Upside Down Analytics

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    20-Aug-2015
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Transcript of Upside Down Analytics

  1. 1. Upside Down AnalyticsGreg MatthewsMarch 7, 2013Contents are proprietary and confidential.1#SocialCommerce | @chimoose
  2. 2. A standard approach to analyticsContents are proprietary and confidential.2#SocialCommerce | @chimoose
  3. 3. A standard approach to analytics keywords keywor dsContents are proprietary and confidential.3 #SocialCommerce | @chimoose
  4. 4. A standard approach to analyticsAll conversations keywords keywor dsContents are proprietary and confidential.4 #SocialCommerce | @chimoose
  5. 5. B2C? Sure!B2B? Yes, but Contents are proprietary and confidential.5#SocialCommerce | @chimoose
  6. 6. Audience-based analyticsContents are proprietary and confidential.6#SocialCommerce | @chimoose
  7. 7. Audience-based analyticsContents are proprietary and confidential.7#SocialCommerce | @chimoose
  8. 8. Audience-based analyticsAll conversationsContents are proprietary and confidential.8#SocialCommerce | @chimoose
  9. 9. Audience-based analyticsAll conversations keywordsContents are proprietary and confidential.9#SocialCommerce | @chimoose
  10. 10. Building Trades Industry ecosystems areorganized around localmarkets Developing acomprehensive sociallandscape catalogue forcore markets can be keysource of consumerintelligence Atlanta Industry Categories by Social Channel A targeted listeningapproach will allow [client]to identify specificcustomer/stakeholderneeds and deliver relevantsolutions by market Contents are proprietary and confidential10 #SocialCommerce | @chimoose 10
  11. 11. Hospital System CIOs Contents are proprietary and confidential.11#SocialCommerce | @chimoose
  12. 12. Most-Discussed Topics eHealth dominates; mHealth much lower than in overall #HIT convos Conversation TopicsEHR390Accountable Care 183 Ehealth 148 Big Data116Meaningful Use110 Healthcare Cloud69Mobile Health 53CPOE 46 HIE 45Telehealth30 Interoperability 29 Medical Apps22 Insurance Exchange13Medical Home11Clinical Decision Support6 Hosptial IT3Personal Health Records 2 National Coordinator 2Mobile Monitoring 2E Prescription2 Health Information Management1Continuity of Care1050 100150 200 250 300 350 400 450 Tweets collected between 3/1/12 and 3/1/1312 Contents are proprietary and confidential. #SocialCommerce | @chimoose
  13. 13. MDigitalLife So What?13 Contents are proprietary and confidential. #SocialCommerce | @chimoose
  14. 14. The Healthcare Delivery System Healthcare company Patient14 Contents are proprietary and confidential. #SocialCommerce | @chimoose
  15. 15. The Healthcare Delivery System Healthcare company Physician Patient15 Contents are proprietary and confidential. #SocialCommerce | @chimoose
  16. 16. AVA4H Data Sets 2.3M 132,108464,272 218,934 36,300* 71,606*Journalist-written articles16 #SocialCommerce | @chimoose
  17. 17. 17 #SocialCommerce | @chimoose
  18. 18. What we Learned18 Contents are proprietary and confidential. #SocialCommerce | @chimoose
  19. 19. At the highest level Health EducationBusiness of HealthPolitics of Health Contents are proprietary and confidential.19#SocialCommerce | @chimoose
  20. 20. Strongest Focus Areas Healthcare Conversation Topics 100%90%23%15% Percentage of Healthcare Conversation80%47%5%70% 10% 15%60%Treatment50%6% 22%Research 40% Prevention27% 11%Policy 30%64%Business 20% 14%33% 10%6%0% Doctors2%MediaCongress20 #SocialCommerce | @chimoose
  21. 21. Where education makes a difference21#SocialCommerce | @chimoose
  22. 22. A new #1Vaccine-Preventable Diseases22#SocialCommerce | @chimoose
  23. 23. Doctors armed for combat Contents are proprietary and confidential.23#SocialCommerce | @chimoose
  24. 24. search.MDigitalLife.com Contents are proprietary and confidential.24#SocialCommerce | @chimoose
  25. 25. #SocialCommerce | @chimoose