Hiten ShahCo-Founder

KISSmetrics and Crazy Egg

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Ryan EngleyUnbounce Director of

Customer Success

The 4-Step Process That Uses Analytics to Increase Conversions

Recording and slides will be emailed

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Ryan EngleyUnbounce Director of

Customer Success

@ryan_engley

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Hiten ShahCo-Founder

KISSmetrics and Crazy Egg

@hnshah

#unwebinar @unbounce @hnshah

The 4-Step Process That Uses Analytics to Increase Conversions

#unwebinar @unbounce @hnshah

The 4-Step Process That Uses Analytics to Increase Conversions

A/B TESTING BIG PROBLEM THERE IS

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The 4-Step Process That Uses Analytics to Increase Conversions

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The 4-Step Process That Uses Analytics to Increase Conversions

You’ve watched your competitors

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The 4-Step Process That Uses Analytics to Increase Conversions

You’ve tried testing everyone’s opinion

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The 4-Step Process That Uses Analytics to Increase Conversions

You’ve hit the limits of your current design

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The 4-Step Process That Uses Analytics to Increase Conversions

You’ve run experiments inspired by blog posts

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The 4-Step Process That Uses Analytics to Increase Conversions

http://kiss.ly/croresources

So you want more of

other people’s tips,

tricks, tactics, case

studies?

Only 1 out of 5 tests win.

4 out of 5 tests cost you money.

$

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The 4-Step Process That Uses Analytics to Increase Conversions

#unwebinar @unbounce @hnshah

The 4-Step Process That Uses Analytics to Increase Conversions

You need to double your win rate!

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The 4-Step Process That Uses Analytics to Increase Conversions

Now, we talk about the right process.

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The 4-Step Process That Uses Analytics to Increase Conversions

1. Find pages to test

2. Create a hypothesis

3. Start an experiment

4. Learn from the data

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The 4-Step Process That Uses Analytics to Increase Conversions

1. Find pages to test

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The 4-Step Process That Uses Analytics to Increase Conversions

A simple framework for choosing what to test

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The 4-Step Process That Uses Analytics to Increase Conversions

Find pages with high traffic and high bounce rate

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The 4-Step Process That Uses Analytics to Increase Conversions

Find pages with high traffic and low conversion rate

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The 4-Step Process That Uses Analytics to Increase Conversions

Not enough traffic? No problem!

★ Start with usability

★ Do user testing and research

★ Find ways to get more traffic =)

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The 4-Step Process That Uses Analytics to Increase Conversions

Peek by UserTesting.com

2. Create a hypothesis

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The 4-Step Process That Uses Analytics to Increase Conversions

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The 4-Step Process That Uses Analytics to Increase Conversions

Create a detailed hypothesis http://kiss.ly/optdatadna

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The 4-Step Process That Uses Analytics to Increase Conversions

Use exit surveys to learn why people bounce http://qualaroo.com

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The 4-Step Process That Uses Analytics to Increase Conversions

Use post-conversion surveys to understand why http://qualaroo.com

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The 4-Step Process That Uses Analytics to Increase Conversions

Crazy Egg + Unbounce Special Offer http://kiss.ly/crazybounce

Discover the hot and cold spots on your pages.

Learn where to put your CTAs & important elements.

3. Start an experiment

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The 4-Step Process That Uses Analytics to Increase Conversions

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The 4-Step Process That Uses Analytics to Increase Conversions

Prioritize your experiments http://kiss.ly/abpie

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The 4-Step Process That Uses Analytics to Increase Conversions

Run sensitivity tests on your landing pages

Sensitivity tests help you learn what your visitors care about and what they don’t.

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The 4-Step Process That Uses Analytics to Increase Conversions

Remove images and see what happens

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The 4-Step Process That Uses Analytics to Increase Conversions

Remove all social proof and see what happens

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The 4-Step Process That Uses Analytics to Increase Conversions

Don’t copy “best practices” blindly

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The 4-Step Process That Uses Analytics to Increase Conversions

Learn what works best for you

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The 4-Step Process That Uses Analytics to Increase Conversions

One more thing! Inbound testing.

First start by testing landing page ideas with tweets, Facebook posts & blogs.

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The 4-Step Process That Uses Analytics to Increase Conversions

Test landing page content with a blog post

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The 4-Step Process That Uses Analytics to Increase Conversions

Tweets help you learn what people like

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The 4-Step Process That Uses Analytics to Increase Conversions

Tweets help you learn what content is best

4. Learn from the data

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The 4-Step Process That Uses Analytics to Increase Conversions

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The 4-Step Process That Uses Analytics to Increase Conversions

Unbounce A/B Testing http://unbounce.com/features/

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The 4-Step Process That Uses Analytics to Increase Conversions

KISSmetrics A/B Testing Report http://kiss.ly/kmabtest

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The 4-Step Process That Uses Analytics to Increase Conversions

KISSmetrics Path Report http://kiss.ly/kmpath

1. Find pages to test

2. Create a hypothesis

3. Start an experiment

4. Learn from the data

#unwebinar @unbounce @hnshah

The 4-Step Process That Uses Analytics to Increase Conversions

try.unbounce.com/using-analytics

Why use Unbounce

to build your landing pages?

Increase your conversion rates

with targeted pages & A/B testing

You’ll get better results

from your campaigns

Quit waiting weeks for your developers

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