Upper10 NightCareNick Graling, Joshua Neff, Holly Wright, Robert Hiter, Mike Novick, James Mao, Kamal Khan, Amal Laiq, Ruth Montijo

Upper10 NightCare - Mission Statement

Focused on providing an enjoyable experience for children while allowing parents to have peace of mind, Upper10 NightCare provides professionalism and exceptional service.

Management and Operations

Projected number of customers: 40 to 60 per day Projected number of employees: 6Qualification for employment: CPR, Background CheckFacility Amenities: Secure Check-in, Separate Sleep AreaAge of Children in our care: 3-12 years oldPricing: $20 per hour

Marketing- Target MarketsLocal Target Market: Fairfax Corner, Fairfax, Virginia.

High volume shopping centers with restaurants , clothing stores and movie theaters.

Global Target Market: Australia 43% of the children aged 0-12 attend some form of child

care. Formal child care is a growing trend in Australia. Target high volume tourist attractions including: Casinos,

historical landmarks, Concert venues, etc.

Marketing – SWOT Analysis

Strengths: Parental convenience, activities and events for children, reliability, security.

Weaknesses: Parents who are loyal to an individual babysitter or day care.

Opportunities: Service referral, expansion to different town center areas for greater convenience, expanding to accommodate a greater number of children.

Threats: Unsatisfied parents, children with behavioral issues, medical issues, overcrowding.

About Us Locations Activities Pictures Reservations(U.S. and Global)

Contact Us Follow us on

About Us * Locations * Activities * Pictures * Reservations

Security and Check-In

Digitally recorded surveillance camerasLocated in every room and hallway

24 hour security monitoringKeypad locks to access playrooms Primasoft check-in software

Ensures child accountability

Finance and Accounting –Year 1

REVENUE Sales= $400,000

START UP COSTS Supplies= $5,485 Build-out Cost= $164,000 ANNUAL OPERATING COSTS Labor/Wages= $163,620 Supplies= $2,560 Insurance= $8,000 Rent= $120,000 Permits= $27 Utilities= $6,580 Total Costs= $470,272

NET INCOME $(70,272) TAXES (30%) $(21,082)

NET PROFIT $(49,190) RETURN ON EQUITY -29 %

$1.00 U.S. Dollar = $1.08 Australian Dollar

5 Year ProjectionsYear 1 Year 2 Year 3 Year 4 Year 5

Revenue $400,000 $412,000 $424,360 $437,091 $450,204

Costs $470,272 $309,811 $319,105 $328,678 $338,538

Net Income $(70,272) $102,189 $105,255 $108,413 $111,665

Taxes (30%) $(21,082) $30,657 $31,576 $32,524 $33,500

Net Profit $(49,190) $71,533 $73,678 $75,889 $78,166

Return on Equity

-29 % 42.2 % 43.5 % 44.8 % 46.1 %

Return on Investment

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

-40

-30

-20

-10

0

10

20

30

40

50

60

-29

42.2 43.5 44.8 46.1

Return on Investment

Net Present Value: $384,624

Local Limitations – Fairfax CornerEconomic limits

Regulates whether or not childcare will be usedApprehensive customers

Unwilling to leave children with a business that has no reputation

Demographics in Fairfaxlargest percentage of population are married, childless

couplesSecond largest percentage of population are married

couples with children

Global Limitations - Australia Government regulations for child to teacher ratios Only 4% of childcare labor in Australia are filled by men 62% of families handle childcare themselves

Only 6.2% use childcare servicesMost private profit centers operate out of a single

locationChildcare provided by stay-at-home parents seeking

additional income

Questions?

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Burea of Labor Statistics. (2010). Childcare workers. Retrieved from http://www.bls.gov/oco/ocos170.htm

Childcare Associations Australia. (December 2009). Childcare Standards Debate. Retrieved from http://www.childcareaust.org.au/index.php?option=com_content&view=article&id=14:child-care-standards-debate-abc-radio-national&catid=9:radio-interviews on April 18, 2010.

Chinongoza, Munyanadzi. (2010). Cost of starting a daycare center. Retrieved from http://ezinearticles.com/?Cost-Of-Starting-A-Daycare-Center&id=724054

Department of Social Services Commonwealth of Virginia. (2008). Standards for Licensed Child Day Centers. Retrieved from http://www.dss.virginia.gov/files/division/licensing/licensed_child_care/child_day_centers/regulations_code/applicable_regulations/032- 05-243-7.pdf

IBISWorld (2010). Childcare Services in Australia, Australian Industry Report. Retrieved from http://www.ibisworld.com.au/industry/default.aspx?indid=626 on April 19, 2010.

National Association of childcare. (2010). The Current Economy's Impact on Childcare. Retrieved from http://www.naccrra.org/policy/economy/ on April 11, 2010.

Nichols, Brooke. (January 25, 2010). Common Fears When Dropping an Infant off in Daycare. Retrieved from http://www.livestrong.com/article/76289-common- fears-dropping-infant-off/ on April 11, 2010.

Peterson Companies. (2010). Atlas walk at Gateway [Property listing]. Retrieved from http://www.costar.com/costarconnect/MasterPage/Main.aspx?SiteID=22750&CheckSum=121647099&InvestmentProperty=False&propertyid=1480286&IsCostar=Costar

PrimaSoft PC Software (2010). Check In/Out Organizer Pro. Retrieved from http://www.primasoft.com/pro_software/check_inout_software_pro.htm on April 25, 2010.

Stanley Security Solutions. (2009). What are your security needs? We have a solution that fits. Retrieved from http://www.stanleysecuritysolutions.com/ on April 25, 2010.

ChildCare Supply Company , http://www.childcaresupplycompany.com/