Unwrap Last Minute Holiday Sales

Where Influence Meets Affluence™

25 Days of

Revenue!


Reports Indicate a Holly Jolly Shopping Season*

•  Strong online holiday sales will push annual ecommerce sales to $195 billion for full-year 2011, up 16.5% over 2010.

•  Online holiday sales will represent 23.9% of online retail sales in 2011, underlining the importance that November & December have on annual revenues.

US retail ecommerce holiday sales will rise 16.8%

—more than 5x as fast as total retail industry growth—

to $46.7 billion in 2011, up from $39.9 billion in 2010

*eMarketer, Holiday Sales Forecast 2011

Cyber Monday’s record-setting $1.25 billion shopping day is a significant indicator of a larger trend: a global increase in online spending.


Cater to Last Minute Shoppers

The holiday season does not end after Cyber Monday! Many holiday shoppers will be waiting last minute to purchase gifts as they hold out for deals or make sure they have enough discretionary income. Remember, even a week before the holiday is not too late to reach a potential customer.

13 DEC

Keep in mind the December dates that saw the biggest online holiday spend the past few years*:

2006

Wednesday

$666.9 million

10 DEC

2007

Monday

$881 million

9 DEC

2008

Tuesday

$887 million

15 DEC

2009

Tuesday

$913 million

13 DEC

2010

Monday

$954 million

*comScore Holiday Spending


Cater to Affluent Shoppers*

•  Affluent consumers are planning to spend close to $1,850 during the 2011 holiday season - an increase of 2% over 2010 and 5% over 2009 - with $1,100 earmarked for gifts for family, friends and other loved ones.

•  While consumers on average plan to spend close to $630 on holiday gifts, affluent consumers plan for spend 75% more.

General Pop Affluent Consumers Planned Spending for 2011 Holiday Season

$742 Family Gifts

$376 Gifts

for Self

$156 Candy & Food

$153 Gifts for Friends

$112 Co-

worker Gifts

$102 Decor

$94 Other Gifts

$63 Flowers

$53 Cards

*Forbes Insights & BIGResearch, 11/11


Big-Ticket Items Top the Affluent Holiday Wish List*

•  Affluent shoppers are much more likely to plan on purchasing big-ticket items, however 90% admitted to going out of their way to find the best price.

•  Their own purchasing intent has increased dramatically year-over-year.

General Pop Items That Are More Likely to be on the Wish List of the Affluent Shopper

*Office Pulse research, 12/11

+260% Mobile

+230%Satellite

TV

+112%DVD

Player

+110%DVR

+97%Game

System

+74%Wireless

Plan

+56%HDTV

+42% Satellite Radio

+21% Digital

Camera


Affluents are not only active shoppers, they also have very active work and personal lives. This requires careful media planning that includes non-traditional communications such as new media channels that cater to their passions and hobbies. Martini Media leverages an array of solutions to reach affluent consumers where they are highly engaged. By judiciously targeting consumers in the long tail, Martini Media creates a unique opportunity to generate mass impact by mobilizing the core influencer groups that set everyone else in motion.

Engage Affluents Where they Are Most Engaged

B2B

News & Finance

Travel & Leisure

Food & Wine Art & Culture

Style & Design

Sports & Recreation

Autos & Tech


Understand Holiday Shopping Behavior

During the holidays men are likely shopping for jewelry and handbags and women are purchasing items like electronics and tools. Besides Scrooge, everyone is looking for the perfect gift. Therefore, it makes sense to modify your usual segmentation and targeting strategies to account for this. Think about categorizing content/merchandise as 'Gifts for Her,' 'Gifts for Dad,' etc.


The task of reaching this audience is complicated by the fact that they are the least susceptible to simple advertising messages. Instead, they are most likely to respond when their curiosity is aroused by ingenious creative and the message is delivered within a relevant platform or environment.

Get In the Holiday Spirit – Creatively

Martini Media offers high impact creative opportunities like site skins that are quick, easy and cost effective to implement.


The task of reaching this audience is complicated by the fact that they are the least susceptible to simple advertising messages. Instead, they are most likely to respond when their curiosity is aroused by ingenious creative and the message is delivered within a relevant platform or environment.

Get In the Holiday Spirit – Creatively

Martini Media offers high impact creative opportunities like road blocks that provide 100% SOV. These creatives can be pushed live rather quickly.


A favorite offer for all marketers, free shipping has long been relied upon to fuel online sales, especially around the holidays. Now it is mandatory. If you are not playing the free shipping card, you have already seen many of your online sales diverted to brick and mortar alternatives or to other sites that are shipping for free. Offer free shipping now, and continue to use it liberally throughout 2012.

Offer Free Shipping


Unwrap Holiday Sales with Martini Media

•  Martini Media reaches the consumers that are 2x more likely to buy and spend 3x more when they do

•  High impact solutions can be implemented quickly, with little work on your end to launch last-minute holiday campaigns

•  Reach over 90MM consumers across 1000+ sites where they are highly engaged

•  We’ll do the work and you’ll see the rewards

1-877-871-7396

www.martinimediainc.com

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Unwrap Last Minute Holiday Sales

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