Upstain slideshare

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upstain.com Changing the world of marketing (with eye tracking) Friday 14 November 14

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Order Upstain Eye Tracking Tests - Changing the World of Marketing

Transcript of Upstain slideshare

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upstain.comChanging the world of marketing

(with eye tracking)

Friday 14 November 14

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Hey, I'm Jason and after

15 years in marketing, it’s

time for change.

Big time!

Jason McMillion, Founder Upstain

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I’m annoyed with not knowing something... How my new marketing campaign is going to perform, BEFORE it’s pushed out.

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you may know that eye tracking can provide extremely valuable insights....

But, there are a few concerns with the current eye tracking market.

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Is this you?...

Your newsletter needs to be sent out this Thursday.

Your magazine ad has to be sent to the print shop ASAP.

Your new landing page needs to go live tomorrow.

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In this case, traditional eye tracking servicesjust won’t cut it!

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...almost always involving huge projects taking weeks or months and costing$5,000 up to $75,000.

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Results within 24 - 48h

Starting at only $59920 test subjects

High quality Eye trackers from Tobii

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Upstain is as simple as it gets:

1. You upload an image, PDF or link.

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2. We conduct a first impression eye tracking test with a minimum of

20 people.

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3. We upload your results within 24 hours!

(heat map, gaze plot, cluster, chart)

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First impressions matter

❖Compared to traditional eye tracking studies which usually recruit actively interested people (these would be your hardcore customers and fans) we focus on everyone else...

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First impressions matter

❖ ...meaning, we gather insights on all those who either are your customers or your potential customers, but are not actively reading everything you dish out...

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First impressions matter

❖ ...This group is usually 80-90% of your total customer base.

You might want to give them some extra attention :)

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There you go!Get started with Upstain for insights on how your marketing campaigns are going to perform BEFORE you push them out!

We’re happy to help!

Get in contact: [email protected]

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...and a second peak at our logo(a good marketing strategy we’ve heard)

upstain.com- Stop guessing, Start Eye tracking

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