UPCEA 2012: Mobile Survey Strategies
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Transcript of UPCEA 2012: Mobile Survey Strategies
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Survey Strategies for the Mobile Crowd
NYU School of Continuing and Professional StudiesRebecca MB. Pearson
UPCEA Marketing Seminar • Nov. 8, 2011
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Please take our survey
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Why Mobile?
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MOBILE SURVEY DEVELOPMENT 101
How do you adapt existing surveys, or create new surveys specifically for mobile devices to ensure quality, appearance and usability
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Consider the Mobile Survey Taker’s Experience:It’s all about seeing and touching
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A single thumb touch
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A TALE OF TWO MOBILE SURVEYSExperience
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http://mobilesurveysample.wordpress.com
SURVEY 1: SCAN THE QR CODE BELOW
OR GO TO
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http://mobilesurveysample.wordpress.com
SURVEY 2: SCAN THE QR CODE BELOW
OR GO TO
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LET’S DISCUSS YOUR EXPERIENCESSurvey 1 vs. Survey 2
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Not all question renderings are created equal
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Key Takeaways
• Short and sweet• Keep it simple stupid– Keep question text to a minimum– Avoid complicated grid scales– Avoid long drop down lists– Limit open text questions
• Consider mobile browser options– Mobile rendering vs. Internet browsers– Consider display sizes
• Ask for device preferences
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At the end of every online or paper survey you are currently working on, ask this question: Before you go, are you taking this survey on a …
83%
5%
1%
9%2%
Desktop or laptop (PC or MAC)
Apple iPad
PC Tablet
eReader (Nook, Kindle)
Apple iPhone
Android
Windows SmartPhoneLess than 1%