us to take our share of responsibility to restore and Regain the lost glory of Uttar Pradesh”

B.Tech, Hindustan College of Science and Technology, Mathura.

UNABATED UPTUians...

tUfana sao nahIM Gabarato hOMmauiSkla maoM inaKr jaato hOMhma tao vaao Aa^MQaI hOM jaao pva-t sao gait pato hOM

ilaK doM Kud smat kI roKa kla ka saUrja iksanao doKa hma eosao AaitSa hOM jaao AMQaoraoM sao raoSanaI pato hOM

ik

saaqaI kI nahIM hmaoM AiBalaaYaa naa rKto duinayaa sao AaSaa jaba calato hOM maMijala ko ilae tao saae hI saaqa inaBaato hOM

naa jalato hOM AMgaaraoM saonaa $kto hOM dIvaaraoM saojaba Aa jaae^M ApnaI pr tao gaid-Sa maoM jaIt ko Aato hOM

Cover Story


to

Priyanka Telang


NewsF r e e C o p y w i t h U P T U W A T C Hf r e s h a n d t r u e ! w w w . u p t u w a t c h . c o m

The VOICE of UPTU Fraternity

Excerpts from his speech on the 7th Convocation of UPTU delivered on 22nd December, 2009

Technology i s the non l inear too l for accelerated economic growth

“Technology is the foundation for the sustained development of the nation”.

“What I will be remembered for?”

Providing Urban Amenities in Rural

Areas

Energy Independence

Dear youth, as you come out of the University

with basic knowledge in whatever field you

have taken, be it Engineering, Technology,

Architecture, Town Planning, Pharmacy,

Management or whatever be your stage of

your education – graduate, post-graduate or

doctoral – let me assure you the country has

plenty of opportunities.

The first is transforming India into a

economically developed and societally

inclusive nation. For that every one of you will

get involve 7000 PURA (Providing Urban

Amenities in Rural Areas) connecting 600,000

village where 700 million people live.

Another opportunity is that of climate change

and global warming, due to excessive usage

of fossil fuels, which is a challenge in front of

our global society. We have to work for

energy independence and every one of you

should look at, how you can evolve such a

mission using green sources like solar power,

wind power, hydro power and bio fuel. Such a

mission should also take into consideration

the environmental sustainability of our

nation and the world.

Research Teaching Research

Technology is the non-linear tool available to humanity, which can affect fundamental changes in the ground rules of economic competitiveness.

Good teaching emanates from Research. The teachers' love for research and their experience in research are vital for the growth of the institution. Any University is judged by the level and extent of the research work it accomplishes. This sets in a regenerative cycle of excellence. Experience of research leads to quality teaching and quality teaching imparted to the young in turn enriches the research.

Science is linked to technology through applications. Technology is linked to economy and environment through manufacture of knowledge products. Economy and environment are linked to technology, which promotes prosperity to the society. We have to use innovation to generate high value added products for becoming a global player. The foundation of academic research is creativity.

Engineering education has to lead system design, system integration and system managementWhile I was studying aeronautical engineering in MIT, Chennai, (1954-57) during the third year of my course, I was assigned a project to design a low-level attack aircraft together with six other colleagues.

I was given the responsibility of system design and system integration by integrating the team members. Also, I was responsible for aerodynamic and structural design of the project. The other five of my team took up the design of propulsion, control, guidance, avionics and instrumentation of the aircraft.

My design teacher Prof. Srinivasan, the then Director of MIT, was our guide. He reviewed the project and declared my work to be gloomy and disappointing.

I asked for a month's time to complete the task, since I had to get the inputs from five of my colleagues without which I cannot complete the system design. Prof. Srinivasan told me "Look, young man, today is Friday afternoon. I give you three days time. If by Monday morning I don't get the configuration design, your scholarship will be stopped." I had a jolt in my life, as scholarship was my lifeline, without which I cannot continue with my studies. There was no other way out but to finish the task. My team felt the need for working together round the clock. We didn't sleep that night, working on the drawing board skipping our dinner. On Saturday, I took just an hour's break. On Sunday morning, I was near completion, when I felt someone's presence in my laboratory. It was Prof. Srinivasan studying my progress. After looking at my wo r k , h e p atte d a n d h u g g e d m e affectionately. He had words of appreciation:

Through this review mechanism Prof Srinivasan, really injected the necessity of understanding the value of time by each team member and brought out

The message is that young in the organization, whatever is their specialization, be trained in system design, system integration and system management which will prepare them for competitiveness wherever they take-up work in developing new products, innovation and undertaking higher organizational responsibilities.

He didn't lend an ear to my difficulties in bringing together data base from multiple designers.

"I knew I was putting you under stress and asking you to meet a difficult deadline. You have done great job in system design”.

engineering education has to lead system design, system integration and system management.

I realized that if something is at stake, the human minds get ignited and the working capacity gets enhanced manifold.

A.P.J. Abdul Kalam

News

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G A T E 2 0 0 9 C u t o f f s

What’s in GATE 2010 ?

Graduate Aptitude Test in Engineering (GATE), administered by the IITs and IISc, is the qualifying test for admission to ME, M.Tech and MS courses in India. There are 21 different papers (one for each stream) in GATE including engineering streams such as ECE, CSE, EE and pure sciences such as Mathematics, Physics and Chemistry. For each of the streams, the syllabus is different and therefore the question paper is different as well. The syllabus for engineering streams includes four years of engineering syllabus and general aptitude.

GATE is an objective type test with multiple choice questions with total time duration of 3 hours. There are 65 questions for a total of 100 marks. There is a 33 % negative marking for every wrong answer. The question wise distribution is as follows

Till last year, the syllabus of GATE contained only technical aspects but from this year numerical and verbal aptitude questions have been added. In GATE 2010, there will be 10 aptitude questions carrying 15 marks out of total 100 marks. The verbal aptitude part includes questions on English grammar, sentence completion, verbal analogies, word groups, instructions, critical reasoning and verbal deduction. The numerical aptitude part i n c l u d e s q u e s t i o n s o n n u m e r i c a l computation, numerical estimation, numerical reasoning and data interpretation. It will be very important to prepare and do well in these aptitude questions because they can make a difference in qualifying GATE or not.

Apart from adding aptitude questions in the syllabus, GATE 2010 has some other important changes.

The GATE 2010 score will be valid for two years while the GATE 2009 score was valid only for one year. Due to the increase in validity to two years, third year engineering students can also take GATE and use the score obtained for applying for masters programs after one year.

Aptitude Questions in GATE 2010

GATE 2010 Scores to be valid for 2 years

Q. 1 to Q. 25 : One mark Technical QuestionsQ. 26 to Q. 55 : Two mark Technical QuestionsQ. 56 to Q. 60 : One mark Aptitude QuestionsQ. 61 to Q. 65 : Two mark Aptitude Questions

The aptitude part of the syllabus in GATE has been added from GATE 2010.

86.88

85.55

94.39

85.68

98.93

85.75

Computer Science

Electronic and Communication

Electrical

Mechanical

Instrumental

Civil

No. of

Students

Appeared

Cut Off Qualification In General Category

42,383

42,943

21,056

22,965

5,557

8,534

Percentile AIR Marks (out of 100)

5491

6112

1173

3291

59

1233

25

26.67

25

26

25

29

Stream

As can be seen from the above table, the percentile cutoff for qualifying GATE 2009 was a minimum of 85 for the six papers mentioned. The minimum marks required for qualification was 25 out of 100. In GATE 2010, it is expected that the minimum marks for qualification will be closer to 30 and the percentile cutoff will be almost 90 for most of the streams.

GATE 2010 is ONLINE

Over 3 lakh candidates likely to appear GATE 2010

For the first time two papers - Textile Engineering & Fibre Science and Mining Engineering will have a computer based online test.

Out of the 21 papers in GATE, the remaining 19 will be conducted in the paper based format.

These tests will be conducted at the IIT and IISc campuses one week before the date of other papers i.e. on 7th February, 2010. This is the first time that any paper of GATE is being conducted as computer based test and given the fact the CAT is also going to be conducted as a computer based test this year, it could be that IITs are experimenting with the online test format. Based on the success of this idea, they could make all streams computer based test next year.

First, due to the economic slowdown there is

a scarcity of software and other jobs for fresh engineering graduates. This is leading to more students applying for M.Tech and GATE. It is all the more attractive due to the Rs. 8000 per month stipend for all GATE qualified students during the masters program. Second, the validity of GATE score has been increased to two years, which means pre-final year students can also take up the exam.

Third, lot of new engineering colleges have been set up in the last few years which means the number of engineering graduates passing out every year is always increasing.

Due to these factors, the number of applicants for GATE is likely to increase to 3 Lakhs in GATE 2010. In GATE 2009, there were 2 lakh candidates. This means there will be increased competition especially in the streams of Computer Science and Electronics and Communication.

AIR

IISc IITs NITs UniversityColleges

Upto AIR 200 Upto AIR 500 Upto AIR 1500 Upto AIR 3000

For admission to any M.Tech, M.E. or M.S. program in India, the candidate needs to qualify in

GATE first. The cutoff for admission to IITs and IISc Bangalore is in the range of 98 percentile.

The exact cut off will depend on many factors such as the stream & specialization, the course

(M.Tech / M.E. / M.S.), the institute and the admission procedure.

Salient Facts about Gate 2010Organizing institute: IIT Guwahati Date of Exam: 14th February, 2010Date of Results: 15th March, 2010


By Aditya Reddy, PGDM, IIM Kolkata Director, Gateforum

Employment Watch

15

News from

Ind ia Inc.HP, Cisco, Sapient, IBM, Convergys BPO and Symphony Services plan to hire in a big way. At BMS College of Engineering, Bangalore 100 of the 800-900 students, who will pass out in January 2010, have already got placed and they have been offered salaries ranging between Rs 3 lakh and Rs 4.5 lakh per annum. “I am confident that even in difficult situation, there will be over 50% placement,” BMS placement officer HS

because of their experience,” said Abdul Hameed SA, administrator at HKBK. RV College of Engineering director for placement NS Narahari says that they have sent invitations to 100 companies. Firms like HP and Informatica have already visited the campus, while Wipro and Infosys have promised to visit in January 2010. According to R Nalini, principal at AVC College of Engineering, TCS, Infosys and Wipro have informed them that they will visit their campus in January 2010 to recruit freshers from their batch of 500 students and it expects more than 50% placement. RVS

Engineering College, which saw less hiring in 2009, expects better

placements this t ime. “ The situation was so bad that even BPOs had stopped visiting the

campus,” an official s a i d . H o w e v e r , students are aware of

the weak dollar and the impact of the

credit crisis, and are ready to g e t p l a c e d with salaries r a n g i n g between Rs 1.8 lakh and Rs

5 lakh.

“IT firms are hiring in large

numbers, but you may not get the desired

position or salary,” said a techie, who was waiting in a

long queue for a job interview on Diwali day. GC Jayaprakash,

principal consultant at Stanton Chase International, said firms have started expanding their operations in India over the past two quarters and there is a surge in outsourcing contracts. “These companies do not want to lose out any more business due to the non-availability of human resources,” he said. To make students industry-ready and save time on training, firms are collaborating with colleges and universities, to teach technical skills.“Some engineering colleges are even offering to send their students to onsite locations of various firms,” said Mr Jayaprakash.

HP Khincha, vice-chancellor of VTU, said: “To increase employability of the students, we are making efforts to bring the industry and academia together.” Engineering graduates who were unable to find jobs have started to opt for higher education and core subjects such as mechanical, electronic and civil engineering.

Jobs are slowly returning. Employers have started coming out of their bunkers after a long hibernation and lifting the freeze on hiring. A recovery was visible in July and it became more pronounced during August-September. Ashok Reddy, MD of staffing firm Team Lease, says the rise in the stock market, the improvement in FII and FDI flows and the improvement in the monsoon situation have positively impacted sentiments in industry. Many employers are now back in touch with their third party headhunters.

There is also a slight improvement in the recruitment ad space. T h e a c t i v e j o b position numbers in Team Lease t o o a r e indicative: the firm used to h a n d l e a s m a n y a s 10,000 active jobs a month b efo re t h e market crash last year. By June this year, it had dropped to 8 0 0 n o n - a c t i v e positions. But now again it is up at 3,500 active positions. Zubin Shroff, MD of Talent Management Group, says that a comparison of hiring figures for June and August done by his company on behalf of others shows a 200% increase. Tier I tech firms TCS, Infosys and Wipro, who had frozen hiring, have started hiring in small numbers. Hiring is also picking up among IBM, HP, Accenture and at Yahoo, Google, Microsoft and Amazon. Hiring for the domestic market seems to be bouncing back faster than in other categories. BPOs are yet to get back to the hiring mode.

Employers lift , start hiringfreeze

IT Biggies to hire from mid-tier college too

Jagadeesh said. He said NetApp, HP, Aricent, Goldman Sachs, Infosys, Wipro, MindTree, and public sector units like HAL and BEML are expected to hire from the college.

HKBK College of Engineering, Bangalore expects companies, such as Infosys and Wipro, and a host of smaller companies to hire from its batch of 380 students. “IT companies now prefer to recruit final year students. However, there are many engineering students sitting on the bench and companies prefer to place them first,

Technology companies, which are recovering from the downturn hangover, are now knocking at the doors of not just premier engineering colleges but mid-tier ones as well. Officials from several colleges say that firms such as TCS, Wipro, Infosys,

Employment Watch


NAC-Tech has been conceived as an industry standard assessment and certification program to ensure the transformation of a "trainable" workforce into an "employable" workforce, hence creating a robust and continuous pipeline of talent for the IT/Engineering Industry.

It is targeted at final year and pre-final year students, who will be seeking employment opportunities in the IT sector.

The intent behind assessing these students is to identify the level of talent which is available across India, especially in Tier II and Tier III cities and provide feedback to them on areas they need to work on to improve their employability.

The Indian IT industry is growing at a t remendous pace. India 's b iggest competitive advantage is the educated English-speaking talent pool, and hence it is also imperative that we have sustainable workforce development initiatives in place for the longer term. The industry, under the aegis of NASSCOM, is looking at ways and means to ensure that the future of this industry is even brighter. Proactive workforce development is becoming a major requirement for the Indian Engineering sector, specifically the IT. NASSCOM is following a multi-pronged approach to fac i l i tate manpower development for the short and long term. It is aiming to build a base of IT manpower by targeting various apex bodies and campuses across the country, which will be certified, in tune with the needs of the industry and geared up for the future requirements of the sector.

In this initiative, NASSCOM is looking at creating an Assessment and Certification program which becomes an industry standard and ensures the transformation of a "trainable" workforce into an "employable workforce. This program will be offered to all students who aspire to get into Technology / Engineering industry.

A part of its focus on evolving such a certification program is to provide a credible assessment solution which is integrated into the ex ist ing engineer ing program framework. NASSCOM also wants to conduct a "pilot run" administered across

About NAC – Tech

the country, run to calibrate the test so that it could be benchmarked against national and international expectations and requirements.

�A common, transparent process across companies in the IT/Engineering Sector.�Ability to identify their strengths and areas of improvement and self-assess training needs.

This assessment will help enable the colleges to generate a quantifiable picture of the knowledge and skill level of its students. Based on this feedback, it can approach various IT companies and companies in other verticals aggressively for placement opportunities.

Test takers will attempt diagnostic tests

before a final test is administered. This has

to be done 6 months before the Final

certification test. The test will comprise

questions from PART A only.

A Training Input report will be generated

after the end of the diagnostic test. This

report can be used as feedback by the test

taker to improve upon gap areas.

NAC-Tech - Benefits:Benefits for Students

For Colleges

Companies endorsing Nac - Tech

NAC-Tech - Program Flow Stage 1-Diagnostic Test

Features of the diagnostic tests

Stage 2-Training

Stage 3-Final Certification Test

Stage 4-Facilitate Placement

Stage 5-Analysis Report

�Diagnostic test will be distinct from Final

Certification in terms of sections.

�Students interested in taking Diagnostic

Test will be issued user id & password.

�Diagnostic Test will not be a proctored test.

�Diagnostic test will be conducted Online.

�Diagnostic test will consist of only PART A.

Programming Fundamentals in PART A will

not be administered to the interested

engineering students of 1st year

�Students will get a feedback report after

taking the test, which will be available for

print on website

Institutions/Organizations will administer

internally their Employment Enhancement

Program/Finishing School.

Candidates will be given user id & password

for registration and print out of hall ticket

through NASSCOM website.

Upon registration candidates will be issued

NAC-Tech id, which will have to be used to

take the test.

The Final Test will be taken by candidates in

batches on dates that will be pre-scheduled

by NASSCOM.

Mode of administration will be either online

or offline, depending on the infrastructure

of the college.

Final Score card will be issued to the

students, which can be downloaded from

NASSCOM website.

NASSCOM, via its member companies, will

help facilitate the placement scenario.

NASSCOM, on request, will provide an

analysis report (region wise and nation

wide) on the cost basis to the concerned

stakeholder.

Assessment of Competence-Technology (NAC-Tech) - The Road to Employability Assessing present skills and enhancing ‘employability for engineering students’

and many more.

17

Employment Watch


Future Lies Here

In recent future, trained nanotechnology personnel will be in high demand for industrial research, professional teaching and scientific work. M.Tech degree holder in Nanotechnology can get an offer in Government sector also with high starting salary. There are immense opportunities for students to take-up higher studies in the field of Nanotechnology and Nanoscience both in India and overseas. Thus elementary and later in-depth exposure to Nanotechnology is utmost necessary for undergraduate and post-graduate students. India is all set to become a super-power with the advent of Nanotechnology R&D missions the Indian Government is planning and executing.

Dr. Anish Priyadarshi

In his convocation address to the UPTU students, former president Dr. A P J Abdul Kalam made a significant reference ot the convergence of Technologies

The information technology and communication technology have already converged leading to Information and Communication Technology (ICT). Information Technology combined with bio-technology has led to bio-informatics.

Now, Nano-technology is knocking at our doors. It is the field of the future that will replace microelectronics and many fields with tremendous application potential in the areas of medicine, electronics and material science. When

Nano technology and ICT meet, integrated silicon electronics,

photonics are born and it can be said that material

conver-gence wil l h a p p e n . W i t h

m a t e r i a l convergence and b i o te c h n o l o g y l inked, a new science cal led Intelligent Bio-science will be

born which would lead to a disease

free, happy and m o r e i n t e l l i g e n t

human habitat with longevity and high human

capabilities. Convergence of bio-nano-info technologies can lead

to the development of nano robots that may results revolution in healthcare system. Nano robots when they are injected into a patient, my expert friends say, it will diagnose and deliver the treatment exclusively in the affected area and then the nano-robot gets digested as it is a DNA based product.

Convergence of ICT, aerospace and Nano technologies will emerge and revolutionize the aerospace industry and electronics leading to nano computing systems. This technological convergence will enable building of cost effective, low weight, high payload and highly reliable aerospace systems, which can be used for inter-planetary transportation.

Nanotechnology and Nanoscience is the future and kind of opportunities it possesses will revolutionize the way industry will work from 5-10 years from now. Nanotechnology is an enabling technology. It turns some long held principles of physics upside-down . We can’t apply the established rules of science to atoms and sub-atomic particles. They don't behave the same way. When we go to nano-sized dimensions matter acts differently. So, they really need a special treatment.

Nanotechnology is no-more a scientific fiction. Customer can witness more than thousand products related to Nanotechnology and Nanoscience in market. There is exponential growth in number of consumer goods and high-end equipments influenced by Nanotechnology which are coming to market. Understanding of nanoparticles and their self-assembly and chemical properties has enabled the recipe for novel material such as carbon nanotubes, nanocomposite structures, nanoparticles etc. In their ongoing quest to improve existing products by creating smaller components and better performance materials, all at a lower cost, the number of companies that will manufacture “nanoproducts” (by this definition) will grow very fast and soon make up the majority of all companies across many industries.

Nanotechnology is not simply dedicated to one sole discipline. Scientists from all disciplines (Biology, Chemistry, Physics, Engineering, Medical and computation) need to have exposure to Nanoscience development to keep up with the development in their own fields. Nanotechnology is converging technology, where all domains

of science are interlinked. Take an example of Dr. Venkatraman Ramakrishnan, who got 2009 Nobel Prize in Chemistry. Dr. Venki (as he is

known more commonly) got Nobel price in chemistry for his work which is mostly biology ("for studies of the structure and function of the ribosome"). He employed techniques which require immense knowledge of smart algorithms and computing

(computer science background) and of course Nanotechnology.

Master level program provides a strong foundation in the emerging areas of nano-engineering in preparation for the workforce or for further graduate study and research. Four key areas of research strengths have been identified: nanomaterials, nano-electronics

design and fabrication, nano-instruments and d e v i c e s , a n d n a n o - b i o s y s t e m s . F o r Undergraduate level (B.Tech or B.Sc.), Nanotechnology can be introduced in prefinal and final year. It will be helpful for students who are interested in doing further study or research work to take project in nanotechnology area.

............

... Requirement & Opportunity

Tech. Watch


B.Tech, IIT Kanpur; PhD NTU Singapore Co-Founder Carlsys Technologies, Singapore

www.nanotechtraining.com

Options For a Student to Develop their Project

NITEE

Importance of

B.Tech for Placements

The world has become a global village. The barriers of boundaries have been practically bulldozed for the transfer of information from any part of the world to any other part. Distances have also become irrelevant and the trade barriers are also being reduced or removed completely. Globalization of trade and economy are taking deep roots in most developing countries also. There is a requirement of quality human resources, which can respond to the emerging global environment. The knowledge workforce in particular has a vital role to play in the emergence of the global digital economy.

There is a growing demand of BPOs (Business Process Outsourcing), KPOs (Knowledge Process Outsourcing) and ESOs (Engineering Services Outsourcing). Demand in the manufacturing and infrastructure sectors has also increased. IITs in India may be getting the cream as input and producing equal ly good engineers and technologists but as per a NASCOMM study, 75% of the engineers coming from other colleges are not employable. The demand for world-class quality professionals far exceeds the supply. The temporary lull in the recruitment market is not likely to continue for a long time. Indian Economy is likely to bounce back to plus 9% growth of GDP within next 2 years, There will be a growing need of technical manpower that will not only get absorbed by the domestic market but will also be welcomed globally.

These inadequacies in the academic system result into the gap that exists b e t w e e n w h a t t h e industry expects from the young professionals and what the colleges produce. The only way this gap can be reduced is by h a v i n g a meaningful, l o n g t e r m partnership between the industry and the academic i n st i t u t i o n s . This will create an i n s t i t u t i o n a l i z e d m e c h a n i s m f o r continuously reviewing and upgrading curricula also to remain abreast with new knowledge; technology and skills that are required by the industry and this will enable institutions to stay globally competitive.

The Final Year B.Tech project should entirely be a responsibility of the industry and it should be directly related to a live actual industrial scenario. The guide for the project could be the prospective immediate boss of the student. The industry should tentatively select the B.Tech students for employment during the last two months of the

pre-f inal year. The st u d e nt s ca n sta r t

working on the industrial projects while still in

college and may use the 6 month's industrial attachment

period to further give final shape to their project. These projects should be

relevant to the industry and based on the practical problems the unit is having or to i m p r o v e u p o n t h e e x i s t i n g p r o -cesses/methodology.

Colleges can follow the concept of two guides for every project: One from the college and the other from the industry. Weekly/monthly progress meetings between the two guides

and the team of students should be carried out. These could be through audio/video conferences which is very common these days

in the industry. Minutes of these meetings should be recorded and progress should be

monitored as we do in the industry. Colleges must encourage their students

to use Project Management tools to Plan, Execute and Monitor their

projects.

All this will create a paradigm shift in which projects are handled at the college level and the industry level.

A seriousness about the quality of the projects is a must to ensure that

all the stakeholders namely the students, college and the industry gain. Only

then the so called gap between the requirements of the industry and the output from the colleges can be reduced. Industry will not have to wait for a minimum of six months for these fresh graduates to become productive. They shall become employable from the Day One, the day they join industry.

The way ahead is that engineering colleges and the industry should join hands. Organizations like CII, FICCI, ASSOCHAM and State level industrial bodies can play a great role in this direction. Engineering colleges should create a close liaison with their alumni and seek their help for these industrial projects. Senior alumni can play the role of industry mentors for the students who are still in college and take the responsibility of guiding them for their projects. So a multi-pronged approach will have to be taken to ensure that majority of the B.Tech projects do achieve what they are supposed to accomplish. A system like this will produce graduates who are confident when they leave the portals of their college/university and enter the harsh and unforgiving industrial environment.

Commander Veerendra K Jaitly is one of the very few IITians who chose to join the Indian Navy. He had an illustrious career of over 22 years in the Indian Navy when he sought premature retirement as a Commander. He proved his leadership as the Founder Dean of Jaypee University of Information Technology, Distt Solan and put it on a strong footing. He worked as a Defense Consultant of Cisco Systems, the President of STG International Ltd and is a mentor, advisor and director of www.papam.in, a start up. Presently, he is the President of AstroWix, a pioneer in the field of Project Management training and consultancy. He has created a network of Project Management professionals through a monthly PM Insight lecture series. He is also the Chief Editor of “PM Xpressions” a monthly on Project Management. He had been a mentor for entrepreneurs at a session organized by TiE and PanIIT. He has been instrumental in the creation of PanIIT India as its Founder Board Member.

Any good academic council of an institution can ensure following six academic essential inputs: Excellent Faculty, Motivated Students, Good Academic and Physical Infrastructure, Modern and Up-To-Date Curr icu la , Interact ive Teaching /Learning Processes and Purposeful and Supportive Environment. The one thing that the institute can't do is the exposure of industrial live projects to its students. Institute also can't give the shop floor experience to its students despite having the best laboratories. The best of the faculty members in colleges normally lack the industrial experience.

Industrialcharge

e en r K J lyV er d a ait

EngineeringColleges

idealpassoutfor the

industry

Project Watch


The future of Techno-managerial EducationSoc al Media

Admin.

students

Christopher D. Sessums, an assistant professor in the College of Education at the University of Florida in a recent Twitter quiz posed the following question to his students :

In what ways are we at a tipping point with social media?

Some of the sample answers from the students were:

�“Too much of our daily life is consumed by the internet (i.e. facebook, twitter...)”

�“It has consumed the lives of many kids so it seems that it should in some way we should incorporate it in the classroom”

�“The teachers are becoming less knowledgeable than the students with technology”

�“Social media has taken over the world...either you get involved or be left behind!”

�“Much of our lives are spent on the wire and most new information comes to us through the computer instead of through the TV or newspaper”

�“We are at a point where students are becoming more and more technologically savvy yet teachers are choosing not to incorporate it”

�“Students are starting to have the upper hand when it comes to new technologies. Teachers must adapt to this new realization.”

�“Social media is considered the center of primarily everything...google, twitter, facebook, and more”

�“Graduates are expected to take part in the global economy so schools need to take advantage of all possible technologies.”

�“We are at a tipping point because social media has the potential to dramatically alter the way we learn”

IT Administrators all across the UPTU colleges are facing the grave problem of students' overload on social networking websites choking down their precious bandwidth. College administration takes the modern hobbies of orkutting and tweeting to be a waste of time, energy and resources. They try to redress the challenge by blocking these sites on college network. The students are even better. They find out their own ways by using proxy re-directors. This tug of war does no good to any camp. The authorities have immense power and they retort to coercive measures like blocking. The students in their adolescence turn into rebels and they take pride and pain in finding out way and means to flout the bans and blocks. Their creative resistance leads to frictions and tears the fabric of trust and mutual self-respect, much needed within a learning academic environment.

The administration harps about the uncanny in-disciplined attitude of students, their poor quality of school education and manners. The students on their s ide b lame the management for rationing each and every

The Blame Game

component of academic expenditure, bandwidth being a direct hit as a onetime

annual payment has to be given to the ISP.

. This engagement should however be broad based towards finding out ways and means to promote the

of social media and minimizing its

Internet has revolutionized the human communities like never before and has given the power to grow individual networks faster than even the nuclear fission reaction.

From the Dot Com Era to the Era of web-based Email Systems to E-Groups to Instant M e s s a g i n g t o S o c i a l N e t w o r k i n g Technologies, the growth of the Web has been mind-boggling.

I have seen and witnessed this stupendous growth closely since 1999, the year I entered into IIT. Even being a Computer Science

This unequivocal response of students regarding the social media technologies leaves only one solution in front of the College Management, “TO GET ENGAGED”

responsible use

innocent abuse.

Mind Boggling Growth of Internet

Engineer from a premiere institution, the diversity and rate of growth baffles me. It can therefore be well appreciated that the members of the management who belong to a senior generation would have a tough time internalizing the power and potential of social media.

T h e f u t u re o f e d u cat i o n , marketing and all walks of human life is being on the verge of a m a s s i v e r e s t r u c t u r i n g determined so le ly by the phenomenal growth of Social Media powered by Internet

There is only one choice

Either

or

Left Behind

get

Involved be

Trend Watch


“cause to tilt”, a point of transformation

Home Profile Friends Inbox

News Feed

Status Updates

Live Feed

News & Views on Social Media in Education

Our goal as college professors is to open students' minds to new experiences so they can grow intellectually while they mature through the traditional four-year process. But we are also challenged to give students the immediate skills they will need once they graduate so that they can begin their professional careers and move away from the fry-o-later to the cubicle and beyond.

Today, marketing students also need to know basic HTML, design software such as the Adobe Suite, how to run a Google adwords campaign, how to optimize a Web site for search engines, how to analyze Web analytics data, develop a keyword strategy, and manage e-mail marketing campaigns. A basic knowledge of how social media including sites such as , , Tumblr, and can be used to leverage a marketing message isn't optional—it's a requirement.

Why is all this important? Because the businesses that don't know how to respond to and use social media are filling knowledge gaps in staff by hiring students with these skills fresh from college. In the lean organizations of 2009, students will not simply learn on the job; they will be asked to implement these tools strategically because no one else knows how.

If we can bring social media into existing curricula, our students will learn not only how but why they should be used within an overall communication strategy. Our mission hasn't changed, but we must bring these tools into the classroom and show our students how they are used in business today and will be used tomorrow.

Professors need to lead students by example by knowing the mechanics of social media and showing our students how to use them strategically for the good of their employers.

A Lot to Know

A Leg Up for Students

Facebook LinkedInTwitter

Dr. Elaine Young. Associate Professor of Marketing at Champlain College

Teaching the

GenerationFacebook

For Full Story Visit: http://www.businessweek.com/bschools/content/nov2009/bs2009115_016982.htm

Australia's Griffith University

makes Twitter education part of

the mandatory course load for

journalism students.

The University officials cited

i n c r e a s i n g d e m a n d f r o m

employers for new hires well-

versed in social media, and

Twitter's importance in global

events like the Iran elections

earlier this year.

According to a senior lecturer at

the University, “Some students'

tweets are not as in depth as you

might like. Too many tweets are

mere pointless babble”.

The solution?

Make Twitter writing practice a

compulsory part of the course

c u r r i c u l u m f o r w o u l d - b e

journalists.

Remember the Shashi Tharoor's Tweet on CATTLE CLASS Travel!

Twitter for Journalism

Trend Watch


Recently, we sent e-mails to all the colleges associated with the UPTU seeking their expression of interest to participate in the upcoming Unabated UPTU campaign which would run through the calendar year 2010 commemorating the decadal anniversary of UPTU. Compiling the email ids of these colleges was a tough task. Ideally, the UPTU website would have carried the list of all email ids in a .CSV format and would have made it available for easier inter-college communication Nevertheless, to our utter astonishment, half of the mails bounced back.

A bounced email is however a bounced opportunity. I t a lso showcases the lack of seriousness and sincerity on the part of college management to interact with the external world.

E-Mailers are being frequently used all across the corporate world to save time and cost of communication. It also brings in a lot of efficiency and ease. HR Managers look for email lists to which they can shoot their requirements and post their recruitment schedules.

The other annoying facet is the lack of digital identity in email communications. Almost all mail ids have the structure :

<college-acronym>@<service-provider>

Different colleges use different mail service providers and they have distinctly different internal communication protocols. For an outsider, it always remains a concern whether his communication has reached to the intended person or not. A very few colleges have the protocol to acknowledge

the receipt of your mails.

The third most important aspect is the absence of college's identity on internet (its domain name) in its email ids. Now when services like Microsoft Live@Edu and Google Apps are available for free for educational institutions, the colleges should take advantage of empowering

their external as well as i n t e r n a l e m a i l communication systems. The colleges can easily configure their email ids on their domain names in t h e f o r m a t <name/designation>@<college domain name>.

B S A C o l l e g e o f E n g i n e e r i n g & Technology, Mathura has championed the use of these services and has provided life-long email ids on its domain name to all its stakeholders – management, faculty, students and alumni. For example I have been allotted the mail id: [email protected]. A full-fledged Information Management Group

(IMG) has been created to oversee the management and implementation of this r o b u s t e m a i l communication system.

Comparison betweenMicrosoft Live@Edu and Google Apps

10 GB

25 GB

Mail inboxspace

Online StorageSpace

(per user account to upload)

Calendar

Alert Notificationvia mobile messaging

Desktop Sharingwith multiple people

ServiceMicrosoftLive@Edu

GoogleApps

Outlook Live Google Calendar

7 GB

NA

Yes

Yes

NA

NA

EMAIL COMMUNICATION SYSTEMS ON INSTITUTIONAL DOMAIN NAME Ishvinder Singh B.Tech, BSA College of Engineering & Technology, Mathura

[email protected]

C mmunicatein the Internet Era

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FromTo:

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If the colleges adopt to such services, (which are being provided for free as well), the entire spectrum of communications would get empowered phenomenally and would be the first founding step towards bringing in excellence in the entire UPTU framework and adding to the identity of each individual college.


Uptu Watch Feb10

Education

Transcript of Uptu Watch Feb10