Upasana: Conscious

Fashion Hub 2017

”

This business is my Yoga

-Uma, Founder of Upasana

Let’s review some conceptsOur mission is to create conscious sustainable fashion where we are taking care of our environmental cost and not passing it on to the future. For us, design is creative, problem-solving. Any problem, be it post-tsunami trauma, farmer suicides, garbage littering, weavers losing their job, Upasana looks at social issues as a space to exercise for change. Out of these real problems were born the following projects:Kapas- organic cotton project with families of MaduraiSmall Steps- compact bags as an alternative to plastic bagsVaranasi Weavers- a project with the weaving communities of VaranasiTsunamika- a tsunami related project providing livelihood to fisherwomenParuthi- India’s local organic brand to support India’s organic farming community

From crop to

closet ...

1.Campaign on Social

Media & BlogCollaboration between Skylar, Madhu and Shraddha

Big conceptTransform Upasana from a brand with NGO implications to an

educational tool for conscious fashion in India.

Can we communicate, strategize & make a hub ?

◉ Skylar: make sure to plan out the posts based on content and posting scheme. These blog posts can also be a skeleton for the social media posts.

◉ Madhu: create the mock-up for the blog and write posts based on criteria.

◉ Shraddha: write posts based on criteria and keep blog campaign running until the end of April.

Methods

TranslateResearch Implement

Research!

Research!

Upasana: The place for information

HUB

Translate!

Our process is easy

Blog Post Facebook Instagram

Tablet projectShow and explain your web, app or

software projects using these gadget templates.

Desktop projectShow and explain your web, app or software projects using these

gadget templates.

iPhone projectShow and explain your web, app or software projects

using these gadget templates.

Thanks!Any questions?