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Upside Down Analytics Greg Matthews March 7, 2013

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A standard approach to analytics

Contents are proprietary and confidential. 2

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A standard approach to analytics

Contents are proprietary and confidential.

keywords

keywords

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A standard approach to analytics

Contents are proprietary and confidential.

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All conversations

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#SocialCommerce | @chimoose Contents are proprietary and confidential.

B2C? Sure!

B2B? Yes, but …

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Audience-based analytics

Contents are proprietary and confidential. 6

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Audience-based analytics

Contents are proprietary and confidential. 7

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Audience-based analytics

Contents are proprietary and confidential.

All conversations

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#SocialCommerce | @chimoose

Audience-based analytics

Contents are proprietary and confidential.

keywords All conversations

keywords

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Building Trades

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Contents are proprietary and confidential

•  Industry ecosystems are organized around local markets

•  Developing a comprehensive social landscape catalogue for core markets can be key source of consumer intelligence

•  A targeted listening approach will allow [client] to identify specific customer/stakeholder needs and deliver relevant solutions by market

Atlanta – Industry Categories by Social Channel

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Hospital System CIOs

Contents are proprietary and confidential. 11

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eHealth dominates; mHealth much lower than in overall #HIT convos Most-Discussed Topics

Contents are proprietary and confidential.

1 1 2 2 2 2 3 6 11 13

22 29 30

45 46

53 69

110 116

148 183

390

0 50 100 150 200 250 300 350 400 450

Continuity of Care Health Information Management

E Prescription Mobile Monitoring

National Coordinator Personal Health Records

Hosptial IT Clinical Decision Support

Medical Home Insurance Exchange

Medical Apps Interoperability

Telehealth HIE

CPOE Mobile Health

Healthcare Cloud Meaningful Use

Big Data Ehealth

Accountable Care EHR

Conversation Topics

Tweets collected between 3/1/12 and 3/1/13

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MDigitalLife – So What?

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The Healthcare Delivery System

Contents are proprietary and confidential. 14

Healthcare company Patient

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The Healthcare Delivery System

Contents are proprietary and confidential. 15

Healthcare company Physician Patient

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AVA4H Data Sets

2.3M 218,934

132,108 36,300*

464,272 71,606

*Journalist-written articles 16

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What we Learned

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At the highest level …

Contents are proprietary and confidential.

Health Education

Business of Health

Politics of Health

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Strongest Focus Areas

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Doctors

Media

Congress

6% 33%

2%

14%

11%

64%

27%

22%

15%

6%

10%

5% 47%

23% 15%

Perc

enta

ge o

f Hea

lthca

re C

onve

rsat

ion

Healthcare Conversation Topics

Treatment Research Prevention Policy Business

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Where education makes a difference

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A new #1

Vaccine-Preventable Diseases

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Doctors armed for combat

Contents are proprietary and confidential. 23

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search.MDigitalLife.com

Contents are proprietary and confidential. 24

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