UPnP™ Implementers Corporation Update
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Transcript of UPnP™ Implementers Corporation Update
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UPnP™ Implementers Corporation Update
Karen M. Stash
President
UPnP™ Implementers Corp
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UPnP™ Implementers Corporation (UIC) Goals
Manage the UPnP™ certification process
Own and protect the UPnP™ technology logo
UPnP™ is a certification mark of the UPnP™ Implementers Corporation
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What is the UIC?
A legal corporation Own the logo Protect the logo Manage the certification process as a “business”
(can enter into legal agreements, have a bank account, etc.)
Non-profit status
Managed by a Board of Directors (BOD) BOD is composed of individuals from different
companies Companies are Steering Committee companies
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How does the UIC relate to the UPnP Forum?
UPnP Forum: Is an unincorporated entity Selects the standards to be written Develops and approves the UPnP
standards
UIC: Certifies devices that implement correctly
the complete standard adopted by the UPnP Forum
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Why not have the Forum certify devices?
UIC is an independent corporation Certification is performed by a third party
“Layer” of confidentiality BOD has duty to maintain objectivity
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UIC Structure
UIC composed of 6 Board members from 6 different companies
UIC has an independent Executive Director and administration / management company that : Certifies devices Manages finances (collects annual dues,
maintains tax exempt status) Assists with marketing/PR of the UIC
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UIC Management
UIC BOD meetings occur every 2 months
Conference calls occur in-between face-to-face meetings, as needed Marketing calls to discuss upcoming
conference/trade shows Legal calls to discuss certification mark
issues
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Benefits of UIC Membership
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Benefits of UIC Membership
1. Access to UPnP certification test tool and certification process
2. Ability to use the UPnP logo and the “UPnP-certified” phrase on certified products
3. One free support call about test tool per year
4. Access to UIC-sponsored trade shows, conferences, and panel sessions
5. Leveraging of UIC’s marketing assets
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Benefits of UIC Membership
1. Access to UPnP certification test tool and certification process
2. Ability to use the UPnP logo and the Ability to use the UPnP logo and the “UPnP-certified” phrase on certified “UPnP-certified” phrase on certified productsproducts
3. One free support call about test tool per One free support call about test tool per yearyear
4. Access to UIC-sponsored trade shows, Access to UIC-sponsored trade shows, conferences, and panel sessionsconferences, and panel sessions
5. Leveraging of UIC’s marketing assetsLeveraging of UIC’s marketing assets
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1. Meaning of “Certification”
Independent acknowledgement of passed test log
Ability to call your device a “UPnP™ device” or “UPnP™ certified”
Ability to use the UPnP™ logo on device and associated marketing material
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Overview of Certification Process
Implement a UPnP™ standard created by the UPnP™ Forum via the Forum website Any Forum member company can implement a
standard Forum membership is free
Test the implementation against the certification test tool Self-testing or 3rd party testing OK
Submit the passed results to UIC
Receive the UPnP™ certification
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How does one get access to Certification Test Tool?
Join the UIC Any Forum member can join Go to www.upnp-ic.org Complete UIC Membership Application Send in:
Signed application $5000USD annual fee
Certification test tool is posted on UIC web site
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Preparing for Certification
For pre-certification purposes, certification test tool is posted on UPnP™ Forum web site
Plug fests Hosted by Forum member companies
Certification test tool support via Microsoft’s Product Support and Services team, including one free call per year to PSS for UIC members
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How Quick is the Certification Process?
Once passed test log has been received by UIC, certification takes about 2 days Designed to meet product shipping cycles
Certified device has option of being posted on UIC’s list of certified devices Marketing benefit
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Benefits of UIC Membership
1. Access to UPnP certification test tool and Access to UPnP certification test tool and certification processcertification process
2. Ability to use the UPnP logo and the “UPnP-certified” phrase on certified products
3. One free support call about test toolOne free support call about test tool
4. Access to UIC-sponsored trade showsAccess to UIC-sponsored trade shows
5. Leveraging of UIC’s assetsLeveraging of UIC’s assets
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2. Why is the logo important?
Differentiates your products
Shows third party certification of the product
Is a legally-protected logo
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Certification Mark Protection Mark has been filed in 24 countries
UIC has defended against inappropriate use of mark Contacted companies that have used mark
in product names Contacted companies with incorrect use of
mark in marketing literature
UIC has published guidelines to assist with correct mark usage
UIC watches filings of marks similar to UPnP™ technology mark
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Countries Where Mark is Filed
Argentina Australia Benelux Brazil Canada China Columbia France Germany India Italy
Japan Korea Mexico Russia Singapore Spain Sweden Switzerland Taiwan UK USA
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Benefits of UIC Membership
1. Access to UPnP certification test tool and Access to UPnP certification test tool and certification processcertification process
2. Ability to use the UPnP logo and the Ability to use the UPnP logo and the “UPnP-certified” phrase on certified “UPnP-certified” phrase on certified productsproducts
3. One free support call about test tool
4. Access to UIC-sponsored trade showsAccess to UIC-sponsored trade shows
5. Leveraging of UIC’s assetsLeveraging of UIC’s assets
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3. Free Support Call for Test Tool
UIC members contact UIC Executive Director
Call is placed to Microsoft’s Product and Support Services
Call can be used by anyone in company
Annual benefit
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Benefits of UIC Membership
1. Access to UPnP certification test tool and Access to UPnP certification test tool and certification processcertification process
2. Ability to use the UPnP logo and the Ability to use the UPnP logo and the “UPnP-certified” phrase on certified “UPnP-certified” phrase on certified productsproducts
3. One free support call about test toolOne free support call about test tool
4. Access to UIC-sponsored events
5. Leveraging of UIC’s assetsLeveraging of UIC’s assets
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4. Access to UIC-sponsored Trade Show Events
CES 2005 - presentation
CES 2004 - presentation, stand, panel discussion
WinHEC 2003 and 2004 - presentations and stand
Intel Developer Forum - 2003 and 2004
CONNECTIONS™ - panel session and shared stand
CES 2003 - presentation
EHExpo 2003 - booth
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Organizations/Shows UIC engages with:
Digital Living Network Alliance (DLNA)
Consumer Electronics Association (CEA)
Connected Home Forum
Connected Home Show
Net@Home
WiMedia Alliance
Digital Subscriber Line (DSL) Forum
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Summits
There are now an average of 2 summits a year – typically in North American and one in either Europe or Asia UIC sponsors the summits outside North
America
Summits alternate between Europe and Asia 2004 Summits - Shanghai and Taipei 2003 Summit - Cannes, France 2002 Summit - Tokyo, Japan
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Opportunities at Shows
Shared booth space
Demonstration of certified products
Chance to attend/participate in panel discussions/stage presentations
Access to press and analysts
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Benefits of UIC Membership
1. Access to UPnP certification test tool and Access to UPnP certification test tool and certification processcertification process
2. Ability to use the UPnP logo and the Ability to use the UPnP logo and the “UPnP-certified” phrase on certified “UPnP-certified” phrase on certified productsproducts
3. One free support call about test toolOne free support call about test tool
4. Access to UIC-sponsored trade showsAccess to UIC-sponsored trade shows
5. Leverage of UIC’s marketing assets
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5. Leverage of UIC Marketing Assets
Get product listed on UIC certified device page
Get highlighted on UIC main web page under “New Products of the Month”
Obtain access to and be showcased in UIC newsletter
Get highlighted in a UIC press release
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Other Marketing Assets
Collateral One page flyer Q & A
Translation of UPnP™ architecture to Chinese
Liaisons with other consortia Working on test requirements with DLNA CEA and DSL Forum - referencing UPnP™
standards
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STATUS of the UIC
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Members and Devices About 40 UIC Members 101 certified devices
75 Internet Gateway Devices 1 WLAN Access Point 25 AV Devices
9 Media Renderers 16 Media Servers
Presence on store shelves in North America, Europe, and Asia
Well over a million of UPnP™ enabled devices shipped -- All major IGD vendors now include UPnP support Cisco-LinkSys, D-Link, NETGEAR, Thomson, Accton, SMC
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UIC’s Opportunities for Growth
Number of UPnP™ standards is increasing
Forum membership is increasing
Market share of certified gateways and AV devices is increasing
UIC message is being broadcast more More UIC presence at events & trade shows UIC press releases/newsletters
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Call to Action
Join the UPnP™ Forum www.upnp.org
Join the UIC www.upnp-ic.org
Protect and promote the UPnP™ logo
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Foundation of the Connected Home